The B-Side Brands – Détails, épisodes et analyse

Radio host branding! Brody Jackson, morning show host on QX104, sits down with Justin at Silver Heights Restaurant & Lounge. Brody talks about the path that lead him to the career he’s in now, his values and brand pillars, how he markets himself and continues to create opportunities within the industry. We also chat about his love of the community and family, his thoughts on having 3 co-hosts move on to other career opportunities, and his passion for giving back at every chance he can. We also find out what Brody Jackson would do if he wins $100M!

IG: @brodyjacksonqx104 | 

Twitter: @Brody_Jackson | 

Facebook: Brody Jackson | 

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Theme Song: North x South - Ghosts | 

Instagram: @thebsidebrands | 

Email: thebsidebrands@gmail.com

Spirts branding! Brock Coutts, owner of Patent 5 Distillery, chats with Justin on-location in Patent 5’s own whiskey aging and sampling room — the Prairie West room. We sample many amazing Patent 5 products and get the full backstory of how these products came to life. Brock talks about what got him into distilling, how he changed legislature in Manitoba to be able to open his doors, and we talk about the sacrifices he had to make to launch Patent 5. We get deep into the science and passion inside every bottle as well as the beautiful brand that surrounds the spirts. We also discuss the future of craft distilleries in Manitoba and what role Brock plays in shaping this future.

patent5.ca |

IG: @patent5distillery |

Twitter: @Patent_5 |

Facebook: @patent5spirits |

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Theme Song: North x South - Ghosts |

Instagram: @thebsidebrands |

Email: thebsidebrands@gmail.com

Ryan MacDonald and Jay Savage from the band The Honest Heart Collective sit down with Justin to talk about developing a band brand reflective of the internal culture, and how they express that brand in their image, live experience, song writing, partnerships, social content and marketing. We also chat gimmicks vs brand, on- and off-stage personas, and genre stereotypes, as well as hear a number of stories from the band’s 8-year career!

The Honest Heart Collective is a four-piece indie rock back from Thunder Bay, Ontario. Formed in 2013, the band has released 3 full-length studio albums to date, along with 2 EPs and countless singles. Find THHC at:

honestheart.co |

Outro Song: The Honest Heart Collective - Linework |

Spotify: The Honest Heart Collective |

IG: @honestheartco |

FB: The Honest Heart Collective |

YouTube: The Honest Heart Collective |

TikTok: @honestheartco 

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Intro Theme Song: North x South - Ghosts |

Instagram: @thebsidebrands |

Email: thebsidebrands@gmail.com

Shane and MP from Angel’s Share Cocktail Co. sit down with Grant and Justin to discuss how the idea for the company came to be, their passion behind the cocktails, and establishing a brand known for craftsmanship, quality and respect for cocktail culture. We discuss the process in launching a company in COVID from finding suppliers, a kitchen, and establishing an eComm platform, to generating the buzz around the product through social media, marketing, partnerships and local markets and events. We also chat about our best and worst cocktail memories, and our favourite and least favourite spirits, all while sampling four Angel’s Share cocktails live on the show!

Angel’s Share Cocktail Co. is a Winnipeg-based company creating quality cocktail bases with no added stabilizers or artificial flavours. Simply mix an Angel’s Share cocktail base with your favourite spirit and enjoy! Find Angel’s Share at:

angelssharecocktailco.com | 

IG: @angelssharecocktail

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Theme Song: North x South - Ghosts | 

Instagram: @thebsidebrands | 

Email: thebsidebrands@gmail.com

Creative strategist and spiritualist, Laura Kloepfer, sits down with Justin to chat about do’s and don’ts of social media, content creation, and enhancing your brand through social. We also chat about tarot readings, chakras, mindfulness and meditation, and Justin even gets his tarot cards read live on the show!

Laura is a freelance creative strategist who excels at hatching holistic plans for business owners who want to be memorable and look damn good in a sea of competition. She recently founded Rutual, an online spiritual hub that brings tarot into the present, as a colourful personal tool for intuitive life coaching. Find Laura at: 

laurakloepfer.com |

rutual.com |

IG: @laura.kloepfer |

@rutualtarot

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Theme Song: North x South - Ghosts |

Instagram: @thebsidebrands |

Email: thebsidebrands@gmail.com

Photographer Vanessa Mayberry talks with Justin and Grant about her journey establishing her brand, managing content and defining her audiences. We also chat about the life of a photographer, the photography industry as a whole, and the dos and don’ts for both the client and the photographer. Vanessa also gets in the hot seat and asks some rapid fire personal questions you don’t want to miss! 

Vanessa Mayberry is an established photographer based out of Vancouver, BC. She captures amazing moments in life from weddings and engagements, to maternity and lifestyle. Vanessa is also an experienced brand photographer helping to bring her clients’ brands to life. Find Vanessa at: 

vanessamayberry.com |  

IG: @VanessaMayberry |  

FB: facebook.com/vanessamayberryphotography |  

YouTube: Vanessa Mayberry 

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Theme Song: North x South - Ghosts |  

Instagram: @thebsidebrands |  

Email: thebsidebrands@gmail.com

In the second half of this pilot episode, Grant and Justin discuss personal brands, culture and how culture drives brand, and personal brand vs a corporate brand. We also chat about brands we admire and guests we are looking forward to having on the podcast.

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Theme Song: North x South - Ghosts | 

Instagram: @thebsidebrands | 

Email: thebsidebrands@gmail.com

Justin and Grant sit down to discuss their thoughts and opinions on branding, marketing and strategy. We touch on what is brand, what is marketing and how do the two work together. We will also discuss what makes a good strategy and what makes a good campaign. Finally, we’ll talk about our thoughts on digital marketing and privacy.

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Theme Song: North x South - Ghosts | 

Instagram: @thebsidebrands | 

Email: thebsidebrands@gmail.com

Welcome to the show! I'm your host Justin Lutomsky. Let me give you a little introduction to what The B-Side Brands podcast is all about and what you can expect. I'm looking forward to this exciting journey and hope you all can be alongside for the ride!

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Theme Song: North x South - Ghosts

Instagram: @thebsidebrands

Email: thebsidebrands@gmail.com

Beer branding! Colin and Christel from Devil May Care Brewing Company (DMC) have a few beers with Justin and talk all about the craft beer industry, their passion for brewing, the humble beginnings when Steve and Colin started the company and the “brewty call” that changed everything. Christel explains how she created the unique visual identity for the brand, and discusses all the work involved in creating the label designs for each can.

Also, with the recent wave of harassment cases in the craft brewery industry, we talk about the DMC culture and the measures the brewery puts in place to ensure equality for everyone, as well as their ideal future state for the entire industry.

devilmaycarebrewing.com |

IG: @devilmaybeer |

Twitter: @devilmaybeer |

Facebook: @devilmaybeer |

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Theme Song: North x South - Ghosts |

Instagram: @thebsidebrands |

Email: thebsidebrands@gmail.com