Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
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#16 Google and Yelp Reviews: Myths and Best Practices | Steven Toole
Saison 1 · Épisode 16
jeudi 18 septembre 2025 • Durée 21:49
What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them.
Connect with Steven Toole
Website:https://bit.ly/4n6d05o
Instagram: https://bit.ly/46m1Geo
X.com: https://bit.ly/46kVcfL
LinkedIn: https://bit.ly/3K0p5L4
LinkedIn: https://bit.ly/3VUwJsU
Timestamps
00:00 Intro of Show
01:19 How Online Reviews Marketing Works
06:27 Yelp Reviews vs. Google Reviews
08:10 Life Cycle Review Service
11:42 Taking Down Negative Reviews
13:28 Steven Toole’s Entrepreneurial Journey
17:35 Impact of Reviews on Customer Conversion
21:53 Connect with Steven
Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#15 I Lost 120 Pounds and Plan to Do It Again! | Bill Guttman
Saison 1 · Épisode 15
jeudi 11 septembre 2025 • Durée 57:58
Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.
Connect with Bill Guttman:
Facebook: https://bit.ly/4nooRLZ
LinkedIn: https://bit.ly/4pi21HJ
X: https://bit.ly/466jqdu
Timestamps:
0:00 - Intro of Show
2:58 - Childhood Personality and Intelligence
7:00 - Education and Learning Philosophy
11:33 - Family Dynamics and Parenting
15:00 - Brother Relationship Evolution
19:24 - Working Together on Business Projects
24:43 - Athletic Identity and Career Transition
29:24 - Career Choices and Life Changes
33:20 - Health Journey and Weight Struggles
38:27 - Health Wake-Up Call and Motivation
43:31 - Current Fitness Strategy and Approach
48:04 - Major Challenges and Solutions
55:00 - Future Goals and Aspirations
57:58 - Closing and Commitment
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#14 How to Value Your Business for Maximum Exit Price | CINA Wellness Webinar
Saison 1 · Épisode 14
jeudi 4 septembre 2025 • Durée 58:32
The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.
Timestamps:
00:00 Intro of Show
07:40 Outline of the Webinar
09:37 How Are Businesses Valued?
15:42 Exit Considerations
23:05 Finding a Buyer
29:50 Negotiation and Due Diligence
45:04 Tax Implications
48:21 Legacy, Lessons, and What’s Next?
52:25 Q&A Session
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#13 How to Scale and Self-Fund Your Business Without Employees in 6 Months! | Zeynep Ekemen
Saison 1 · Épisode 13
jeudi 28 août 2025 • Durée 36:50
Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately needed self-cleaning nanotechnology. Learn how she navigated 18 competitors during the pandemic boom, why she bought out her partners to become the last woman standing in the industry, and how she’s strategically relaunching to build the next Purell-level brand while simultaneously running commercial real estate.
Connect with Zeynep Ekemen:
Website: https://bit.ly/3JyIS3X
Instagram: https://bit.ly/47mmODD
TikTok: https://bit.ly/47Nzy67
Facebook: https://bit.ly/46bATT2
LinkedIn: https://bit.ly/4lTPLdz
Timestamps:
00:00 Intro of Show
00:51 Zeynep Ekemen’s Background
03:42 Following Your Own Intuition
05:19 Invention of Silver Defender
07:46 Silver Defender’s Technology
10:42 Launching, Scaling, and Re-Launching the Company
15:19 What’s Next for Silver Defender?
18:33 Time Management and Accomplishments
22:18 Mentoring Younger Women
25:19 Piece of Advice for Her Younger Self
27:48 Overcoming Challenges
31:35 Rebuilding after a Loss
33:55 Wellness and Biohacking Practices
35:22 Connect with Zeynep and Silver Defender
Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand
Saison 1 · Épisode 12
jeudi 21 août 2025 • Durée 30:44
Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successful entrepreneurs from those who struggle, and honestly, Lars's insights about embracing adversity as your ally might change how you think about leadership forever.
