The Data Malarkey Podcast – Détails, épisodes et analyse

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The Data Malarkey Podcast

Sam Knowles

Business & Entrepreneuriat

Fréquence : 1 épisode/17j. Total Éps: 73

The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.

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Engineering rigour vs PR Malarkey - Stephen Waddington on data, stories, and measurement

Saison 9 · Épisode 4

mardi 25 novembre 2025 • Durée 39:33

Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers and narrative, and the pitfalls of AVE and proxy metrics - plus a call for all PR practitioners to contribute to Stephen's PhD research.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Resources and social media

• Contribute to Stephen's PhD research: https://publicrelationsmanagement.phd
• "Pints & Profits" (Brew case study) http://bit.ly/3KC7qcE
• Market Research Society: "Campaign for Better Data" http://bit.ly/4pD2RyZ
• Stephen's blog: https://wadds.co.uk/blog
• Stephen's Substack: https://wadds.substack.com
• Stephen's LinkedIn profile: https://www.linkedin.com/in/stephenwaddington/

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Data doesn't create meaning - we do

Saison 9 · Épisode 3

mardi 11 novembre 2025 • Durée 40:56

Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after Neil Postman' Amusing Ourselves to Death), why we're "intentionally ceding control to machines", the burden of proof for automation, inclusion across languages and models, and why "facts can't defend themselves against being misconstrued". Susan also highlights core skills for a new curriculum for the AI era: History, Statistics, and Social Sciences.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Resources and social media links

Susan's LinkedIn profile - https://www.linkedin.com/in/susanetlinger/
TED@IBM talk: "What do we do with all this big data?" http://bit.ly/3Ioh423
Neil Postman's Amusing Ourselves to Death - http://bit.ly/3Iwrk8r
Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

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Turning data into desirability: Automotive insights with Nick Ratcliffe

Saison 8 · Épisode 1

mardi 10 juin 2025 • Durée 36:24

Recorded live at the DataComms 2025 conference in London, this very special episode of the Data Malarkey Podcast features Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK. Host and master data storyteller, Sam Knowles, delves into how Nick and his team wield data to enhance customer experience, transform brand desirability, and prepare for the automotive industry's electric future. With a career spanning leadership roles at BT, Audi, and Mercedes-Benz, Nick shares his evidence-based approach to marketing, the importance (and scarcity) of genuine insight, and a few personal stories from his eclectic selection of hobbies.

What You'll Learn:
• How VW Group UK uses data to be ever-more customer-centric
• Why insight is more than just data - it's about action
• The impact of behavioural economics and marketing science
• Nick's view on the future of automotive CX in the EV era
• How storytelling and science intersect in successful marketing

Resources Mentioned:

Make sure to like and subscribe for more episodes.

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Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling

Saison 7 · Épisode 7

mardi 29 avril 2025 • Durée 49:19

We've reached 51 episodes and wrapped Season 7 of Data Malarkey! In this greatest hits episode, host Sam Knowles shares the most powerful moments from a season packed with insights—from AI ethics to data puppets, from psychology and kindness to practical business transformation.

Revisit brilliant guests like Sylvie Delacroix, Julie Holmes, Cecilia Dones, Robin Banerjee, Adam Davidson, and Scott Taylor, all of whom shared their real-world, often surprising, insights on how to use data smarter.

What You'll Learn:

How to rethink AI through the lens of humility and uncertainty
The ethics of online trust and virtual relationships
Why businesses need to upgrade soft skills, not just systems
The power of kindness in society and psychology
How satire and puppets explain data better than PowerPoint ever could

Special Mentions:

Take the Data Storytelling Scorecard
Guest Application Form
Subscribe on YouTube: Data Malarkey

Minimal Thumbnail Text Suggestions:

🧠 "Best of AI & Empathy"
or
📊 "Greatest Hits: Data Gets Human"

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AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact

Saison 7 · Épisode 6

mardi 15 avril 2025 • Durée 49:00

In this energising episode of the Data Malarkey Podcast, Master Data Storyteller Sam Knowles speaks with Julie Holmes, entrepreneur, inventor, and AI advisor. Julie shares her insights into how businesses can make AI work with their people – not instead of them. She dives into creative automation, ethical AI, and the dangers of dabbling without direction.

From her practical UPGRADE Framework to her "intern not genius" approach to creating effective prompts for LLMs, Julie delivers a candid, actionable masterclass on the human side of AI.

What You'll Learn:

Why AI should be seen as an intern – not a threat.
How to scale creativity and automation.
What most businesses get wrong about AI readiness.
The ethical responsibilities we must now embrace.
How to build smarter prompts that actually deliver results.

