The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers – Détails, épisodes et analyse
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The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
Fréquence : 1 épisode/7j. Total Éps: 237

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
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Why Mobile Healthcare Providers Need a Different SEO Strategy
jeudi 26 février 2026 • Durée 09:37
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.
Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics
Épisode 153
lundi 23 février 2026 • Durée 10:31
Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos.
👉 Episode webpage, blog & show notes: https://propelyourcompany.com/multi-location-seo-for-clinics/
📞Book a discovery call: https://calendly.com/propelyourcompany/discovery-call
📅Watch our free Clinic SEO Workshop now to rank #1 on Google, Google Maps & AI search: https://propelyourcompany.com/register-clinic-seo-workshop/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
5 quick AI hacks to improve your Google Business Profile & “near me” searches
jeudi 22 janvier 2026 • Durée 13:54
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments.
Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Local SEO for Multiple Disciplinary Clinics: 5 Actionable Strategies | Ep. 105
Épisode 105
lundi 17 mars 2025 • Durée 09:45
In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.
Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base.
In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.
Tune in and take your clinic's SEO to the next level!
Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Google’s new review feature: what you need to know | Google Business Profile & Google Maps new feature | Ep. 104
Épisode 104
lundi 10 mars 2025 • Durée 09:30
Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.
If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!
So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.
🛑 But before you start printing these QR codes to post around your office, there’s something important you need to know that we’ll dive into in this episode.
🚀 In this episode, I’ll walk you through how to set this up, where to use your QR code, and why this simple tactic can significantly impact your business.
Episode webpage: https://propelyourcompany.com/google-new-review-feature/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
This 1 Simple Step Can Quickly Boost Your Google Rankings | Local SEO | Ep. 103
Épisode 103
lundi 3 mars 2025 • Durée 12:49
What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings?
It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue.
In today’s episode, we’re diving into the #1 fix you can make today to strengthen your local SEO and ensure potential patients find accurate, trustworthy information about your business online.
👉 Episode webpage: https://propelyourcompany.com/boost-your-google-rankings/
💥Related Resources:💥
- ⚡How to Dominate the 1st Page of Google and Get More New Patients in 2025(Without spending ONE CENT on ads!) ⚡
- This 1 Simple Step Can Quickly Boost Your Google Rankings (blog)
- Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
- Boost Your Google Business Profile: 5 Advanced Strategies
- Local SEO: What really influences your local visibility online?
- 4 Online Listings that Will Help Your Clinic Get More Patients
- A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
- Why You Need to Invest Some Time in Your Apple Maps Listing
- A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
- Yelp SEO for Chiropractors & Clinic Owners
- A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
- Chiropractor Clinic SEO: The Essential Guide for Online Success
- 5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102
Épisode 102
lundi 24 février 2025 • Durée 23:04
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?
Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.
Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.
Episode Webpage - https://propelyourcompany.com/website-platform/
We're going over numerous site considerations, including:
- Hosting
- Design features
- Customer support
- Data ownership
- Admin access
- Content rights
- And more
We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.
If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Personal Branding vs. Company Branding – Which One Works Best? | Ep. 101
Épisode 101
lundi 17 février 2025 • Durée 08:14
The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
Here's what we're going over:
- Comparing personal branding to company branding
- Understanding when to utilize personal branding
- Analyzing the challenges of a personal branding approach
- Evaluating the advantages of company branding
- Tips for blending both branding strategies effectively
- Emphasizing the importance of consistent online presence
- Recommending resources for clinic owners seeking branding guidance
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing | Ep. 100
Épisode 100
lundi 10 février 2025 • Durée 12:36
Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.
⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/
If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for.
But here’s the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients’ questions.
So today, I’ll cover:
✅ What the ‘People Also Ask’ feature is and how it works
✅ How to use it to find endless content ideas for your clinic’s website, blog, and social media
✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool
✅ How to turn these questions into high-ranking SEO content
Grab a notepad because by the end of this episode, if you follow the steps we chat about, you’ll have dozens of content ideas ready to go! Let’s get started.
⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
How to Delete a Bad Google Review & What to Do When You Can’t | Ep. 99
Épisode 99
mardi 4 février 2025 • Durée 12:56
If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.
Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.
In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.
💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/
We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.
Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!
💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube









