The Business of Meetings – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Podcast The Business of Meetings

The Business of Meetings

Eric Rozenberg

Business & Entrepreneuriat
Éducation

Fréquence : 1 épisode/7j. Total Éps: 306

Hosting podcast Libsyn
If you are an independent business owner in the meeting and event space, this podcast is for you! Your host, Eric Rozenberg has created this show to bring you strategies, tips, and tactics to help your business grow. With more than 20 years in the event industry and planning events for Fortune 100 companies, Eric is prepared to let you in on the insider tactics so you can be successful too!
Site
RSS

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

    Aucun classement récent disponible

Spotify

    Aucun classement récent disponible



Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

See all
Qualité du flux RSS
À améliorer

Score global : 53%


Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Episodes published by month in

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

See all

307: If You're Feeling Stuck, You're Not Alone - But Here's What Actually Works with Eric Rozenberg

mardi 27 janvier 2026Durée 11:15

Today, we're exploring the resilience entrepreneurs need to navigate the uncertainty we're all experiencing right now.

In this episode, Eric explains that navigating uncertainty requires resilience, which is strengthened by taking action, embracing continuous learning, and serving others. He shares personal stories to illustrate that every business or career inevitably faces doubt, setbacks, and challenges.

Tune in to discover how you can keep moving forward, even when everything feels unpredictable.

Starting a Business Requires Action, Not Certainty

When launching a business, there are no guarantees. Belief matters, but execution matters more. Progress comes from putting your head down, working consistently, and surrounding yourself with people who are honest, supportive, and willing to challenge you rather than flatter you.

Complacency

Growth stops the moment complacency begins. Staying slightly uncomfortable keeps you alert, curious, and engaged. Continuous effort and self-reflection are essential for staying sharp and avoiding stagnation.

Crisis Exposes Character

Coming close to losing everything during a significant event because of someone else's dishonesty was a hard lesson for Eric. What saved the situation wasn't luck or wishful thinking, but taking responsibility, being honest with his clients, and moving fast.

Problem-Solving

No major project ever goes exactly as planned. The ability to respond, adapt, and find solutions is not an exception in this industry. It is the job. Those who enjoy action under pressure are the ones who last.

Economic Crises

During downturns, survival depends on protecting top talent, staying visible, and actively maintaining relationships. Retreating increases risk. Engagement builds resilience even when timelines and recovery remain uncertain.

Adaptation Is a Strategic Skill

Every crisis requires assessing the environment, forming hypotheses, taking action, and adjusting along the way. Waiting for perfect information only prolongs uncertainty. Decisions create clarity.

Learning

Growth requires deliberate, consistent learning. Times like COVID revealed how little time most professionals dedicate to learning. Skill development, deep thinking, and education matter more than passive exposure to occasional industry content.

Focus on What You Can Control

We cannot control geopolitics, tariffs, and global instability. Action, learning, and contribution can. Progress comes from directing your energy toward improvement, simplification, and making a meaningful impact rather than speculation.

Technology as a Tool for Growth, Not Fear

AI and automation create uncertainty, but also opportunity. The goal is not to resist change, but to allow technology to simplify your processes, operate more effectively, and serve people better.

The Three Anchors in Uncertainty

Taking action, learning continuously, and helping others will create stability even when the world remains unpredictable. Those habits don't remove uncertainty, but they will make it more manageable.

A Growth Mindset Changes Everything

A growth mindset turns challenges into fuel rather than barriers. Stress, change, and disruption always bring opportunities for those willing to adapt and stay curious.

Connect with Eric Rozenberg

On LinkedIn

Facebook

Instagram

On Website

Listen to The Business of Meetings podcast

Subscribe to The Business of Meetings newsletter

 

306: Bootstrapping, Breakthroughs, and Belief: Launching a Business in the Meetings & Events Industry with Andrew Coelho

mardi 20 janvier 2026Durée 38:03

We are delighted to welcome another incredible entrepreneur from our industry today.

