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| Titre | Date | Durée | |
|---|---|---|---|
| SNAPSHOT - 10 Clients Who NEED Your Help! | 04 Nov 2024 | 00:07:14 | |
Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874 Spotify https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e Watch the full episode on YouTube https://www.paulabrennaneducation.com/podcasts/50 | |||
| CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back | 28 Oct 2024 | 00:36:42 | |
Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations. Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success. And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs! If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. In this episode, we cover:
Check out Kate's Website here Learn more about PBE Academy here Check out full course suite here | |||
| The Village That Supports My Photography Business (& Life!) | 16 Jul 2024 | 00:22:55 | |
Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… If this is poking your sore spots, you are all good, its common place in small business. But sometimes it is good to reach out and ask for a little help from time to time too! I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work. So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business. In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team. Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment. In this episode I share :
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | |||
| Real Talk - Navigating Tough Times | 09 Jul 2024 | 00:12:59 | |
Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses. Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times. There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions. Rather than stewing in the doom and gloom, I want to help you become proactive :) In this episode, I share:
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free) | |||
| Creating Content in YOUR Happy Place | 26 Jun 2024 | 00:22:53 | |
Are you struggling to make content creation a seamless part of your photography business? Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent? Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do! Believe me I have gone through the ropes on this one too! And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself. So that maybe this might inspire you to let up on yourself and find your own flow that works for you! After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation. Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works. Let's transform your content creation process into something you look forward to, rather than a dreaded task. In this Episode, I share :
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Check out Done-for-you Marketing campaigns (Save Time) | |||
| Finding Inspiration for Smart Marketing | 19 Jun 2024 | 00:15:17 | |
I freaking love marketing for others, but often get super stuck when it comes to marketing myself. So I am no angel in this department. However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too! So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic Or wondering wonder why your social media posts aren't gaining traction Of just feel like all your marketing is falling flat This episode is for you my friend. Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients. My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential. Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Save time with Done-for-you Marketing campaigns (Get Started) Or need more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Future Proof Your Photography Business Free Guide (Snap it up) | |||
| Leave Spray and Pray Marketing Behind | 11 Jun 2024 | 00:24:00 | |
Are you tired of feeling like your marketing efforts are all over the place? Or find it difficult to keep up with the endless marketing advice thrown your way? Feel like you're constantly trying new strategies but not seeing the results you hoped for? If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively. Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works. I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too. This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters. In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies LEARN WITH PAULA | |||
| Breaking Through Your Marketing Roadblocks | 05 Jun 2024 | 00:16:57 | |
Are you drowning in a sea of marketing options, unsure of where to focus your efforts? Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do. It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this. I firmly believe in the power of simple, effective marketing for long-term success. Yet, with the endless stream of information, it's no wonder you might feel frozen in place. Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future. In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done! Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now! | |||
| Families in Your Personal Brand Sessions? | 29 May 2024 | 00:22:35 | |
LEARN WITH PAULA One question I get asked all the time is “Do you allow families into your personal brand photoshoots?” So I thought I would record a podcast episode to answer this question. If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding. I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots. In this episode, I share :
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| Talking Community with Mark Rossetto | 14 May 2024 | 00:36:41 | |
LEARN WITH PAULA This year is very much about collaborating with others for me, as I think you will know if you have been tuning in And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto. Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network. I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together. And I love bringing this conversation to you! | |||
| Offers that Makes Sense for Female Photogs & Clients | 06 May 2024 | 00:26:34 | |
