The DigitalMarketer Podcast – Détails, épisodes et analyse

As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?

In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.

Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.

If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!

Key Takeaways:

01:26 The disconnect between marketing and sales teams

03:35 The concept of a “relay team” for marketing and sales collaboration

06:03 Practical steps to ensure effective handoffs between teams

10:56 Increasing the likelihood of prospects showing up for sales calls

14:21 Sales Professional's Role

18:30 Setting up clients for success in the fulfillment stage

25:27 Sales as a team effort

Connect with Neal Tricarico

Linkedin -  https://www.linkedin.com/in/nealtricarico/ 

Website - http://salesmagiq.ai/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.

In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.

Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments.

Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation.

Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer 

Key Takeaways:

01:53 Why simple offers don't work anymore

03:41 The concept of first-time offers

05:14 How a "coffee date" offer builds trust and leads to high-ticket sales

07:37 Craig’s personal story: Solving a small problem to change how clients feel

13:58 Real-world examples of quick wins in complex offers

16:07 Craig's "FTO Squared" offer: 5 valuable deliverables

24:19 The psychology behind value perception

28:00 Free guide and course information

Connect with Craig Andrews 

Linkedin - https://www.linkedin.com/in/craig-andrews/ 

Website - https://allies4me.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the...

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.

John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal:

-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months

-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust

-How to map out your customer journey and craft messages that resonate at each stage of the relationship

-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways

01:06 The importance of focusing on the customer's lifetime value

02:39 The media equation and creating engaging digital experiences

05:45 Applying interpersonal relationship principles to create satisfying digital interactions

10:03 Crafting the customer journey

17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time

24:46 The five elements your brand must embody for a lasting customer relationship

31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests:

John - https://www.linkedin.com/in/johnlenker/ 

Kevin - https://www.linkedin.com/in/kevindelaplante/ 

Website - https://www.lenker.com/digitalmarketers/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.

But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.

Today's guest has had his share of mistakes growing his brand and he's here to share it all. 

The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.

Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.

Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit. 

In this Episode:

02:18 How did Jay niche down with his brand of kettlebells?

05:47 Operational requirements for brands like Kettlebell Kings

09:21 Making mistakes along the way until you become ready to scale

11:43 How do you cultivate people to come back after their first purchase?

16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business

19:01 Building the connection with Living Fit and Kettle Kings brands 

24:34 What paved the way for Jay deciding on the next best thing for the business?

Connect with Jay Perkins:

- Website

- LinkedIn

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI? 

In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing.

They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the near future.

One thing is for sure: AI is a definite game changer and an equality of opportunity for those who can learn how to leverage the power of technology. 

David owns Ardent Creative, a full-service web design and digital marketing agency in Fort Worth, Texas.

Adrian is the CEO of Adrian Agency, a social impact marketing agency, and Instagraphics, the #1 platform for creatives. 

Brad is the founder of Liquis Digital, a Web Design Company and Digital Marketing Agency.

In this Episode:

00:13 Is AI going to replace marketers?

19:51 Are there possible dangers when marketers use the same AI components all at the same time?

23:28 Will the use of AI negate the need for skills?

31:40 What would be the impact of AI on marketing by the end of 2023?

Connect with the Guests:

- David Canington, Ardent Creative

- Adrian Boysel, Adrian Agency and Instagraphics - https://adrianagency.com/, and https://instagraphics.com/

- Brad Ball, Liquis Digital

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified...

Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape.

Should you be concerned if you are a digital marketing agency owner?

Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included?

When you don't fully understand something, you tend to fear it. But what is the truth about AI? 

In today's episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency.

Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management?

If you're interested in knowing more about AI's impact on marketing and what you can do to pivot your business, don't miss this episode of The DigitalMarketer Podcast.

In this Episode: 

-What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI?

-Is AI a threat to small business owners? 

-Google search vs. AI/ ChatGPT

-What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out?

-With the significant shifts in the digital marketing space, how would agencies know who to trust and believe?

-How does AI impact trademarks, patents, copyrights, and other types of intellectual property?

-What is the future of digital marketing, and how can marketers compete with the emergence of AI? 

-Is there a threat of privacy violation while utilizing AI?