Andrew Coehlo, co-founder of Monte & Coe, joins us to share the fantastic story of his journey into corporate gifting.

Stay tuned to hear about Andrew's entrepreneurial journey, his experiences, and the insight he has to share.  

Andrew's Journey into Entrepreneurship

After beginning his career in corporate finance, Andrew realized the environment did not suit his creative nature. Bureaucracy, resistance to change, and working in isolation drained his energy. And then, a confidence issue with an unattractive gym bag sparked the idea that eventually became Monty & Coe. With his wife's support and inspired by entrepreneurs around him, Andrew left the corporate world at 30 to focus on his business.

High-quality Corporate Products

The brand began with the singular purpose of creating products that make people feel confident and proud. Early designs were rough, but the intent was genuine. They committed to excellent craftsmanship, using only high-quality, authentic, natural, and sustainable materials. 

Crowdfunding

In 2015, the company launched a crowdfunding campaign, raising $80,000 while Andrew was still employed. The campaign validated both the product and people's willingness to buy premium goods online. It also taught their team how to market, sell, and distribute directly to customers.

Shifting to Corporate Gifting

Corporate interest emerged organically as companies began requesting gifts for executives and teams. Although he was initially hesitant, Andrew recognized how impersonal, generic, and disconnected from effort or achievement most corporate gifting felt. So his brand pivoted toward elevating corporate gifting into something meaningful and memorable.

Turning Gifting Into an Experience

The business evolved from selling products to selling experiences, focusing on personalization, choice, and emotional impact. They made gifting less about logos and more about how recipients felt, aligning perfectly with the brand's original mission of confidence and appreciation.

Taking the Leap

Andrew eventually left his corporate job. His decision was not impulsive as it was backed by savings, planning, and lifestyle adjustments. 

Entrepreneurship                                                                                       

Entrepreneurship brought constant pressure for Andrew, even during the company's strongest years. Cash flow scares, late payments, and the responsibility of supporting a growing team created intense stress. His role as a founder became more about solving new problems every single day.

Why Cash Flow and Margins Matter More Than Revenue

Revenue alone does not sustain a business. Cash flow determines whether you survive, and margins determine how sustainably you can grow. Examining businesses across various industries, Andrew saw that smaller, higher-margin companies often outperform larger, volume-driven ones. Adopting systems like Profit First brought structure and discipline to his money management.

Community and Long-Term Perspective

The events and incentives industry proved far more supportive and relationship-driven than Andrew expected. Rather than being cutthroat, people were open, generous, and willing to collaborate. The company's long-term success was built on a foundation of trust, consistent service, and a commitment to delivering quality rather than chasing quick wins.

Bio:

Andrew Coelho is the co-founder of Monte & Coe, a luxury accessories brand redefining what corporate gifting can be. After years in the corporate world receiving forgettable, logo-first gifts, Andrew began questioning why gifting at scale felt so impersonal, wasteful, and disconnected from the people it was meant to recognize.

What started as a side hustle became a full-time pursuit after Andrew famously resigned from his corporate role on his honeymoon in Tokyo. Since then, he has focused on applying direct-to-consumer standards, craftsmanship, and intentional design to an industry that often prioritizes convenience and budget over meaning.

Andrew believes that gifting is not about products, but about moments, memories, and respect. His work challenges leaders to rethink how appreciation shows up in their organizations, shifting gifting from a transactional expense to a strategic signal of values.

Through Monte & Coe, Andrew helps companies move beyond generic swag and toward gifting experiences that people actually keep, use, and remember. His perspective sits at the intersection of brand, leadership, and human connection, making him a sought-after voice on modern workplace culture, thoughtful design, and the hidden impact of well-executed small decisions.

