Explorez tous les épisodes du podcast The BarberShop with Shantanu

How to become a great salesperson?

Confidence? Product knowledge? Or the courage to face rejection again and again?

In this final episode of Razorpreneur 3.0, Shantanu dives deep into the art of selling, live at Symbiosis Institute of Management Studies, Pune.

From breaking the ice to breaking records, this one is packed with hustle, wit, and raw energy.

And in classic Shantanu style, it all comes down to action. A 45-minute campus challenge where students sell trimmers, face rejections, crack pitches, and learn on the go.

The message is clear: real learning begins when theory meets the street.

5 days left, plenty of time to jump in from zero and show what you’ve got ;)

Prizes you can still win:

1. Top Seller → KTM 390 Duke

2. Next 6 Champions → KTM 160 Duke each

3. Internship at Bombay Shaving Company

4. A feature on The BarberShop with Shantanu

How to make your final push:

1. Register → https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf

2. Sell trimmers using your unique code

3. Climb the leaderboard before midnight and ride away in style

Watch the episode and see how Symbiosis students turned every “no” into their next big win.

Navigate your way through these chapters:

00:00 Coming Up

00:46 Introduction

02:11 Kicking Things Off with Fun

04:02 Real Questions from Future Sellers

06:38 The Secret Behind Great Selling

13:03 Why Omni Blade collaborated with KTM Duke

20:35 The Most Overlooked Sales Hack

23:18 Student Sales Hacks That Worked

27:08 Student Bags Interview at BSC

What if a simple idea could start a trend?

What if one spark could change the way people live, shop, and even groom themselves?

In this episode of Razorpreneur 3.0, Shantanu takes us on a journey through the last decade of Indian entrepreneurship at Symbiosis Institute of International Business, Pune. He exhibit how investing in different brands transformed sellers, shaped trends, and set the stage for India’s future.

He shares the story of how the beard trend took over India, and why that sparked the idea to start Bombay Shaving Company.

Then, in classic Shantanu style, he turns theory into action: A 45 minute sales challenge. Students hit the campus selling trimmers, facing rejections, cracking pitches, learning on the go.

This season, the pitch you make could land you the bike of your dreams!

Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher!

Prizes this season:

1. Sell the most → KTM 390 Duke

2. Next 6 sellers → KTM 160 Duke

3. An internship at Bombay Shaving Company

4. Get invited for an episode on The BarberShop with Shantanu

Here’s how to jump in:

1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf]

2. Sell the Trimmers using your unique code

3. Climb the leaderboard, win big, and ride in style

This is your chance to sell and win KTM!

Navigate your way through these chapters

00:00 Coming Up

00:47 Introduction

02:02 How to Identify Product Market Fit?

05:24 Why selling is important for Entrepreneurship

11:05 Omni Blade X KTM Duke

13:01 How to participate in this challenge

16:20 How Britannia Campaign inspired BSC

19:00 Student shaves his beard to win the KTM Duke

20:33 Winning Tips and Tricks

Every career is built on selling. Especially an entrepreneur’s!

That’s what Shantanu and Ankush (Co-Founder and CEO at Rebel Foods) suggested at Narsee Monjee Institute of Management Studies, Navi Mumbai, and we couldn’t agree more.

In this episode of Razorpreneur 3.0, Shantanu teams up with Ankush to bring the hustle as well as their friendship alive on campus. They kick off with a power-packed masterclass on the art of selling, showing why sales isn’t just for salespeople, but the backbone of every profession.

The challenge? Students step out to sell as much as they can. Some pitches work, some get turned down, but every attempt comes with a lesson.

Between all the action, Shantanu and Ankush rewind to their younger days , laughing about the bikes they used to ride and love, emphasising on the fact that today’s Razorpreneurs have a chance to win their dream bikes while perfecting the art of selling!

This season, the pitch you make could win you the bike of your dreams.

Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher:

1. Sell the most → KTM 390 Duke

2. Next 6 sellers → KTM 160 Duke

3. An internship at Bombay Shaving Company

4. Get invited for an episode on The BarberShop with Shantanu

Here’s how to jump in:

1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf]

2. Sell the Trimmers using your unique code

3. Climb the leaderboard, win big, and ride in style

This is your chance to sell and win KTM!

Navigate your way through these chapters

00:00 Coming Up

00:49 Introduction

00:56 Shantanu & Ankush's college bikes story

02:10 Shantanu on acquiring market gap

03:26 Ankush's journey in cloud kitchens

05:54 Shantanu on effective selling strategies

09:16 Introduction to Razorpreneur

10:13 KTM x Razorpreneur 3.0 collaboration

10:50 Steps to become a Razorpreneur

11:06 Prize announcement for winners

13:33 How to crack D2C?

14:06 Students selling in action

17:00 Razorpreneur winners from NMIMS

18:16 Shantanu wraps up the session

“Sell like your life depends upon it.”

We can’t agree more with Kiran Shah!

In the second episode of Razorpreneur 3.0, Shantanu teams up with Kiran Shah, Razorpreneur and founder of Go Zero. From his early days at Apsara Ice Creams to building Go Zero, Kiran shows how every big idea begins with the art of selling.

At Vidyalankar Institute of Technology, the challenge heats up. Shantanu announces a one-hour contest, and students step out to sell trimmers, while Shantanu and Kiran take on the same test themselves. The campus buzzes with pitches, rejections, lessons, and wins.

This season, the pitch you make could win you the bike of your dreams!

Now, it’s your turn.

Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher:

- Top Seller → KTM 390 Duke

- Next 6 Champions → KTM 160 Duke each

- 3 Lucky Buyers → KTM 160 Duke each

Here’s how to jump in:

1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf]

2. Sell the Trimmers using your unique code

3. Climb the leaderboard, win big, and ride in style

This is your chance to sell and win KTM!

Navigate your way through these chapters:

00:00 Coming Up

01:36 Introduction

02:44 How can you become an entrepreneur

03:47 What is Razorpreneur

07:30 Team Shantanu V/S Team Kiran

11:20 Winners From Vidyalankar

13:56 Omni Blade X KTM

Some journeys begin at home.

For the first episode of Razorpreneur 3.0, mine does too. This time, I don’t bring a founder, VC, or CEO. I bring my mom – the best salesperson I know!

In this episode shot in Pune, Aai visits her everyday kirana shops and steps into the world of sales for the first time. From friendly local stores to the chaos of FC Road, she convinces complete strangers to try the Omni Blade instead of the trimmers they usually buy. She has no sales experience, feels nervous, and faces rejection. But with every “no,” she learns, discovers the power of connecting with people, and sees that energy and storytelling can turn strangers into customers.

Watching Aai’s pitches get braver with every try and seeing her enjoy each small win reminded me what entrepreneurship is really about. The courage, the no-excuse attitude, the determination.

Now, it’s your turn.

Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher:

- Top Seller → KTM 390 Duke

- Next 6 Champions → KTM 160 Duke each

- 3 Lucky Buyers → KTM 160 Duke each

Here’s how to jump in:

1. Register → https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf

2. Sell the Trimmers using your unique code

3. Climb the leaderboard, win big, and ride in style

This is your chance to sell and win the KTM!

Navigate your way through these chapters:

00:00 Coming Up

01:00 What is Razorprenuer?

01:42 How to Register?

06:20 Aai selling at Shop 1

09:13 What can you learn from Shop 1

09:44 Aai is selling Omni Blade to Abhinav

11:07 Aai selling at Shop 2

13:05 Learnings from Shop 2

13:48 Aai is selling Omni Blade to Adwik

15:12 Shantanu’s first rejection

16:20 Aai selling at Shop 3

17:35 Learnings from Shop 3

17:47 Aai selling at Shop 4

18:39 Learnings from Shop 4

19:09 Aai’s easiest sales

20:20 Selling on FC road

22:32 Learnings from FC Road

Some journeys begin at home.

For the first episode of Razorpreneur 3.0, mine does too. This time, I don’t bring a founder, VC, or CEO. I bring my mom – the best salesperson I know!

In this episode shot in Pune, Aai visits her everyday kirana shops and steps into the world of sales for the first time. From friendly local stores to the chaos of FC Road, she convinces complete strangers to try the Omni Blade instead of the trimmers they usually buy. She has no sales experience, feels nervous, and faces rejection. But with every “no,” she learns, discovers the power of connecting with people, and sees that energy and storytelling can turn strangers into customers.

Watching Aai’s pitches get braver with every try and seeing her enjoy each small win reminded me what entrepreneurship is really about. The courage, the no-excuse attitude, the determination.

Now, it’s your turn.

Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher:

- Top Seller → KTM 390 Duke

- Next 6 Champions → KTM 160 Duke each

- 3 Lucky Buyers → KTM 160 Duke each

Here’s how to jump in:

1. Register → https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf

2. Sell the Trimmers using your unique code

3. Climb the leaderboard, win big, and ride in style

This is your chance to sell and win the KTM!

Navigate your way through these chapters:

00:00 Coming Up

01:00 What is Razorprenuer?