JOIN FREE MASTERCLASS Sorry guys… I am going to say this from this onset... This one is for the lady photogs today. Don’t mean to exclude the boys ever (but I am today) I just really wanted to speak to my girls out there today. Cause let’s face it, lady photog business owners are often juggling lots of plates. Now I am not discounting men and their contribution in any way. In fact my dad was a photographer who more than pulled his weight in the home. However I have observed that many of my best friends & clients (who are all business owners from all different walks of life) do have to balance just a few more tasks when kids and household duties are concerned. So I wanted to record an episode to speak to the lady photogs who do business with other ladies in business.. Cause I really think that what we are all looking for is ease and simplicity. So if you are feeling stressed out, overwhelmed, tired, like you are not necessarily doing everything (or anything) as well as you’d like to be doing. This episode is for you! | |||
| My Perfect Day | 30 Apr 2024 | 00:20:05 | |
Join Free Mini Brand Session Masterclass by Clicking Here Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up. They walked me through an exercise to work out what my perfect day would look like. I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I wanted for me on a day to day basis. This was 7 years ago. And as I was recording todays episode of the podcast, I realised that “this day” - a Monday I experienced recently - was it! Now this “Monday” was not by any means one of the most remarkable days in terms of business, revenue or marketing. But it is the kind of day I have been building my business towards for years. And this is also what I like to help others to do, to build their business to serve them THEIR perfect day (in fact I have virtually a whole module inside of my course devoted to this outcome) So if you are feeling in need of inspiration about how the simplicity of one single day can bring another so much joy Then this episode is for you my friend. | |||
| SNAPSHOT - My Six-Figure Holiday Portrait Campaign | 21 Oct 2024 | 00:08:12 | |
Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :) Listen to the full episode here… Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195 Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy | |||
| Growing up with your Photography Business | 21 Apr 2024 | 00:16:37 | |
LEARN WITH PAULA If you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you. So stick with this one, it may feel a little indulgent, but trust me as with everything I do... There is method to my madness. | |||
| USA Takeaways & Insights from Our Photography Community | 11 Apr 2024 | 00:25:29 | |
LEARN WITH PAULA I’m thrilled to announce: I’m back! And I’ve returned with with gusto Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights. Cause I think if you operate independently (cause lets face it the majority of domestic photographers do) And you FEEL like you are on your own with what you are feeling (cause maybe the people around don't really understand what you are going through) Then it can be a lonely kind of business (even if you are meeting and capturing LOTs of different people and places) So in this episode, I wanted to share what my key takeaways were from meeting 100’s of photographers - all at different stages - from across the world. In this episode, I share :
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| The Zig & Zag of Chasing Business Dreams | 28 Feb 2024 | 00:15:09 | |
Are you feeling a little underwhelmed with your progress in your business? Sometimes you can feel like you are working so freaking hard, and seemingly getting no where. Or other things in life can keep bumping into you and you can get derailed from what you think your goals are. Happens to all of us hey? I recorded this episode I am about to share with you last week before I jumped on a plane to the USA. This was just a last minute record of thoughts, so please excuse me if I am a bit bumbly. I wanted to share with you how chasing dreams, particularly in the last 5 years, has taken all of us on a bit of a roundabout… and I am no different. As much as the education side of what I do has grown, it definitely has taken a way different path than I thought. But I am making it to present at WPPI in just a matter of days, a dream I have had for quite some time now. And so in sharing this story I hope that it might inspire you (if you need it) to stay the course with your business dreams too! | |||
| Overcoming the Solopreneurs Loneliness Slump | 13 Feb 2024 | 00:15:20 | |
LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom. And as I looked back over my own recent behaviors I was able to connect the dots to some of the loneliness traps I had accidentally stayed inside of post-pandemic. This episode is for you if you need a little motivation to step out of your own little (anti-social) comfort zone and start connecting a little more and in a meaningful way. This is not about handing out your business cards, or talking shop, but more about finding connections that feed your soul in ways that perhaps your regular friendships or family don’t right now. | |||
| Lisette B on Stepping Into Your Clients Shoes | 06 Feb 2024 | 00:47:14 | |
LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many times in my business) But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience. Lisette B has been a family photographer for over a decade and recently started moving into personal branding. However marketing had become a bit of a stuck point for Lisette ( as it does for so many) And so she decided to boost her confidence in shooting, expand her folio and get her own photoshoot as well! Major marketing boost :) I invited Lisette on to share her experience - and I know she will truly inspire you, as she shares and articulates so beautifully what so many photographers feel, in so many areas of business. I wanted to bring Lisette on to talk about her experience of having her own Personal Brand Session. But we unpacked so much more... This podcast will surely let you know you are not alone. | |||
