Explorez tous les épisodes du podcast The Author Ads Academy Podcast
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| EP47: Which Amazon Ads Reports Should You Be Using? | 11 May 2022 | 00:16:20 | |
Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results. So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level. WHAT YOU'LL LEARN
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| EP0 | Welcome To The Author Ads Academy Podcast | 22 Mar 2021 | 00:02:45 | |
This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy...
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| EP38 | Amazon Ads Keyword Match Types Explained | 02 Mar 2022 | 00:10:42 | |
Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them. Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level. WHAT YOU'LL LEARN
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| EP37 | Amazon Ads Sponsored Brands Campaigns | 23 Feb 2022 | 00:12:05 | |
Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that generate the most traffic, sales and Page Reads. So, where do Sponsored Brands Ads fit into the mix? And what are Sponsored Brands Ads? Find out in today's episode of The Author Ads Academy Podcast... WHAT YOU'LL LEARN
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| EP36 | Amazon Ads Sponsored Products Manual Campaigns | 16 Feb 2022 | 00:24:38 | |
If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use. This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them. Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets. WHAT YOU'LL LEARN
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| EP35 | Amazon Ads Sponsored Products Auto Campaigns | 09 Feb 2022 | 00:18:29 | |
Automatic Targeting Campaigns...some authors love them, some authors really don't like them! Today, I'm going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy. WHAT YOU'LL LEARN
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| EP34 | A New Direction For The Author Ads Academy Podcast | 02 Feb 2022 | 00:07:28 | |
Welcome back! It's been a while since I posted a podcast episode, so I apologise about that. The past couple of months have been extremely busy, but I am now making time to bring you a new podcast episode every single week. And today, I am introducing you to a new direction of the podcast, one that I am extremely excited about... Moving forwards, The Author Ads Academy Podcast will be focusing entirely on Amazon Ads for authors and in this week's short episode, I'll be covering my reasoning behind this change in direction as well as giving you a taste of what to expect over the next few weeks and months. WHAT YOU'LL LEARN
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| EP33 | Where To Find Keywords For Your Amazon Ads | 24 Nov 2021 | 00:10:19 | |
If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports. If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start? That's exactly what I'll be sharing with you in this weeks episode. What You'll Learn
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| EP32 | My 80/20 Amazon Ads Strategy | 17 Nov 2021 | 00:10:17 | |
There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books. The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months. If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results. My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode. What You'll Learn
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| EP31 | What To Do If Your Amazon Ads Keywords Aren't Getting Clicks | 27 Oct 2021 | 00:10:13 | |
If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you. What You'll Learn
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| EP30 | Spreading Your Advertising Risk As An Author | 06 Oct 2021 | 00:08:18 | |
As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads. This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours. Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan? That's exactly what I'm discussing in today's episode... What You'll Learn
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| EP29 | Facebook Ads Dynamic Creative For Authors | 22 Sep 2021 | 00:15:55 | |
Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner. Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you. If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution. What You'll Learn
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| EP46 | Amazon Ads Tracking – The Why, The How and The What | 27 Apr 2022 | 00:06:38 | |
Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of. Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way. In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkit WHAT YOU'LL LEARN
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| EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads | 15 Sep 2021 | 00:08:38 | |
Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads... What You'll Learn
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| EP27 | The Number One BookBub Ads Metric | 08 Sep 2021 | 00:12:03 | |
Tracking conversions from BookBub Ads is something we aren't able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads. In today's episode, I'm sharing what that metric is... What You'll Learn
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| EP26 | The Top 6 Amazon Ads Metrics For Authors | 01 Sep 2021 | 00:18:11 | |
Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to? In today's episode, I'm sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy... What You'll Learn
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| EP25 | The Top 5 Facebook Ads Metrics For Authors | 25 Aug 2021 | 00:13:48 | |
The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them! In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode. What You'll Learn
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| EP24 | How To Manage Your Cash Flow When Advertising | 18 Aug 2021 | 00:11:36 | |
Cash Flow is so important to manage because if you don’t manage it sensibly, things can soon spiral out of control and have an impact not just on your business, but on your personal life as well. So in today's episode, I'm sharing my thoughts and top tips for managing your Cash Flow when you are advertising. With the delay between your Ad Spend going out and your Royalties coming in, you need some sort of a plan (and some cash in reserve) to sustain 2, sometimes 3 months of Cash Flow. And that's what I'm going to be discussing in today's episode... What You'll Learn
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| EP23 | What To Do If Your Amazon Ads Aren't Profitable | 11 Aug 2021 | 00:10:22 | |
Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren't a profitable venture for a lot of authors. So today, I'm sharing my Top 3 Tips for what to do if your Amazon Ads aren't profitable. What You'll Learn
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| EP22 | My Top 3 Amazon Ads Optimization Tips For Authors | 04 Aug 2021 | 00:08:35 | |
Amazon Ads are definitely not a 'set it and forget it' Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today's episode of the Author Ads Academy podcast, I'm sharing my Top 3 Amazon Ads Optimization Tips. Enjoy... What You'll Learn
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| EP21 | 5 Ways To Lower Your Facebook Ads Cost Per Click | 28 Jul 2021 | 00:10:59 | |
Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today's episode I want to share my Top 5 tips for lowering your Facebook Ads Cost Per Clicks. What You'll Learn
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| EP20 | How Long Should You Run Facebook Ads For? | 21 Jul 2021 | 00:14:03 | |
Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset. If you've ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you...