Connect with Eric Rozenberg

On LinkedIn

Facebook

Instagram

Website

Listen to The Business of Meetings podcast

Subscribe to The Business of Meetings newsletter

Connect with Andrew Coehlo

On LinkedIn

Monte & Coe Corporate Gifting

 

297: Leading Without Losing Yourself: The Compass Within for Entrepreneurs & Event Leaders with Robert Glazer

mardi 18 novembre 2025Durée 32:23

Today, we are thrilled to welcome entrepreneur, philosopher, writer, podcaster, and author Robert Glazer as our guest. 

Robert truly understands how values shape company culture. In his latest book, The Compass Within, he explores how values guide both personal and organizational success. 

Join us to discover how strong values lay the groundwork for long-term prosperity.

Robert's Journey

Robert founded Acceleration Partners, a global partner marketing agency that became one of the first fully remote companies long before remote work became common. What began as an internal email to his team evolved into Friday Forward, a leadership newsletter with more than 120,000 readers. Writing became a parallel career for him, leading to several bestselling books, including his latest, a parable on personal and company values.

As he stepped back from day-to-day business operations, Robert focused on helping people and organizations build capacity, lead better, and live by their core values. His mission now centers on leadership as the most powerful lever for meaningful change in companies and society.

Core Values

Robert developed a framework to help people identify personal core values. His philosophy is that people lead from their values consciously or unconsciously, so awareness is essential. The framework grew into a course and then a book, designed to make the process engaging and practical. Values are actionable principles, not one-word ideals, and their opposites should trigger discomfort to confirm their importance.

Teaching Leadership Through Fiction

Robert notes that leadership problems often arise from misaligned incentives rather than malice. In his latest book, The Compass Within, he combines fiction and nonfiction to make lessons relatable. Through the story, readers can see how misaligned values create frustration at work and in relationships. The main character embarks on a journey of self-discovery to reveal how value alignment influences experiences. 

Alignment in Work and Relationships

Shared values need not be identical, but they must be harmonious. Misaligned value systems create constant conflict. Early life experiences shape our core beliefs, which can later clash with or harmonize with those of others. In any setting, alignment drives trust and long-term success. Without it, relationships and organizations often fracture.

Competition and External Validation

Robert understands how some cultures pressure people into constant competition and comparison. Many people never stop to ask why they do what they do. True contentment begins when people stop chasing external approval and start to define success by their own standards. 

Building The Compass Within

The Compass Within offers a step-by-step approach for discovering actionable values. It begins with six reflective questions that explore life's highs and lows. Patterns in those answers form value statements that guide decisions. The opposite test (if the opposite of a value makes you cringe, it's genuine) ensures the values are real. 

Creating a Values-Based Company Culture

The company culture of entrepreneurs should evolve from the founder's authentic values, and must be collective. Effective values are actionable and measurable, not vague statements like "Integrity" or "Diversity." They should naturally arise in conversation and be evident in daily organizational behavior.

Writing, Leadership, and Legacy

Robert believes that leadership lies at the root of organizational change. Companies do not act. People do. When leaders understand and embody their values, their organizations thrive. His writing reflects his mission, offering practical tools to help people lead with authenticity and purpose.

Connect with Eric Rozenberg

On LinkedIn

Facebook

Instagram

Website

Listen to The Business of Meetings podcast

Subscribe to The Business of Meetings newsletter

Connect with Robert Glazer

On his website

LinkedIn

206: Eventful Balance: Mastering Wellness in the World of Meetings and Events with David T. Stevens

mardi 20 février 2024Durée 36:59

I am thrilled to have David T. Stevens joining me today!   

David holds many different certifications and has ranked on the leaderboard of CrossFit for EventProf for many years. 

In our conversation today, he explains how to improve your health in meetings, when engaging in projects, or completing daily tasks. He also highlights the physical and mental demands of event management, exploring the importance of personal wellness routines and making a gradual shift toward a healthier lifestyle.

 

Tune in to hear more!

