Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.
Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients.
Past guests include life coaches, business coaches, executive coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more.
About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model.
Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com
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#97: Yannick Jacob – Going Beyond Blueprints to Challenge the Status Quo of Coaching
Saison 1 · Épisode 97
jeudi 3 avril 2025 • Durée 02:04:54
Growing up with a father and brother who were “never wrong” left Yannick Jacob seeking a life that wasn’t about right answers. That led him to coaching, and more specifically to existential coaching, a space where humanity’s oldest and most profound questions – and the plethora of answers to them – can be explored at a deeper level.
Yannick is an existential life and leadership coach, a positive psychologist, and the programme director of the Accredited Certificate in Integrative Coaching (ACIC) at the School of Positive Transformation. In this episode of The Coach’s Journey, he shares what he learned about himself in order to hear his calling and live his truth as someone driven to explore the whole spectrum of what life has to offer.
Host Neil Mackinnon helps Yannick to illuminate the links between his many passions, such as existential philosphy and DJing, and to demonstrate how integrating his variety of interests enriches his all areas of his work.
Yannick also discusses his groundbreaking Coaching Lab, which offers the chance to witness highly experienced coaches live at work, and Rocket Supervision, which provides coaches with the support they need to practice at the top of their game.
This episode will resonate with anyone who wants to feel empowered to shake up traditional coaching paradigms and create a practice that feels authentic and energising, as Yannick brings his remarkable breadth of experience and expertise to bear on some of the most fundamental questions we face as coaches and as human beings.
In this episode, Yannick and Neil Mackinnon also talk about:
Courageous choices, and how embracing discomfort can help to build meaning
Enlarging your sphere of influence to enable people to connect with you
The power of being financially committed to something, and the benefits to your clients of raising your fees
When we should be brave enough to challenge the traditional frame and share more of ourselves with our clients
Yannick issues a rallying cry to everyone in the coaching space to frame their space, sculpt the approach that works for them, and lean into their passion for their own way of doing things.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
#96: Rebecca Norton – How Coaching Walks Can Guide Us To New Pathways Through Life
Saison 1 · Épisode 96
jeudi 27 mars 2025 • Durée 02:11:05
How do our surroundings affect our ability to think? And can we connect with our sense of place and purpose by immersing ourselves in nature?
In this episode of the Coach’s Journey Podcast, walking coach Rebecca Norton brings her combined expertise in coaching and mountain leadership to bear on these questions and many more, in conversation with host Alex Swallow.
Rebecca and Alex explore the lasting impact that access to the natural world has on our lives, from infancy through to adulthood, and how the coaching walks that Rebecca offers her clients help them to navigate new pathways – both in the physical environment and their internal worlds.
Rebecca, who delivers workshop facilitation and social prescribing alongside her coaching and “wonder walks”, describes how she carefully built up her coaching business while continually developing her skills and experience as an outdoor activities instructor.
She links the idea of being a tourist in your own city and developing curiosity about new perspectives with the importance of getting alongside coaching clients and seeing the world through their eyes.
The many twists, turns, ups and downs of Rebecca’s adventures in the hills act as a powerful metaphor for journeys through the challenges of careers, relationships, families and life decisions. Just as her clients gain new perspective on their lives as they ascend into the hills with Rebecca, so do we as she reflects on her unique, brilliant approach to coaching conversations and many other aspects of her work.
In this episode, Rebecca and Alex also talk about:
The power of experiencing coaching techniques from both sides
How to integrate experiences as we train and gain qualifications
The barriers we place between ourselves and our own fulfillment
Seeing who we need to become in order to achieve our goals
How to lower the importance of gaining a client when building your coaching business
#87: Amy Brann – Neuroscience For Coaches
Saison 1 · Épisode 87
jeudi 5 décembre 2024 • Durée 02:10:56
Amy Brann has been studying neuroscience since she was 15.
Now, as the founder of Synaptic Potential, she brings all that expertise to working with organisations to create meaningful change backed by scientific underpinnings.
Named 2023 HR Most Influential Thinker, Amy is the author of three books about neuroscience, including Neuroscience For Coaches, which is on the reading lists of many of the best coach training organisations and forms the foundation for this episode: a deep dive into how to make coaching and learning really work.
In conversation with The Coach’s Journey Founder Robbie Swale, Amy busts myths, teaches hard-to-understand science in ways we can grasp, and tells a story of hope and optimism for what is possible if we can understand brain science and move towards our Whole Brain Potential.
In particular, Amy and Robbie talk about:
The pitfalls of setting high expectations with your clients and how to avoid them.
The neuroscience of visualisations, and how to use them effectively to increase autonomy for your clients.
Crucial areas of neuroscience for coaches to know about: neuroplasticity, mirror neurons and more.
Why trust is one of the things coaches should pay more attention to and how to do that.
Plus Amy coaches Robbie live on how to let his emotions help him pay attention to the right things.
