Welcome to The Business That Story Built! Hosted by Christie Bilbrey, this podcast offers practical tips, strategies, and mindsets to grow strong, authentic brands. Designed for business leaders, each episode helps you build deeper connections with your audience through compelling brand stories and effective communication. Learn from industry experts about the best PR and marketing techniques to elevate your brand. Discover how to craft narratives that resonate and drive your business forward. To learn more about how Christie Bilbrey works with companies, visit www.christiebilbrey.com.
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Données mises à jour le 04/07/2026
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88: How to Succeed With Email Marketing in 2025 with Jaina Mistry
lundi 9 décembre 2024 • Durée 49:54
In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns.
You’ll also hear actionable tips on how to be authentic in email marketing in 2025, leverage AI effectively, and use lifecycle marketing and newsletters to build trust, drive engagement, and boost ROI.
Timestamps:
00:00 Introduction to the episode and today’s guest, Jaina Mistry
02:00 Jaina’s career journey: From Buffy fan sites to email marketing leadership
06:30 How early influences shaped Jaina’s approach to creativity and strategy
10:00 What Litmus does and how it helps marketers optimize email campaigns
14:30 The challenges of email rendering across platforms and how Litmus solves them
18:45 Key features of Litmus: personalization tools, testing capabilities, and analytics
20:00 AI in email marketing: How marketers are using it and its current limitations
23:15 Practical ways to use AI for ideation and content creation in email campaigns
26:00 Changing consumer behaviors: Building trust and standing out through email
30:00 Why email marketing is not dead: The long-term impact of consistent email strategies
35:00 Personalization strategies that go beyond first-name greetings to create real connections
38:00 Lifecycle marketing: Using email to guide consumers from awareness to action
42:30 The importance of showing up consistently in inboxes and building brand loyalty
46:00 Why newsletters are a powerful tool for thought leadership and relationship building
48:00 Final advice: Be curious, creative, and focus on connecting with humans
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
87: Top Three LinkedIn Lead Generation Tips for 2025 (That Don’t Include Posting)
vendredi 22 novembre 2024 • Durée 09:13
How to grow your brand and business on LinkedIn without posting.
find the right people
get them to notice you
initiate conversations that lead to discovery calls
Timestamps:
00:00 Introduction: Why LinkedIn is critical for brand growth in B2B
01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers
03:09 Filtering for precision: Using specific search criteria to locate ideal prospects for your business
04:30 Crafting connection requests: Keep them personal, concise, and genuine for better acceptance rates
05:39 Engaging through comments: How thoughtful commenting on posts builds credibility and interest organically
07:06 Bonus tip: Leveraging DMs to create authentic, mutually beneficial conversations with your connections
08:29 Closing thoughts: The importance of adding value to every interaction and an invitation to connect or collaborate
Connect with Christie Bilbrey
http://www.christiebilbrey.com
hello@christiebilbrey.com
LinkedIn: / christiebilbrey
Instagram:
Grow Your Business as a Podcast Guest:
Create Your Buyer Persona:
86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand
vendredi 8 novembre 2024 • Durée 09:44
In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision.
Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.
Timestamps:
00:00 - Introduction to the episode
01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy
02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling
02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches
04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience
06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities
07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences
07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
85: Brand Story Strategy that Puts Your Stories to Work in Your Business
jeudi 31 octobre 2024 • Durée 16:22
In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.
I also cover some great places and ways to share your brand stories to maximize their value.
Timestamps:
00:00 – Introduction to the episode
00:55 – Overview of brand story strategy
02:09 – Start with the end in mind: set clear goals aligned with business strategy
03:15 – Know your audience: how to identify pain points and desired outcomes
04:48 – Build realistic next steps for clients in your story strategy
07:11 – The power of universal emotions in making brand stories relatable
08:23 – Craft simple stories for audience engagement and word-of-mouth potential
10:09 – Where to share brand stories
12:19 – The impact of podcast guesting as an accessible thought leadership tool
13:53 – Storytelling for team culture: embed values in company messaging
14:26 – Keynote speeches and crafting high-level stories to inspire audiences
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
84: Resilience in Leadership: Transforming Stress into Strength with Jacque McCormack
vendredi 25 octobre 2024 • Durée 37:18
To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In today's episode, I’m joined by Jacque McCormack, a performance and ICF-certified executive coach and consultant with more than 15 years of experience.
Since the way we respond to situations not only impacts us but our teams, families, and those around us, we first discuss how to better understand our mental patterns. Then she shares how to quickly develop strategies for managing stress and anxiety effectively to make better decisions to improve our future.