01:42 How to Register?

06:20 Aai selling at Shop 1

09:13 What can you learn from Shop 1

09:44 Aai is selling Omni Blade to Abhinav

11:07 Aai selling at Shop 2

13:05 Learnings from Shop 2

13:48 Aai is selling Omni Blade to Adwik

15:12 Shantanu’s first rejection

16:20 Aai selling at Shop 3

17:35 Learnings from Shop 3

17:47 Aai selling at Shop 4

18:39 Learnings from Shop 4

19:09 Aai’s easiest sales

20:20 Selling on FC road

22:32 Learnings from FC Road

Can you scale fast without falling into legal traps?

In this episode of The BarberShop with Shantanu, we are joined by Archana Rajaram (Managing Partner, River Law) and Anup Agarwal (Co-Founder & CEO, Mintifi) to decode a side of entrepreneurship that’s often left behind and what really happens when capital, compliance, and chaos collide.

From helping founders steer clear of costly mistakes to making sense of India’s tricky legal systems, Archana breaks down how "good lawyering should never come in the way of business". And Anup shares how Mintifi is not just simplifying credit for distributors but doing it while keeping unit economics and risk in check.

This episode is basically a founder survival guide on what to fight for, what to let go, and how to not get distracted by vanity clauses.

Key Takeaways from the episode:

• Why not hiring a lawyer early could cost you crores.
• The dos and don’ts of equity dilution, term sheets, and board control.
• How Mintifi is solving working capital at scale using tech-first lending.
• When you should fight a clause and when to just move on.

If you're a founder, investor, or just someone trying to make sense of startup chaos, this episode will make you think and maybe double-check your SHA.

Let us know in the comments what’s one legal or financial misstep you wish someone had warned you about.

Some episodes are personal.

This one is family.

I had the privilege of sitting down with two people who’ve shaped the way I think, live, and lead: Dr. Pravin Bhagwat (Founder of 14 Trees Foundation) and my father, Kiran Deshpande (Former CEO, Tech Mahindra. Founder, Mojo Networks. Board Member, 14Trees Foundation) two entrepreneurial men I've had the privilege of learning from since I was a child.

They built a company together. Exited it with grace. And then, Pravin uncle did something most people wouldn’t, he walked away from the tech world to plant trees and build forests. Literally.

He started the 14 Trees Foundation, a community-led movement that’s quietly restoring India’s green cover and here’s why he did it:

While reading a 6th-grade textbook on photosynthesis with his daughter, Pravin Uncle had an eye-opening realization: that the carbon we emit can be neutralized simply by planting trees. In fact, it takes exactly 14 trees to neutralize the carbon footprint of one person over a lifetime.

This simple, measurable, and relatable insight inspired him to act. It clicked with me instantly, and it’s become the core of what 14 Trees stands for, bringing nature back, one tree at a time.

And his conversation isn’t about funding rounds or exits.

It’s about friendship, purpose, legacy, and trees, making the world better:

Some things you’ll take away from this episode:

• How my dad and Pravin uncle met, and the values they shared while building Mojo Networks.
• Why they left it all to work with their hands in the soil.
• What reforestation looks like and how you and I can help.
• Why building quietly can still leave a loud legacy.

If you’ve ever asked yourself, “What comes after success?” this episode might offer a few answers.

And here’s a way you can be part of it:

If this conversation resonates with you, share the video on any social media platform along with your own takeaway (no generic reposts or AI summaries), and send it to me via DM or email shantanu@bombayshavingcompany.com and CC deepti@bombayshavingcompany.com.

I’ll personally plant one tree in your name at 14 Trees.

And if you go a step further and plant one yourself, maybe for a parent, mentor, pet, or friend, I’ll plant two more trees for you.

That’s three trees. One simple act. No deadline.

Let’s grow something together.

Is the healthcare system in India broken, or just evolving?

In the latest episode of Barbershop, Shantanu is joined by Viren Shetty, Vice Chairperson of Narayana Health (NH), to explore how the pandemic reshaped global healthcare and how, despite the changes, NH is committed to staying true to its values while introducing its new inpatient care services.

Viren proudly reflects on the incredible legacy of his father, Dr. Devi Shetty, one of India’s most renowned cardiac surgeons. He shares how Narayana Health has emerged as a leading healthcare provider in the country. The organisation has set a new benchmark in the industry by offering health insurance at just ₹10,000 per year for a family of four. This move, he explains, represents a major shift toward making healthcare more accessible, affordable, and focused on quality for all.

Viren also reveals the intense pressure of being a second-gen entrepreneur and constantly proving himself while leading a firm rooted in his father’s vision.

What you’ll discover:

1. The importance of prioritising health over everything else in the global economy.

2. Devi Shetty’s revolutionary approach to accessible patient care.

3. The contrast between the past and present generations' views on diagnosis.

4. What would Viren change in India’s healthcare system if he were in charge?

5. Can AI replace the human touch in healthcare?

The conversation gets candid about leadership, healthcare investment, and the journey to building a massive organisation with a purpose. Watch now and discover the hard truths behind healthcare and entrepreneurship.

Is mental health just a buzzword for Gen Z or is it a genuine crisis?

In this episode of The Bridge, Shantanu leads a candid, cross-generational debate on one of the most misunderstood workplace questions today: Is mental health struggle real for Gen Z?

One side, the seasoned professionals, Revant Bhate (Co-Founder & CEO at Mosaic Wellness) and Kaushik Mukherjee (Co-founder & COO at SUGAR Cosmetics), question if the regular hustle is being mistaken for crisis.

While the Gen Z voices Vidit Dugar (Chief of Staff at Bombay Shaving Company) and Gauri Bansal (Strategy Manager, South Asia, Middle East, and Africa at Spotify) talk about the demand of a workplace built on empathy, trust, and emotional safety.

Together, they dive into:

• Do Gen Z employees expect too much emotional support at work?
• How much responsibility should founders bear to safeguard mental well-being?
• Do Western Startups “Do It Better”?
• And most critically: How real is stress today?

Both generations agree on one thing: behind every “tough boss” is a founder terrified of losing their team.

Watch now to hear both sides unpack what’s valid, what’s exaggerated, and how workplaces need to adapt.

Tell us in the comments: Does your workplace really see you, beyond deadlines and deliverables?

Are phones killing brains or just replacing boredom with a dopamine hit?

In this episode of The Bridge, Shantanu dives into a no-filter conversation with guests from different tech eras to explore the real impact of smartphones on human brains, behaviours, and boundaries. Joining him are Aseem Dhru (MD & CEO, SBFC Finance Ltd) and Damodar Mall [CEO(Grocery Retail ), Reliance Retail] who are amazed to see WhatsApp being the most powerful medium of business, while on the other side, Gauri Bansal (Strategy Manager, South Asia, Middle East, and Africa at Spotify) and Avi Anurag (Business Analyst at McKinsey & Company), the thought-provoking Gen Zs believe phones are a filler for dead time.

Together, they dive into:

• Is YouTube really better than Instagram?
• The rise of “phone as a boredom cure”.
• Why do parents trust WhatsApp more than other applications?
• And whether brains are truly at risk, or simply evolving!

Watch now to hear both sides unpack the real truth behind screen time.

Tell us in the comments: what do you want us to break down next?

Is owning a home still the ultimate goal, or are there smarter, more flexible alternatives in today’s fast-changing world?

This week on The Bridge, the guests debate about one of the most talked-about life decisions in a GenZ’s life today: to buy a home or rent, with perspectives from seasoned business leaders and the next generation of entrepreneurs.

On one side, we have industry veterans Aseem Dhru (MD & CEO of SBFC Finance Ltd.), and Luis Miranda (Former Bank Treasurer at HDFC and Ex-CEO of IDFC), who share their views on the financial and emotional implications of homeownership, and why, in some cases, it may still be a solid investment.

On the other side, we hear from young trailblazers Ishan Gulati (Chief of Staff to the CEO at Rebel Foods), and Arshi Gupta (Senior Associate, Investments at Singularity AMC) who provide fresh insights on how they’re rethinking traditional paths to financial stability and whether owning property still makes sense in an increasingly mobile world.

In this episode, we dive into:

• The emotional, financial, and practical considerations of owning versus renting a home.
• How shifting economic landscapes and new technologies are changing what it means to “settle down.”
• What today’s young professionals really think about homeownership.

Don’t miss this candid conversation that explores one of the most significant decisions of our lives.

Is going to college still the best way to succeed, or is it time to rethink the traditional career routes?

In this week’s episode of The Bridge, Shantanu sits down with a diverse group of leaders to explore one of today’s most debated topics: The true value of college education in a fast-evolving world.

On one side, we have seasoned entrepreneurs who have led the way in shaping businesses and brands. Abhijeet Dabas, Executive VP & Business Head at Nykaafashion, and Ankush Grover, Co-Founder & CEO at Rebel Foods, share their insights on how formal education played a role in their success stories and whether it’s still essential in today’s business landscape.

On the other side, we hear from the next generation of leaders: Akansha Padmane, a final-year undergraduate at IIT Bombay, and Vidit Dugar, Chief of Staff at Bombay Shaving Company. They provide a fresh perspective on the evolving role of education, career-building, and how new-age skills and experiences are reshaping what success looks like for Gen Z.

In this episode, we dive into:

• Is a degree still essential for career success, or is it a barrier?
• How are Gen Zs navigating their educational journeys in a world dominated by digital transformation?
• The rise of alternative career pathways and the new ways of learning that are gaining momentum.

This conversation challenges the conventional thinking about education and explores what the future of learning looks like for the next generation. Don’t miss this compelling discussion to truly thrive in today’s competitive world!

Is consumerism in India really making our lives better?

Or is it a trend everyone is chasing because of FOMO?

From the latest gadgets to fashion trends, the young generation is bombarded by ads, influencers and social media. But at what cost? Are they even thinking about the consequences of overconsumption?

This week, the roundtable isn’t here to judge, it only unpacks how Gen Z deals with the pressure of staying on top of trends with the mindset of "buy now, pay later".

In the new episode of ‘The Bridge’, Shantanu is joined by Aseem Dhru (MD & CEO, SBFC Finance Ltd) and Damodar Mall [CEO (Grocery Retail), Reliance Retail], two industry veterans who bring their years of experience and wisdom to the table, alongside Gauri Bansal (Strategy Manager, South Asia, Middle East, and Africa at Spotify) and Avi Anurag (Business Analyst at McKinsey & Company), the next-gen leaders who are unafraid to confront the world head-on.

If you've ever bought something just to feel better or questioned where your money’s going, this episode is for you.

Here’s what went down:

1. If 70% of iPhones in India are sold on EMI, how do we save for the future or do we even want to?
2. How social media is amplifying FOMO and fueling consumerism.
3. Is consumerism a tool for empowerment or a path to more debt?

Now, get ready for a real conversation about how consumerism affects wallets and mental health. This problem is not shopping; it's purchasing decisions that make a difference in your life.

Tune in to hear from both sides of the spectrum, and let us know if you also feel trapped by your own spending habits.

Drop your comments below, and let’s bridge the gap.

Is Startup a real problem-solver or just a way out of toxic jobs?

For next-gen, it’s the real escape from 9-to-5s and societal expectations. But as startup culture grows louder, are the deeper motivations being overlooked?

In this episode of The Bridge, Shantanu hosts a multi-generational roundtable with industry veterans, Abhijeet Dabas (Nykaafashion Executive VP & Business Head - Fashion) and Ankush Grover (Rebel Foods - Co-Founder & CEO), who unpack what decades in finance and leadership have taught them. From the other side, Vidit Dugar (Chief of Staff at Bombay Shaving Company), and Akansha Padmane (Final-year Undergraduate at IIT Bombay), representing the Gen Z lens, question whether the facade of hustle culture hides the harsher reality.

Together, they debate on:

1.⁠ ⁠If startups are driven by purpose or frustration

2.⁠ ⁠Why bad jobs often spark better ideas, Gen Z redefines

3.⁠ ⁠How ‘act like an owner’ mindset wins the game, with zero funding

4.⁠ ⁠Why failure might open more doors than success, Founders decoded.

If you’ve ever thought, “Should I just leave everything and start up?”, this conversation is a must-watch.

🎧 Watch now to hear both sides and determine if Entrepreneurship is still worth the hype.

Is organisational loyalty outdated, or are we asking the wrong questions?

This week, on the latest episode of ‘The Bridge’, Shantanu engages in a thought-provoking discussion with leaders from both sides of the generational spectrum.

On the one hand, Aseem Dhru (MD & CEO at SBFC Finance Ltd.) and Luis Miranda (Former Bank Treasurer at HDFC and Ex-CEO at IDFC) share valuable insights on why internal promotions, career patience, and organisational commitment remain the bedrock of professional success.

On the other hand, Ishaan Gulati (Chief of Staff to CEO at Rebel Food) and Arshi Gupta (Senior Associate, Investments at Singularity AMC), the Gen Z voices, reflect on how they view career progression with their fast-moving approach to work and the gig economy.

Tune in for a raw, honest conversation about:

- Why does career patience and internal promotions still matter?

- The unspoken pressure of choosing the “dream career”.

- How Gen Z’s approach to job hopping is reshaping workplace norms.

For those eager to understand what’s driving these shifts, this latest episode provides all your answers. Tune in and share your thoughts in the comments.

Also, don’t forget to let us know what topics you’d like to see on The Bridge next!

Navigate your way through these chapters

00:00 Coming up

00:52 Introduction

01:38 Organisational loyalty: a two-way street?

02:42 Founders on organisational loyalty

04:56 Role of self-interest in job-switching vs commitment

08:00 Loyalty: from promotion to retention to trust

14:47 Jobs: situationship or relationship? Gen Z’s FOMO decoded

19:30 Rise of JOB culture & Gen Z lost in Career Choices

21:09 What senior leaders look for in hiring

22:28 Closing thoughts

Thank you for the overwhelming response to Episode 1 of The Bridge!

We absolutely loved reading your comments, your thoughts, reflections, and even disagreements made it clear: We need more conversations like these.

So, here we are back with Episode 2.

This time, we’re asking: IS PERSONAL BRANDING NECESSARY?

Why is everyone suddenly obsessed with “being seen”?

Why does every Gen Z feel the need to show up online all the time?

And is that visibility actually translating to value?

Joining Shantanu this time are two sharp Gen Z voices, Avani Rathore (Entrepreneur, Ex-BCG) and Goutami Rane (Senior Account Executive at Ogilvy), who’ve built their presence in the digital world and understand the trade-offs that come with it.

Across the table are Revant Bhate (Co-Founder & CEO, Mosaic Wellness) and Kaushik Mukherjee (Co-founder & COO, SUGAR Cosmetics). Two seasoned founders who’ve built iconic brands from scratch without ever turning themselves into a ‘brand’.

Together, they unpack what personal branding really means today, beyond LinkedIn carousels and viral reels.

Tune in for an honest debate on:

1. Does Gen Z value visibility over actual value?

2. Can your LinkedIn presence really get you promoted?

3. Where’s the line between authenticity and performance?

Drop your thoughts in the comments below!

Tune in now to hear both sides of the debate and rethink how we show up in the world of work.

Navigate your way through the chapters

00:00 Coming up

01:00 Introduction

02:06 Views of Gen Z on Personal Branding

03:45 The gap between the true self and the public persona

06:59 The role of branding in starting a career

08:25 Employee views on Personal Branding

11:52 Promoting online presence vs. valuing offline skills

14:28 The importance of storytelling in building a brand

18:42 How social media impacts personal branding

19:08 Recruitment parameters based on personal brands

22:27 The reality and effort behind personal branding

25:41 Founders on using podcasts to boost growth

27:54 Closing thoughts

Is hustle culture quietly killing India’s next generation?

Is Gen Z actually giving up at their jobs for reasons evident but often unsaid?

Where really is this gap and why is it important to fill it?

Next season of the Barbershop is not a season, it’s a completely different story.

A whole new setup, a mix of old and new voices, unfiltered views, and debates that often make it out of these leaders’ LinkedIn's, onto the news! 😂

Only this time, we don’t have a 1:1 setup, we have a round table.

Joining Shantanu are Vidit Dugar (Chief of Staff at Bombay Shaving Company) and Gauri Bansal (Product and Strategy at Spotify), on the one side. Ambitious. Sharp. Super switched on. They represent India’s blue-eyed Gen Z at workplaces.

Sitting on the other side are Radhika Gupta (MD & CEO, Edelweiss Mutual Fund) and Damodar Mall (CEO, Reliance Retail). Two veterans who made it to their CXO roles in their early thirties, all with patience, clarity, and grit.

This is not a podcast, it’s a debate. Someone’s got to start it!

Where aspirational Gen Zs meet inspirational leaders.

Tune in for a brutally honest conversation on:

- Are Gen Z an employer's nightmare?

- The 9-to-5 job was made for people who worked in factories. So why are we still working like that?

- Why does every Gen Z worker feel like they are underpaid?

- Why comparison is the key recipe for unhappiness.

So, on this note, dear Gen Zs, this is for you. YOU are the hero of this show.

Here it is. The wait is over. This platform is now officially yours.

Talk to us, drop a comment and tell us if you’d like to be a part of the next bridge debate. 🙌🏻

Navigate your way through:

00:00 Coming up

0:55 What is ‘The Bridge’?

2:03 Hustle culture through Gen Z’s lens

5:23 Senior leaders on generational clashes and hustle culture

9:57 The truth about time and work quality

14:40 Gen Z on no fixed hours and transforming digital life

17:22 Women and hustle culture

20:14 Generations on grind: accountability, rewards, hard work, and purpose

24:08 Hustle culture and mental health struggles

27:02 Backstage performers vs. Frontstage seekers

30:41 Closing Thoughts

What if playing it safe is the real courage in entrepreneurship?

