The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE! – Détails, épisodes et analyse

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials.

One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites and apps. This was described as paywall and non-paywall media. I never really thought about that but it makes sense.

It becomes a matter of trust. Voters trusted without needing journalistic and regulatory confirmation that the information was accurate or even true. That works for elections, but you cannot take trust that lightly in business.

Like a human body, trust is a complex system with some essential parts, needs, and truths. It has a brain, digestive system, lungs, and a heart.

The body is a system, and the brain, the stomach, the lungs, and the heart all need each other for the body to function and survive.

Trust in business is the same thing. It takes thinking, seeing, and feeling to ensure your business relationships are built on respect and trust. They need to be fed with consistent quality information, thought leadership, and a dash of advice. You must constantly breathe new life into relationships while expelling the negative. It also takes heart to feel and empathize with how a relationship is mutually beneficial and not merely transactional.

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now.

Although this is Hollywood and entertainment, we have realized most of this already:

• 2001 = Self-Driving Vehicles
• Matrix = VR Games and Headsets
• Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon

The biggest thing holding AI back or impeding it’s progress is it knowing who it’s talking to. Personalization will need to go way beyond what information is available on the Internet. What it will need (and what you want to do with your marketing) is called Hyper-Personalization.

The problem with data is that it constantly changes. A real-life example is trying to do something very old-school: sending US Mail to customers. Chances are, you have a database or CRM where the records are old.

In no way, shape, or form am I saying that digital marketing (social and email) wastes time and money? I can tell you that human-to-human interaction will increase interactions with your digital presence.

Humans are complex, fickle, and emotionally charged beings. It takes just being there as another human being to build that trust again and again, as needed.

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website.

Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes organic search (Google searches), direct (typing or clicking a URL), referral (link from another website), organic social (multiple social media sites), and something called unassigned (catch-all for all others).

I have seen customers and clients who pay attention to numbers that have little to no connection to reality. What I mean is, how can you tell when a human is really getting to your website and spending quality time?

Google considers engagement as someone spending at least ten seconds on a page or post. Considering that is what most people need to read a headline, look at a picture, and decide if this is for them, that’s a pretty low bar.

Most content is posted once, and then forgotten. That assumes that it was only right for the audience who was following your business at the time it was posted.

What you have is an asset. That asset can be reposted to social media more often than once. It could be posted 10-15 times and seen by a different set of eyes each time.

That’s what happens when I repost my Baconisms. I post the same 30+ image sayings every month. I see random comments and likes each month that I have not seen before.

In this episode, we will explore how to increase views on your content by the right audience… at the RIGHT times!

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Gavin Zuchlinski is the founder of Be Family, an app to help parents take care of all of the work involved in running their families. Before starting Be Family, Gavin previously founded Acuity Scheduling which he scaled to support more than 50,000 businesses and handle millions of bookings worldwide. He sold Acuity to Squarespace in 2019 as part of Squarespace’s first acquisition, and later became VP Product there overseeing Scheduling, Platform, and Marketing Tools. Now along with growing Be Family, he enjoys spending time with his family of 3 boys and trying to start a home vineyard.

Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me.

His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he also teaches business at Duke University. One particular line that he said is “The Devil is in the Data.” Now, I’ve heard the phrase the devil is in the details, so does that mean that the details in the data are the devil?

Things that make you go “Hmmm”?

You may or may not be aware of the fact that Google is changing the way it does analytics. UA is going away on July 1, and GA4 is replacing it.

The key thing that you have to remember is, that it is just data. As long as it’s being collected, you can learn and grow with it.

Also, if you wanted to, you could basically just start out by replicating what you’re used to and then get more sophisticated over time. But sooner or later, you’re gonna have to have a discussion about what data is important to you and your business, how you want to format it, and what can you do with those results.

In this episode, we will discuss why you need to convert to GA4 and how to start thinking about what data you collect and what’s important to your business.

Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales.

Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively.

At Sales Studios, we have a proven structured system to drive your audience to view your offers.

A system that strengthens branding and positioning as we provide you with a custom strategy along with a set of strong follow-ups that will continue to nurture your leads while providing them with a unique and personalized experience. This translates to more engagement and therefore more sales.

We use a combination of multiple touchpoints to get leads and customers engaged, creating a feeling of omnipresence when communicating with them. For that, we combine emails, SMS, ringless voicemail and Facebook custom audience (ads).

This is the ultimate way to get your leads attention and get them to take immediate action.

Magician hand conjuring sparks on black background – copy space with magic

Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing.

I have seen so many of them try and fail, come and go, or slowly find their lane. But none of them have really revolutionized marketing like they promised to do when they hit the marketing scene.

Which ones have you tried?

As I said, I coined the term “The Marketing Trifecta” in my book “The Bacon System” back in 2015. Although at the time I was working with solopreneurs and small businesses, it had limited success.

Once I started to apply the concept to larger business-to-business customers, it took off. AND… it’s continued to stand the test of time.

It starts by getting people to your website to consume the great content you create. That being said, you have to consistently create great content that people actually WANT to consume. To get people back to your website, you have to distribute digestible bites to get in front of as many eyes (and ears) as possible.

In this episode, we will discuss my Marketing Trifecta… and how it can work for your business!

Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development.  She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year!

Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss, and stress reduction. As a Certified Hypnotherapist and Master Practitioner of Neuro-Linguistic Programming (NLP), she helps entrepreneurs and high performers from where they are to where they want to be much faster than conventional coaches.
Lisa is also trained as a Why Coach, helping people discover their Why, based on Simon Sinek’s, “Know Your Why”. Lisa not only helps individuals discover their Why, but she also helps people discover the Why of their business and how to use it in your branding.

Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money.

There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like a BNI or Vistage.

Finally, there are those one-on-one meetings like I had with Chip and Sarah. I also do at least 2-3 get-to-know-you Zoom calls each week.

All of those have one cost that is either overlooked or avoided. TIME!

How much does it take to acquire a new customer? It’s a very findable number if you add up all the tools and expenses you pay for. Often overlooked is the staff or C-level time to network, have a one-on-one meeting, and talk with referrals.

We tend to lump the time we spend on networking, relationship building, and meetings in general as the Cost of Goods Sold. It’s generally recorded as salary but rarely tracked as a system.

Documenting interactions and meeting with your team to discuss that can do more than create business, it can help you all get the pulse of the current business climate and the community at large.

In this episode, we will discuss how networking can be tracked as an ROI in your business!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.