Connect with Lars Lofstrand
Website: https://bit.ly/4mNV0fI
YouTube: https://bit.ly/3JoIB3j
Instagram: https://bit.ly/46WcNwC
Facebook: https://bit.ly/4oI3arA
https://bit.ly/4oYvBC7
TikTok: https://bit.ly/3HwspwA
LinkedIn: https://bit.ly/45FyLS8
Timestamps
00:00 Intro of Show
0:42 - Lars "Lofty" Nickname Origin Story
1:15 - Cadillac Confidential Video Series Discussion
2:08 - CryoCon Event Organization Process
2:52 - Serial Entrepreneur Background Overview
3:32 - Early Entrepreneurial Traits and Family Influence
4:07 - Team Building and Psychological Profiling Experience
5:00 - Job Happiness Statistics and Workplace Environment
6:33 - Creating Positive Work Environments
7:15 - Attitude vs Skills in Hiring Decisions
8:22 - Trust and Ability Matrix Discussion
10:20 - AI in Business Applications
14:05 - Understanding AI Capabilities and Fear
15:55 - Leadership Definition and Influence
16:55 - Great Leaders Throughout History
18:55 - Servant Leadership Philosophy
19:46 - Persuasion vs Manipulation vs Bribery
21:59 - Abundance vs Scarcity Mentality
22:36 - Future Plans and Business Focus
23:17 - Parenting Philosophy and Allowing Suffering
25:10 - Pain as Growth Catalyst
27:16 - Learning from Business Failures
28:30 - Talent vs Practice in Success
29:25 - Kobe Bryant Work Ethic Example
30:23 - Connect with Lars Lofstrand
Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#11 How Light and Sound Rewire Your Brain for Better Sleep | Dr. Patrick Porter
Saison 1 · Épisode 11
jeudi 14 août 2025 • Durée 37:22
The most successful people I know aren’t the ones who grind 24/7, they’re the ones who understand that rest is a competitive advantage. Dr. Patrick Porter’s research with Microsoft and Google programmers revealed something that completely changed my perspective: when top performers took just 20 minutes for a “brain break” at 2 PM, they produced 26% more work and saw their sleep improve 47%, happiness increase 54%, and work-life balance improve over 80%. Now, I realize that our brains need deep delta sleep to clean themselves through the glial lymphatic system, and without it, we’re running on fumes while thinking we’re being productive.
Connect with Dr. Patrick Porter:
Get Dr. Patrick Porter’s book, “BrainTap: Unlock the Secret to a Stress-Free Life in 3 Simple Steps“ here: https://bit.ly/4fBiVg7
Listen to "BrainFitness Podcast with Dr. Patrick Porter" on all your favorite platforms!
YouTube: https://bit.ly/3Jgxvxy
Spotify: https://bit.ly/47suvI7
Apple Podcasts: https://apple.co/4fwPtYo
Connect with Dr. Patrick Porter:
Website: https://bit.ly/46WzDnU
Website: https://bit.ly/3Jwo3pC
YouTube: https://bit.ly/45iA62y
Instagram: https://bit.ly/4fymUd7
TikTok: https://bit.ly/46WYdoK
Facebook: https://bit.ly/3HBfmtw
X.com: https://bit.ly/45yOItc
LinkedIn: https://bit.ly/46PRP2q
TIMESTAMPS:
00:00 Intro of Show
01:18 Dr. Patrick Porter’s Background
04:04 Is Grinding Healthy?
06:51 Synchronizing Universe
12:20 Going into Deep Delta Sleep
14:30 Targeting Level 4 Sleep
16:18 The Mission to Better a Billion Brains
20:31 Creating BrainTap Technologies
26:31 Increasing Heart Rate Variability with Brain Wave Flexibility
29:04 Using BrainTap on Children with Autism
31:59 Best Piece of Business Advice
33:33 What’s Next for BrainTap?
35:46 Dr. Porter’s Legacy
36:26 Connect with Dr. Porter
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#10 Cole Kosco: The Truth About Fast Food and Weight Loss
Saison 1 · Épisode 10
jeudi 7 août 2025 • Durée 01:01:25
The hardest conversation I ever had was when a coach looked me in the eye and said, “You’re not good enough,” — but for Cole Kosco, former college athlete turned fitness influencer, that moment became his greatest gift. Despite having pro-athlete genetics (his grandfather replaced Mickey Mantle), Cole didn’t make it to the big leagues, yet he told me this was the best thing that ever happened to him. As he puts it, “The second you point your finger outward, you lose all power. Point at yourself, and you control the outcome.” His competitive drive didn’t disappear, it just found a new arena in content creation and entrepreneurship. Sometimes, our greatest setbacks are simply preparation for something better we couldn’t have imagined.
Connect with Cole Kosco:
Website: https://bit.ly/3GYBZrS
YouTube: https://bit.ly/46L0YJv
Instagram: https://bit.ly/3UV3Egl
TikTok: https://bit.ly/3HnDzDA
Facebook: https://bit.ly/41tSbIk
LinkedIn: https://bit.ly/4m3R9en
TIMESTAMPS:
00:00 Intro
00:26 Cole Kosco’s Back Story
07:27 Transitioning from Sports to Entrepreneurship
09:13 Eating in Moderation (including Fast Food)
13:22 Launch and Objectives of His New App (Menufit)
16:39 Goal-Setting Philosophy
29:38 Mindfulness Practices
33:30 Cole’s Research-Based Social Media Content
40:17 Focusing on the Importance of Health
47:17 Benefits of Having Quality Sleep
51:23 Advice to His Younger Self
57:50 Staying Grounded
1:00:07 Connect with Cole
Watch the “Cryocon: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:
https://bit.ly/3UAa5p4
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#9 Marcus Wilson: Why Recovery Therapy Is a Must in the Wellness Space
Saison 1 · Épisode 9
jeudi 31 juillet 2025 • Durée 26:17
2025 CINA Lifetime Achievement Award and CEO of CryoBuilt Marcus Wilson shared his impactful entrepreneurial journey in this episode. His breakthrough wasn't technology, it was realising people don’t buy equipment, they buy outcomes. When he shifted from transactional sales to building systems that ensure his customers’ long-term success, everything changed. His company now has 500+ locations because he chose relationships over quick wins. Sometimes, the most profound business lesson is the simplest: prioritise the success of those you serve, and your own success becomes inevitable.