In Barbershop’s latest episode, Shantanu sits down with Alok Sama (Writer & Investor) to explore what truly makes a CEO great. It’s not just about flashy risks, but staying humble and adapting as things change.

How Alok brought his first book ‘The Money Trap’ to life, and how getting a degree in Master of Fine Arts, from NYU at 58 proves that growth has no age.

Key Takeaways:

- Leadership is as much about humility and adaptability as bold risks.

- AI and disruptive tech are shaking things up, but also raise questions on creativity and originality.

- India’s startup scene faces unique socio-economic challenges alongside fresh growth chances.

- How and why to go back to school if you feel a passion strongly.

So, Alok’s story exhibits that sometimes fortune favours the unexpected. Join us, and maybe you will see your professional path a little more differently in the aftermath.

Also, if you’d like to join our next conversation as live audience, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate the episode

00:00 Coming Up

01: 17 Introduction

2:30 Top CEOs in Alok’s views

7:44 Comparing CEOs' operating styles: global vs Indian leaders

11:14 Billionaire behaviour: insecurity or personal quirk?

14:40 How do visionary CEOs adapt and grow?

17:30 From Instagram to ChatGPT: Alok on AI

24:44 Top CEO behaviours: founder vs manager?

31:11 Alok on Indian founders and tech evolution

42:53 Alok’s take on the tariff situation

44:00 Indian conglomerates in US: capital drives disruption?

49:31 India’s middle class: unemployment and consumption issues

53:35 Risk-taking: entrepreneur or investor, Alok?

58:27 Alok on MFA, writing, and nonfiction passion

1:03:06 Money Trap duration and AI’s originality threat/His Book journey length and AI vs originality

1:07:48 Living and investing: Alok’s India perspective

1:18:14 Closing Thoughts

What if you could build your epic career without the fear of failing?

In a world chasing speed, Warikoo advises people to try everything, experience it all, until the path becomes clear.

In Barbershop’s latest episode, Shantanu chats with Ankur Warikoo (Entrepreneur and Bestselling Author), who deeply talks about personal growth and mindset shifts on career development.

He shares his journey about scaling a 70 Cr education empire, ‘WebVeda’, with 100% refundable courses, and yet, it’s thriving effortlessly.

In this episode, Warikoo explains that content isn’t just about reach, it’s about the trust you build over time. So, if he, being a well-known social media personality, gives content half a day a week and crushes it, why can’t you find your survival options? There’s no fluff at all in this conversation, just very actionable steps and real talk about life, purpose and bootstrapping your dreams.

Key Takeaways:

- What resilience and long-term thinking look like in business.

- How AI is quietly transforming course dubbing and content clean-up.

- What fuels his three income engines: content, community, and investing

- What if playing it smart could also be playing it bold? Tune in, and maybe you will see your path a little differently.

Hope this episode inspires you to go “all in” with your idea! And if you’d like to join our next conversation live, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate the episode

00:00 Coming Up

1:07 Introduction

2:03 The source of inspiration behind Ankur Warikoo’s content

4:51 Using knowledge and optionality to assess risk in career decisions

08:57 The power of consistent content and its role in trust-distributed perspectives.

16:01 How evolving content helps trust to shape consumer behaviour in low-trust societies

21:09 Understanding market dynamics and changing views on careers, income, and investments.

32:21 Easy loans, less accountability, AI cutting productivity and rising consumption across all layers.

41:00 Older Folks on money stress and Impact of AI on knowledge workers

47:50 Quick commerce vs. Offline profit: Ideal time strategic sales choices

57:27 Warikoo's views on commercial real estate in prime areas surged

59:16 Exploring Warikoo’s authorship path and the growth of his Ed-tech initiative

1:08:38 The role of AI in content creation and WebVeda’s setup

1:13:44 Warikoo's investment propaganda and vision

1:15:21 Role of Warikoo Crew and Warikoo Partner in zero-tech project management

1:21:19 Warikoo’s solo entrepreneurial story and strategic investment tips

1:29:27 A chat on books Shantanu and Ankur have read and key takeaways from Ankur’s 4th book.

1:42:08 Closing Thoughts

To build a business, you should always have your feet on the ground and eyes on the stars.

A mindset Manish Taneja has carried from the narrow lanes of Faridabad to build a ₹10,000 Cr beauty giant.

In this episode, Shantanu sits down with Manish Taneja (CEO & MD of Purplle.com) for a raw conversation about the unseen side of entrepreneurship.

Growing up in Tier 2 India, Manish never had the blueprint but just a dream to build big. And in 13 years, he turned that fascination into Purplle, a brand that has redefined beauty in India.

From taking bold bets on acquiring big brands like Faces Canada and Carmesi to choosing long-term value over viral trends, this is a story of perseverance, principles, and playing the long game.

Key takeaways from the episode:

- Why it’s crucial to not chase trends but build with purpose.

- What are the mistakes every founder often makes in the beauty space?

- What is the role of AI in shaping the future of brand building?

- If you’re still playing it safe, you’re probably holding yourself back.

Hope this episode inspires you to go “all in” with your idea! And if you’d like to join our next conversation live, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate the episode

00:00 Coming Up

01:25 Introduction

01:50 Backstory of Purplle and their initial challenges

10:57 Business Cash Flow and Employee Growth at Purplle

13:25 Market Evolution and Capital Raising Milestones

21:00 Role of Investors and Purplle’s First Product to many more

27:10 Strategic Brand Acquisitions and Reshaping the market

30:51 Effectiveness of Data Usage and Geographic Customer Targeting

34:40 Revenue Margins and Sales Channel Insights

36:30 The Impact of Offline and Quick Commerce on Sales

39:16 Growth of the Beauty and Personal Care Industry

44:13 Innovation, New Product Categories, and Avoiding Trend-Chasing

49:45 The Role of AI in Brand Building

54:58 Understanding Market Dynamics and Capital Flow

1:02:02 Industry Evolution and the Power of Content Creation

1:05:03 A 13-Year Journey of Investor Relations and Key Success Stories

1:09:24 Manish’s Perspective on Building Startups

1:17:40 Closing Thoughts

If there’s no existential doubt, it’s not an early-stage business.

Because you're just figuring it out, one bold risk at a time.

In this episode Shantanu is joined by Vedang Patel (Co-Founder of The Souled Store) and Yogesh Kabra, (Founder of XYXX Apparels) for a raw and honest conversation on what it really takes to start up.

As a bootstrapped company, Vedang started with just ₹5 lakhs and a big dream. On the other hand, Yogesh started up in a 250 sq. ft. room in Surat.

But Now? These founders have built a 1000Cr empire.

Key Takeaways from the episode:

•⁠ ⁠How a customer-first mindset shapes everything, from product to brand.

•⁠ ⁠What should you know before building a clothing brand for women?

•⁠ ⁠Why “mental freedom” from your investor can often be more powerful than just financial backing.

This is a story of building something of your own with the right people by your side.

Tell us in the comments: What’s the wildest risk you’ve taken to build your dream?

And if you’d like to join our next conversation as a live audience member, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate the episode

00:00 – Coming Up

01:10 – What Are Business Models and Market Trends?

04:13 – Why Being Honest About Business Numbers is Important

07:01 – Problems in the Clothing Industry

09:59 – How to Stand Out in a Crowded Market

13:08 – What Customer Retention and Acquisition Costs Really Mean

16:02 – How Good Products Keep Customers Coming Back

19:08 – How Fashion Trends Change and How to Keep Up

22:16 – A New Look at the Underwear Market

25:16 – Wrapping Things Up and Looking Ahead

26:49 – Why Average Order Value (AOV) is Important for Sales

29:20 – How to Market Your Brand and Keep People Interested

32:09 – The Problems with Quick Commerce in Clothing industry

35:14 – Why Consumers Return Stuff in Online Shopping

38:18 – How to Build and Market Your Brand Creatively

41:55 – Is Business Success About Luck or Strategy?

49:22 – Moving Your Business from Offline to Online

52:17 – How Luck and Your Attitude Impact Success

54:00 – Finding the Right Investors and Why They Matter

59:22 – How We Think About Money

01:03:03 – The Mindset of Thriving vs. Just Getting By

01:07:16 – The Excitement of Growing Your Business

01:14:01 – Closing thoughts

Some companies almost don’t make it, until they do.

MakeMyTrip could’ve been one of them.

In this episode, Shantanu Deshpande is joined by Deep Kalra (Founder and Chairman of MakeMyTrip Limited) and Sanjeev Aggarwal (Co-Founder, Fundamentum, Helion and Daksh), one of MMT’s early investors. Kalra and Aggarwal uncover the real behind-the-scenes of building one of India’s most iconic travel companies.

This Investor-Founder bond isn’t just about travel. It’s about the courage to stick around when the road gets rough.

Let us know in the comments: What’s the toughest phase your startup has survived and how?

And if you’d like to join our next conversation as a live audience member, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate the episode

00:00 Coming up

01:09 Introduction

07:55 Relationship insights between founders and investors

08:38 Foundation of Make My Trip

13:28 How Sanjeev and Deep met

15:36 Sanjeev’s view on Makemytrip Founders

16:44 Tough time Prior 2005

21:52 What are the commonalities among founders?

27:34 Deep’s perspective on Sanjeev’s contribution in IPO board

33:33 The entry of fragmented market

39:38 The great vs an average board meeting

47:56 Reasons for the decline VC and entrepreneurship

56:43 Digitalisation impacts on business opportunities

59:32 Roles of professional high-quality management

01:04:56 Importance of governance training to run a company

01:08:29 Role of quick commerce

01:13:05 Key role of product genesis

01:15:09 Closing thoughts

Some companies almost don’t make it, until they do.

MakeMyTrip could’ve been one of them.

In this episode, Shantanu Deshpande is joined by Deep Kalra (Founder and Chairman of MakeMyTrip Limited) and Sanjeev Aggarwal (Co-Founder, Fundamentum, Helion and Daksh), one of MMT’s early investors. Kalra and Aggarwal uncover the real behind-the-scenes of building one of India’s most iconic travel companies.

This Investor-Founder bond isn’t just about travel. It’s about the courage to stick around when the road gets rough.

Let us know in the comments: What’s the toughest phase your startup has survived and how?

And if you’d like to join our next conversation as a live audience member, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Some Founders wait for the “Right time.” Others just CREATE IT!

Based in Bangalore, this company has been developing an app since March 2021, and it has already been installed by 105 million users.

We’re super excited to have Saurabh Pandey (Founder and CEO, Eloelo) on the pod this time. From leaving Flipkart just before the pandemic to building Eloelo after, one of India’s largest Live Social Entertainment Platform, his story is a masterclass in courage, conviction, and community building.

Key takeaways from the episode:

•⁠ ⁠What sets Eloelo apart from traditional social media.

•⁠ ⁠How the platform tackles loneliness and spreads the sense of belonging.

•⁠ ⁠Why transparency, data, and failure matter in startups.

What’s been your biggest leap of faith so far—and what did it teach you? Tell us in the comments!

And if you’d like to join our next conversation as a live audience member, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98

Navigate your journey through this conversation:

00:00 Coming Up

01:17 Introduction

01:48 Why the Name Eloelo

08:46 What is a Live Social Entertainment Platform

14:55 How Eloelo Was Born

19:37 How Can Creators Make Money on Eloelo

22:52 Different Types of Content and User Engagement on Eloelo

33:18 Monetization Models on Eloelo

42:40 How Much Do Creators Get Paid On The App

43:17 Monetisation Through Eloelo

46:49 Competitors and Similar Apps in this space

48:01 Compliance Of The Content On The App

50:25 Vision for Eloelo

57:24 The Entrepreneurial Journey and Personal Insights

1:12:35 Learnings from Flipkart

1:25:00 Advice for Aspiring Entrepreneurs

1:29:43 Non-Tech Founder in a Tech Industry

1:34:00 Closing Thoughts

Not every founder finds the right investor. Not every investor bets on the right founder. In this episode, we are thrilled to welcome a BarberShop veteran, Kapil Chopra (Founder - EazyDiner and The Postcard Hotel). But this time, he is not alone. Joining him is his first ever investor and his very good friend, Deepak Shahdadpuri (Managing Director, DSG Consumer Partners). Why did Kapil and Deepak take 8 years to finally start a business together? Find out in this episode. This isn’t just an entrepreneurial conversation. It’s a masterclass on the kind of investor-founder friendship required for businesses to thrive even when the going gets tough. Takeaways from this episode:

• What do investors look for in a founder during a pitch?
• Why did Deepak NOT invest in Bombay Shaving Company?
• How to identify your Product-Market-Fit in a crowded market.

Kapil and Deepak’s story is a great reminder of why it matters who you surround yourself with. Who is that friend in your life you’d love to build a business with?

Navigate the episode

00:00 Coming up

01:00 Introduction

06:37 Founder-Investor Friendship

11:53 How did Kapil Identify Market Opportunities

14:46 The Evolution of Consumer Brands in India

17:21 Founding story of Sula

23:13 The Future of Consumer Brands in India

27:37 Veeba Funding Story

29:55 Why and how did Deepak Invest in EazyDiner

33:00 Finding the Right Investor-Founder Dynamics

38:00 How to Navigate Startup Challenges

53:53 Evolution of Investments in India

01:05:41 Maturity of Family Offices in India

01:17:28 The Art and Commerce of Consumer Brands

01:41:40 Importance of Aligning Incentives for Long-Term Success

02:01:33 Challenges in the Startup Ecosystem and Corporate Governance

02:05:46 How to Find the Right Fit in Teams

02:06:17 The Importance of Cultural Fit

02:10:15 Opportunities in Travel and Hospitality

02:17:09 Culinary Diversity and Innovation in India

02:21:16 Closing Thoughts

Not every founder finds the right investor. Not every investor bets on the right founder.

In this episode, we are thrilled to welcome a BarberShop veteran, Kapil Chopra (Founder - EazyDiner and The Postcard Hotel). But this time, he is not alone. Joining him is his first ever investor and his very good friend, Deepak Shahdadpuri (Managing Director, DSG Consumer Partners).

Why did Kapil and Deepak take 8 years to finally start a business together? Find out in this episode.

This isn’t just an entrepreneurial conversation. It’s about trust, conviction, and the kind of friendship that every investor-founder must share, for businesses to thrive even when the going gets tough.

Takeaways from this episode:

- What do investors look for in a founder during a pitch?

- Why did Deepak NOT invest in Bombay Shaving Company?

- How to identify your Product Market fit in a crowed market.

Kapil and Deepak’s story is a great reminder of why it matters who you surround yourself with. Who is that friend in your life you’d love to build a business with?

Drop your thoughts in the comments!

And if you’d like to join our next conversation as a live audience member, sign up here :- https://forms.gle/5rVezQtDnYm1rqZJA

Navigate the episode

00:00 Coming up

01:00 Introduction

06:37 Founder-Investor Friendship

11:53 How did Kapil Identify Market Opportunities

14:46 The Evolution of Consumer Brands in India

17:21 Founding story of Sula

23:13 The Future of Consumer Brands in India

27:37 Veeba Funding Story

29:55 Why did Deepak Invest in EazyDiner

33:00 Finding the Right Investor-Founder Dynamics

38:00 How to Navigate Challenges

53:53 Evolution of Investment in India

01:05:41 Maturity of Family Offices in India

01:17:28 The Art and Commerce of Consumer Brands

01:41:40 Importance of Aligning Incentives for Long-Term Success

02:01:33 Challenges in the Startup Ecosystem and Corporate Governance

02:05:46 How to Find the Right Fit in Teams

02:06:17 The Importance of Cultural Fit

02:10:15 Opportunities in Travel and Hospitality

02:17:09 Culinary Diversity and Innovation in India

02:21:16 Closing Thoughts

Mokobara was rejected 33 times.

And now they’ll beat legacy brands in their own game within 6 years. Something the biggest brands took 44 years to do!

That’s the thing about great entrepreneurs. They don’t give up.

In this episode, we are joined by three of Shantanu’s closest friends. Sangeet Agrawal, Founder at Mokobara, Navin Parwal, Co-Founder & CMO at Mokobara, and Manu Chandra, Founder and Managing Partner at Sauce.vc came together to uncover the power of aspirational hungry India.

Mokobara is on a mission to redefine travel for India, designing luggage that feels world-class. But with ambition comes scrutiny.

Recently, they faced backlash over claims of white-labeling and premium pricing. Instead of backing down, they flipped the script by dropping a non-apologetic comeback, launching a discount code named WHITELABEL on their latest Naruto collection. Through this episode, Sangeet and Navin, along with their friend and investor Manu Chandra also put down the curtains on the unnecessary controversy finally.

Major takeaways from the episode:

- Sangeet and Navin finally address their controversy.

- How fast Mokobara grew in 6 years, something Safari took 44 years to do.

- Why Indian brands need to build high-quality products and take them to the global market.

- A secret BSCxMokobara product launch.

If you’re an aspiring entrepreneur, a design enthusiast, or just someone who needs to hear a story of resilience today, this episode is for you!

Hit LIKE, SHARE, and SUBSCRIBE for more inspiring conversations.

