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The Digital Marketeer

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 90

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

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🇩🇪 Allemagne - marketing
12/03/2026
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Episode 90: Beyond the Billboard with Jessica Silva

mardi 10 mars 2026 • Durée 50:32

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top.

About Jessica Silva: Jess is the Chief Operating Officer of the Americas at Screenverse, one of the largest programmatic digital out-of-home networks in the U.S., where she leads go-to-market strategy, commercial operations, and national growth. A seasoned programmatic advertising executive, Jess has spent her career building and scaling high-growth revenue organizations across adtech and digital media. Prior to Screenverse, she served as CMO at Rebel Interactive Group and co-founded Throne Technologies, a programmatic media agency. A champion of underrepresented media channels and the people who power them, Jess believes the next era of advertising will be defined by real-world attention and the teams bold enough to build it.

About Screenverse: Screenverse is the largest programmatic digital out-of-home network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results.

Discover more at screenversemedia.com

This episode has been brought to you by Equativ.

Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

Website: https://www.equativ.com/

LinkedIn: https://www.linkedin.com/company/equativ/

Instagram: https://www.instagram.com/equativ__/

YouTube: https://www.youtube.com/@equativ

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Episode 89: Seen Vs. Viewed with Gina Cavallo

mercredi 4 mars 2026 • Durée 45:22

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about relationships, it's about walking in with three undeniable reasons why your product is different, and why she refuses to sell anything she's not genuinely passionate about because "if I don't think it's cool, no one's going to buy it." Now she's bringing European AI innovation to the US and building a team of badasses who work hard, collaborate fiercely, and bring the kind of culture where people actually want to show up every day.

About Gina Cavallo: Experienced sales leader with a demonstrated history of driving revenue across media and martech companies; setting and delivering on sales strategies across both Tier 1 & 2 media agencies as well as top direct brands. She has built and managed regional and national teams and worked across global teams and business in North America, EMEA and APAC. Beyond her foundation within digital media agencies; she has had the opportunity to work across several diverse products throughout her career honing knowledge and expertise across performance marketing, big data onboarding and applications, mobile marketing, advanced tv targeting and measurement, shopper marketing, advanced attention measurement, and business insights and analytics. Her strongest skill sets are within team building, driving new and incremental revenue, thinking creatively to look for new business development opportunities and partnerships and establishing and maintaining long standing relationships with top C level and executive brand and agency clients throughout several verticals and across all holding companies.

About xpln.ai: xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimize how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. Founded in Paris and now headquartered in New York for U.S. operations, partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions.

Episode 80: Making Native Ads That Actually Work with Priti Ohri

mardi 25 novembre 2025 • Durée 32:27

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.

About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York.

About Advertible: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM.

Discover more at advertibleinc.com

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Episode 79: From Blowouts to Brand Building with Simona Gaudio

mardi 18 novembre 2025 • Durée 32:21

About Simona Gaudio: Simona Gaudio is the Chief Marketing Officer at Glamsquad, where she is dedicated to redefining the beauty experience through innovative marketing strategies. With over 20 years of experience in the beauty, luxury and fashion industries, she skillfully blends creativity, data and technology to drive results and foster lasting customer connections. Before joining Glamsquad, Simona held fractional CMO roles as well as senior roles at advertising and experiential agencies in NYC and Boston, collaborating with notable brands within the P&G and Coty portfolios, as well as Playtex, St. John Knits, Seiko, AFROPUNK, Fekkai, La Prairie, Shiseido, adidas, Target and Shopify to name a few. Her expertise spans brand and digital marketing as well as customer experience, driving impactful campaigns and activations that elevate brand visibility and cultivate genuine consumer loyalty.

About Glamsquad: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM.

Discover more at glamsquad.com

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Episode 78: Reinventing Advertising (Again) with Brian O’Kelley

mercredi 12 novembre 2025 • Durée 32:01

Live from Advertising Week NY 2025! Brian O'Kelley, Co-Founder & CEO of Scope3, explains how AI agents are about to transform media buying with a simpler approach that cuts carbon emissions by 99%. Instead of auctioning every ad thousands of times in real-time, the new system lets advertisers buy audiences and outcomes directly—making it easier for everyone while using dramatically less energy. Within two years, "programmatic" will sound as outdated as dial-up internet, and publishers will finally have the power to showcase their real value again.