 

Connect with Eric Rozenberg

On LinkedIn

On Facebook

On Instagram

On Website

 

Connect with David T. Stevens

On LinkedIn

On Facebook

On Instagram

The Return on Wellness Podcast on YouTube

 

 

 

205: The Generalist's Advantage with Joe Curcillo

mardi 13 février 2024Durée 42:54

We are delighted to engage in a conversation with Joe Curcillo today. 

Joe is a man of multiple talents and phenomenal versatility. He has worn many hats, from being a lawyer, engineer, and prosecuting attorney, to a judge, private investigator, and mentalist. He has also just written a book called The Generalist's Advantage.

Joe joins us today to discuss what it means to be a generalist and explain how a multidisciplinary approach can enhance your skills and business. 

Stay tuned for Joe Curcillo's remarkable insights!

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with Joe Curcillo

On his website

The Generalist's Advantage

The Multitudes Podcast

Joe Curcillo on LinkedIn

204: Digital Influence Unleashed: Haggai Klorman on Mastering Word-of-Mouth and Navigating Social Media and TikTok with Haggai Klorman

mardi 6 février 2024Durée 01:02:59

We are thrilled to have Haggai Klorman joining us today! 

Haggai is a tech entrepreneur and EO. He has consulted with and built social media and word-of-mouth campaigns for major brands, including L'Oreal, Revlon, and Unilever, and has advised Bain Capital Private Equity. He also owns a digital business card company.

In our conversation today, we discuss technology, the pros and cons of TikTok, and what Haggai is currently doing.

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with Haggai Klorman

LinkedIn

Kardz.Biz

Hate Checker

 

203: The Journey of Belonging: An Immigrant's Path to Nine-Figure Success with Dan Berger

mardi 30 janvier 2024Durée 39:40

The Business of Meetings – Episode 203 - The Journey of Belonging: An Immigrant's Path to Nine-Figure Success with Dan Berger 

We are thrilled to engage in a discussion with Dan Berger today! 

Dan is an industry legend and a true entrepreneur! After a successful exit a few years back, he is now writing a book called The Quest, where he focuses on the theme of belonging. 

In our conversation today, we dive into Dan's journey, discussing entrepreneurship, the post-sale depression that often happens after selling a business, and the need to belong. We also explore emotional intelligence and how to apply it. 

Stay tuned for some valuable insights from Dan's experiences.

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with Dan Berger

Website

LinkedIn

Halftime: Moving from Success to Significance by Bob Buford

 

202: Voice of the Innocents: Lori Cohen's Battle Against Child and Human Trafficking

mardi 23 janvier 2024Durée 55:48

The Business of Meetings – Episode 202 – Voice of the Innocents: Lori Cohen's Battle Against Child and Human Trafficking

We are honored today to speak with a remarkable individual at the forefront of a child-protection organization. 

Lori Cohen is the CEO of PACT (Protect All Children from Trafficking), the leading policy organization in the nation on child sex trafficking. She has been instrumental in driving change and safeguarding the most vulnerable within our society. 

PACT shines as a beacon of hope for combating one of the gravest challenges we face today. Join us to gain a deeper understanding of the essential work that PACT is doing.

Lori's Journey

Lori's journey into combating human trafficking began unexpectedly during her legal career. Initially focused on public interest work and supporting domestic violence victims, she found herself immersed in an entirely different arena when she began working with immigrant women facing abuse. Their harrowing stories of coercion and exploitation led her to discover that her clients were victims of human trafficking, a reality they often did not even recognize for themselves. That led Lori to delve into the complexities of trafficking and question the failure of the system to identify those cases. Fueled by a deep sense of responsibility, she transitioned from legal advocacy to comprehensive support, creating programs that addressed the needs of trafficking victims beyond legal assistance. Her passion for this cause was ignited by the tangible suffering of individuals seeking help in her office, compelling her to advocate tirelessly for those who could not escape their traumatic pasts.

