We're surrounded by advice in business - Facebook groups, friends, family, social media, coaches, YouTube, and even AI. But how do you know what advice to actually take on board?
In this episode of the Business Owners Podcast, Linda Reed-Enever sits down with experienced business coach and trainer Jane Tweedy to explore how to filter through the noise and focus on guidance that aligns with your business goals.
Having personally supported over 2000 small business owners and with more than a decade of experience in coaching, training, and SEO strategy, Jane brings a powerful mix of practicality, honesty, and lived wisdom.
Together, she and Linda break down how to tell the difference between helpful insights and harmful distractions, and how to stay focused in a world that's always telling you to "do more".
Whether you're navigating conflicting advice, questioning a new strategy, or just feeling overwhelmed by input, this episode is packed with tools to help you take back control.
What You'll Learn in This Episode
Why not all advice is created equal
From well-meaning friends to random SEO "experts", Jane unpacks the danger of listening to people who don't understand your business or your goals.
The MASTER Framework
Jane shares her MASTER framework, Mindset, Aim, Strategy, Tactics, Execution, and Review, to help business owners stay grounded and filter advice through a smart, structured lens.
Understanding who to trust
Linda and Jane explore how to assess whether an advisor, coach, or even an AI tool is actually suitable for your needs, and how to tell if someone's giving advice from experience or from fear.
Setting boundaries with clients and offerings
Jane and Linda reflect on real-world stories from their own businesses, showing how over-giving (and not sticking to boundaries) can lead to burnout, misalignment, and confusion about your value.
How entrepreneurial mindsets and ADHD traits intersect
Jane's Advice for Business Owners
Key Takeaway
Action Step
Connect with Jane Tweedy:
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Highlights: