The Build Good Fundraising Podcast – Détails, épisodes et analyse

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In this episode we sit down with Scott Billows, founder and CEO of Belmar, to walk through a practical, step-by-step framework for evaluating and implementing a new CRM.

You’re going to learn how to build a priority "this is what I need" list, gain internal alignment, and navigate vendor selection—including why you might want to skip the traditional RFP process in favor of working with an "architect" to map out your requirements. 

Scott also shares expert advice for ensuring a smooth implementation, such as building a 20% buffer into your budget and securing strong executive alignment. 

Finally, we explore why your technology should be treated as a living, evolving asset requiring continuous care to prevent technical and cultural debt.

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⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com

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The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people.

In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond.

Together we explore:

• Why donor files are aging faster than time itself
• How the “Eiffel Tower” of giving reveals a dangerous imbalance
• What “Jobs to Be Done” means for understanding donor motivation
• How to listen to donors through data, not just surveys
• The new role of AI in personalizing donor journeys at scale

You’ll leave this episode with practical ideas to start listening like a major gifts officer — even when you’re talking to tens of thousands of donors.

Quotes:

“Donors are hiring your organization to do a job for them. It’s not about you — it’s what they can do through you.” — Anton Lipkanou

“If giving is a story of self, then our job as fundraisers is to listen for the story donors are trying to tell.” — Mike Duerksen

—

⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

---- 

#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com

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This fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and build a supporter-centric organization. 

Designed for forward-thinking leaders in social impact, the session offers hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters. 

Participants will explore the essentials of 21st-century journey mapping, incorporating behavioral science, DEI, and AI. Through collaborative activities, you’ll learn practical mapping techniques for engaging multi-generational donors (Gen Y, Gen X, Boomers, Matures) and leave with actionable steps for fostering a supporter-centric culture.

Participants will get to the walls and work in groups to learn how to use the Stanford Design school approach to mapping. 

It’s a fun session with post it notes, stickies, and more! 

—

⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

---- 

#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com

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You didn't see COVID coming. Nobody did. But now that the initial shock to the system is over, it's time to get back to business. 

While others might wait for "normal" to return, it's time for you to embrace "the now" by creating a concrete, simple, and clear strategy that will help you survive the next 12 months — and come out of the pandemic positioned for growth. 

On today's podcast, we talk about 5 mini plans your nonprofit should create right now to guide your fundraising so you can achieve predictable income during a recession, and avoid volatility from future downturns and crises.

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COVID-19 is testing the systems and processes of nonprofits like never before. And many organizations are finding that their lack of data practices and data quality are hampering their fundraising efforts.

Strong, direct relationships with donors are crucial to withstanding times of uncertainty and crisis. And fundraising success is always a result of strong systems that manage data well, allowing you to maintain a close relationship with your donors.

So what can you do to improve the way you manage donor data to help you build deeper connections with donors?

On today's episode, we hear from T. Clay Buck, founder of Tactical Fundraising Solutions. Clay is a Certified Fund Raising Executive (CFRE) who was recently named among the top 20 charity influencers online. He has been a member of the advisory board for Rogare, and co-authored the United States Critical Fundraising Report. 

He is a frequent speaker and trainer, and teaches Fundraising and Nonprofit Management  at the University of Nevada in Las Vegas.

You'll learn why focusing on data quality should be one of your highest priorities right now, and how to create processes and systems to manage your data most effectively.

Plus, you'll learn who person is in your organization who can have the greatest impact on your fundraising - and it’s not who you think!

You can find more information about Clay and Tactical Fundraising Solutions at Tcbfundraising.com. You can also connect with Clay on twitter (@tclaybuck), Linkedin, or by email at clay@tcbfundraising.com.