Drop your thoughts in the comments! And if you’d like to join our next conversation as a live audience member, sign up here :- https://forms.gle/uY8w2an4Q44mN9dd8

00:00 Coming Up

01:15 Introduction

06:06 The Dichotomy of Founders: Passion vs. Market Analysis

12:02 Cultural Exports: Lessons from Korea

18:10 The Evolution of the Indian Consumer

21:08 The Importance of Passion in Entrepreneurship

23:52 The Dynamics of Brand Building and Design

26:45 The Role of Community and Support in Business

29:57 The Journey of Growth and Resilience

32:59 Creating Products with Purpose and Identity

41:21 Building a Consistent Brand Identity

42:10 Navigating Product Life Cycles and Manufacturing

43:35 Philosophy of Timeless Design

45:30 Evolution of a Travel Lifestyle Brand

46:58 Balancing Focus and Scale in Business

49:02 Expanding into Global Markets

50:39 Creating an Exceptional Retail Experience

54:57 Importance of Offline Presence

01:00:11 The Role of Design in Brand Experience

01:02:39 The Impact of Retail on Digital Performance

01:09:10 Lessons from Adversity in Business

01:21:46 Importance of Patience in Building Brands

01:23:39 Valuation Challenges in Entrepreneurship

01:24:20 Understanding Business Valuation and Investment

01:26:18 The Risks of Overvaluation

01:28:19 The Reality of Angel Investing

01:30:08 Building a Brand with Passion and Quality

01:32:15 Navigating Competition in the Market

01:34:03 The Role of Patience in Brand Evolution

01:35:35 The Power of Team Dynamics

01:36:03 Leadership and Team Culture

01:39:40 Celebrity Endorsements and Brand Identity

01:42:30 The Impact of Profitability on Brand Partnerships

01:45:30 Collaborative Opportunities Between Brands

01:48:05 The Journey of Fundraising and Building Trust

01:51:56 Closing Thoughts on Building a Business

In this conversation with Shinjini Kumar, Co-Founder of SALT-mysaltapp, we talk to her about her diverse professional journey, something you don’t see in many founders. Coming from Bihar, she started as a journalist at the Times of India and then shifted to the Reserve Bank of India in the early ‘90s. At the heart of the action, she was responsible for handling Foreign Direct Investment (FDI). In this episode, she discusses exactly how she landed every job she did in her early days.

Shinjini eventually went on to study in the US, joined Bank of America, then came back to be the CEO at Paytm Payments Bank. And mid-COVID, she took the leap into entrepreneurship.

Major takeaways from the episode:

1.⁠ ⁠How she transitioned from journalism into finance and entrepreneurship.

2.⁠ ⁠How career plurality shapes perspective and adaptability.

3.⁠ ⁠Lessons from building SALT and the challenges of raising capital at the right time.

4.⁠ ⁠What women are missing when it comes to finance.

We are excited for conversation, and we can’t wait for you all to watch it.

Drop your thoughts in the comments! And if you’d like to join our next conversation as a live audience member, sign up here: https://forms.gle/uY8w2an4Q44mN9dd8

00:00 The Financial Agency of Women

03:02 The Journey of Shinjani Kumar

05:51 Conversations on Financial Inclusion

09:10 Building SALT: A Mission for Women

12:05 Understanding Financial Services for Women

14:55 The Role of Agency in Financial Decisions

18:02 Cultural Influences on Financial Behavior

20:59 The Impact of Social Conditioning on Women

23:50 Navigating Financial Independence

27:10 The Future of Women in Finance

38:13 Understanding Gender Disparities in Income and Assets

41:44 The Role of Women in Family Businesses

47:00 Women as Catalysts for Social Change

50:41 Behavioral Changes in Financial Services

57:51 Lessons from Entrepreneurial Journeys

01:11:17 Building Trust Through Technology

01:14:05 The Evolution of Banking and Finance

01:16:24 Navigating Challenges in Entrepreneurship

01:20:42 The Complexity of Work and Gender Roles

01:24:01 Raising the Next Generation: Gender and Equality

01:31:12 The Value of Work and Education

01:37:21 Advice for Young Entrepreneurs and Professionals

In this conversation with Amit Jain (Co-Founder & CEO, CarDekho) and Anurag Jain (Co-Founder & COO, CarDekho) we learn why every founder should consider building in a small town like Jaipur—and do it with family.

Amit and Anurag turned what started as a small-town dream (announced on LinkedIn - true story) into a billion-dollar reality. If that doesn’t make you believe in manifestation, we don’t know what will. 😏

CarDekho’s journey is nothing short of inspiring. From a bootstrapped company to one of India’s most sought-after startups, they’ve completely redefined how India buys and sells cars.

In this conversation, we break down:

- The power of trust in leadership and how it shapes company culture.

- Scaling a startup: structuring equity, empowering talent, and navigating co-founder dynamics.

- Why founders today should pick Tier 2 cities over metros to thrive.

- Working with family—the unique challenges, advantages, and what makes it work.

- The mindset shifts required to build billion-dollar businesses and what Indian entrepreneurs can learn from global success stories.

This episode is a must-watch for aspiring entrepreneurs, family business owners, corporate leaders, and anyone looking to turn their big dreams into reality.

Drop your thoughts in the comments! Also, if you’d like a chance to interact with SD as an audience member for our next shoot, fill this form: https://forms.gle/5j26oEVkRbEFJmcX8

Looking forward to hearing what you think!

Navigate your way through this conversation:

00:00 - Coming Up

01:04 - About the Podcast

04:41 - The Journey of Entrepreneurship

10:45 - Building a Consumer-Centric Ecosystem

13:36 - Identifying and Empowering Talent

16:25 - Structuring for Success: Equity and Ownership

19:41 - The Dynamics of Brotherly Co-Founders

22:37 - Navigating Challenges and Growth

25:41 - The Role of Trust in Leadership

28:34 - The Evolution of Organizational Structure

31:37 - Lessons from Experience and Scaling Up

43:47 - Understanding Numbers and Business Instincts

45:47 - Building a Knowledge-Driven Organization

47:53 - Fostering Personal Connections in Leadership

49:53 - Balancing Professionalism and Personal Bonds

52:12 - The Importance of Authentic Leadership

53:57 - Celebrating Alumni Success Stories

55:14 - Encouraging Individual Aspirations

56:03 - Co-Founder Dynamics and Feedback

57:50 - Influencing Each Other's Leadership Styles

59:57 - The Role of Sports in Team Bonding

01:01:32 - The Jaipur Connection and Talent Pool

01:03:06 - Creating Opportunities in Tier 2 Cities

01:05:11 - Company Culture as a Family

01:07:54 - Navigating External Capital and Investor Relations

01:22:02 - Building for the Future: Vision and Legacy

01:25:03 - The Power of Compounding: Growth and Strategy

01:28:24 - Energy and Inspiration: What Drives Founders

01:29:48 - Patriotism and Community: Building in India

01:32:31 - Giving Back: The Role of Mentorship and Support

01:34:03 - The Rise of Entrepreneurship in Tier 2 Cities

01:36:56 - The Evolving Landscape of Startups and Investments

01:44:02 - Harnessing AI: Opportunities and Challenges

01:49:59 - Advice for Aspiring Entrepreneurs: Taking the Leap

Shantanu sitting down with Rajan Anandan, MD of Peak XV and Surge, and Prachi Pawar, Founder of Anandi Schools, is everything you need to watch today to visualise the future of the startup ecosystem in India. You also get a glimpse into a mentor-mentee relationship in the ecosystem!

Rajan Anandan is one of the most influential voices in India’s Venture Capital space. On the other hand, Prachi is just starting out in the world of entrepreneurship. With Anandi Schools, she aims to help students stand out in college admissions.

Tune in for a deep dive into:

•⁠ ⁠How India’s AI future will be driven by application-first companies

•⁠ ⁠The mindset shifts required to build billion-dollar businesses

•⁠ ⁠What makes Silicon Valley founders different—and how Indian entrepreneurs can learn from them

A must-watch for founders, investors, and anyone curious about the future of India’s startup ecosystem.

Drop your thoughts in the comments—and in the process, earn a chance to interact with Shantanu as an audience for our next shoot.

For a chance to receive an invite to watch the shoot and interact with SD, fill this: https://forms.gle/X3cT1x78Xj6NvZ3z7

Navigate your way through this conversation:

00:00 Coming up

01:17 Podcast Summary

02:45 What is happening in India

05:44 The Rise of AI and Technology in India

08:50 India's Potential as an AI Superpower

11:38 The Future of AI Applications in India

17:44 India's Competitive Edge in Global Markets

20:51 Investing in the Future of AI

23:50 India's Economic Landscape and Workforce Dynamics

26:45 Historical Context and Future Prospects for India

35:41 Long-Term Economic Outlook for India

38:20 Energy Independence and Renewable Resources

40:16 The Future of Employment and Skill Development

45:21 The Evolution of Indian Entrepreneurship

46:51 Quality of Founders and Ecosystem Support

52:00 R&D Challenges

58:36 The Current Landscape for Venture Capital in India

01:05:46 Market Dynamics and Competitive Strategies

01:07:35 Career Building Insights

01:08:47 The Importance of Hard Work and Passion

01:11:29 Mentorship and Learning from Experience

01:13:52 The Role of Curiosity in Career Growth

01:19:16 The Journey of Entrepreneurship

01:25:05 Surrounding Yourself with the Right People

01:27:21 Long-Term Commitment to Entrepreneurship

Shantanu sits down with Ajoy Chawla, CEO of Titan’s Jewellery Division, for a masterclass in brand building and leadership. Ajoy’s role in transforming Tanishq into a household name and reshaping India’s jewellery market is nothing short of remarkable. In this candid conversation, he shares insights on Titan’s failures and learnings from them, differentiation, quality, and staying ahead of shifting consumer trends.