| Problem Solving or Problem Stacking..??!! | 24 Jan 2024 | 00:19:46 | |
Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If the answer is no, then this episode is for you my friend! I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real. Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍 | |||
| How Personal Branding Gives Good Wedding Vibes ✨ | 16 Jan 2024 | 00:11:15 | |
LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am not! So if you are a wedding photographer you are totally going to vibe with this episode asI unpack just some of the similarities. Cause the two worlds are not as far apart as you would think! | |||
| Because overwhelm is SOOOOO last year | 10 Jan 2024 | 00:18:05 | |
Click to work with Paula in PBE Academy 2024 - Doors Open for limited time Work smarter NOT harder That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose in a way that feels good This episode is for you my friend. Cause after 24 years in business, I have narrowed my focus on 5 areas that if in tune, make me have a really happy business (and happy Paula) So this episode is dedicated to helping YOU to work smarter - not harder in 2024. In this episode I share :
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| Cultivating Your Own Personal Brand | 03 Jan 2024 | 00:19:15 | |
Learn with Paula Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination. So I thought we would start the new year with a little bit of inspiration on how you can focus on cultivating your own personal brand. Cause my ultimate goal is really to help you to get seen for all the good that you do. Ahem notice the word SEEN 😳 In this episode, I share :
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| How Did YOU Kick Butt This Year? | 18 Dec 2023 | 00:18:36 | |
LEARN WITH PAULA As the end of the year approaches, it is time to take stock. However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focus on what you did well as you look forward to a new year. Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business! | |||
| The Fine Line Between Exposure and Exploitation | 15 Oct 2024 | 00:21:01 | |
Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work Or perhaps finding it challenging to negotiate fair deals This podcast episode is for you. In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson. One that I think you can profit from (which is why I am sharing it right!) In this Episode, I Share :
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: | |||
| The Gear I Use for Personal Brand Photography | 18 Dec 2023 | 00:19:24 | |
LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new shiny toys, just never been my MO True story : I much prefer to spend my biz dollars on marketing (but that is for another episode) So for todays episode, I thought I would lift the lid on my car boot and share what I can not do without on any personal brand shoot! In this episode, I Share :
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| Feeling an Itch in Your Photography Business? | 13 Dec 2023 | 00:29:38 | |
LEARN WITH PAULA Are you starting to feel like you may have outgrown your (current) photography business? Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing? However it can be really hard to face up to this when you have spent years building your business to where it is today right? I have had a bit of a realisation lately, and I really needed to share it as I am pretty sure it might resonate with you if you are nodding along to anything I just mentioned. So in this episode I wanted to unpack what to do when you are feeling drawn to change and how you might be able to work through it. In this episode I share ;
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| 3 Lessons Learnt from Teaching In Person Workshops | 06 Dec 2023 | 00:22:35 | |
I really love learning & teaching in person.You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see. In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment. This is why I LOVED teaching a series of in-person workshops recently. After coaching and teaching photographers from around the world on Zooms for the last few years, it was great to literally learn from other photographers as they asked questions, shared things with me and of course me getting to watch others in action. So in this episode I thought I would share a few things I learnt about the way I shoot, from teaching others in person. In this episode I share : * The biggest thing that can literally transform the way you capture - and its not equipment * Where to place awareness when capturing people * How to make sure you achieve your shoot goals LEARN WITH ME | |||
| Thrive in your Photography Business in 2024 | 28 Nov 2023 | 00:29:26 | |
Are you at a point where you are evaluating your photography business and want to start 2024 with gusto? If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after small tots on portraits shoots, dealing with screaming babies and uptight parents, all with no guarantee of a pay cheque at the end... always crossing your fingers that they would actually get a decent sale to make it all worthwhile. Or perhaps you are just feeling a little burnt out from another exhausting wedding season (and are in editing overwhelm right now) and want to make sure you don't land here (again) next year. If you are nodding to any of the above, my friend this episode is for you. I share how you can make some changes in your business so that you feel more in flow in 2024. | |||
| Photopreneurship - From feeling like a hobbyist to a bonafide business | 05 Nov 2023 | 00:22:27 | |
