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TitreDateDurée
Stop Waiting for Referrals—Here’s What to Do Instead01 May 202500:09:28

Are you waiting for word-of-mouth to magically grow your caseload? You’re not alone—but that strategy might be holding you back more than you realize.

In today’s episode, we’re digging into one of the biggest myths in private practice: that referrals alone are enough to build a sustainable, full caseload. 

Spoiler alert: they’re not.
You’ll learn:
✔ Why relying solely on word-of-mouth keeps your growth unpredictable
✔ How to take back control of your marketing (without feeling salesy)
✔ Simple steps to build momentum and stability in your practice

This is about moving from passive waiting to proactive building—so your private practice doesn’t rely on luck or hope.

📅 Originally aired live in the Build Your Private Practice Facebook group https://www.facebook.com/groups/buildyourprivatepractice

Think There Are Too Many Therapists? Listen To This.30 Apr 202500:08:42

Feeling like the therapy space is already too crowded? Let’s talk about it—because that belief might be keeping you from building the private practice you’re dreaming of.

In this episode, we’re diving into:
→ The real reason this fear shows up
→ Why it’s not the truth
→ And how to reframe it so you can move forward with clarity, confidence, and purpose.

Whether you’re just starting out or scaling your practice, this mindset shift is foundational. There is room for you—and the clients who need you are already out there.

✨ You deserve to grow a practice that reflects your strengths, your story, and your mission. Let’s talk about what’s really possible.


Welcome to The Build Your Private Practice Podcast30 Apr 202500:01:15

🚨 New Podcast Alert! 🚨

The Build Your Private Practice Podcast is here! 🎉

Hosted by Liane Wood, this show is your go-to for growing a thriving, burnout-free therapy practice in Canada 🇨🇦

✨ Get real talk, business tips, & actionable strategies to attract clients, streamline systems & scale with confidence.

🎧 Listen & subscribe now to start building the practice you’ve been dreaming of!

🔗 buildyourprivatepractice.ca 

Your Website Isn’t Just a Brochure—It’s a Business Tool05 May 202500:09:19

Too many therapists treat their website like a digital business card—and miss out on clients because of it.

Your website should be doing the heavy lifting. It should attract, connect, and guide the right people toward working with you.

In the latest episode of The Build Your Private Practice Podcast, I’m sharing how to stop seeing your site as a “brochure” and start treating it like the business asset it truly is.

If your site is just sitting there, this one’s for you! 

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

 

 

The 4 Roles Your Website Plays in a Scalable Practice26 May 202500:10:43

Sponsored by Tech That Grows With You: Jane App

Jane makes it easier to manage and grow your therapy practice with client-friendly tools and therapist-approved features. Start with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Your website isn’t just a digital brochure—it’s a key part of your growth strategy. In this episode, I’m breaking down the four essential roles your website must play to support a scalable, sustainable private practice. If you're ready to grow beyond 1:1 work, this is your audit checklist.

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

The Website Copy That Builds Trust—And Gets Bookings19 May 202500:09:07

Your website doesn’t need to be perfect—it needs to be clear, human, and focused on the people you’re here to help.

In today’s episode, we’re digging into what actually makes therapy website copy work—not just look polished, but build trust, speak to your clients' real struggles, and help them feel safe enough to take that first step.

Software Spotlight: Jane App
Jane is the practice management platform I trust to keep my business organized and client experience seamless. 

Use the code BYPP1MO for a one-month grace period at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Therapist Education Partners

  • Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

  • PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Building a Website for the Practice You’re Growing Into12 May 202500:09:29

Your private practice is evolving—and your website should grow with you. If your current site only reflects where you started (or is still “under construction”), this video is for you.

In today’s episode, we’re talking about how to build a website that reflects the next version of your practice—not just where you are now, but where you’re headed.

Practice Management Made Easy with Jane

Jane App supports modern therapists with intuitive tools for scheduling, billing, charting, and more. 

Start your account with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Clinical Training Resources We Recommend

  • Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

  • PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/ 

 

Reclaiming Your Time and Energy in Private Practice02 Jun 202500:24:27

Feeling overwhelmed, overbooked, or just plain burned out?

In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP’s original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner.

From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it.

Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement.

What You’ll Learn in This Episode:

  • Why most “time problems” in private practice are actually energy problems

  • How to use the Time & Energy Audit to realign your schedule

  • What EGA Days are—and why every therapist needs them

  • Mindset shifts that make hiring possible (even on a budget)

  • Why redefining success might be the key to sustainability


Links & Resources:

 

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

 

 

Summer Slowdown Here’s How to Keep Clients Coming In09 Jun 202500:08:39

Worried about the summer slump in private practice? You’re not alone—but it doesn’t have to derail your momentum.