For more information about host Robbie Swale, visit
#86: How to Manage Your Finances as a Coach (TCJ Short with Sarah Fox)
Saison 1 · Épisode 86
jeudi 28 novembre 2024 • Durée 20:03
In this TCJ Short, an excerpt from Episode #53, you can hear Sarah Fox and Robbie outlining powerful and simple ways for a coach (and any freelancer or self-employed person) to take control of their finances and manage them more skilfully: both for now, and for the future.
In particular, they talk about:
Separating priceless you from the business and work you do so you can get clear on your numbers.
The practical change that Robbie made that transformed both how well his finances are organised and how he felt about it.
How these changes affect how we feel about investing in our business.
Why a rainy day account is VERY important for coaches.
The insight that stopped Robbie procrastinating and finally made him take control of his finances.
#85 – Get More Referrals for Your Coaching Business (Coaching Business Fundamentals)
Saison 1 · Épisode 85
jeudi 21 novembre 2024 • Durée 51:37
This is the sixth and final episode in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth get to grips with the final part of the flywheel, the thing we all got into this coaching thing for: working with clients.
They share the most effective ways to make your coaching more powerful and useful for your clients and – more than that – how to make your coaching more likely to create future referrals and connections, making each client coached a seed planted that could sprout as new business at any time.
The episode is packed with ways to create more referrals: get your pens ready and start thinking about how to turn the ideas in this episode into actions you can take.
In particular, Robbie and Ruth cover:
How to use the science of deliberate practice to improve your work as a coach.
The ONE question to ask yourself to help generate more referrals from your clients.
The two most important qualities to make your coaching more impactful.
Why having a niche can be really useful as a coach.
We hope you’ve enjoyed this series – we certainly have. The shownotes on this page and the other episode pages are a treasure trove of resources to help you with your business – but if you want more, consider joining The Coach’s Journey Community.
The second, about using connections to create coaching clients, is here:
#84: Gary Buxton MBE – Get in There, Give It a Go and Find Your Own Coaching Style
Saison 1 · Épisode 84
jeudi 7 novembre 2024 • Durée 01:27:45
Gary Buxton admits he spends his life stuck in rabbitholes. As a psychologist and executive coach, he loves nothing more than to geek out about the evidence base for coaching, ensuring his own practice is built on the latest science.
While Gary is a firm believer that coaching is always a process and never a destination, in this episode of The Coach’s Journey Podcast he warns against the pitfalls of being overwhelmed by study, reminding us that it is through practice that we cultivate and nurture our own unique coaching stance.
Gary’s own journey has encompassed work as a director, CEO and head hunter in the private sector, as well as helping people back into work in the social impact sector, honing his coaching skills in diverse, challenging settings.
Awarded an MBE in 2014 for Services to the Young People of England, Gary now trains new coaches on the Barefoot Coaching postgraduate programme, He is a qualified coach mentor and coach supervisor with ICF, and is on his way to becoming a chartered coaching psychologist with the British Psychological Society.
In conversation with host Ruth Saville, Gary explores a vibrant array of concepts from psychology and coaching that centre around creating balance in our lives and having our value reflected in our work.
In this episode, Gary and host Ruth Saville also talk about:
· The benefits of keeping a third of your time free for play
· How to nurture your task-positive and default mode networks
· What psychologists have to teach coaches...and vice versa!
· How to turn your friends into your marketing department
Gary also speaks about how to hold onto the value of your work in a coaching landscape filling up with new tools, technology and solutions, and how to put enough of yourself out into the world to allow people to choose you.
#83 – If You Want To Make More Money, Talk About Money More! (Coaching Business Fundamentals)
Saison 1 · Épisode 83
jeudi 31 octobre 2024 • Durée 49:03
This episode is the fifth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth focus on the part of the Flywheel that often creates the most fear and resistance for coaches: telling people how you work, how much it costs and how to pay you.
It couldn’t be clearer that unless you do this, there are no clients to coach. And yet, so many of us are filled with fear, hesitance and/or ickyness when it comes to the money conversation. In this conversation, we’ll try to change that.
We cover:
Resourcesand tactics that can help you think about how YOU want to work with clients, and how to talk about that authentically.
How to rewrite your stories about money.
Why buying coaching for yourself will make ALL the difference to your money conversations.
How to change the default so that you tell more people how you work and how much it costs, instead of almost never doing that.
#82 – Want More Clients? Create More Insight! (Coaching Business Fundamentals)
Saison 1 · Épisode 82
jeudi 24 octobre 2024 • Durée 38:26
This episode is the fourth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In it, Robbie and Ruth dive into the power of focusing our energy and action on creating insight, and how, if we create insight enough, we almost can’t help but have the coaching business we want.
Robbie shares why he believes that the more we can create insight for someone before they become a client, the better it is for our businesses, and outlines just how powerful creating insight can be for putting energy into our business that will pay back again, and again, and again.
We cover:
What is insight and why does it matter?
The advantages of ‘The Prosperous Coach Approach’ and just coaching people even before they are clients. (We touch on the disadvantages, too.)