Joining ECPAT USA and the Evolution to PACT

While representing her clients, Lori turned to ECPAT USA for information about trafficking. ECPAT USA has high-quality materials that helped her understand the complexities of trafficking. Years later, when the founder of ECPAT USA retired, Lori felt indebted to the organization and saw an opportunity to contribute her first-hand knowledge to their cause. The name change from ECPAT USA to PACT (Protect All Children from Trafficking) reflects their evolving mission and dedication to preventing exploitation.

Raising Awareness in the US 

Lori explains that trafficking is not just an overseas issue, as it is also prevalent in the United States. She acknowledges that it can be uncomfortable to discuss the topic but stresses the importance of businesses embracing education and training to create safer environments.

Taking Action and Free Online Training

Lori encourages listeners to take advantage of free online training offered by PACT, developed in collaboration with the American Hotel and Lodging Association and Marriott. The training, which aims to educate hotel staff on identifying and preventing trafficking, emphasizes that recognizing red flags and reporting suspicious activities can make a significant impact in protecting vulnerable individuals. 

Challenges of Intervention 

Untrained civilians should avoid intervening in trafficking situations as they could face the risk of armed traffickers and the unknown presence of others. Lori explains that victims must choose the right time to escape, so she cautions untrained individuals to avoid jeopardizing their safety. 

Training and Data Tracking 

The training program incorporates anti-cheat measures and pre/post-training surveys to ensure effectiveness. Data tracking on the website includes information on user logins and completion rates. 

Practical Signs of Trafficking

Lori highlights the importance of dispelling myths surrounding trafficking. Instead, the focus should be on practical signs, like cash payments, lack of luggage, or inappropriate clothing, to identify potential trafficking situations. She also suggests using hotel video cameras to monitor suspicious activity discreetly.

Testimonials and Awareness 

It is often challenging to obtain testimonials from organizations that have successfully identified and intervened in trafficking cases. Brands are reluctant to disclose such incidents because they fear getting singled out. However, efforts are underway to find creative ways to encourage organizations to come forward. 

Human Trafficking Heatmap and Polaris 

A national anti-trafficking organization called Polaris created a heatmap on which Florida has been a hotspot for sex and labor human trafficking. Lori emphasizes the importance of raising awareness of the prevalence of trafficking within the United States, involving both international and domestic victims.

Positive Developments

Lori feels hopeful about the growing partnerships between private sectors and anti-trafficking organizations and is optimistic about the legislative progress in criminalizing sex tourism. 

Bio:

Name: Lori L. Cohen

Title: Chief Executive Officer, Protect All Children from Trafficking (PACT)

Lori Cohen has been serving as CEO of PACT since November 2019. PACT is the leading policy organization on child sex trafficking in the nation, and a member of the ECPAT International network, active in over 100 countries and dedicated to the prevention of child sex trafficking and exploitation.   

PACT's mission is to protect every child's right to grow up free from sexual exploitation and trafficking through education, outreach, and private-sector engagement. PACT's work in travel and tourism is renowned and features free, online training to identify and safely report trafficking that has been completed by over 1 million members of the hospitality industry.  

Before joining PACT, Ms. Cohen founded a program at a leading domestic violence services organization to offer legal representation and holistic care to thousands of victims of human trafficking and related forms of gender-based violence. Drawing upon her experience in obtaining comprehensive care for her clients and observing ways in which their voices can be engaged to inform effective interventions, Ms. Cohen centers the survivor experience in PACT's work. She has garnered international recognition for her work with child and adult clients.

Ms. Cohen is a frequent speaker on trafficking-related matters in the United States and abroad and has served on the University of Michigan Law School and Yale University faculty. She is a graduate of Yale Law School.

