The EcomXFactor Podcast: Ecommerce, Funnels & CRO – Détails, épisodes et analyse

Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops.

Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth.

Listeners will discover:

• Daniel's fascinating journey from diamond dealing to developing an app for pawnbrokers and ultimately helping them overcome working capital challenges.

• Two common misconceptions about working with OPM: fear of being perceived as debt-ridden and the belief that using your own money yields greater profits.

• How pawnbrokers address working capital limitations, including using OPM to free up their own capital for diversification, investments, and personal goals.

• The importance of LTV (Loan-to-Value) in the pawn industry and how it protects both pawnbrokers and clients.

• Valuable insights from the pawn industry that are applicable to other businesses, particularly those in e-commerce.

• The social impact of pawn shops, particularly in serving individuals with low or no credit scores, highlighting their importance in the American economy.

This podcast will challenge your preconceived notions about pawn shops and equip you with valuable financial strategies for your own business growth.

Links and Resources:

Learn more about P2M.Ai 

In this episode Hal Smith and Yaron Been  delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith  an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space.

Key Main Takeaways:

The Power of Testing.

Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly.

 Scale of Testing.

One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we  advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly.

Testing Framework.

Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly.

 Dynamic Creative Testing.

Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production.

Navigating Platform Restrictions:

As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions.

Direct response advertising is  an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization.

Links and Resources:

1.Connect with  Hal Smith.

2. The EcomXFactor YouTube Channel.

3. The EcomXFactor Community.

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO).

We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires.

Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes.

We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics.

Tune in to discover actionable tips for improving your website's conversion rates!

For more info:

https://getuplift.co/

https://twitter.com/taliagw

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Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack

Topics Covered:

-The problem with coupon codes

-Why cashbacks are better than coupon code

-Which brands should consider testing cashback related incentives

and much more..

For more info:

https://www.getfondue.com/

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Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets).

Francisco also holds a Phd in maths and has a lot of experience as a trader.

Our conversation was very broad and focused mostly on personal development and developing traits of a leader.

Topics Covered:

-The importance of maths and logic

-Self-awareness and the impact of knowing our faults 

-Psychological effects in business

and much more...

For more info:

https://www.stage.community/

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Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.

Topics Covered:
-The History of Commerce

-Are we in a race to the bottom? What should business owners do in order to thrive

-Why is building a marketplace a huge opportunity

-The principles that make a good marketplace

And much more…

For more info:

http://coordisc.com/

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem.

Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space.

Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field.

Topics Covered:

-What is NFT wash trading?

-NFT related data points

-How to keep in building during a bear market

and much more…

For more info:

https://www.unleashnfts.com/

https://www.linkedin.com/in/vijaypravin/

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Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology.

Topics Covered:

The current state of generative AI in marketing

-Future of marketing with generative AI

-How can AI free up marketers and business owners

and much more..

For more info:

https://marktrix.com/

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Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia-
Where Augmented Reality (AR) work is shared, created & Discovered.

Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators.

In this episode, we discussed different AR-related topics:
-Common misconceptions about AR

-Use cases of AR (Retail, F&B, Ecom )

-Trends in the AR space 

and much more...


For more info:

Twitter: https://twitter.com/omnia_io

Instagram: https://www.instagram.com/omnia.ar/

Website: www.theomnia.io

LinkedIn: https://www.linkedin.com/company/omnia-ar

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Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm.

With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada’s 1 of 10 Top Innovative Businesses.

Topics Covered:

-Commonalities between different types and scales of business

- The concepts of Speed and Velicity

- Advice for entrepreneurs during challenging market conditions

-The importance of human connections

and much more...

For more info:

https://weusthem.com/

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