-How can digital marketing agencies move toward the future direction in this quickly evolving space? 

And more!

Connect with Thomas von Ahn:

-Website - https://viralsolutions.net/

-Instagram - https://www.instagram.com/viral.solutions/

-Facebook - https://web.facebook.com/viralsolutions

-YouTube - https://www.youtube.com/user/ViralLLC

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale

The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear.

To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin.

Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice.

Tracy is the founder of Captivate the Room and the host of the podcast with the same title. She created the Psychology of the Voice Effect Program which not only addresses the sounds that are secretly sabotaging you but also eradicates the mental driver keeping the sound in place. 

In today's episode of The DigitalMarketer Podcast, Mark and Tracy talk about excellent techniques you can use for presentations, storytelling, and “captivating the room'' on video.

So if you are ready to make a bigger impact and have a voice that makes people listen, this episode is for you!

Key Takeaways:

-What's the difference between typical voice coaching and Tracy's technique?

-This is one of the major reasons people struggle on video

-How do you find your “real voice''?

-How can you connect to somebody else's message when presenting for a client?

-Is there a better way to practice your content before getting in front of the video?

-How do you authentically present your call to action to a high-ticket offer without sounding needy?

-Tracy's advice for someone who has never done a video or is terrified of doing a video 

Connect with Tracy Goodwin:

-Website - https://captivatetheroom.com/

-Instagram - https://www.instagram.com/captivatetheroom/

-Facebook - https://web.facebook.com/captivatetheroom/

-LinkedIn - https://www.linkedin.com/in/tracyagoodwin/

-Podcast - https://podcasts.apple.com/us/podcast/captivate-the-room/id1091333779

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale

Are you struggling to create content for TikTok? We might have found a solution. 

On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing.

Creating videos for social media can be overwhelming. But as Mandy explains, it doesn't have to be. With attention spans rapidly declining, a 30-second video is all you need to get ahead. 

Tune in to learn the secrets behind every great piece of content on social media and what you can do to get the most out of TikTok without necessarily dancing to popular sounds. 

IN THIS EPISODE, YOU'LL LEARN:

• Getting started with video content creation
• How to outsource your TikTok creation to a Gen Z
• Businesses ignoring video will struggle in future
• The future of hiring and outsourcing tasks
• YouTube Shorts versus TikTok
• Interesting stat on LinkedIn videos
• Why vanity metrics don't determine success on social media
• Black Friday dos and don'ts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Mandy's LinkedIn
• Modgirlmarketing.com
• Connect with Mandy on Instagram 

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put

In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewers. Josh suggests using polls, videos, and audio to engage with an audience and encourages marketers to be genuine when creating content. He also advises against perfectionism in marketing, as it can make viewers feel like they are being pitched or sold something. Ultimately, Josh emphasizes the importance of connecting with people on a human level in order to create lasting opportunities and legacy online.

IN THIS EPISODE, YOU'LL LEARN:

• The Human Revolution: Combining How Others See You And How You See Yourself
• Understanding The Benefits Of Singapore Math And Ai For Education And Marketing
• Relating Who You Are To Connect With Others
• Connecting With Others Through Content: Balancing Personal And Professional
• Getting Started With Social Media: Understanding Your Audience
• Creating Advocates For Lasting Success: The Power Of Human Emotion

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Joshua B. Lee Linkedin

Website

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion...

Want to know how you can scale your customer's lifetime value?

On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-you marketing agency specializing in ecommerce brands and helping experts and celebrities scale their brands.

Tune in to learn how Rudy built multimillion-dollar businesses by mastering Facebook ads, direct response, and funnels. Discover the basics of customer lifetime value, why it's important, and some time-tested strategies to maximize it.

IN THIS EPISODE, YOU'LL LEARN:

• The intersection between science and marketing
• Understanding the customer's "Why" and why it matters
• Marketing is about grabbing people's attention
• What to expect in the future of digital marketing
• How to maximize the lifetime value of a customer
• A holistic approach to organic content on Instagram
• Ad Creatives: Best practices to make your ads stand out
• The number one rule to becoming successful in life

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Connect with Rudy on LinkedIn
• Rudy's Instagram 
• Mawercapital.com
• Theredlife.com

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this...