Today we’ll cover:

• [5:27] - What lessons should smart fundraisers be learning and paying attention to in our current cultural climate?
• [13:58] - Why we shouldn’t underestimate the power of smaller dollar donors 
• [16:26] - What are the current trends around data and system management?
• [22:16] - What is ‘data quality’ and why does it matter? 
• [27:55] - What are some basic systems and processes that every organization should have? 
• [31:14] - The importance of having a designated person who oversees and cares for donor data
• [32:56] - How can we make sure our systems are showing us the right information to connect with and care for our donors? 
• [37:26] - The importance of valuing those who are charged with data entry at your organization

Join in our mission to help others build good in the world by rating and sharing this podcast on all major platforms. You can do that by clicking here.

Check out our free resource on improving your donor communications at https://www.5minutefundraisingfix.com/

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Finding and stewarding donors is the foundation of any successful nonprofit. But during uncertain times, it's easy to shrink back and set donor acquisition aside, leaving yourself vulnerable in the future
 
In this episode we hear from Tim Kersten, the CEO of the RKD Group, a fundraising and marketing agency with over 280 nonprofit clients across North America. Tim has 43 years of experience consulting with nonprofits to meet their fundraising goals. He is passionate about empowering and enabling individuals to have their voice heard in their society so they can make a difference, improve lives and correct injustice.

2020 has been wildly unpredictable, and it can be tempting to walk away from donor acquisition while the pandemic is ongoing and the future of the economy is unknown.

Tim shares why now is not the time to take your focus off this area. You'll learn why nonprofits should stay in the market and how nonprofits should go about new donor acquisition with all the changes going on around us.

You'll learn:

• [7:51] - The state of nonprofits and the astonishing increase in giving, even with a tumultuous 2020.
  
  
• [13:24] - Why are those who stay in the donor market thriving?
  
  
• [16:01] - The importance of having a strong digital strategy.
  
  
• [17:18] - How to prepare for a possible recession.
  
  
• [22:16] - How to move forward with donor acquisition, even during the COVID-19 pandemic
  
  
• [27:39] - What are the long term ramifications of ignoring donor acquisition?
  
  
• [30:58] - How to balance donor retention with donor acquisition.
  
  
• [35:53] - Given how 2020 has gone so far, what are some tactical changes we should make to donor acquisition?
  
  
•  [39:05] - Face to face donor acquisition is highly effective but COVID-19 has changed our ability to do this. What are some other ways we can reach potential donors? 

 You can find more information about Tim and the RKD Group at https://rkdgroup.com/, or on twitter @RKDgroup.

Join in our mission to help others build good in the world by rating and sharing this podcast on all major platforms. You can do that by clicking here.

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If you've ever struggled to find the right words to say when confronted with a tough question from a donor, team member or journalist, this episode is for you.

On today's show we hear from Brad Phillips, the CEO of Throughline Group, a public speaking and media training company. Brad has trained thousands of media spokespersons and public speakers including a presidential candidate, members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. 

In this episode you’ll get a crash course in fielding challenging questions and answering them with authenticity.  Brad will help you understand how tough or even antagonistic questions can create opportunities for you to share your values with the world and build trust in times of crisis. 

If you’re looking for the skills to represent your organization well, even in the hardest circumstances, you'll learn a lot from our conversation with Brad.

You’ll learn:

•  [7:48] - Why authenticity is the only currency that matters right now
• [9:49] - The consequences of not communicating in a way that shows genuine care
• [12:23] - Being put on the spot can be uncomfortable and can expose our insecurities which leads to defensiveness. How can we counteract fear that causes us to be defensive?
• [16:00] - Authenticity in the age of COVID; how Andrew Cuomo has handled the media during the crisis
• [19:45] - Three practical ways we can prepare for hard conversations: Purpose, Process and Commitment.
• [24:30] - What is “bridging”? and why it may be the most indispensable tool you have right now
• [30:15] - How to apply the bridging technique with a practical example
• [36:09] - How we communicate can be more important than the exact words we use.
• [37:43] - What to do when you wish you had answered a question differently

You can find more information about Brad and the Throughline Group at https://www.throughlinegroup.com/  

or on Twitter:

@MrMediaTraining, @throughliners
 
Join in our mission to help others build good in the world by rating and sharing this podcast on all major platforms. You can do that by clicking here. 

https://www.buildgood.org/

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What is the secret of organizations raising record levels of money during the coronavirus pandemic?