In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you’ll walk away with actionable steps to stay booked—and avoid the financial rollercoaster.

This isn’t just about surviving summer—it’s about using it to build a stronger, more sustainable practice.

Links & Resources: What You’ll Learn in This Episode:
  • Why the summer slowdown happens—and what to do about it

  • How to reframe summer as a business opportunity

  • Tips for refreshing your online presence and messaging

  • Ways to reconnect with past clients without pressure

  • How to align your hours with seasonal client needs

  • A visibility strategy that keeps you top-of-mind

Why summer strategy plants seeds for fall success

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

 

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

 

 

Your Summer CEO Checklist: 5 Things to Do Now for a Stronger Fall23 Jun 202500:06:52

Summer doesn’t need to be your busiest season—but it can be your most strategic.

In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall.

From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy.

If you’ve been wondering how to use summer wisely, start here.

Links & Resources:

What You’ll Learn in This Episode:

  • 5 foundational tasks that prepare your business for fall

  • How to align your messaging with your current niche and goals

  • Why now is the time to streamline your systems

  • How to pre-batch fall marketing content in summer

  • Key questions to evaluate your pricing and capacity

  • Simple ways to re-engage referral networks

 

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Building a Platform That Helps the Helpers16 Jun 202500:28:42

What if your practice management software actually made your life easier? In this episode, Liane Wood chats with Ali Taylor, CEO of Jane App, about how they’re building tools that truly support Canadian therapists—from smart automation to AI-powered charting.

They dive into how therapist feedback shapes the Jane roadmap, the role of secure messaging, and what’s coming next for group practices looking to scale with simplicity. If admin is eating up your time, this conversation is your roadmap back to what matters most: client care.


Links & Resources:

 

What You’ll Learn in This Episode:

  • Why Jane App was built with therapists, not doctors, in mind

  • How therapist feedback directly influences product updates

  • Exciting AI features on the horizon for charting and workflow

  • The biggest admin time-wasters (and how to reclaim your time)

  • Tools that support scaling group practices with ease

 

From Stressed to Stable: Financial Mindset Shifts Every Therapist Needs07 Jul 202500:19:08

In this special guest episode of The Build Your Private Practice Podcast, Liane sits down with Robin Valadares to unpack one of the most common struggles for therapists: money. Whether you're feeling overwhelmed by your finances or simply want to build more stability, this conversation offers a fresh perspective on how your money mindset can either hold you back or move you forward. Robin shares practical shifts, simple strategies, and tangible next steps for Canadian therapists to create the financial foundation their practice—and life—deserves.

Listen now and discover:
✔ Why therapists struggle financially even with full caseloads
✔ The biggest mindset traps therapists fall into about money
✔ How small financial habits lead to long-term stability
✔ Three simple areas to focus on for financial clarity
✔ Why financial freedom is not selfish—it’s sustainable

🔗 Helpful Links:

Visit buildyourprivatepractice.ca for more free resources

Your Summer Marketing Plan in Under 2 Hours a Week30 Jun 202500:08:30
  • What if you could stay visible all summer—without burning out or going silent?

    In this episode of The Build Your Private Practice Podcast, Liane shares a realistic, low-effort summer marketing plan designed specifically for Canadian therapists. You’ll learn how to simplify your strategy, maintain visibility, and attract new clients over the summer—all in under 2 hours a week.

    This is your no-fluff, no-overwhelm guide to staying consistent and top-of-mind, even when your energy or schedule is limited.

    Links & Resources:

    What You’ll Learn in This Episode:

    • The mindset shift that simplifies summer marketing

    • A 2x/week posting rhythm that builds trust

    • How to choose one platform and make it work for you

    • A simple batching strategy to prep a month of content fast

    • Tools for scheduling in advance so you can rest

    • Tips for reusing your best evergreen content

    • How to write your September re-launch message now


Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

 

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

 

From Surviving to Sustainable: 5 Business Shifts That Helped Me Break the Burnout Cycle28 Jul 202500:08:12

Burnout doesn’t just disappear with a vacation—it requires real change in how your private practice is built and run.

In this honest solo episode, Liane shares five foundational business shifts that helped her move from burnout to sustainability in her own practice. Whether you're overwhelmed, overbooked, or over it, these practical steps will help you build a business that supports your energy, income, and well-being.