LEARN WITH PAULA Have you ever felt like people around you look at your photography business like a cute hobby? Do you feel a little frustrated as you just don't feel as professional as you would like? Or are you currently struggling with feeling like a real business owner? All of these are really common in creative fields, but even more so as professional photographers in 2023. If you have or are struggling with a slight case of imposter syndrome right now, don't worry you are not alone. I speak to photographers all the time who say things like I really need to step up my game in my business or it's time to really make my business feel real. And so if this is you I recorded this episode with you in mind. I believe there are simple things you can do to take your thinking from hobbyist to business owner so everyone (including your customers) sees and feels your business game in action. | |||
| Beneath the Surface - A Brutally Honest Share | 05 Nov 2023 | 00:25:36 | |
Ever had something you really really wanted blow up in your face? Or lost a bunch of money on something that didn't pan out like you thought? Or spent ages creating something only to realize you need to do it all over again and start from scratch? I did... all of these... in the last 12 months! And I want to be super honest with you as I believe in transparency. But I also want to share how I turned all of these around into positives. Cause when life gives you lemons...! | |||
| The Joy of Group Personal Brand Photoshoots | 01 Nov 2023 | 00:31:11 | |
I am a massive "experience" person. I am not huge into amassing material possessions. I'd happily trade in nice jewelry for an epic holiday to fill my memory banks. That's me. And that is why I love creating experiences for my clients. Cause I really understand that a good photo shoot can go way beyond the necessity to create a bunch of great images. Sure that is the final outcome, but it can be an amazing journey and experience along the way to get that outcome. As a result, the feedback I get from my clients goes way beyond how the images make them feel, but rather how the shoot experience as a whole makes them feel. So I wanted to dig deep into a recent shoot experience to share with you some insights that might help you to expand your experiences. And help shift you into thinking a bit more broadly about how you offer Personal Branding to your clients as a product. | |||
| This Gamechanger that saved me $3800 in one month | 17 Oct 2023 | 00:28:56 | |
I am so excited about what I am going to share with you. This has literally shaved 10’s or hours of work time from my workload each month And saved me $1000’s at the same time And it is not just the same for me, it is that way for every one of my students I have shared this with you have jumped in like me. If you are scared of changing up the way you work, feeling overwhelmed right now or just needing to shake things up in how you operate, this episode is for you my friend! In this Episode I share :
https://www.paulabrennaneducation.com/podcasts/58 LEARN WITH ME | |||
| That Naked Girl on the Beach in the year 2000 | 09 Oct 2023 | 00:06:52 | |
LEARN WITH PAULA CHECKOUT UPCOMING WORKSHOPS Have you ever learnt in person with another photographer ? In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs. And I was pretty good cheap (and often free) labour, so I got asked to come back. I am a massive fan of learning on the job. And that is why I have always been a huge fan of going to paid workshops throughout my career. I was sharing with my good friend Alison a story about a workshop I was at, back in the year 2000, and great thing was I hit record on my phone. And so for todays episode I thought I would share this little snippet from our long conversation about one of the biggest lessons I learnt in my career. | |||
| Work Less, Earn More & Superpower your Photography Business with Chris Garbacz | 04 Oct 2023 | 00:46:32 | |
I love software that helps me to save time, serve my clients better and make more money. Simple. And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier. Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him and SN to you if you have not discovered them yet, Chris is an award winning wedding photographer, co-founder at Studio Ninja and author of Shoot Like a Ninja, an Amazon Top 10 bestseller... just to name a few things! But rather than doing a "sales pitch"" for the software, I really wanted you to hear the guy behind the software, as I think that it is the people behind this photography business tool that is what makes it a standout for me. You can hear in his voice that he is passionate about helping us photogs, cause he is one, and he gets the struggle. I love sharing stories with Chris about the transition into seeing the light with automations and hearing the success stories of the studio ninja clients. And I especially am a big fan of how candidly he shares the origin story and how they overcame so many early obstacles on their journey of growth. Lots of lessons in this one for sticking the path, and even if you don't geek out on automations and this tech stuff like I do there is still so much gold in this one. LEARN WITH PAULA - https://www.paulabrennaneducation.com/learn CHECK OUT STUDIO NINJA - https://app.studioninja.co CHECK OUT CHRIS GARBECZ - https://www.chrisgarbacz.com.au | |||
| SNAPSHOT - Building a Brand Aesthetic with Images | 08 Oct 2024 | 00:09:34 | |
Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235 Spotify https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop Watch the full episode on YouTube | |||
| Top 5 Personal Brand Images to Master | 26 Sep 2023 | 00:23:30 | |
LEARN WITH PAULA Ever get stuck when you are on a shoot with a client for ideas on how to create variety? When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note. I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portrait pose and crop throughout the shoot. You have heard me say it before, but Personal Branding is way more than a headshot, and so I thought I would dig deep into a few images you can master to create quality and variety for your client. In this episode I share :