Tune in for a deep dive into:

- The evolution of Titan’s marketing strategy.

- India’s diamond legacy and its future.

- Building a timeless consumer brand in the country.

- Navigating the preferences of today’s young consumers.

A must-watch for anyone interested in innovation, strategy, and luxury retail!

Drop your thoughts in the comments—and in the process, earn a chance to interact with Shantanu as audience in our next shoot.

Navigate your way through this conversation:

00:00 Coming Up

01:20 Titan and Its Market Impact

02:34 Journey of Titan: From Watches to Jewellery

11:51 Innovations in Eyewear and Accessories

23:28 The Evolution of Jewellery: Tanishq's Journey

31:28 Titan's Marketing DNA and Brand Building

38:41 Adapting to Smartwatches and Market Trends

40:49 The Emotional Connection to Watches

42:42 The Importance of Design in Product Development

43:41 Creating Unique Value in Saturated Markets

45:57 Understanding Consumer Behaviour and Market Trends

48:10 The Evolution of the Jewellery Business

49:47 Building Trust in the Jewellery Industry

51:48 Creating Unique Collections and Customer Experiences

56:12 The Role of Trust and Transparency in Jewellery

58:38 Understanding the Four C's of Diamonds

01:02:54 The Historical Significance of Diamonds in India

01:23:09 The Adornment Play: Diamonds and Jewellery

01:25:30 The Lab-Grown Diamond Revolution

01:32:47 Market Dynamics: Natural vs. Lab-Grown Diamonds

01:42:54 The Future of Lab-Grown Diamonds

01:52:50 Titan's Growth Strategy and Consumer Trends

In this episode, Shantanu is absolutely thrilled to sit down with Luis Miranda—Founding Member of HDFC, Ex-CEO of IDFC, and the founder of the Indian School of Public Policy. This one is packed with wisdom, laughter, and invaluable insights for anyone interested in leadership, impact, and the startup ecosystem!

Luis is the kind of person who doesn’t take himself too seriously—despite having built some of India’s most iconic institutions. He’s an incredible storyteller, effortlessly blending high IQ with deep emotional intelligence.

This time, the conversation is even more fun and candid, as Shantanu and Luis explore everything from leadership to the social issues that truly drive him. Luis has spent years working on causes that matter, constantly seeking to understand people and their challenges in a way only few do.

From this episode, you’ll learn about what it takes to build and scale institutions, the importance of having strong role models, and why giving back is just as important as success.

And here’s the best part—Luis has a way of making complex ideas sound effortless. His honesty, his warmth, and his storytelling make this episode a must-listen!

We hope you enjoy this conversation as much as we did. Drop your thoughts in the comments—what resonated with you the most?

Navigate your journey through this conversation:

00:00 Coming Up

02:38 The Importance of Reaching Out

10:06 Building Relationships Through Conversations

17:35 Career Path and Influences

21:01 The Journey of HDFC Bank and Citibank

36:19 Transitioning from Banking to Tech Startups

39:00 Entering the Venture Capital World

45:59 Exploring Development Sector Opportunities

52:19 Finding Purpose in Work and Life

54:12 World of Development

59:58 The Importance of Reflection and Mentorship

01:07:32 The Hunger for Success

01:11:55 Finding Your Sweet Spot in Business

01:12:30 The Impact of Middle Management

01:16:00 Loneliness at the Top

01:17:50 Prioritizing What Matters

01:20:00 The Importance of Perspective

01:21:40 Mindfulness in a Fast-Paced World

01:23:30 Navigating Young People's Challenges

01:26:30 The Balance of Hard Work and Care

01:27:10 Understanding Entitlement in the Workplace

01:28:33 Activism and Awareness in Today's Youth

01:30:00 The Trade-offs in Public Policy

01:32:42 Men's Mental Health and Societal Expectations

01:37:27 The Role of Equity and Individuality

01:39:51 Lessons from Indian Civilization

01:41:01 Happiness and Expectations

01:44:39 Final Thoughts on Life and Work

In this episode, Shantanu is clearly thrilled to welcome back Shantanu Khosla, the former MD of Procter & Gamble, back to the Barbershop. This one is a masterclass for all consumer brands in India!

There’s so much wisdom in Shantanu Khosla’s words, that of course comes with his fair share of experience in brand building across the globe. He talks candidly about new channels and technologies that are emerging, and how all it takes for a brand to be a hit in front of the masses is an idea that sticks.

This time, the conversation is even more exciting, as they’re joined by a curious live audience, ready with their hard questions.

From this episode you will learn about the latest consumer trends, the magic behind viral marketing strategies and most importantly how to build and distribute a product of your own in the consumer space.

And here’s the twist—sir Khosla has some great advice for Shantanu on how he could beat Gillette and that is something you don’t want to miss!

We hope you love this conversation and learn something that will be super actionable for your entrepreneurial journey.

Drop your takeaways in the comments if any of this advice worked for you! And if you’d like to be a part of the live audience for the next shoot, drop and comment and fill this form - https://bit.ly/3WEZpHf

Navigate your journey through this conversation:

00:00 Coming up

01:20 Podcast summary

02:08 Economic Insights on India

08:12 The Impact of Technological Change

13:10 Key Conditions for Brand Success

23:38 Challenges in Brand Expansion

26:50 The Future of Brands in a Changing Market

34:30 Evolving Consumer Expectations

38:02 Importance of Authentic Communication

43:30 Timeless Marketing Ideas

44:59 Marketing and Advertising

47:50 Atlanta Braves Baseball Case Study

50:00 What Customers Want

52:11 Gillette's advice to Bombay Shaving Company

59:16 Need-Based Segmentation in Marketing

01:06:58 Adapting to Market Changes

01:12:38 How to Build a Successful Career

01:33:05 What matters more: Quality or Pricing

01:38:18 Word of Mouth Marketing

01:46:10 Strategies for Entering Tier 2 and Tier 3 Markets

01:51:58 Alternate career for Shantanu Khosla

01:54:22 Importance of Execution in Marketing

01:58:15 Challenges in Launching New Products in Established Markets

02:07:11 Career Paths: Corporate vs. Startups

In this episode, Shantanu and Deep - two curious minds met over a fun and insightful conversation. Deep Bajaj is the visionary Founder of Sirona—a brand that has redefined women's hygiene in India and was recently acquired by the Good Glam Group in a 450 Cr acquisition.

Deep shares his incredible journey, starting from a ₹6,000 salary as a salesperson to building a brand in women’s hygiene. He in the most hilarious yet vulnerable way, talks about his first job, his first business, and starting out again after his higher education in Australia. He says he didn't have the "luxury of choice" after his father spent all his FDs for his education abroad.

Deep shares the challenges he faced in his personal and professional life that made him identify a market gap and the need for Pee Buddy and Sirona. In other words, a MAN identified what a WOMAN needs in its truest sense.

His journey, from selling carpets to women standing and peeing is nothing short of inspiring. This episode is packed with personal insights into entrepreneurship, product innovation, and what it means to create and scale a purpose-driven brand.

We hope you will love this insightful conversation.

We urge you to share this with an entrepreneurial friend who needs to watch this today!

Navigate your way through this conversation:

00:00 Coming Up

01:11 Deep’s Early life

03:28 Life as a Sales Executive

09:25 Life in Australia

14:10 Inception of Sirona

30:27 Challenges and Building a Brand

36:48 Competition and Self-Comparison in this space

46:05 Category Building and Content Creation

51:16 Family Dynamics in Business

54:41 Consumer Perception and Product Assortment

01:04:41 Acquisition Opportunities

01:24:38 Life Post Acquisition and Rise of Online Commerce

01:36:28 Life After an Exit: Reflections and Future Plans

In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience.

Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India’s largest shoe making factory.

This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career.

We hope you love this conversation.

Navigate your way through this conversation:

00:00 Coming Up

01:41 Introduction: Reflections on IIM Lucknow

02:46 Building a Career from Humble Beginnings

06:53 The Journey of Puma: From Startup to Market Leader

23:24 The Birth of Agilitas

29:56 Building Brands for the Future

41:55 How to pitch to Investors

46:06 The Evolution of Sportswear

52:25 Team Dynamics and Company Culture

01:04:18 Futuristic Products that Agilitas is building

01:09:11 Marketing Challenges then v/s now

01:11:49 BSC: Quick Commerce v/s Retail Market

01:14:02 Business Model of Agilitas

01:15:35 Authenticity in Brand Communication

01:19:35 Creating a Thriving Company Culture

01:24:53 Opportunities in Sports Infrastructure

01:27:38 Sustainability in Business Practices

01:35:18 Challenges for Indigenous Brands in India

01:45:35 Navigating Stress and Entrepreneurship

01:49:24 Learning from Role Models

01:54:45 Manufacturing in India vs. Global Competition

01:59:24 Consulting as a Career Path

02:03:10 Competing with Established Brands

In this engaging episode of Shantanu’s podcast, we’re joined by @VarunMayya, a visionary entrepreneur, tech innovator, and author known for his cutting-edge insights on technology and content creation. Together, Varun and Shantanu discuss a variety of compelling topics, from the potential of AI avatars and deepfake technology to the evolving relationship between AI and content creation.