Mentioned in This Episode:

Learn about Accelerate Your Practice: https://buildyourprivatepractice.ca

Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice

Key Topics Covered: Why traditional success markers can lead to burnout

Making Peace with Money: Financial Clarity for Therapists21 Jul 202500:29:58

In this special guest episode of The Build Your Private Practice Podcast, Liane is joined by Linzy Bonham, founder of Money Skills for Therapists, to talk about one of the biggest struggles many therapists face: money. If you've ever felt overwhelmed, ashamed, or uncertain when it comes to your practice finances, this conversation offers both compassion and clarity. Linzy shares mindset shifts, emotional insights, and simple systems that therapists can use to build real financial confidence—without shame, spreadsheets, or perfectionism.

Listen now and discover:
✔ Why money feels so emotionally charged for many therapists
✔ How money shame and avoidance keep you stuck
✔ The first simple mindset shift to start creating change
✔ How regular “money dates” build financial clarity
✔ Systems that support your values, life, and business goals

🔗 Helpful Links:

 

What Burnout in Private Practice Really Looks Like (And Why You Don’t See It Coming)14 Jul 202500:11:04

Burnout in private practice doesn’t always look like exhaustion—it often hides behind a full caseload, strong boundaries, and a successful-looking schedule.

In this solo episode, Liane unpacks the quiet patterns of burnout many therapists miss and shares how you can recognize the warning signs before they lead to full-on depletion. From the emotional load of being your own boss to the hidden risk of being fully booked, this conversation gets real about what it takes to run a practice that supports your life—not drains it.

Mentioned in This Episode:

Key Topics Covered:

  • How private practice burnout differs from agency burnout

  • 3 invisible burnout patterns that might be draining you

  • Why being fully booked can be a hidden red flag

  • How your business model could be the root of your exhaustion

  • The mindset shift that helps start your burnout recovery

Practical next steps to shift from burnout to sustainability

Private Practice Legal Essentials: What Every Therapist Needs to Know18 Aug 202500:28:37

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want.

Listen now and discover:
✔ The most common legal mistakes therapists make when starting or growing
✔ How to legally structure your practice for long-term stability
✔ What to include in associate agreements (and what to avoid)
✔ Legal considerations for multi-disciplinary clinics
✔ What makes a practice legally "sellable" down the road

🔗 Helpful Links:

 

Build a Values-Aligned Practice That Actually Supports Your Life11 Aug 202500:32:06

What if the burnout you're feeling isn’t because you’re doing too much—but because what you’re doing isn’t aligned?

In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention.

If you’ve ever questioned whether your practice truly fits your life, this episode is your compass.

🔗 Links & Resources:
→ Explore our signature programs: BuildYourPrivatePractice.ca

→ Join the BYPP Facebook Community: Click here to join

→ Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

→ Want quick wins now? Grab the BYPP Fast Track Kit

→ Don’t miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

💡 In This Episode, You’ll Learn:

  • Why your values are a better compass than any business goal

  • The difference between being busy and being burned out

  • How to uncover the values that really matter to you

  • Why focusing on one core value is more powerful than listing twenty

  • Practical ways to experiment with your values in your day-to-day practice

  • What to do when mindset blocks make you question your path

From Chaos to Clarity: The Systems Shift That Scales Your Practice04 Aug 202500:29:19

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn’t automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts can help therapists move from constant reactivity and decision fatigue into clarity, confidence, and real scalability.

Listen now and discover:
✔ Why growth often feels chaotic behind the scenes
✔ Hidden signs your systems aren’t supporting your success
✔ How mental load and decision fatigue drain your energy
✔ The power of micro-systems to free up brain space
✔ Small operational shifts that make a big difference fast

🔗 Helpful Links:

 

Avoid These Therapist Website Mistakes (And Build a Site That Books Clients)01 Sep 202500:32:08

If your private practice website looks professional but isn’t converting visitors into clients, this episode will show you why.

Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business.

Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever.

Mentioned in This Episode:

Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice

Clinic Sites: https://clinicsites.co

From Systems to Staffing: Real Questions Canadian Therapists Are Asking (Answered!)25 Aug 202500:14:09

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice.

If you’ve ever wondered “what’s next?” or “am I doing this right?”—you’re not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support.