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| Thriving together - Connecting with Your Industry Tribe | 13 Sep 2023 | 00:25:48 | |
Learn with Paula I have said this before, but being in business for yourself can be a lonely old game. And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision… And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of wanting to understand what you are going through It is just so hard to really get it, until you are stuck in it - right? That is why I truly believe that in order to succeed in your photography business, it is important for you to build a village around you with people who get what you are going through. And by village, it can just be you plus one or many. Completely up to you. So I wanted to record an episode where I can share openly with you who has really affected my business in ways I could not have imagined. In this episode I share :
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| Feeling in Control & Confident in Business with Mandy Lee | 04 Sep 2023 | 00:38:41 | |
LEARN WITH PAULA I love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you to have a few a-ha moments too. So I loved this discussion with my student and fellow Personal Brand Photographer Mandy Lee as she is going great guns in a business she now really enjoys. Mandy is a Gold Coast Based Photographer (just down the road from me) and she now works solely with camera shy business women over the age of 40 go from INVISIBLE to UNMISSABLE I wanted to bring Mandy on to share how she has become more confident in herself as a business owner and give a little inspiration about what is possible when you focus on the areas that really help to get you ahead in business. In this episode, Mandy Shares :
Check out Mandy Lee here | |||
| Becoming the go-to Photographer in Your Area | 15 Aug 2023 | 00:23:58 | |
LEARN WITH PAULA How often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) And wonder how did they become so big so quickly? I used to to sit back and ponder this. As a bit of an over thinker and eager student I would study what others were doing to try and see if I could map out what makes some photogs become well known and stand out more than others. Sure the quality of your photography is one thing, but there really are other elements that mean that one photographer can navigate to a successful business quicker than another with equal skills. So in this episode I distilled my thoughts on this down to 3 key areas I think you can focus on to become one of the go-to photographers in your area. In this episode, I share :
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| My Top 3 locations for Personal Brand Photoshoots | 09 Aug 2023 | 00:28:33 | |
WATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACES Are you a little bored with you are currently shooting? Or perhaps you are stuck working in locations that you just don’t love. That was me too. Let’s face it, it can be really tough when you turn up to a shoot all excited only to find you are stuck in a room with no light, dark walls and full or furniture you need to navigate. And I think all photographers have faced some awkward spaces to navigate in their time. I still do from time to time, but I also have built a business where more than not I now get to choose where I capture. I think that is one of the best parts of Personal Branding, is getting back a little more control of where you want to capture your clients, cause often times you are more in the drivers seat. That's why I wanted to share my favourite locations for shooting in, because I now love what I can create in different spaces for my brand clients, and I wanted to share with you why. In this episode, I share :
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| Behind the Lens: Celebrating 50 Cool Personal Branding Clients | 17 Jul 2023 | 00:24:26 | |
Here's a shoutout to all my amazing clients to celebrate our 50th Episode! | |||
| Time blocking for mental health and business wellbeing | 10 Jul 2023 | 00:22:38 | |
Learn With Paula One of the things I have struggled with a lot through my career is, overwhelm. That is really the only word for it. Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone. And as much as it is lovely to be able to facilitate the needs of others as much as you can, this can just leave you with an empty cup. In this episode I wanted to share openly and honestly the one main thing I have learnt to do to make sure I don’t burn out. In this episode, I share:
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| Overcoming Self-Doubt and Building Confidence | 03 Jul 2023 | 00:19:02 | |
Learn With Paula One of the most crippling things you can face in your photography business is a lack of confidence. It can manifest itself in so many ways, eroding your ability to make decisions, charge what you know you should, and have you in a mess on a shoot day with your clients. I am no stranger to this In fact I don’t think any professional could be. But how do you manage to work through it? I wanted to have a frank discussion (with myself!) about this, and try and unpick one key way I have found for myself that works to help build my confidence when it is lack lustre. In this episode I share :
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| Talking Hybrid Shoots with Nikki McLennan | 25 Jun 2023 | 00:46:20 | |
