Acupuncture Marketing School – Détails, épisodes et analyse

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Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.

Business & Entrepreneuriat

Forme & Santé

Fréquence : 1 épisode/15j. Total Éps: 127

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.

Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.

Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

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🇨🇦 Canada - marketing
02/06/2026
#68
🇨🇦 Canada - marketing
11/05/2026
#82
🇬🇧 Grande Bretagne - marketing
11/05/2026
#52
🇨🇦 Canada - marketing
10/05/2026
#62

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https://michellegrasek.com/acupuncture-marketing-school
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https://www.buymeacoffee.com/michellegrasek
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https://michellegrasek.com/acupuncture-marketing-school/
19 partages

https://www.instagram.com/michellegrasek
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https://www.instagram.com/acuproacademy
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https://www.facebook.com/AcuProAcademy/
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https://www.facebook.com/jason.stein2
2 partages
https://www.facebook.com/JoannaSapirConsultant/
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82 | Instagram Insights for Acupuncturists from Amrit Singh's Journey to 44k Followers

Saison 4 · Épisode 82

mardi 27 août 2024 • Durée 32:34

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.

I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators.

In this episode, we talk about:

What kind of content Amrit has focused on to grow her following
How committing to her brand and her message has helped her get media exposure
Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
What marketing efforts bring the most patients to Amrit’s practice
How marketing for acupuncture is different from other industries
How to manage the inconsistency of entrepreneurship
And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes:

Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincare
Follow Amrit's clinic on Instagram @soni_wellness
Amrit's website: 6babebeauty.com
Sign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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81 | Get Local Media Exposure to Boost Your Acupuncture Business with PR Expert Mickie Kennedy

Saison 4 · Épisode 81

mardi 13 août 2024 • Durée 28:00

Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.

I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too.

In this episode, Mickie and I talk about:

How to build a pitch to get your idea, and your acupuncture business, in the media
How to find contact info for journalists and producers of local TV shows so you can send them a pitch
What kinds of pitch topics get the best results
How often to submit pitches
Why local media is an easy win for local businesses
And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.

Show Notes:

💙 This episode is sponsored by Jane.

You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.

72 | Navigating AI for Acupuncture Marketing with Jon Morrison

Saison 3 · Épisode 72

vendredi 29 mars 2024 • Durée 43:00

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

What kind of ethical dilemmas are people usually worried about regarding AI?
Why it helps to think of AI like a brilliant, helpful assistant
How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
Practical suggestions for using AI in marketing your acupuncture practice
Ideas for prompts to give ChatGPT to help you with content creation
Who owns the content created by ChatGPT?
And much more

SHOW NOTES:

Jon’s Website: getclear.ai
Jon’s Book, Get Clear on AI, on Amazon
Join Jon on Instagram @teamgetclear
ChatGPT: chat.openai.com
Captions App – Eye Contact Corrector in Video

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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71 | Get Creative: More Acupuncture Revenue for Less Effort with Jason Stein

Saison 3 · Épisode 70

mardi 19 mars 2024 • Durée 48:19

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.

In this episode, Jason and I talk about:

Generating more revenue at your acupuncture clinic, but NOT adding to your workload
Hosting retreats as a way to increase revenue without breaking the bank
How to boost your acupuncture clinic rank in a Google search
What to focus on instead of social media
Donation clinics as a way to give back to the community while maintaining a cash-pay business model
Tips for optimizing your Google Business Profile for SEO
And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:

TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind

70 | Improve Your Local SEO to Get More Acupuncture Patients with Lex Lancaster

Saison 4 · Épisode 70

mardi 27 février 2024 • Durée 46:02

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.

We talk in detail about search engine optimization for acupuncturists and other local wellness businesses.

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss:

How to decide on keywords for your acupuncture website
Do local businesses need a blog for great SEO?
What is a "queen" page on your website and why is it good for SEO?
Why Google is like a brain sitting in the dark until we take certain actions... 🤯
How long does SEO take before it starts working on your acupuncture website?
What to add to your acupuncture website to help reduce the doubts and fear of potential patients
And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

Lex's website: lexlancaster.com
Lex on Instagram: @lexlancaster_
Book a free 15-minute discovery call with Lex
Lex's podcast, Up in My Business

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

69 | $200K in Her First Year in Acupuncture Practice with Gudrun Snyder

Saison 3 · Épisode 69

vendredi 16 février 2024 • Durée 32:13

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of acupuncture practice. Yes, in a pandemic.

She's been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about:

Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
How a membership model has helped build her acupuncture practice
Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
The challenges of marketing and generating acupuncture patients for multiple locations
Investing in public relations and social media management and bargaining for these services if you can’t afford them
What marketing has worked to build her practices, and what fell flat
And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

Website: www.moonrabbitacupuncture.com
Instagram @moonrabbitacupuncture
Gudrun's Business Insider interview
Gudrun's Social Media Manager: Monika Dixon PR

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.To learn more about how Jane’s intake forms can help, head to to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

68 | Passive Income Streams for Wellness Practitioners with Kayla Das

mardi 30 janvier 2024 • Durée 35:04

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.

Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!

I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.

In this episode, we talk about:

Earned income vs. passive income, and the concept of the income glass ceiling
Why passive income is not technically passive – but still worth the effort
How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
Follow Kayla on Facebook – Kayla Das Business Coaching
Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
Listen to Kayla’s podcast: Designer Practice Podcast
Kayla’s website: kayladas.com

This episode is sponsored by Jane:

Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice. If you’re interested in learning more, head to . Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis

Saison 4 · Épisode 67

mardi 16 janvier 2024 • Durée 41:37

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate.

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey.

In this episode, we talk about:

How therapists and acupuncturists building their practices can benefit from community and support.
How Roxanne landed TV appearances that have helped build her therapy practice.
Roxanne's specific advice for pitching to TV producers.
Overcoming nervousness in public speaking.
How to plan for slow seasons in your practice.
Consistency on social media vs. being on social "constantly" and why they are not the same thing.
And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

Roxanne's website: Francis Psychotherapy & Consulting
The Therapist's Lounge
Connect with Roxanne on Social Media:
- Instagram @francispsychotherapy
- TikTok @francispsychotherapy
- Facebook

66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg

Saison 3 · Épisode 66

vendredi 8 décembre 2023 • Durée 44:45

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.

In this episode, we talk about:

Creating a company culture that aligns with your values
What marketing has worked for Sarah and what hasn't
Email newsletters as a powerful marketing tool for staying top of mind with patients
How books and media appearances can enhance your authority and credibility
Repurposing content and using platforms like Help a Reporter Out (HARO) to
Staying adaptable to the ups and downs of running a business
And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

Indigo Wellness Group Website
Sarah's book, A Patient's Guide to Acupuncture
Indigo Wellness Group Instagram @indigowellnessgroup
Indigo Wellness Group Facebook @indigowellnessgroup
Help A Reporter Out (HARO)

65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela

Saison 3 · Épisode 65

mercredi 22 novembre 2023 • Durée 36:35

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.

With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!

In this episode we talk about:

How it’s never the wrong choice to take care of yourself
Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
How practicing what you teach your patients can change your practice and your life
A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
What does “making it” mean and how to release the expectations that society and our professions may place on us
And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!

Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

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