The Brave Technologist – Détails, épisodes et analyse

Caitlin Cook, Head of Growth at Moonwalk Fitness, shares how their product is gamifying health, leveraging Web3 technology and offering crypto incentives to get you moving. She also shares how they’re targeting non-crypto native users in an effort to achieve mainstream adoption.

Key Takeaways: 

• How you can join their steps challenges, deposit crypto like USDC or Solana and earn rewards for staying active

• Strategies for integrating crypto technology into mainstream consumer applications

• Ways they’re engaging NFT and token communities

• Future AI integration possibilities within gaming

Guest Bio: Caitlin Cook is Director of Growth at Moonwalk Fitness, a gamified fitness accountability tool built on Solana. After starting her career in finance at Deutsche Bank, Caitlin transitioned to crypto in 2020 to spearhead the creation and development of a crypto education platform for RIAs, family offices, and other institutional allocators. In June, 2022 Caitlin dove into DeFi full-time, becoming Head of Communications and Marketing for Hxro Labs, a core contributor to the derivatives and betting infrastructure project Hxro Network.

----------------------------------------------------------------------------------------

About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

David Westera, AI & Data Leader at Adidas, discusses the pressure that many companies feel to adopt emerging technologies, and the biggest challenges companies face when trying to implement AI solutions. He also explores the contrasting regulatory landscapes of the EU and the US, highlighting the challenges and ethical considerations that come with AI advancements.

Key Takeaways: 

• The future of job roles in an AI-driven world

• The importance of having knowledgeable tech talent to cut through the marketing noise and make informed decisions

• How regulation can both stifle and spur innovation, emphasizing the need for ethical AI development

• The future of AI agents and the impact they can have on our lives

Guest Bio:

David Westera is the AI & Data Leader driving innovation at Adidas. He specializes in helping companies achieve transformative growth, competitive advantage, and maximum profitability through AI- & ML-powered product deployment and integration.

He’s spearheaded transformative AI and machine learning initiatives across various industries, including fintech, sports apparel, and banking.

----------------------------------------------------------------------------------------

About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

Can Big Tech ever truly put users first? In this solo episode, join Luke Mulks, VP of Business Operations at Brave Software, as he dissects the so-called Principal-Agent Problem: the ubiquitous issue where the priorities of tech giants overshadow the needs of users.  He’ll also dive into  the essence of user-first design in software development, especially in Web browsers and search engines. 

Key Takeaways: 

• How Brave’s opt-in advertising model both respects user privacy and empowers users to earn revenue

• The deceptive nature of dark patterns and the importance of transparent, user-friendly features

• They history of web monetization, from the early days of site-specific control to today’s all-encompassing tracking by ad tech giants like Google and Facebook

• Why you can’t have freedom without privacy

----------------------------------------------------------------------------------------

About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

In this episode we discuss:

• How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic
• The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry
• Why we need to change how attention is awarded to better serve end users
• What consumers should 
• Who owns your data? What consumers should keep in mind about the future of data ownership 

Guest Bio: 

Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals.

------------------------------------------------------------------------

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

In this episode we also discuss:

• How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
• The results of Kim Kardashian’s first ever paid Twitter tweet for Armani Jeans.
• How Michael’s transformed their business by focusing on their customer first across all channels.
• The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
• How creators can monetize downstream in ways they couldn't before with NFTs

Brave Pick: This week’s Brave Pick of the Week is Chainlink. Check out their website here.

Guest Bio: 

Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.

------------------------------------------------------------------------

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases.  When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing.  

This week’s Brave Pick of the Week is Culprit Underwear. Check out our case study with them here.

In this episode we also discuss:

• The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform. 
• Which product categories perform best, and why more mainstream and CPG brands are coming on board. 
• How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising. 
• How brands and agencies differ in how they’re preparing for a future without 3rd party cookies. 

------------------------------------------------------------------------

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

In this episode, we also discuss:

• Utilizing blogs for keyword ranking and organic search 
• Demonstrating value through advertising to earn audience attention
• How to effectively advertise and sell to highly motivated buyers
• The power of integrating your brand and product marketing teams together
• How the next generation of marketers can leverage gaps in the market for early career progression

This week’s Brave Pick of the Week is eToro. Check out a case study we created with them here.

Our Guest:

Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs. 

In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day. 

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

We also discuss:

• How social and video platforms have become the one-stop shops for impulse purchases
• The importance of meeting the consumer where their expectations are 
• Technological innovations in media, including image recognition and camera sensors 
• Ongoing challenges with measuring the effectiveness of advertising campaigns

This Week’s Guest:

Chad Stoller - Global Chief Innovation Officer, UM & Managing Director of the IPG Media Lab.Chad is responsible for the agency’s innovation agenda while working with individual clients to solve old challenges in new ways.

In addition to Chad’s role within UM, Chad has served as the Managing Partner of the IPG Media Lab since 2011. The Lab is the advertising industry’s longest-running media futures agency and continues to drive the agency ecosystem with thought leadership in regards to the future of audience attention, consumer disruption, and action planning for new customer connections.

This week’s Brave Pick of the Week is Gemini. Check out their website here.

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

We also discuss:

• Extending Disney+ to global markets despite fierce competition 
• Competing with other streaming platforms like Netflix and Amazon Prime Video 
• Price plays and discounting services as a strategy for product adoption
• Listening to your customer and crafting your communication to reflect cultural moments

Andrea Cutright is the VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+. She is responsible for all subscriber marketing touchpoints, overseeing product and engagement marketing and subscriber insights. Prior to working at Disney+, she spent nearly 3 years as the co-founder of DONE, a consumer insights company working with companies as varied as Uber, Samsung, and Neato Robotics. She was also the co-founder and CEO of Foodily.com, which was acquired by IAC in 2015. 

This week’s Brave Pick of the Week is Verizon. Check out their website here, and read the Brave and Verizon case study here. 

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you’re an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you!

Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most influential brands.

The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what’s next.

Music by: Ari Dvorin

If you have a brand, product, or service that you’d like in front of Brave’s 30 million users please email us at adsales@brave.com and let us know you are a podcast listener to unlock one of two perks!