Resources Mentioned:

Julie Holmes' website: https://www.julieholmes.com
Julie's AI readiness assessment for businesses: https://julieholmes.com/ai-readiness-assessment-2025/

The AI prompt library and archive https://julieholmes.com/prompt/

Data Storytelling Scorecard: https://data-storytelling.scoreapp.com
The Insight Agents' website – Sam Knowles' business, including the archive of Data Malarkey podcast episodes: https://insightagents.co.uk

Rate, Review, and Follow!

Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact

Saison 7 · Épisode 5

mardi 1 avril 2025 • Durée 51:54

In this episode of the Data Malarkey Podcast, host Sam Knowles welcomes Scott Taylor, The Data Whisperer, to break down why data storytelling is the missing business skill in the world of AI, analytics, and business intelligence.

Scott shares why he believes in Truth Before Meaning, the idea that businesses need clean, structured data before they can extract meaningful insights. He also explains why tech jargon is holding the data industry back, why business leaders don't care how data works, and how he's making the world of data more relatable through Data Puppets.

What You'll Learn in This Episode:

The biggest mistakes data leaders make when presenting to executives
Why data management is the foundation for AI success
How to tell data stories that business leaders actually understand
The origins of Data Puppets and why humour matters in data

Resources Mentioned:

Scott Taylor's book: Telling Your Data Story (Amazon)
Scott's YouTube Channel: The Data Whisperer
Data Puppets: www.datapuppets.com
Scott's 2024 Big Data London keynote – "Data is the new bullsh*t" www.youtube.com/watch?v=5LRVF-1nGPQ
"The Little Red Data Hen" www.youtube.com/watch?v=OBFwiGN3XK0
The DataVengers: www.datacated.com/datavengers

Join the Conversation: Connect with Us: Rate, Review, and Follow!

The Science of Kindness & Finding Joy in Data | Prof. Robin Banerjee on Psychology & Empathy

Saison 7 · Épisode 4

mercredi 19 mars 2025 • Durée 51:57

Is kindness just a "soft" concept, or is there real science behind it? In this episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles is joined by Professor Robin Banerjee, Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. Robin's research explores the psychology of kindness, empathy, and human connection, revealing how data can unlock powerful insights about our social world.

From leading the BBC Kindness Test – a groundbreaking study with over 60,000 participants – to his work on how fiction and television shape empathy, Robin shares fascinating insights about the science of human connection. He also explains why he finds joy in data – a phrase that might just change how you see statistics forever.

What you'll learn in this episode:

The psychology behind kindness—what drives it, and how we measure it
Surprising insights from the BBC Kindness Test
How fiction and TV shape our ability to empathise
The joy in data and why it's more than just numbers
Why understanding human behaviour through research is so important

Chapters:

00:00 - Introduction
01:27 - Robin Banerjee's career and research focus
07:43 - What makes someone kind?
13:53 - The BBC Kindness Test: Key findings
20:02 - The psychology of human connection
30:36 - Finding joy in data
39:07 - Empathy and storytelling: fiction vs reality
45:00 - What TV tells us about our emotions
50:30 - Where to find out more about Robin's research

About our guest:

Professor Robin Banerjee is a leading researcher in developmental psychology and the Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. His work focuses on kindness, empathy, and social development, and he is the founder of the Sussex Centre for Research on Kindness.

Robin's research has been featured widely, including his collaboration with BBC Radio 4 on the Kindness Test, the largest study of its kind, exploring how people experience and perceive kindness across different cultures and communities.

Resources mentioned: Join the conversation: Connect with us: Rate, Review, and Follow!

Trust, AI, and the Future of Human Connection with Cecilia Dones

Saison 7 · Épisode 4

mercredi 5 mars 2025 • Durée 51:25

In this engaging episode of the Data Malarkey Podcast, Master Data Storyteller and host Sam Knowles welcomes Cecilia Dones, a thought leader in data, AI, and human connection. Ceci explores how technology shapes the way we interact, trust, and build relationships—both online and offline. She shares insights into AI ethics, uncertainty in machine learning, and why trust is the cornerstone of all our digital futures.

From her work in AI ethics to her philosophy on leadership and adaptability, Ceci provides fresh perspectives on the best ways to navigate the ever-evolving world of artificial intelligence. Tune in for a thought-provoking discussion on data, trust, and what it means to be human in the age of AI.