Why we forget that we know MANY ways to create insight for people.
A question you can ask yourself every day to get into action building your coaching business.
#81: George Warren – The Coaching Industry is Ignoring Reality
Saison 1 · Épisode 81
jeudi 17 octobre 2024 • Durée 01:52:47
George Warren describes “growth through discomfort” as a key theme in his life and in this episode of The Coach’s Journey Podcast, he lays down a challenge to the coaching industry to step out of its comfort zone and explore questions that might challenge the very foundations of our work.
While many of us place the principles of being client-led and non-directive at the centre of our practice, George views coaching through a lens of universal interconnectedness where there is always more than one voice to consider.
Drawing upon Gestalt psychology, Eastern mysticism and his experiences as a solo traveller in the Middle East, George’s work highlights the unique role coaching can play in finding answers to some of society’s most pressing questions, from global conflicts to the loneliness epidemic.
In this conversation with host Neil Mackinnon, George describes how his innate emotional sensitivity became a “nuclear reactor”, fuelling him along a path from the world of luxury travel sales to the cultivation of a deeper connection with the environment through coaching.
In this episode, George and Neil also talk about:
The complimentary tools of support and challenge
Why George believes coaches do not need a niche
How supervision can become “an amphitheatre of profound learning”
The “beautiful gift” of ignorance when working with new clients
George ends this episode by placing coaching at a fascinating crossroads, describing contrasting futures that might lie ahead depending on the choices we all make in the coming years.
#80 – Don’t Wait For Coaching Clients: Create Them (Coaching Business Fundamentals)
Saison 1 · Épisode 80
jeudi 3 octobre 2024 • Durée 53:10
In this episode, the third in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business, Robbie and Ruth slow down and take a deep dive into perhaps the most powerful step in the Flywheel for taking control of the future of your coaching business. That is: making offers and, in particular, offering people the opportunity to experience you more.
Robbie explains why giving people opportunities to experience you makes your sales easier and easier, and shares stories about how to give people the most undiluted, pure experience of you.
If you’re feeling stuck or hopeless in your business, this is the episode for you.
We cover:
Practical ways you can offer people opportunities to experience you more.
How powerful inviting people into coaching conversations can be and how to do that with integrity.
How a conversation on a training course took Robbie out of scarcity in his business and got him into action.
The pitfalls and doubts that we run into when making offers to people, and why we shouldn’t listen to them.
Rebecca also reminds us that personal development can be a grueling expedition, and that if we fail to interrogate our deeper purpose and connect the ‘why’ that guides us, we can be at risk of losing our way. She generously ends this episode with an array of tips to help coaches stay at their best.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
The Reticular Activating System note from Amy: ‘The reticular activating system spans an extensive portion of the brainstem. Most of the neurons comprising the midbrain reticular formation lie dorsal and lateral to the red nuclei. Complex interactions between multiple neurotransmitters modulate the action of the reticular activating system with both cholinergic and adrenergic neurotransmission having key roles. The reticular activating system's fundamental role is regulating arousal and sleep−wake transitions. The ascending reticular activating system projects to the intralaminar nuclei of the thalami, which projects diffusely to the cerebral cortex. The ascending projections of the reticular activating system enhance the attentive state of the cortex and facilitate conscious perception of sensory stimuli. Additionally, the collective role of the brainstem reticular formation is to regulate autonomic function, muscle reflexes, and tone.’ B.L. Walter, A.G. Shaikh, in Encyclopedia of the Neurological Sciences (Second Edition), 2014 - note from Robbie: So it is part of the brain, but only a small part of it is about attention/conscious perception. To fully understand this, we’ll have to invite Amy back on the show!
Amy is the founder of Synaptic Potential, a consultancy that supports sustainable high performance enabling people to contribute more to their organisation by working smarter not harder. She is an author and a global speaker who’s ‘Fact not Fluff’ approach is a welcome authority in a world awash with questionable theories. She passionately believes that a great way to achieve your full potential in life and work is by knowing more about how your brain works so you can work with it. Her ombination of scientific expertise and practical real-world experience give audiences easy-to-implement frameworks that uplift brain performance.
Over the past 20 years, Amy has been trusted by hundreds of businesses of all shapes and sizes across the globe, including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people’s status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential TM. As frequent keynote speaker at international business events, Amy gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making.
Over the years, Synaptic Potential have partnered with The Wales Centre for Behaviour Change to support organisations, the Moller Institute at Cambridge University to deliver programmes and Manchester Metropolitan University to lead the neuroscience component of the Masters of Sports Directorship.
Amy is the author of three compelling books - Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations - that show organizations practical ways to approach people development through the lens of neuroscience.
More episodes on the nuts and bolts of coaching businesses are coming soon – sign up here to be the first to hear about them: https://www.thecoachsjourney.com/subscribe
Robbie’s video on how to structure a conversation with a potential client, and loads of other practical videos are here: https://www.thecoachsjourney.com/videos
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