JOIN LIVE MINI SESSIONS WORKSHOP LEARN WITH PAULA I know all too well the perplexities that can come when you have an existing client base say in family portraits or boudoir and how unsettling it can feel to want to offer Personal Branding But also how difficult it can feel to introduce it to your audience. Will they feel weird, will they stop following or will they come along? So I decided to ask one of my new members Nikki McLennon to come along, as we have been working through developing a Hybrid shoot - style A new way of offering Personal Branding to her clients, And as a mentor & guide it is great to see people who are not afraid of “getting it wrong” and who jump into it and learn along the way. And Nikki completely embodies this. So she is putting into action everything we are working through in the coaching calls, and I wanted her to share how this is working for her! This is a great discussion with someone who has been working professionally for 23 years, so much to get out of this chat! In this episode, I share : * How she learnt “Photography” the best (and it was not her in her Art degree) * Personal Brand Opportunities within the boudoir & adult market * Overcoming blocks around what other people “can afford” * The benefit of learning in a small group environment * Crafting time for her life alongside of business at 40 PLEASE NOTE THERE IS MENTION OF ADULT STYLE CONTENT (ONLY SHORT BUT I DON’T WANT YOU TO BE OFFENDED) Check out Podcast Home Page Here Find Nikki Here | |||
| Time to shift gears with pricing? | 05 Jun 2023 | 00:24:24 | |
PRICING & PACKAGING WORKSHOP LEARN WITH PAULA Have you been mulling over a price increase (or decrease) for a while now? Implementing changes in your pricing can make you feel a bit ick. I get it. But there comes a time when you have to put your business pants on and implement some changes in the way you are pricing your photography, otherwise you might end up finding yourself in a pickle at the end of the quarter. And with inflation affecting everyone across the world, I thought this was a good time to maybe give you a little nudge to take a look at this area in your business. Whether your calendar is full or you are looking to fill it, this is an area that needs a little check in to make sure your business is healthy, and so I wanted to share what I think are the red flags that are telling you it is time to consider (and implement) a price adjustment in your business. In this episode, I share :
Listen to the episode here | |||
| What Every Personal Brand Photographer Should Know | 01 Oct 2024 | 00:16:06 | |
I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer. I dive deep into why it's important to stay in your lane and focus on what you do best. And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding. If you are currently feeling overwhelmed trying to do ALL the things, then this is for you. In this episode, I share * Defining your role in personal brand photography * Having a clearer sense of your purpose * Developing the confidence to say no to tasks that aren't your responsibility * How to nail what YOU do best! Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 A Year of Learning inside PBE Academy (Check for availability) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | |||
| Blank canvas, bold moves: Where I'd channel my energy in a photography business reset | 16 May 2023 | 00:22:11 | |
LEARN WITH PAULA UPCOMING RETREAT In this episode, I delve into the challenge of getting lost in the daily grind of your photography business and losing sight of the fundamentals. Imagine wiping the slate clean and starting anew in your business. However, let's set aside discussions about gear since we assume you already have a camera and a decent lens. Instead, I want to make this episode actionable and relevant by breaking down how I would allocate my energy (time) and resources (money) if I were embarking on a fresh business journey.Join me as I explore this concept that has been on my mind while striving to enhance my teaching and guidance for fellow photographers.This exercise compelled me to take a critical look at my own business, and I can't wait to share the insights with you. Tune in to discover:
I hope this will inspire you to reassess and revitalize your photography business. Join me in this episode as we reimagine success from a clean slate perspective. To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! https://www.paulabrennaneducation.com/podcasts/45 | |||
| Confidence, Creatives & Book Keeping with Oliver Garside | 01 May 2023 | 00:26:40 | |
LEARN WITH PAULA When you are a creative, looking at numbers and organising the financial stuff can be really challenging. Let’s face it, this uses a completely different part of our brain, that most of us would like to avoid! But it is important to be organised, not only so that you make sure you manage your money (and get paid) but also so that your client has the best experience working with you. So I decided to bring on Oliver Garside who is a specialist in this department, in fact he co-created a solution tailor made for Aussie Freelancers, the invoicing and accounting platform Rounded! In this episode, Oliver Shares :
Check Out Rounded | |||
| When Things Go Wrong, As They Sometimes Will | 24 Apr 2023 | 00:17:17 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Making mistakes, going through hard times personally, bad weather you can’t avoid… all these things will go wrong. But how do you cope? Are you the kind that gets overwhelmed and wants to run away? Do you bring the outside stresses of your life into your session? Or do you find a way to push through? Nobody is perfect, and life will happen. In this episode I wanted to cover how you can overcome and troubleshoot disasters during your photoshoot experiences, by sharing some of mine! To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
| The Past, Present and Future of Photography with Andrew Hellmich | 17 Apr 2023 | 00:33:21 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Keen to bring some different voices into the mix, in this episode Paula interviews PhotoBizX host Andrew Hellmich on how he got his start, Burnout and the Value in creating a lifestyle focussed business and AI and the future potential for early adopters. Click to checkout Full Episode Show notes To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
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