The Creator Experience – Détails, épisodes et analyse

Today's guest, Steve Worthy, is an awesome human being with expertise in retail leadership, executive coaching, podcasting, and live streaming. 

His journey began in 2007 when he was doing blog talk radio, and his original content was about being a husband and an entrepreneur. After a while, his career got in the way, and his co-host ran out of time. 

As soon as that podcast ended, Steve started "The Worthy Show," a leadership coaching podcast, but it didn't work the way Steve had expected. 

 Having sought out professional advice about podcasting, he niched down, which led to the birth of the Retail Leadership Podcast. 

Because of the success of that podcast, Steve has now launched Podcasters Live, a new show dedicated to helping people learn to live stream and podcast to grow their businesses. 

Steve's journey wasn't smooth; he experimented and learned much along the way. In today's episode, he shares all the golden nuggets he learned from his journey.

He discussed how niching now helped him find the right audience for his content. He explained why consumption rate is more important than download rate. Steve shares his workflow for a one-day podcast production process and his comprehensive engagement strategy for his content. 

Furthermore, he discussed editing ethics and how he focuses more on the flow of conversation rather than editing "uhm" sounds. He discussed why he disliked audiograms and used Facebook live streaming and email marketing to promote his podcast.

Tune into this jam-packed episode to learn more about podcasts.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

• [03:15]-Steve Worthy's introduction and his journey to the Retail Leadership podcast
• [09:50]-How does niching down help Steve get the right audience for his content?
• [12:31]-Steve shares about the evolution of the structure of his podcast to help their listener better
• [17:10]-Why doesn't Steve care about download numbers and focus more on consumption?
• [19:18]- A look into Steve's Podcast Production process?
• [24: 20]- Steve focuses on conversation flow instead of editing out noise and umms
• [29: 02] Why Steve doesn't like audiograms to promote episodes
• [30:00] - Leveraging a Facebook group to promote your podcast?
• [36: 23]-Conversation about building an email list
• [44:41]-What keeps Steve accountable for consistently releasing episodes?
• [46:12] -How systems make content creation more efficient
• [52:02]- My final question is, what do you think makes a good leader?

One of the most challenging stages of the leadership journey is moving from Manager to Leader. Steve Worthy focuses on turning your managers into effective leaders through our training and coaching programs. His mission is to help retail leaders cultivate high-performing teams that are empowered, inspired, and able to execute at the top of their game. His vision is to create a community where retail leaders can learn solutions for our industry's most challenging issues in a welcoming and interactive learning environment.

Steve has a podcast named "Retail Leadership" focused on helping retail leaders go from managers to leaders, understand the community, and how to communicate to advance their careers. He has now...

Today's guest, Roberta Lipp, is the cohost and producer of the widely successful "They Coined It, A Mad Men" podcast. Roberta has always been passionate about creating content and talking about the things she loves. After dropping so many ideas, she began writing the blog on the famous American television show Mad Men; it became a widely successful blog about the show at that time. 

Her journey doesn't end there. After a successful blog, she evolved it into a podcast, which has become equally successful. They spoke to the actors and creators of the show. They had fans involved. They got an opportunity to go on the show set and even got invited to do a book tour after co-authoring a book about Mad Men. 

When Roberta started her journey, she didn't have any fancy plans. She just had a strong why; she knew what she wanted to discuss and create. It all began when she would watch an episode, call her sister and then re-watch the VHS of the same episode and call her sister, and the cycle continued. 

She revealed that they don't make significant revenue from the podcast, but they enjoy the process and all opportunities it comes along with. 

She has shared so much wisdom from her journey. We discuss how to structure a podcast episode carefully, and she is very particular about it. We talk about engagement strategies to grow your audience. We discuss whether Patreon is extra stress on your podcast and how passion is a content creator's superpower. 

There are so many stories and ideas in this episode, I am sure you will love it. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

• [03:05] -Roberta Lipp's introduction and the inspiration behind her Mad Men fan podcast
• [06:32]-How does she measure success for her podcast when she doesn't have thousands of followers or big money?
• [07:42]-Why she chose Mad Men Show for creating content?
• [13:54]- How does she structure her podcast to make it more engaging?
• [17:52]- Roberta almost stopped her podcast after finding out a sad news
• [20:26]- Let's see Roberta Lipp's production process for the podcast
• [25: 26] - Discussing how much time should be devoted to audio editing
• [28:30] Promoting your podcast through Twitter, Instagram, and Tik Tok
• [31:49]-Does having a Patreon make sense, or is it all stress?
• [37:27]- Roberta shared how she brought the show's cast to podcasts.
• [48:05]-What advice would you give a new content creator
• [50:41]- My final question is, what do you think makes a good leader?