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with Lori Cohen

LinkedIn

PACT

ECPAT

Training for professionals in the hospitality and travel industry

The Toll-Free National Human Trafficking Hotline Number is 888-373-7888

201: A.I. Revolution: What Does it Mean for You? with George Bandarian

mardi 16 janvier 2024Durée 39:38

We are thrilled to engage in a conversation with George Bandarian today.

George is an AI expert, a well-informed and seasoned Venture Capitalist, and a member of various communities focused on the future of entrepreneurship. He has owned several companies and now assists people in implementing AI. 

Get ready to be amazed as we explore the remarkable possibilities AI holds!

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with George Bandarian

On LinkedIn

Untapped Ventures

Contact George 

Book Mentioned:

The Age of Spiritual Machines, by Ray Kurzweil

 

 

200: Trends & Transformations: An Exclusive Conversation with Geoff Freeman, President and CEO of the US Travel Association

mardi 9 janvier 2024Durée 33:53

We are both delighted and honored to have a legend in our industry joining us for our 200th podcast episode! 

Geoff Freeman is the President and CEO of the US Travel Association. He is with us today to share his perspective on leadership and explore the strategic use of data in shaping the future of the travel industry.

Get ready for an insightful conversation with a phenomenal leader. You will not want to miss this episode which is packed with valuable insights and wisdom from a true industry champion.

Geoff's Journey

Geoff's Washington journey spans 26 years. He spent most of that time working in various industries, including health insurance, pharmaceuticals, and travel. He joined the US Travel Industry Association in 2006 and has contributed significantly to initiatives like Brand USA and TSA PreCheck. He joined the American Gaming Association, where he successfully advocated for having the federal ban on sports betting removed. After leaving to navigate challenges in the consumer packaged goods industry during the pandemic, Geoff returned to his passion for travel, where he currently leads the US Travel Association. He is excited about the industry's potential and looks forward to shaping its future agenda in the years ahead.

The Origin of TSA PreCheck

The TSA PreCheck program was an initiative created to help overcome the inefficiencies and frustrations faced by travelers at TSA checkpoints around 2010. Recognizing the need for change, Geoff understood the importance of proactive problem-solving and the industry's role in collaborating with experts to develop a blueprint for a more effective system. The success of initiatives like Brand USA and Global Entry reinforced the potential for positive change, ultimately leading to the establishment of TSA PreCheck. Geoff credits the courage of individuals like John Pistole, the then-administrator of TSA, for embracing a different approach and making the program a rare win-win for travelers and the industry.

Challenges in Visa Processing 

Geoff points out that the lengthy waiting times for visa interviews in countries like Mexico, Colombia, and India deter potential travelers. He emphasizes the need for a more efficient and timely visa processing system and the importance of coordinating efforts across different government departments to create a more competitive and traveler-friendly visa system.

The Impact of Delays and Cancellations 

Geoff highlights the impact of delays and cancellations on travelers, attributing those issues to understaffing, outdated technology, and inadequate infrastructure. He believes that significant investments in technology, staffing, and infrastructure are needed to improve the overall efficiency of the aviation system. He urges travelers to become more demanding and less accommodating, pointing out the importance of having an aviation system that can meet the growing demands of post-pandemic travel.

The Future of the Travel Industry 

Addressing the future of the travel industry, Geoff provides insights into different segments, distinguishing between leisure travel, international inbound travel, and group/transient business travel. While leisure travel has been relatively strong, he sees signs of it plateauing and explains the importance of understanding the nuances within each segment. He underscores the need for the travel industry to prove the return on investment for group and transient business travel, advocating for more research to demonstrate the value of those activities. 

A Renewed Focus on the Group Market

Geoff explains that US Travel has renewed its focus on the group market, hiring a dedicated head of group travel to work on a strategic agenda that will contribute to the industry's growth and resilience.

The Effort Needed to Prove the Value of Travel 

Geoff highlights the ongoing effort needed to prove the essential nature and value of the travel industry and the need for the industry to break through the mindset that often perceives the travel industry as less noble than other sectors. 

