The Business of Personal Brand Photography – Détails, épisodes et analyse

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Podcast The Business of Personal Brand Photography

The Business of Personal Brand Photography

Paula Brennan

Business & Entrepreneuriat
Éducation
Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 111

Hosting podcast Captivate
In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
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  • 🇨🇦 Canada - marketing

    03/05/2026
    #76
  • 🇨🇦 Canada - marketing

    02/05/2026
    #43
  • 🇬🇧 Grande Bretagne - marketing

    29/01/2026
    #72
  • 🇩🇪 Allemagne - marketing

    05/01/2026
    #86
  • 🇨🇦 Canada - marketing

    27/10/2025
    #89
  • 🇬🇧 Grande Bretagne - marketing

    02/10/2025
    #92
  • 🇩🇪 Allemagne - marketing

    26/09/2025
    #79
  • 🇩🇪 Allemagne - marketing

    11/09/2025
    #89
  • 🇨🇦 Canada - marketing

    23/07/2025
    #88
  • 🇫🇷 France - marketing

    15/07/2025
    #84

Spotify

    Aucun classement récent disponible



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SNAPSHOT - 10 Clients Who NEED Your Help!

lundi 4 novembre 2024Durée 07:14

Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE

Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?

There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients.

Listen to the full episode here…

Apple

https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874

Spotify

https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e


Watch the full episode on YouTube

https://www.paulabrennaneducation.com/podcasts/50



CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back

Épisode 92

lundi 28 octobre 2024Durée 36:42

Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? 

Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. 

In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.

Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.

And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!

If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. 

In this episode, we cover:

  • The real value of personal brand photography from a client’s perspective
  • How to plan with the client’s future brand vision in mind
  • Fostering a welcoming environment for clients, even in group settings
  • Creating a structured yet relaxed experience for clients

Check out Kate's Website here

Learn more about PBE Academy here

Check out full course suite here

The Village That Supports My Photography Business (& Life!)

Épisode 85

mardi 16 juillet 2024Durée 22:55

Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? 
Do you find yourself burning out by the end of a busy season, wishing you had more help?

Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…
 If this is poking your sore spots, you are all good, its common place in small business.
But sometimes it is good to reach out and ask for a little help from time to time too!

I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work. 
So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.

In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team. 

Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment. 

In this episode I share : 
  • Key roles that can support a small photography business
  • Outsourcing tasks big and small
  • Achieving work-life balance through collaboration


Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:​📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​📷 Watch BTS on Full Mini Brand Session (Watch for Free)​​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​

Real Talk - Navigating Tough Times

Épisode 84

mardi 9 juillet 2024Durée 12:59


Have you been feeling the pinch lately? 

Are your bookings down and you are finding clients slower to book? 
Trust me, you're not alone. 
I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.

Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times. 
There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.
Rather than stewing in the doom and gloom, I want to help you become proactive :)

In this episode, I share:

  • Strategies to adapt to economic changes
  • Finding the markets that you CAN serve
  • Staying positive and proactive


Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:​📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

Creating Content in YOUR Happy Place

Épisode 83

mercredi 26 juin 2024Durée 22:53

Are you struggling to make content creation a seamless part of your photography business? 

Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent? 
Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do!
Believe me I have gone through the ropes on this one too!
And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself.

So that maybe this might inspire you to let up on yourself and find your own flow that works for you!

After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation.
Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works. 

Let's transform your content creation process into something you look forward to, rather than a dreaded task.

In this Episode, I share :

  • How to discover the joy in creating content that reflects your passion for photography
  • Finding your optimal creative space
  • Setting realistic goals for content creation
  • Overcoming common content creation challenges
  • Integrating creativity into your marketing routine


Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.  📷 Check out Done-for-you Marketing campaigns (Save Time)



Finding Inspiration for Smart Marketing

Épisode 82

mercredi 19 juin 2024Durée 15:17

I freaking love marketing for others, but often get super stuck when it comes to marketing myself.

So I am no angel in this department.

However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too!

So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic

Or wondering wonder why your social media posts aren't gaining traction

Of just feel like all your marketing is falling flat
This episode is for you my friend.

Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients.
My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential.

 Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.
📷 Save time with Done-for-you Marketing campaigns (Get Started)


Or need more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?


Great! Start here for these and other trainings:

📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Future Proof Your Photography Business Free Guide (Snap it up)

Leave Spray and Pray Marketing Behind

Épisode 81

mardi 11 juin 2024Durée 24:00

Are you tired of feeling like your marketing efforts are all over the place?
Or find it difficult to keep up with the endless marketing advice thrown your way? 
Feel like you're constantly trying new strategies but not seeing the results you hoped for?
 If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.
Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works. 
I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too.
This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters.
In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies

LEARN WITH PAULA

Breaking Through Your Marketing Roadblocks

Épisode 80

mercredi 5 juin 2024Durée 16:57

Are you drowning in a sea of marketing options, unsure of where to focus your efforts?
Let’s be real…  with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.
It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.
I firmly believe in the power of simple, effective marketing for long-term success. 
Yet, with the endless stream of information, it's no wonder you might feel frozen in place.
Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.
In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!
Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now!

Families in Your Personal Brand Sessions?

Épisode 79

mercredi 29 mai 2024Durée 22:35

LEARN WITH PAULA

One question I get asked all the time is “Do you allow families into your personal brand photoshoots?”
So I thought I would record a podcast episode to answer this question.
If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners
But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.
I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots.
In this episode, I share : 
  • The Pros of Including Families
  • Cons of Including Families
  • Guidelines for including families if you decide to offer this to your clients

Talking Community with Mark Rossetto

Épisode 78

mardi 14 mai 2024Durée 36:41

LEARN WITH PAULA

This year is very much about collaborating with others for me, as I think you will know if you have been tuning in
And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto.
Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach
Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network.
I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together.
And I love bringing this conversation to you!

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