Roberta Lipp (she/her) is the co-host and producer of "They Coined It, a Mad Men Podcast." She has written extensively about the show as the founder of "Basket of Kisses," the premier Mad Men blog, and contributor to the book "Mad Men Carousel" by film/tv critic Matt Zoller Seitz.

As a feminist and defender of democratic norms, and with a background in copywriting, marketing, radio, and entertainment, podcasting was an obvious next step. Roberta is passionate about being on the mic and podcast editing. She believes anyone with something to say can have their podcast and launched a coaching program

In this episode of the KULT Kreator Experience, This is episode 10 and will be the final of this series. It’s been a lot of fun to be on the other side of the glass as they say. I’ve been producing podcasts for 5 years and audio content in general of over 15. I have always been so hesitant to be in front of the mic, worried I wouldn’t be comfortable or sound like a complete fool. I probably still sound like a fool, but it's been really enjoyable producing a show for myself. 

I might do a bonus episode about some of the lessons I have learnt finally producing my own show in the next few months. But first I have a few tests to do with the podcast to see if I can grow it a little bit more before series 2 kicks off. 

You might be wondering why are you not pushing the podcast more as it goes live? Well, I have been promoting the show via my social media pipes but the plan for this first series was to produce it as a resource to support KULT Media as we grow the business. I wanted a free resource that can help people learn about podcasting and understand the steps to successful content creation. The power of series one will be as a reference and long term content. Allowing me to provide assistance to clients that might not be in the position to hire me but I can still help them launch & grow their podcasts. 

BUT enough about me and the marketing of my podcast let’s help you get your podcast out there into the wilderness and get it growing as fast as possible.

Today we wrap up the last step of my KKE, collaboration. 

We will be discussing growing your podcast from zero, effective use of social media, engagement strategy, advertising and gaining that all-important credibility and social proof. 

Now I am definitely going to admit I am not a marketing expert. I am not going to be talking about split testing, intense ad purchasing and analysis of marketing data. 

I am going to be sharing the organic, hands-on & more personal approach that allows you to get visibility for your show but fundamentally it is based on your engagement with your audience for success to occur. 

It just means there will be minimal marketing jargon … cos I don't think the average podcaster needs it. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Low Hanging Fruit - How to grow your audience from zero
• How to use social media to promote your podcast
• Simple Audience Engagement Strategy
• Paid Ads for Podcasts
• How To Utilise Social Proof
• Technology and Future Tech

• @kult.media

In this episode, we mentioned the following resources:

• Podchaser.com
• Apple Podcasts New & Noteworthy
• Facebook
• Tiktok
• Canva
• Facebook ads

In this episode of the KULT Kreator Experience, we begin the final step of the KKE and we start by looking at how we publish our content. 

Publishing your content is relatively easy. We take our finished asset, be it video or audio and we host it on a server. We then share the location of the content with our audience for them to follow and consume. 

BUT of course, there is a bit more to it than that. I am going to walk through the process of publishing content and point out some of the key points and optimisations we can make.

We will be chatting about metadata, the podcast apps like Apple and Spotify, the infrastructure of distribution, how your listeners can access your content, and the wonder of scheduling. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Meta Data
• Podcasting Distribution 
• Podcast Consumption
• Choosing A Podcast Hosting Platform
• Scheduling Your Podcast

• @kult.media

In this episode, we mentioned the following resources:

• Metadata
• YouTube
• Vimeo
• RSS
• Apple Podcasts
• Spotify
• Anchor Podcast Host
• Overcast
• Amazon Podcasts
• Google Podcasts
• Google Analytics
• Facebook Pixel
• Capitvate.fm

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In this episode of the KULT Kreator Experience, we come up against one of the most disliked subjects in podcasting and content creation, Post Production.  

Post Production can become a huge time sap and stress for lots of people, and because of that, it is one of the most outsourced tasks. 