The Importance of Research

Geoff highlights the importance of research and communication to ensure that policymakers and the general public fully understand and appreciate the value of the travel industry.

Strategic Focus on the Group Market 

Geoff has a clearly defined intention within US Travel to protect and grow the group market. He anticipates a cohesive effort within the group segment, with various initiatives aligned to champion its merits in ways not seen in recent years. His commitment to tangible evidence and a strategic agenda shows the importance of revitalizing the group travel sector and promoting its significance within the broader travel industry.

Resilience of the Travel Industry 

Geoff is optimistic about the resilience of the travel industry, particularly with the extraordinary demand for travel post-pandemic. Despite uncertainties regarding goods purchasing and other services, he believes the travel industry will continue to thrive. His confidence stems from his belief that what the travel industry offers aligns with evolving consumer desires and preferences.

Bio:

As president and CEO of the U.S. Travel Association, Geoff Freeman is the leading advocate for the $1.1 trillion U.S. travel and hospitality industry.

In this role, Freeman is charged with ensuring the industry's full recovery from COVID-19, positioning the industry to seize emerging opportunities in a post-pandemic market environment, and further establishing travel as a vital economic force in the United States.

Freeman is a seasoned association CEO with a proven track record of building successful organizations that unite member interests, grow member value, increase revenue, and unlock growth opportunities. Before joining U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America's $2.1 trillion food, beverage, and consumer products industry. During his tenure, Freeman launched a strategic campaign to transform the association into a powerful, modern advocacy organization to drive growth and deliver sound regulatory and legislative outcomes that benefit industry leaders and consumers. He also grew membership by 35 percent and boosted total revenue by nearly 50 percent.

Freeman joined the Consumer Brands Association after serving five years as President and CEO of the American Gaming Association (AGA). In that role, Freeman led a successful effort to reform and modernize the AGA, build public support for the gaming industry, and open new pathways for industry growth. Under his leadership, the AGA spearheaded a multi-year, research-driven campaign to demonstrate gaming's broad support across the political spectrum and promote the industry's role in spurring economic growth, job creation, and tax revenues in communities across more than 40 states where gaming is legal. That campaign created the tailwinds needed to advance AGA's signature initiative achieved under Freeman – the legalization of sports betting in the United States. While leading AGA, Freeman drove a 200 percent increase in membership and doubled association revenue.

Freeman previously served as COO of the U.S. Travel Association from 2011 to 2013, helping to conceive and lead a campaign that resulted in the passage of the bipartisan Travel Promotion Act, which was hailed as "the industry's biggest legislative victory in a decade." In the aftermath of 9/11, Freeman created a blue-ribbon panel headed by former Homeland Security Secretary Tom Ridge, to analyze how to improve travel security without compromising travel efficiency. This effort led directly to the creation of TSA PreCheck. Both the Travel Promotion Act and TSA PreCheck demonstrate Freeman's ability to identify industry opportunities, craft a winning policy response, and drive campaigns that succeed in gaining broad support among diverse stakeholders.

Freeman's previous experience includes roles at APCO Worldwide, America's Health Insurance Plans, and Freddie Mac.

A graduate of the University of California, Berkeley, Freeman lives in Arlington, Va., with his wife and three children.      

Connect with Eric Rozenberg

LinkedIn

Facebook

Instagram

Website

Connect with Geoff Freeman

LinkedIn 

US Travel Association

 


Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à The Business of Meetings. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
Podcast UI Breakfast: UI/UX Design and Product Strategy
Podcast Le Podcast de Pauline Laigneau
Podcast BONNE RÉPUTATION. Par Mathieu Bernard
Podcast SaaS Club
Podcast Marketing School - Digital Marketing and Online Marketing Tips
Podcast Perpetual Traffic
Podcast Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Podcast Acquiring Minds
Podcast Side Hustle Pro
Podcast The BetterLife Podcast
© My Podcast Data