The Brands On Brands Podcast – Détails, épisodes et analyse

Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator.

First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and demonstrate thought leadership rather than relying on AI-generated posts.

Second, join a local industry group or association to build relationships and stay informed on trends.

Third, attend events—both local meetups and major conferences—to learn, network, and gather ideas to fuel future content.

Fourth, turn your ideas into a speech or training and volunteer to present at group meetings; record the talk and repurpose clips for LinkedIn.

Fifth, create a simple speaking pitch (title, description, key takeaways) to approach meetings, podcasts, publications, and other opportunities, building a searchable portfolio of proof.

00:00 Fast Credibility Framework

01:32 Tip 1 LinkedIn Articles

05:36 Tip 2 Join Associations 

07:05 Tip 3 Attend Industry Events

08:40 Tip 4 Create a Talk

11:10 Tip 5 Build a Pitch

13:23 Wrap Up Five Steps

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

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Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow.

Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including:

• Services (coaching, consulting, freelancing, agencies, audits, VIP days)
• Products (digital courses, templates, guides, physical books/journals/merch, and AI-enabled software/apps)
• Ads (sponsorships, brand deals, newsletter/podcast ads, YouTube AdSense)
• Deals (licensing/certifications, white-label training, syndication, brand licensing)
• Events (hosting retreats/masterminds/conferences or paid speaking/workshops)
• Subscriptions (paid newsletters, Patreon, memberships, masterminds)

00:00 Why Getting Paid Matters

01:34 The SPADES Framework

02:03 Services First Revenue

03:55 Scalable Products

07:11 Ads and Sponsorships

09:11 Deals and Licensing

11:24 Events and Speaking

13:30 Subscriptions and Recurring

15:27 Wrap Up and Next Steps

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

If I had to rebuild my personal brand from zero today, this is exactly what I'd do.

In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it.

This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one.

00:00 Starting from Zero: The Ultimate Personal Brand Rebuild

00:49 The Foundation: Clarity Over Niche

01:31 Building Proof: Helping and Documenting

02:25 Choosing Your Stage: Where to Showcase Your Value

03:35 Automation and Consistency: Creating a System

04:13 Collaboration: Leveraging Other Platforms

05:06 Final Thoughts: Visibility Over Virality

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Today we are talking to Jonathan Fodera, who has been in business financing for 14 years and has helped thousands of entrepreneurs get over 500 million in funds for their businesses. He's the founder of Integrated Business Financing (https://www.integratedbusinessfinancing.com/), which is a small business lending marketplace that specializes in getting businesses into the best financing programs they qualify for.

Learn all about business financing, how to get money for your business, when you should get financing, where to start, and how to grow. Should you get a loan? Should you get a line of credit? When should you do that? When should you avoid that? All those steps and more. 

This is the Brands On Brands Podcast with Brandon Birkmeyer

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https://www.brandsonbrands.com/bteam

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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

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JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Today we interview Brandon Leibowitz, founder of SEO Optimizers (https://www.seooptimizers.com). We discuss search engine optimization, backlinks, rankings, conversion rate optimization, and so much more. Also, learn what you should be doing right now to make sure your homepage is effective at driving clients to you.

This is the Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.

He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com

This is the Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach.

Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing.

This is the Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Today is all about how to build a better website, better website design and usability, and better websites for search engine discoverability.

Our guest today is an expert in the industry, Jeff Fulkerson, the owner and founder of Fro Bro Web Technologies at Frobro.com.

They solve the headaches of low-quality underperforming websites for local businesses. He's on a mission to rid the world of terrible websites.

This is the Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Todays guest David Carlin is an expert in payments processing, residual income, and passive income.

David is the founder of ResidualPayments.com. David and his wife, Patricia have processed billions of dollars in payments, worked with every major brand in the eCommerce industry, and have made tens of millions in commissions. And now they teach exactly what it takes to become a million-dollar payments agent. 

This is the Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.

The Brands On Brands Podcast with Brandon Birkmeyer

GET THE WEEKLY NEWSLETTER

This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

https://www.brandsonbrands.com/bteam

SUBSCRIBE TO MY CHANNEL

Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

https://www.brandsonbrands.com/youtube

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get your free podcasting 101 starter kit and more!

https://www.podcastbrandingacademy.com

CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas

https://www.brandsonbrands.com/toolkit