About Brian O’Kelley: Brian O’Kelley is CEO and co-founder of Scope3, the platform powering safe, sustainable growth in media and advertising. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.

About Scope3: Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.

Discover more at scope3.com

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Episode 77: Twice as Nice, an Interview with Summer & Charlotte

mercredi 29 octobre 2025 • Durée 03:34

If you’re looking to brighten up your day, look no further than this fun little episode where host Stefanie Beach interviews her twin nieces, Summer and Charlotte. The girls adorably asked for their own turn in the spotlight after watching Stefanie record another podcast! The charismatic seven-year-olds dish about twin life—matching outfits, constant fighting, being best friends (maybe), and facing second grade in separate classrooms—all while vacationing at a beach house. The heartwarming conversation wraps up with an impromptu dance party that captures the pure joy only kids can bring to a podcast.

About Summer: Just like her name, she shines brightest by the ocean. She loves riding bikes with her friends and is a little shy at first, but once she warms up, she’s bursting with energy, spunk, and a big imagination. Summer is an inquisitive soul who asks all the best questions, flips her way through gymnastics, and has the kind of wisdom that makes you forget she’s 7. An old soul with a playful spark, Summer makes every day feel a little sunnier.

About Charlotte: A 7-year-old firecracker who keeps everyone on their toes! She’s funny, outgoing, and never misses a chance to sing or break into a dance routine (whether there’s music playing or not). When she’s not competing in gymnastics or racing across the pool with her town swim team, she’s busy turning everything into a competition—because in her world, even brushing your teeth can be a sport. Confident, full of energy, and always ready for the spotlight, Charlotte is the life of the party wherever she goes!

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Episode 76: From Reality TV to Real Talk with Beth Bice

mardi 21 octobre 2025 • Durée 55:12

Creator & Influencer Personality, Beth Bice, said "I do" to a stranger on TV, but the real journey began after the cameras stopped rolling. Join us as she reveals the unedited truth about love, loss, and learning to own your story when the whole world is watching. Now using her platform to lift up other women, she's turning one of reality TV's biggest experiments into real-world impact.

About Beth Bice: Elizabeth “Beth” Bice is a reality TV personality and former account executive from Charlotte, North Carolina. She first gained public attention in 2019 when she joined Married at First Sight (Season 9). Known for her adventurous spirit, ambition, and candid nature, Beth shares her journey hoping to inspire women like herself to not let the negative moments define them, but inspire them to self-discover and become their best versions.

Since her time on the show, Beth has remained involved in social media, where she shares insights into her life, personal journey, and fitness pursuits (running her 5th marathon in the 2025 NYC marathon with the Alzheimer’s Association Team).

Discover more at @justbeth____ on Instagram

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Episode 75: Leah Steinhardt: Doubling Down on Marketing’s Biggest Event

mardi 23 septembre 2025 • Durée 39:41

Host Stefanie Beach chats with Leah Steinhardt about POSSIBLE, the buzzy marketing conference that's doubling in size for 2026. Leah reveals how they're expanding to take over two Miami hotels - the original Fontainebleau plus the entire Eden Roc next door - while keeping the intimate feel that makes everyone want to network. Get the inside scoop on what it takes to pull off one of the industry's hottest events, from year-round planning to managing growth from 3,600 to 5,400 attendees.

About Leah Steinhardt: Leah Steinhardt is a seasoned marketing and sales executive with over 20 years of experience driving growth, engagement, and revenue for leading brands. Currently, Leah is the VP of Marketing for POSSIBLE, the event that brings together the entire marketing ecosystem. Her career in events started in 2005 when she led Konami Gaming’s marketing department. Since then, she moved over from the brand side to working with a leading event organizer Clarion Events where she worked in a diverse range of verticals from contemporary art, energy, gaming and marketing. Leah is passionate about fostering strategic partnerships that generate long-term value and elevate brands in highly competitive markets.

About POSSIBLE: The most impactful marketing event for the Industry, POSSIBLE brings together marketers at every level—from rising stars to C-suite leaders—for three full days of learning, networking, and inspiration. Set across a dynamic dual-campus experience at the iconic Fontainebleau and Eden Roc, the event features interactive sessions, curated meetups, and immersive environments designed to spark big ideas, foster meaningful connections, and shape the future of marketing.