 Tools + Resources Mentioned:

📌 Links:

🧠 What We Cover:

  • Best website platform for Canadian therapists

  • Where to find contracts and legal templates

  • Handling therapist exits and client records

  • Insurance billing for RPs in Ontario

  • Pros and cons of separate business accounts

  • Tools for creating marketing content

  • Using a business name while subcontracting

  • Abbreviations in clinical notes

  • Training admin staff on privacy and ethics

  • How to introduce new admin staff + what to pay

 

Ethical Marketing for Therapists: How Paid Ads Can Fill Your Caseload15 Sep 202500:22:37

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort.

We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you’ve tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap.

Connect with Britt:

Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy 

Links and Resources:

In This Episode, We Cover:

  • Why many therapists feel uncomfortable with paid ads—and how to reframe that

  • The biggest mistake therapists make when running ad campaigns

  • How to start small and use your budget effectively

  • A real-life success story from a therapist who filled her caseload with ads

  • What to address on your website before launching an ad campaign

 

Beyond the Basics: How to Niche in a Crowded Therapy Market08 Sep 202500:06:58

If you’ve ever said, “I help people with anxiety,” and felt invisible in the therapy world—you’re not alone. In this episode of The Build Your Private Practice Podcast, we’re digging into why generic niches don’t work, and how to craft a message that actually connects with the clients you want to serve.

Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client.

You’ll learn how to clarify your niche without starting over—and why your words matter more than your modalities.

 Helpful Links:

 What We Cover in This Episode:

  • Why “I help people with anxiety” isn’t enough anymore

  • The 3 levels of niching—and which one gets you noticed

  • How to refine your niche without burning everything down

  • The #1 mindset shift that makes your niche work harder for you

  • Why your niche is more about language than credentials

 

From Gut Feelings to Data-Driven Growth How to Use Your Numbers to Scale Smarter29 Sep 202500:25:34

If you’re dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can’t rely on gut instinct alone. You need numbers.

But that doesn’t mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data.

In this guest episode, I’m joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We’re diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table.

Whether you’ve been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips.

Listen now to learn:

  • Why most therapists are flying blind when it comes to their practice data

  • The key numbers every group or scaling practice should be tracking

  • How one practice discovered a 52% retention rate—and what they did next

  • What metrics actually matter when you're growing a team

  • How to get $30 off your first month of PracticeVital with code BYPP

Links Mentioned:

Private Practice Growth Resources:

Join our Free Facebook Group: A community for Canadian therapists growing their private practice

How Specific Is Too Specific? Finding the Sweet Spot in Your Niche22 Sep 202500:06:38

You’ve heard that “the riches are in the niches”—but what happens when your niche feels too narrow to grow?

In this episode of The Build Your Private Practice Podcast, we’re unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away.

If you’ve ever worried that you’ve niched yourself into a corner (or you’re afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward.

Helpful Links:

What We Cover in This Episode:

  • Why hyper-specific niches can build trust and referrals faster

  • Signs your niche might be too narrow to sustain your practice

  • How to broaden your niche without going generic

  • How to know if your niche can grow with you (into offers beyond 1:1)

  • Simple ways to shift your message for more connection

Is It Too Soon to Start a Group, Course, or Workshop?13 Oct 202500:07:11

So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: “Am I ready?”

In this episode of The Build Your Private Practice Podcast, I’m unpacking the “readiness myth” that keeps therapists stuck in 1:1 work longer than they need to be. You’ll learn what being “ready” actually looks like, why you don’t need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one.

If you’ve been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now.

Helpful Links:
-  Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice

What We Cover in This Episode:

  • Why waiting for the “perfect moment” keeps you stuck

  • What being “ready” to expand your offers really looks like

  • How to start small by piloting instead of perfecting

  • The deeper reason therapists need scalable offers for sustainability

  • Why groups, workshops, and courses might be closer than you think

 

The Secret to Growth in Private Practice? Don’t Do It Alone06 Oct 202500:35:24

When Roxanne Francis started her private practice, she didn’t just want to build something successful, she wanted to build something that supported others too.

In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business.

Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike.

If you’ve ever felt like you’re building your practice in a vacuum, this episode is a powerful reminder that you don’t have to go it alone and that everyone rises higher when we rise together.

🔗 Links & Resources:
→ Connect with Roxanne Francis: francispsychotherapy.com
→ Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca
→ Join the BYPP Facebook community: Click here to join
→ Want quick wins to grow your practice? Grab the BYPP Fast Track Kit

💡 In This Episode, You’ll Learn:

  • How Roxanne built a thriving practice rooted in purpose and values

  • Why representation and mentorship matter deeply in mental health care

  • What it looks like to create real community as a therapist

  • How lifting others up can fuel your own growth

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