The Build Your Private Practice Podcast – Détails, épisodes et analyse

Are you waiting for word-of-mouth to magically grow your caseload? You’re not alone—but that strategy might be holding you back more than you realize.

In today’s episode, we’re digging into one of the biggest myths in private practice: that referrals alone are enough to build a sustainable, full caseload. 

Spoiler alert: they’re not.
You’ll learn:
✔ Why relying solely on word-of-mouth keeps your growth unpredictable
✔ How to take back control of your marketing (without feeling salesy)
✔ Simple steps to build momentum and stability in your practice

This is about moving from passive waiting to proactive building—so your private practice doesn’t rely on luck or hope.

📅 Originally aired live in the Build Your Private Practice Facebook group https://www.facebook.com/groups/buildyourprivatepractice

Feeling like the therapy space is already too crowded? Let’s talk about it—because that belief might be keeping you from building the private practice you’re dreaming of.

In this episode, we’re diving into:
→ The real reason this fear shows up
→ Why it’s not the truth
→ And how to reframe it so you can move forward with clarity, confidence, and purpose.

Whether you’re just starting out or scaling your practice, this mindset shift is foundational. There is room for you—and the clients who need you are already out there.

✨ You deserve to grow a practice that reflects your strengths, your story, and your mission. Let’s talk about what’s really possible.

🚨 New Podcast Alert! 🚨

The Build Your Private Practice Podcast is here! 🎉

Hosted by Liane Wood, this show is your go-to for growing a thriving, burnout-free therapy practice in Canada 🇨🇦

✨ Get real talk, business tips, & actionable strategies to attract clients, streamline systems & scale with confidence.

🎧 Listen & subscribe now to start building the practice you’ve been dreaming of!

🔗 buildyourprivatepractice.ca 

Too many therapists treat their website like a digital business card—and miss out on clients because of it.

Your website should be doing the heavy lifting. It should attract, connect, and guide the right people toward working with you.

In the latest episode of The Build Your Private Practice Podcast, I’m sharing how to stop seeing your site as a “brochure” and start treating it like the business asset it truly is.

If your site is just sitting there, this one’s for you! 

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Sponsored by Tech That Grows With You: Jane App

Jane makes it easier to manage and grow your therapy practice with client-friendly tools and therapist-approved features. Start with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Your website isn’t just a digital brochure—it’s a key part of your growth strategy. In this episode, I’m breaking down the four essential roles your website must play to support a scalable, sustainable private practice. If you're ready to grow beyond 1:1 work, this is your audit checklist.

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Your website doesn’t need to be perfect—it needs to be clear, human, and focused on the people you’re here to help.

In today’s episode, we’re digging into what actually makes therapy website copy work—not just look polished, but build trust, speak to your clients' real struggles, and help them feel safe enough to take that first step.

Software Spotlight: Jane App
Jane is the practice management platform I trust to keep my business organized and client experience seamless. 

Use the code BYPP1MO for a one-month grace period at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Therapist Education Partners

• Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

• PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Your private practice is evolving—and your website should grow with you. If your current site only reflects where you started (or is still “under construction”), this video is for you.

In today’s episode, we’re talking about how to build a website that reflects the next version of your practice—not just where you are now, but where you’re headed.

Practice Management Made Easy with Jane
Jane App supports modern therapists with intuitive tools for scheduling, billing, charting, and more. 

Start your account with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Clinical Training Resources We Recommend

• Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

• PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/ 

Feeling overwhelmed, overbooked, or just plain burned out?

In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP’s original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner.

From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it.

Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement.

What You’ll Learn in This Episode:

• Why most “time problems” in private practice are actually energy problems

• How to use the Time & Energy Audit to realign your schedule

• What EGA Days are—and why every therapist needs them

• Mindset shifts that make hiring possible (even on a budget)

• Why redefining success might be the key to sustainability

Links & Resources:

• BYPP Offer Suite: buildyourprivatepractice.ca

• Private Practice Fast Track Kit: Get it here

• Join our FB Group: Build Your Private Practice Canada

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Worried about the summer slump in private practice? You’re not alone—but it doesn’t have to derail your momentum.

In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you’ll walk away with actionable steps to stay booked—and avoid the financial rollercoaster.

This isn’t just about surviving summer—it’s about using it to build a stronger, more sustainable practice.

• Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice

• BYPP Free Resources: buildyourprivatepractice.ca

• Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice

• Why the summer slowdown happens—and what to do about it

• How to reframe summer as a business opportunity

• Tips for refreshing your online presence and messaging

• Ways to reconnect with past clients without pressure

• How to align your hours with seasonal client needs

• A visibility strategy that keeps you top-of-mind

Why summer strategy plants seeds for fall success

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Summer doesn’t need to be your busiest season—but it can be your most strategic.

In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall.

From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy.

If you’ve been wondering how to use summer wisely, start here.

Links & Resources:

• Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice

• Free Resources & Tools: buildyourprivatepractice.ca

• Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice

What You’ll Learn in This Episode:

• 5 foundational tasks that prepare your business for fall

• How to align your messaging with your current niche and goals

• Why now is the time to streamline your systems

• How to pre-batch fall marketing content in summer

• Key questions to evaluate your pricing and capacity

• Simple ways to re-engage referral networks

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/