But do we even need post-production? 

I’ve spent over 15 years working in post-production. I can say it’s been an eye-opening experience. Working in the final stages of production reveals all of the minor issues that have now become major mistakes, the variation in quality vs budget vs planning and the possibilities to add something special to incredible content. 

And in this episode, I will seek to answer the question of “do we need to edit or have post-production?”

After all, I’ve spent 7 episodes telling you how planning as best as possible will reduce the need for fixes later in the process. But I do believe editing and post-production can level up your content. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• My Editing Fundamentals
• Enhance NOT Fix Mantra
• Podcasting Promise and Post Production
• User Experience
• Ethical Editing
• How To Engage, Educate, Entertain 
• Storytelling With Sound
• Overediting 
• Marketing Implications For Post Production
• Repurposing Strategy 

• @kult.media

In this episode, we mentioned the following resources:

• Epidemic Sound for Music
• Audiio for Music

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In this episode of the KULT Kreator Experience, we jump straight into the action! We are talking podcasting practicals, recording your first show and making your vision become a reality. 

This is the Production phase of KKE and in it, I share detailed information about workflows, recording environments, some podcasting kits, how to practise and performance insights + tips. I am going to avoid making this episode all about audio brands and the supposed best tech for podcasting today. This information quickly becomes outdated and as you will learn, I don’t think it’s as important as the Facebook groups might lead you to believe. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Podcast Production Workflows
• Delegating & Outsourcing
• Project management options
• Data Management
• Recording Environment
• Podcasting Equipment
• How to become an accomplished podcast producer
• How to be a high performing podcaster

• @kult.media

In this episode, we mentioned the following resources:

• PodGuides
• How To Be The Best Podcast Guest
• How To Be A Leading Podcast Host
• Practical Podcasting Checklist
• Rode Rocaster Pro
• Micro SD Memory Card
• ClickUp
• Google Sheets
• Asana 
• Trello
• Basecamp
• Notion
• Cloud Storage - Dropbox, One Drive, iCloud, Google Drive
• Vice Vent Podcast
• Sontronics Podcast Pro
• XLR cables

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good! 

In this episode of the KULT Kreator Experience, we are continuing this first series of KULT Kreator Experience, working our way through my creative process. 

So far we have unpacked the profit pillars of podcasting, the personal side of becoming a creator, how to define and find your audience and what your podcast product could look like.

In today’s episode, we move into the next step of my KULT Kreator Experience, Create. The Create step is all about HOW to produce your content. And our first phase of Create is Pre Production. 

I’m gonna share the significance of good pre-production, how to build your brand, how to prepare for your first podcast and how to create your launch strategy. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Power of pre-production
• Building a brand
• Preparing for your first podcast
• Defining your podcast launch strategy

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In this first series, I am sharing my process of content creation. 

We are continuing on from where we left off the last episode, working our way through the Coach step of the KULT Kreator Experience.

Today in the Product phase we start to develop our ideas into something tangible that we can go on to bring to life in the next step which is to Create. 

I ask you what do your followers need or want? 

What does it look like? 

And what are you going to promise your followers? 

Before we hit the drawing boards and deep dive into design, please take a second to follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Utilising your market research so far to help define your podcast
• Product guidelines to help you understand what content formats are at your disposal
• Building a podcasting promise / content commitment

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your FREE strategy session.

In today’s episode, we are continuing our journey through the Coach step of my KULT Kreator Experience. This time focussing on the most important factor for a KULT Leader … People. 

In this phase, we will discover Who you are creating content for. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Identifying your ideal customer or audience avatar
• Engaging potential customers
• Mistakes I made trying to find to my audience
• Getting honest & realistic feedback
• Understanding the importance of language

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good! 

In today’s episode, we are jumping into our first step of the KULT Kreator Experience, Coach. 

Here we seek to ask the right questions to discover Why you are wanting to become a KULT Kreator, Who you are creating for, and What you are going to produce. These are the Personal, People and Product phases. 

And today we will focus on the Personal Phase. 

Before we jump inside your mind., please take a second to follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Being yourself
• Understanding WHY you want to become a podcasting KULT Leader
• Being ready to help others
• Personal brand vs business brand
• 4 key personal skills of both great leadership and incredible content

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your FREE strategy session.

Until next time, Be good!