Jacque introduces the "Wyldfig" five-step model for resilience, providing listeners with actionable techniques to regulate emotions, develop personal growth, and achieve lasting stability in their professional and personal lives.
Timestamps:
00:28 - Episode Introduction about Personal Resilience and Leadership Development
01:35 - Jacque's Background and Focus on Resilience in Leadership
04:10 - Patterns of Fragility Among Business Leaders: How Stress Affects Leadership
07:00 - The Brain as a Prediction Machine: Overcoming Mental Patterns
09:21 - The Foundation of Resilience: Introducing the Five-Step Model
13:07 - First Step: Pause—Developing Mindfulness Techniques
18:29 - Second Step: Catch—Identifying Negative Thought Patterns
20:55 - Third Step: Shift—Using Empathy to Reframe Negative Thinking
31:00 - Debunking the Left-Brain/Right-Brain Myth: Balancing Logic and Creativity
34:08 - Consistency Over Perfection: The Power of Small, Repeatable Actions
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
83: Brand Story Blueprint
jeudi 17 octobre 2024 • Durée 16:35
Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what master storytellers have done for centuries, I share how to make your personal brand stories memorable with your audience. I provide a step-by-step breakdown of how to craft compelling stories that resonate with audiences, the power of conflict, clarity, and resolution in creating a memorable narrative.
You’ll be able to immediately implement this approach to your brand’s stories to increase engagement and improve the results of your calls to action.
Timestamps:
00:00 - Introduction
00:28 - Overview of storytelling essentials
00:55 - Importance of storytelling for personal branding, business growth, and being memorable
02:16 - The Three-Act Play format: Breaking down the classic storytelling structure
04:08 - Introduction to my six-step story structure for effective storytelling
05:14 - Setting the scene: How to paint a picture that captures attention
08:07 - Using conflict to create connection and build brand relatability
12:52 - Demonstrating transformation: Showing evolution in your brand narrative
14:21 - Crafting a resolution and the power of a clear call to action
15:04 - Ensuring the call to action aligns with the audience’s emotional journey and brand objectives
Key Takeaways for Business Leaders:
Incorporate Conflict Early for Engagement: To captivate an audience, introduce conflict early in your storytelling. Business leaders should frame challenges or disruptions that align with their brand values, ensuring the narrative is both engaging and authentic.
Use Visual Details to Set the Scene: When telling your brand story, be precise and vivid with details. This technique not only helps your audience visualize the scenario but also makes your narrative more memorable, engaging both their conscious and subconscious minds.
82: Decision-Making Strategies to Strengthen Your Personal Brand and Career with Beth Forester
vendredi 11 octobre 2024 • Durée 43:17
In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - strategies and mindsets you can cling to when emotions try to overwhelm you and derail your efforts and goals.
Whether you want to build your platform, create more videos and speak publicly, make a significant career pivot, or overcome leadership challenges, you need to learn how to set aside fear and other emotions that can hold you back, and clearly identify and take the right steps forward at the right time.
To discuss this critical topic, I am joined by Beth Forester, CEO of Animoto, an online video editing company. She shares her journey from running a successful photography business in West Virginia for 20 years to becoming the CEO of a tech company in New York City.
We explore how Beth leveraged personal and professional experiences to make bold moves, the frameworks she used to guide her decision-making, and the mindsets that enabled her to pivot during times of uncertainty. She offers insights on business growth, navigating corporate leadership, and the importance of choosing courage over comfort.
Timestamps:
00:00 - Introduction and Beth Forester’s background: From entrepreneur to CEO
00:55 - Beth’s belief in the power of video storytelling
01:54 - Early entrepreneurial ventures: Selling items from yard sales
03:01 - Creating and managing a parking lot business at age 16
06:58 - Turning a photography hobby into a business
08:02 - The importance of goal-setting in business growth
12:13 - Challenges of running a creative business and maintaining profitability
15:36 - Beth’s advice on managing fear and navigating financial uncertainty
17:33 - Using frameworks to make logical decisions and minimize emotional reactions
20:55 - Beth’s decision to close her photography business and join Animoto
22:45 - Beth’s difficult decision to move from West Virginia to New York City
81: Brand Positioning from Commodity to Standout Through Powerful Storytelling
jeudi 3 octobre 2024 • Durée 14:24
Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it’s crucial to go beyond just competence and pricing when presenting yourself to prospects.