Connect with Marcus Wilson:
Website: http://bit.ly/4lWEcmP
Website: https://bit.ly/40JuUlt
Instagram: https://bit.ly/477V1Xb
Facebook: https://bit.ly/4fc5C5n
LinkedIn: bit.ly/3U1fLbw
X: https://bit.ly/4lfkku4
Timestamps:
00:00 Intro
01:22 Marcus Wilson’s Back Story
05:47 CryoBuilt’s Organisational Team
07:16 Working with His Father
09:54 Service-Based Recurring Revenue Model
12:41 Benefits of Cryotherapy
17:37 Recommended Duration of Cryotherapy
19:33 Cryotherapy in the Fitness Industry
22:37 Parenting Philosophy
25:29 Connect with Marcus and CryoBuilt
Watch the “Cryocon: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:
https://bit.ly/3UAa5p4
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#8 Dr. Adam Boender: How to Reverse Aging with Peptide and Hormone Therapy
jeudi 24 juillet 2025 • Durée 26:50
Dr. Adam Boender shattered a big health myth: that more effort always equals better results. He transitioned from running (and breaking his hip) to 20-25 minutes of incline walking — and became leaner than ever, with an 8.5% body fat. His wisdom on peptides and regenerative medicine follows the same principle: precise, targeted interventions over brute force approaches. What health “truths” are you ready to challenge?
Connect with Dr. Adam Boender:
Website: https://bit.ly/4511iBv
Website: https://bit.ly/4nZvsxL
YouTube: https://bit.ly/4kUqKyn
Instagram: https://bit.ly/46r6EIG
TikTok: https://bit.ly/4mdxcBN
Facebook:https://bit.ly/4mdxcBN
LinkedIn: https://bit.ly/3TXESvP
TIMESTAMPS:
00:00 Intro
00:16 Dr. Adam Boender’s Journey
02:25 Dr. Boender’s Wellness and Nutrition Practices
09:19 Benefits of Peptides
14:02 Traditional Healthcare vs. Regenerative Medicine
19:03 Importance of Quality Sleep
24:21 Best Sleep Tracker Device
26:01 Connect with Dr. Boender
Watch the “David Guttman Podcast” every Tuesday at 9 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#7 Jess Kane: How to Detox Microplastics from Your Body with the BodyBio CMO
Saison 1 · Épisode 7
jeudi 17 juillet 2025 • Durée 45:24
What if the secret to optimal health isn't another biohack, but strengthening your cells from the inside out? In this fascinating conversation with Jess Kane, CMO and co-owner of BodyBio, we explore how cellular health represents the foundation of everything from energy levels to disease prevention. This episode bridges cutting-edge science with actionable wellness strategies that anyone can implement.
Connect with BodyBio:
Website: https://bit.ly/4nR3QdN
YouTube: https://bit.ly/46fZt62
Instagram: https://bit.ly/4kIiEsq
LinkedIn: https://bit.ly/3IMNVgy
Connect with Jess Kane:
Website: https://bit.ly/3IBpMJT
Instagram: https://bit.ly/4lV4Agf
Facebook: https://bit.ly/4kJAdbS
TikTok: https://bit.ly/3Ivdpz3
X.com: https://bit.ly/40nozvW
LinkedIn: https://bit.ly/4lGcZ7S
TIMESTAMPS:
0:00 - Introduction
2:58 - The Health Crisis That Changed Everything
4:53 Transition to Body Bio and Family Involvement
5:30 - Understanding Cellular Health and Gut Connection
9:32 - Why Traditional Medicine Failed Where Gary Brecka Succeeds
10:00 Testing and Supplemental Strategies
14:11 Product Availability and Cost
18:12 Research and Clinical Trials
23:25 - The Corrupt FDA Approval System Exposed
26:25 - How Long Microplastics Have Been Damaging Us
28:47 - Practical Tips to Reduce 80% of Toxic Exposure
32:39 - Navigating Influencer Marketing Without Selling Out
35:21 - The Executive's Guide to Optimal Health
37:21 - Sleep vs. Diet vs. Exercise Priority Rankings
40:10 - EMF Protection and Natural Sleep Optimization
44:26 - NAD IV Therapy Done Right (After Cell Repair)
46:52 - Epigenetic Age Testing and Missing Lipids
47:43 - Body Bio's Three and Five Year Growth Goals
49:10 - Where to Find Body Bio and Connect
Watch the “David Guttman Podcast” every Tuesday at 9AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzVApple Podcasts: https://bit.ly/3VLzm0v
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