Varun offers his unique perspective on how to build long-term intellectual property, and develop personal branding strategies. Discover how AI, technology, and innovative thinking are revolutionizing content creation and personal branding.

Don’t miss this thought-provoking conversation packed with actionable advice and forward-looking perspectives on tech, AI, and content creation!

Want to Join the Action IRL?

Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!

Here’s how to jump in:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun

This is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

Revant Himatsingka, aka Foodpharmer known for his innovative approach towards content, shares his journey in this insightful episode. With topics ranging from monetising content to the future of @Foodpharmer , Revant offers valuable advice for aspiring creators and entrepreneurs alike.

The episode opens with an introduction to Revant’s background in content creation, highlighting his path and the lessons he’s learned along the way. Delving into the essentials of how he monetises his content, Revant reveals practical strategies for creators to turn their passion into profit, making it an invaluable guide for those aiming to sustain their passion projects financially with honesty.

Revant further explores the concept of FoodPharmer, emphasizing why it’s a necessary model across various business sectors. In discussing Revant’s future goals, he shares his vision and ambitions, offering a roadmap for anyone looking to expand their impact through transparency.

The episode wraps up with Revant’s review of the Sensi Smart 3 Razor, giving a glimpse into his content creation style and commitment to honest reviews and a very interesting rapid-fire round where Revant discloses his plans of becoming the Health Minister in 2029. Packed with actionable insights and forward-thinking ideas, this episode is a must-listen for anyone looking to grow in the content creation space and drive real value across industries.

Want to Join the Action IRL?

Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!

Here’s how to jump in:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun.

This is your chance to shine! Show us what you have got and register here:

https://bit.ly/3Y6LZU9

In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀

Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina.

Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration.

Think you have what it takes to be India’s Smartest Creator?

Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up through the link below

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun.

This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9

#Razorpreneur #IndiaKaSmartestCreatorKaun #BombayShavingCompany #ShantanuDeshpande #TanmayBhat #Entrepreneurship #contentcreation

Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).

Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke.

In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.

Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet.

Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.

🚀 Want to Join the Action IRL?

Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up on the link below.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun

This is your chance—don’t let it slip by! Show us what you’ve got and register here:

https://bit.ly/3Y6LZU9

Step into @sahibabalii dynamic world in this exciting episode! From starring in movies to hosting Shark Tank, Sahiba takes us behind the scenes of her multifaceted career. She opens up about how her time at Zomato played a pivotal role in helping her network and connect with influential people in the industry. She talks about her vision for building a content-driven enterprise and how storytelling is the key to connecting with audiences and building a lasting brand.

Get ready to be inspired as Sahiba reveals her future goals and the strategies that have made her a true multitasking queen. From acting to entrepreneurship to working with Samay Raina and Netflix, this episode is packed with insights for anyone looking to carve their path in the entertainment and business world.

Watch now to discover how Sahiba balances her many roles and what drives her to keep innovating in a competitive industry!

🚀 Want to Join the Action IRL?

Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up through the link below

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun

This is your chance—don’t let it slip by! Show us what you’ve got and register here:

https://bit.ly/3Y6LZU9

Kenny Sebastian is known to be a comedic maestro who is celebrated for his stand ups like Middle Class Restaurant Problems; Indian Parents, OCD and Electricity at Home. He has masterfully turned the mundane into hilarious anecdotes, captivating audiences across the globe with his relatable charm.

In this episode, @KennySebastian shares his inspiring journey and thoughts on building a brand that runs in the long run - in his conversation with Shantanu Deshpande. Find how Youtube helped him go viral and touch the lives of so many people.

Kenny reveals how he draws inspiration from major companies like Google to understand business strategies and shares the key lessons he's learned from business books like Small Giants. He opens up about his fear of scalability and how he almost gave up before his viral success with Middle Class Restaurant Problems.

This episode serves as a masterclass for anyone looking to build a lasting brand with meaningful impact.

Additionally, for young artists and entrepreneurs, it’s packed with invaluable insights and practical advice on creating engaging content and growing an audience.

Want to Join the Action IRL?

Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop!

Here’s how to jump in:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun.

Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).

Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke.

In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.

Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet.

Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.

🚀 Want to Join the Action IRL?

Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun

This is your chance—don’t let it slip by! Show us what you’ve got and register here:

https://bit.ly/3Y6LZU9

Step into @sahibabalii dynamic world in this exciting episode! From starring in movies to hosting Shark Tank, Sahiba takes us behind the scenes of her multifaceted career. She opens up about how her time at Zomato played a pivotal role in helping her network and connect with influential people in the industry. She talks about her vision for building a content-driven enterprise and how storytelling is the key to connecting with audiences and building a lasting brand.

Get ready to be inspired as Sahiba reveals her future goals and the strategies that have made her a true multitasking queen. From acting to entrepreneurship to working with Samay Raina and Netflix, this episode is packed with insights for anyone looking to carve their path in the entertainment and business world.

Watch now to discover how Sahiba balances her many roles and what drives her to keep innovating in a competitive industry!

🚀 Want to Join the Action IRL?

Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun

This is your chance—don’t let it slip by! Show us what you’ve got and register here:

https://bit.ly/3Y6LZU9

In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀

Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina.

Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration.

Think you have what it takes to be India’s Smartest Creator?

Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply)

Here’s how to join the challenge:

1. Sign up through the link in bio.

2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor.

3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun.

This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9

Join us for a power-packed conversation with Tanmay Bhat, Sahiba Bali, Shashank Mehta, Revant Himatsingka, and Shantanu Deshpande about how to be successful at content creation in today’s world. These creators and entrepreneurs have mastered the game of content, brand-building, and monetization, and they’re here to spill their secrets (some really brutal ones).

💡 What's in it for you?

If you’ve been looking for a moment to break the Internet with your groundbreaking content, this is it. This is the opportunity to turn it into reality.

This episode is full of real-world advice on storytelling, building trust, and using user-generated content (UGC) to fuel your brand. Most importantly, how to make money from it all! Get the scoop on what really works in today’s creator economy.

🚀 Want to Join the Action IRL?

Participate in Razorpreneur 2.0! Create any type of content using Sensi Smart 3 Razor as a prop/medium and showcase your creativity the best way you can. Compete for exciting rewards like mentorship, cash prizes, and influencer deals. If you ask us - this is the easiest, quickest way to kickstart your content creation journey.

How to Participate:

1. Sign up for Razorpreneur 2.0 on https://shorturl.at/rjKLM and create a unique code.

2. Create an outstanding piece of content with the Sensi Smart 3 Razor.

3. Hit publish. (Don’t forget to use your unique code)

4. Follow, tag and collaborate with us, with #IndiaKaSmartestCreatorKaun so we can track your submission.

What do you get?

Influencer deals, get featured with Shantanu on The Barbershop, cash rewards of ₹1L+, exclusive mentorship from the best content creators in business and so much more! If you think your content deserves a bigger audience, apply now! 🚀

In this episode of The Barbershop, Shantanu sits down with Krish Ramineni, founder of Fireflies.ai, an AI-powered app that is transforming the role of an executive assistant. Krish shares his journey of building a groundbreaking tool that automates meeting notes, summaries, and task management, revolutionizing how teams work and communicate. Dive into the world of AI, learn how Fireflies.ai is streamlining workflows for businesses, and get inspired by Krish’s entrepreneurial insights. If you're interested in the future of AI and productivity, this is an episode you don’t want to miss!

In this episode of The Barbershop, Shantanu sits down with Aseem Dhru, CEO of SBFC, to discuss the challenges and realities of India's extremely complicated financial landscape. Tune in for an engaging conversation about housing, the personal loan industry, and how SBFC is making a difference in helping people achieve their financial goals. Don't miss this candid talk on the financial landscape in India!

In today’s episode of The BarberShop with Shantanu, Shantanu Deshpande (CEO and Founder, Bombay Shaving Company) sits down for a conversation with Sukhleen Aneja (Ex CEO, Good Glamm Brands, Ex- HUL, L’Oreal). We discuss Sukhleen’s varied and rich career trajectory, her takeaways, insights, and learnings over the years.

In this episode of The Barbershop with Shantanu, we sit down with Varun Khaitan and Raghav Chandra, Co-founders of Urban Company, and try to understand how to crack service in India. Join us as Varun and Raghav reveal the secrets behind Urban Company's remarkable growth strategy and how they have built and scaled a leading service business in India. From understanding the unique challenges of the Indian market to crafting innovative service offerings such as the variety of Native appliances they offer, Varun and Raghav share their journey and the key tactics that have made Urban Company a household name, and one that many Indians in urban India now trust! Whether you're an aspiring entrepreneur or simply interested in the service industry, this episode offers valuable insights into the dynamics of building and scaling a successful service business in India.