Timestamps:
00:00 Introduction: Why Brand Storytelling Matters for Growth
00:26 The Importance of Story in Building Client Loyalty
01:42 The Risk of Being Viewed as a Commodity
03:46 Identifying What Makes You Unique: Personal Stories and Experiences
05:08 The Difference Between a Story and a Resume
06:04 Using Universal Emotions to Relate to Your Audience
08:42 The Role of Vulnerability in Building Trust
10:19 Differentiating Your Brand in a Saturated Market
11:35 How to Craft Brand Stories that Inspire Action
Key Takeaways for Business Leaders:
Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty.
Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you’ve faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators.
Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable.
Effective brand stories aren’t just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that’s becoming a client or engaging with your brand in a new way.
80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom
jeudi 26 septembre 2024 • Durée 43:13
In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out in the media by personalizing their brand, the importance of defining a strong brand before pursuing media opportunities, and how to differentiate your brand in a crowded marketplace.
Vanessa shares actionable advice on identifying your brand archetype, creating media-ready assets, and building helpful pitches for journalists. She also offers insights on maximizing media coverage through repurposing content and leveraging your PR wins across multiple platforms.
Timestamps:
00:00 – Introduction to the episode and Vanessa Morcom’s background
01:15 – Vanessa shares her unexpected entry into PR through an event for Paris Hilton
05:00 – The importance of building a personal brand before pursuing media opportunities
07:55 – Why brand differentiation is critical in today’s saturated media landscape
09:00 – Steps to define your brand strategy with archetypes
12:15 – How brand archetypes create an emotional connection with your audience
17:00 – Case study: Positioning a luxury lingerie brand using the "sage" and "lover" archetypes
20:45 – Essential components of a media-ready press kit for both B2B and B2C companies
28:00 – Building helpful pitches for journalists with customized pitches
32:45 – Maximizing your media coverage by repurposing it across various channels
40:13 – Vanessa’s final thoughts on the importance of self-awareness and authenticity in media
Key Takeaways:
– Before approaching the media, it’s critical to establish a clear and authentic brand identity. Your messaging needs to stand out in a crowded marketplace, and aligning your brand with an archetype can create deeper connections with your target audience.
79: Maximize Your Personal Brand on Social Media with Ashley Mason
mardi 17 septembre 2024 • Durée 33:18
In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention.
Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility.
Timestamps:
00:00 - Introduction to the episode and Ashley Mason’s background
02:33 - Ashley’s journey into content marketing and social media
04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals
05:45 - How to pick the right social platforms based on audience demographics
06:31 - Tips for maintaining consistency on social media to avoid burnout
08:09 - Importance of mixing personal and professional content to build trust
10:21 - Avoiding burnout: Batch content creation and focus on inspired content
12:50 - Quick tips for upleveling your LinkedIn presence
14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history
17:14 - Metrics that matter: Why likes are a vanity metric
19:12 - The importance of “lurkers” and long-term social media impact
20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn
22:11 - Hashtags on LinkedIn and other platforms: Do they still matter
24:45 - B2B on TikTok: How to make it work for business leaders
28:23 - Building a content bank for TikTok and creating searchable content
29:52 - Twitter (X) for personal branding: Industry-specific use cases
Key Takeaways:
Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience.
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Show Vulnerability to Build Trust: Sharing personal struggles and pivotal moments humanizes you as a leader. CEOs can leverage this vulnerability to foster deeper connections with their audience, making their brand not only memorable but also more trustworthy.
Conclude with a Clear Call to Action: Every brand story should end with a purposeful and actionable outcome. Ensure that the resolution motivates your audience to take a specific, aligned action, driving both their engagement and your business objectives forward.
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
24:49 - Overcoming fear and taking a career leap, despite making less money initially
30:17 - Transitioning to CEO and the importance of setting clear goals and expectations
36:38 - The emotional challenges of becoming CEO and feeling isolated
38:10 - Animoto’s focus on solving problems in video creation
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.
On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Be Media-Ready with the Right Assets – Success in media requires preparation. Invest in high-quality visuals, strong website copy, and a comprehensive press kit that includes key messaging, talking points, and consistent branding. This allows your brand to maximize media opportunities when they arise.
Write Successful Pitches for Journalists – Tailored, specific pitches are key to capturing a journalist’s attention. Instead of mass emails, focus on quality over quantity by researching the journalist’s beat and offering relevant stories that align with their past work and interests.
Maximize Media Opportunities – Media coverage should be leveraged across multiple channels. Repurpose content for social media, newsletters, and future media pitches to extend its impact. Strategic follow-ups with other publications can also keep your story in the news cycle.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.
On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out.
Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand.
Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
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