What you'll learn in this episode:

Why trust in digital interactions is becoming harder to establish
The role of AI in shaping human relationships and decision-making
How uncertainty in AI responses from LLMs may be an advantage not a weakness
The power of adaptability and why labels limit creativity
Why leaders need to embrace ambiguity in the AI era

Chapters:

00:00 - Introduction
01:27 - Cecilia Dones on connections and human-centred technology
07:43 - Why trust in digital spaces is complicated
13:53 - How AI influences our relationships and decision-making
20:02 - The challenge of uncertainty in AI models
30:36 - Leadership, adaptability, and embracing ambiguity
39:07 - No Labels: Why Ceci avoids definitions and fixed roles
45:00 - The ethical dilemmas of AI, privacy, and consent
50:30 - Where Cecilia Dones is sharing her work and insights

About our guest:

Cecilia Dones is a data and analytics practitioner-academic, founder of 3 Standard Deviations, with expertise spanning Fortune 500 companies and academia. She specialises in AI applications, technology's impact on human interactions, and bridging data insights across sectors. Currently, she is completing her doctoral studies on interpersonal trust in digital environments. She holds degrees from NYU Stern and Columbia University. She has taught at top business schools and authors the "Authentic Interactions" newsletter on Substack exploring technology, data, authenticity, and trust.

Resources mentioned: Join the conversation: Connect with us: Rate, review, and follow!

From CERN to Ad Regulation: How AI & Data Science Are Changing Advertising | Adam Davidson

Saison 7 · Épisode 2

mercredi 19 février 2025 • Durée 48:03

Check out our Data Storytelling scorecard: https://data-storytelling.scoreapp.com

In this episode of the podcast, Master Data Storyteller Sam Knowles sits down with Adam Davidson, Head of Data Science at the Advertising Standards Authority (ASA). Adam shares his fascinating journey from CERN's Large Hadron Collider, where he contributed to the search for the Higgs boson, to leading data-driven efforts in advertising regulation.

💡 What You'll Learn in This Episode:

How Adam transitioned from physics to advertising regulation, with the constant drumbeat of data science
The role of AI and machine learning in monitoring online ads
Why data storytelling is critical for bridging the gap between data teams and leadership
How the ASA is tackling fraudulent ads and influencer marketing transparency
The future of real-time ad monitoring and automation
Ethical concerns around the misuse of data in advertising

If you've ever wondered how AI is shaping the future of digital advertising and how regulators are keeping up, this episode is for you!

🎧 Listen now and discover how AI, data science, and machine learning are transforming the ad industry!

Episode Chapters & Timestamps

00:00 - Introduction: Meet Adam Davidson
01:27 - From CERN to Data Science in Advertising
04:32 - Bridging the Gap Between Data Science & Leadership
09:14 - The AI-Powered Ad Monitoring System
14:38 - Regulating the "Wild West" of Online Ads
18:12 - The Challenge of Influencer Marketing & Hidden Ads
25:30 - AI & Automation: Real-Time Ad Monitoring
32:02 - How AI in Advertising is Evolving
39:45 - Misuse of Data: The Dark Side of AI
45:36 - Final Thoughts & Where to Follow Adam

Guest Bio: Adam Davidson Key Takeaways & Quotes from This Episode Resources & Links Support & Connect

How can we build an AI future which respects ethics and data privacy? With Professor Sylvie Delacroix, Centre for Data Futures, King's College London

Saison 7 · Épisode 1

mercredi 5 février 2025 • Durée 53:13

In this thought-provoking episode of the Data Malarkey Podcast, master data storyteller Sam Knowles sits down with Sylvie Delacroix, the inaugural Jeff Price Chair in Digital Law in the Dickson Poon School of Law at King's College London. Sylvie shares her insights into data ethics, the vulnerabilities we face in a data-driven world, and the transformative potential of generative AI. She also introduces the Centre for Data Futures, her initiative to build participatory data infrastructure that empowers individuals and communities. This is a conversation about ethics, identity, and the future of AI that you won't want to miss.

What you'll learn in this episode:

The hidden vulnerabilities of our daily data leaks.
How AI can both limit and empower personal reinvention.
Why participatory infrastructure is essential for ethical AI development.
The concept of 'humility markers' in AI and their potential to transform conversations.
How Sylvie's work bridges the gap between theory and practice in digital law and data ethics.

Chapters:
00:00 - Introduction
01:27 - Sylvie Delacroix's journey and research focus
07:43 - The vulnerability of self in the data-driven age
13:53 - Building participatory data infrastructures
20:02 - Rethinking AI and conversational models
30:36 - The importance of humility markers in AI
39:07 - The future of ethical AI: aspirations and hopes

About our guest:
Sylvie Delacroix is a leading expert in digital law and ethics. As the Jeff Price Chair in Digital Law at King's College London, Professor Delacroix directs the Centre for Data Futures, focusing on participatory data infrastructure and ethical governance of AI. Her work on data trusts and habitual ethics has shaped policy initiatives worldwide. To learn more about her work, visit

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