In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching.
This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”, those existing skills and hard-earned lessons from your past, and combine them with coaching to create high-value, unique offerings that the market is searching for.
What you’ll learn in this episode:
Why your best coaching opportunities are often hidden in your "warm leads" and existing networks
The mistake of walking away from your previous career's expertise
How to leverage high-impact skills like documentary making or photography to build stature
Why the world’s most successful coaches (like Tony Robbins) make more from marketing than coaching
How to wrap your coaching skills around a specialist technical skill (like book publishing)
Why every new skill you pick up is a potential new revenue stream
How to move from being a "generalist" to a "specialist" with a unique superpower
Timestamps
00:00 – 02:00 Intro: Why coaching skills are more valuable than you think
02:00 – 04:00 The "Existing Career" Trap: Why you shouldn't say goodbye to your past
04:00 – 06:00 Nina’s Story: Leveraging documentary making as a coaching superpower
06:00 – 08:00 Beyond one-to-one: How technical skills generate inbound interest
08:00 – 10:00 The Book Coach example: Combining publishing expertise with coaching logic
10:00 – 11:30 Lessons from the pros: Why top coaches are actually master marketers
11:30 – End Reflective work: Identifying your own monetisable "wraparound" skills
If this episode resonated and you want to go deeper, here are a few ways to continue the journey.
If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach.
If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.
You can also access two free courses at andyramage.com (https://andyramage.com/).
The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol.
The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively.
And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March.
I would love to see you on the journey.
Let’s do this.