Many of the nonprofits thriving right now have one thing in common: donor-centric fundraising and stewardship.

While it seems counter-intuitive, in hard times many donors actually increase their giving. They want to be part of the solution and help.

But the key is, they only give to organizations they care about — and organizations that care about them. Organizations that share their values. That have done a good job at thanking them, making them feel valued and connecting them to the cause.

Donors move mountains for charities that value them, celebrate their generosity, use their gift effectively and report back to them on the difference they've made.

So if your nonprofit was already focused on donor-centric fundraising, you have a huge advantage right now. And if you weren't, the good news is you can start today.

If you want proven tactics that keep donors coming back again and again, this podcast is for you. Julie Cooper will share how to thank donors so they feel connected to your cause...and want to keep giving — even after the pandemic is over.

NOTES

• Learn more about Julie and get the FREE resources mentioned in the podcast by visiting her website

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One of the things the coronavirus crisis made clear is the importance of good leadership. 

Specifically, the importance of leaders who communicate openly and honestly and with enough vulnerability to admit what they don’t know.

We sometimes think of leadership as only being important at the board and CEO level, but if you’re listening to this show and you work in the nonprofit and social impact sector, chances are people are relying on you. 

They’re relying on you to be a good teammate, a good friend, a good boss, a good fundraiser. Maybe your family and your kids are relying on you to lead them through this crazy time.

The truth is, we all have a responsibility to lead right now. 

So today on the show we're talking to Jamie McIntosh, the executive director of partner relations at Compassion Canada — an international development NGO that helps children living in poverty across the world.

Jamie has held senior leadership positions in organizations like World Vision, International Justice Mission and Mercy Ships. 

His work has taken him the world over, and he has experienced what it’s like for organizations and leaders to endure an extended crisis. 

Jamie is going to share with us three principles that can help all of us lead in a time of uncertainty, including:

1.    Why being present is more important than having it all figured out.

2.    How admitting our own fears as leaders might the best most fearless thing we can do right now.

3.    And how finding a little bit of perspective can make the difference between making it as a leader or breaking down.

One of the things I appreciate most about Jamie is his hopeful and redemptive perspective on life, and I think you’ll be encouraged listening to this interview.  

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Are you having a hard time staying positive and balanced and sane during these crazy times?

The coronavirus pandemic brings a rare combination of a scary health emergency, human isolation and an economic crisis at all once. 

And I worry about you.

I am not worried if you're going to survive this crisis, or if your nonprofit will survive the storm. I am worried about what the crisis is doing to you, and the toll it’s taking on you as a leader and parent and friend and spouse and all the other roles you play. 

I know a lot of people are relying on you. 

Maybe your boss or your board is relying on you to bring in the funds, to produce a lot more work or communications pieces, to call every donor, or to produce a new campaign in a hurry…and so much more.

There's a lot on your shoulders.

And the only way we are going to get through this is by acknowledging how hard it is and taking care of ourselves. 

So today on the show I’m talking to Amanda Rocheleau, a registered social worker and certified compassion-fatigue therapist. 

Amanda works specifically with people who are in the business of helping others, so she understands how quickly burnout and anxiety and work-life balance issues can creep up and completely derail us.

Amanda is going to walk through 5 things you can do to manage your anxiety, reduce your stress and take better care of your mental health, including:

• How you can manage the stress of juggling so many things at once. 
• How you can balance your news intake with things that give you hope.
• How you can be realistic about your own limitations and communicate them to your team and family. 
• How you can create healthy habits even when your routine is all out of whack. 

Plus, we’ll get into how leaders can best support the mental health of their teams who are working remotely, and how those of us who are talking to donors all day can deal with feeling drained at the end of the day.