Discover more at possibleevent.com

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Episode 74: Strategic Podcast Guesting That Pays with Tom Schwab

mardi 16 septembre 2025 • Durée 53:52

Tom Schwab, the mastermind behind Interview Valet, reveals why chasing podcast download numbers is a total rookie mistake and shares his game-changing strategies for turning listeners into actual paying clients. Discover how his clients have hit bestseller lists and transformed their entire businesses through strategic podcast guesting, not random interview marathons. Get ready to learn the 83-day rule, the power of targeting the right audiences with fresh content, and why quality beats quantity every single time in podcast marketing!

About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. As the Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. Frequently featured as a keynote speaker, Tom empowers brands to thrive in a world where collaboration and conversational AI tools like ChatGPT redefine how businesses connect with their ideal audience.

About Interview Valet: Interview Valet pioneers Podcast Interview Marketing, connecting industry-leading thought leaders, entrepreneurs, coaches, consultants, and non-fiction authors with targeted podcast interviews that reach their ideal clients through a proven marketing system. Unlike standard booking agencies, their comprehensive approach spans from pre-interview preparation through long-term content repurposing, refined over 9 years with data from 1,500+ clients and 75,000+ interviews reaching over 200 million listeners. Their certified guests experience shortened sales cycles, higher engagement, more qualified leads, and increased client lifetime value by joining conversations their prospects are already having with trusted podcast hosts, overcoming obscurity through authentic dialogue rather than trying to break through the noise. They serve speakers, coaches, consultants, brands, real estate professionals, investors, and SaaS companies with their concierge-level service, using a 4-step matching algorithm to personally introduce clients to relevant hosts while providing scalable marketing systems and ongoing coaching to build lasting relationships and measurable results.

Episode 73: Marketing Channel Wars with Tye DeGrange

mardi 9 septembre 2025 • Durée 38:51

Growth marketing veteran Tye DeGrange spills the tea about why brands are hemorrhaging money by treating influencer, affiliate, and content marketing like they're sworn enemies instead of best friends. He reveals his game-changing "flywheel" strategy that turns these siloed channels into a powerful, trust-driven content machine that actually makes people stop scrolling (because let's face it, we're all tired of obvious ads). Plus, he's launching a secret weapon called a "trust score" tool that uses AI to play matchmaker between brands and creators – because nothing says authentic like a trail running influencer promoting actual trail running shoes instead of random beauty products.

About Tye DeGrange: Tye DeGrange is the CEO of Round Barn Labs. Growth expert focused on Paid Marketing + CRO (Conversion Rate Optimization). 19 years of data-driven acquisition and retention marketing experience growing fortune 500 companies and startups in the consumer and enterprise space. EBay Internet Marketing team. Helped startups grow backed by Google Ventures, a16z, Social Capital Partners, Madrona, and KPCB. Led team at Amazon focused on Acquisition Marketing. Drove over $2M in less than one year for StubHub and ModCloth. Active member of the Reforge growth community. Managed marketing budgets of over 20 million per year. Marketing Channels: Paid Social, Paid Search, Affiliate / Influencer, Programmatic Display, Conversion Rate Optimization, Analytics & Attribution

About Round Barn Labs: RBL is a premium performance marketing agency. Unlock world class Affiliate, Influencer Marketing and distribute trusted influencer publisher and review content via highly efficient paid search and social marketing. Round Barn Labs brings an in-house perspective to digital performance marketing consulting with a growth mindset. We are not a typical agency. We have worked in-house or as a consultant for companies like Amazon, eBay, ModCloth, Oculus, Portal from Facebook, TrueBill, StubHub, Granular, LiveNation and startups backed by: Andreessen Horowitz (a16z), Social Capital Partners, Kleiner Perkins (KPCB), Google Ventures (GV), First Round Capital, and more. Round Barn Labs has helped hundreds of companies from seed stage to IPO improve the performance of the paid digital marketing and better understand growth. We manage marketing channels like Facebook, Instagram, Affiliate/influencers, LinkedIn, Twitter, and Pinterest. Clients looking for growth and efficient customer acquisition have come to us to prioritize channels and A/B tests to hit Customer Acquisition goals. We are one of the few paid marketing teams that can help improve page conversion rates and customer experience with UX, and Conversion Rate Optimization (CRO) with systematic A/B testing.

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