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| EP19 | A $100 Book Launch Blueprint | 14 Jul 2021 | 00:14:38 | |
You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book? Can you really launch a brand new book with $100? In a word, yes! And in today’s episode, I’m going to share my blueprint for running a successful $100 book launch. What You'll Learn
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| EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research | 20 Apr 2022 | 00:07:38 | |
Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author. The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting. Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research. Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns... WHAT YOU'LL LEARN
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| EP18 | Combining Ads With Promo Sites For A Book Launch [CASE STUDY] | 07 Jul 2021 | 00:16:32 | |
Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads. So in today's episode, I'm going to be sharing how I plan out book launches and use a combination of Ads and Promo Sites to work together, cohesively to maximize sales and page reads. If you have an upcoming book launch, this episode is definitely going to be for you! So take notes and most importantly, take action. What You'll Learn
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| EP17 | An Authors Guide To Ad Variance | 30 Jun 2021 | 00:15:26 | |
Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong. The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped. What’s going on? Why are the results so volatile? Why are my sales, page reads and royalties fluctuating all over the place? Why is there no stability? All of this boils down to one factor: Ad Variance And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it.
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| EP16 | How I'd Spend $50 Per Day on Amazon Ads | 23 Jun 2021 | 00:15:05 | |
When you're spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. In today's episode, I walk you through how I spend $50 per day on Amazon Ads; the account structure, the campaigns, the biddings, the budgets - and more. What You'll Learn
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| EP15 | How I'd Spend $20 Per Day on Amazon Ads | 16 Jun 2021 | 00:11:25 | |
With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales. Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the account structure, the targeting and so much more.
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| EP14 | How I'd Spend $10 Per Day on Amazon Ads | 09 Jun 2021 | 00:14:15 | |
Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It's because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them to take your money! But today, if you have $10 per day to spend on Amazon Ads, I'm going to share with you how I would setup my Campaigns and Account structure, along with some tips on bidding and audience research for your Amazon Ads. So if that sounds interesting and just what you need to know right now, be sure to tune in...
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| EP13 | How I'd Spend $50 Per Day on Facebook Ads | 02 Jun 2021 | 00:16:08 | |
$50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative! And in today's episode, I'll be sharing with you how I structure my Facebook Ads when spending $50 per day. This is the exact blueprint, the exact method I use when spending $50 per day on Facebook Ads. Enjoy...
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| EP12 | How I'd Spend $20 Per Day on Facebook Ads | 26 May 2021 | 00:13:12 | |
If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads? Today, I'm going to be sharing with you exactly how I would spend $20 per day advertising your books! This is a short, tactical episode, but I think you'll find it incredibly valuable. Enjoy...
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| EP11 | How I’d spend $10 per day on Facebook Ads | 19 May 2021 | 00:25:56 | |
If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2 advertising platforms for authors, Facebook Ads and Amazon Ads. Today, we’re starting with a $10 per day budget and we’re spending it on Facebook Ads... What You'll Learn
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| EP10 | My Post Book Launch Ads Strategy AND Book Launch Results [CASE STUDY] | 12 May 2021 | 00:22:13 | |
You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make… Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? In today's episode, that's exactly what we're discussing! And I'll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. What You'll Learn
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| EP9 | Optimising and Scaling Ads During A Book Launch [CASE STUDY] | 05 May 2021 | 00:22:52 | |
It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads? I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window. In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch.
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| EP44 | Why You Should Segment Branded Keywords With Your Amazon Ads | 13 Apr 2022 | 00:16:19 | |
If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:
Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books. Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world. On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads... WHAT YOU'LL LEARN
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| EP8 | Planning For A Book Launch [A $3000 CASE STUDY] | 28 Apr 2021 | 00:37:52 | |
In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book.
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| EP7 | Facebook Ads ABO vs CBO; Which One Should You Use? | 21 Apr 2021 | 00:18:22 | |
The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO? Today's episode is going to answer that question for you, as I'll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same.
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| EP6 | What do you want in your life and your author career? | 14 Apr 2021 | 00:17:51 | |
In today's episode, we're going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. This is going to be a slightly different sort of episode and whilst still related to advertising your books, it's going to help you gain clarity on what you want in your life and how you can actually achieve your goal of becoming a full-time author. Writing and publishing books is an amazing opportunity we have as authors, but if there’s no purpose behind why you’re doing it, you have to ask yourself the question...WHY. Why are you writing books? Why are you spending your time writing, editing, marketing, advertising, and all the other aspects that go into publishing books? As author and speaker, Simon Sinek says, what is your WHY?
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| EP5 | How To Build A Solid Foundation Before You Run Ads | 07 Apr 2021 | 00:18:16 | |
The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work. Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads. And that's exactly what we're going to talk about in today's episode. What You'll Learn
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| EP4 | How Much Do You Need To Spend On Ads? | 31 Mar 2021 | 00:21:31 | |
Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment. Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.
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| EP3 | [CASE STUDY] Should You Advertise A PermaFree Book? | 22 Mar 2021 | 00:24:36 | |
Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads. I’ll also be sharing how much I spent on each ad platform, which platform delivered the best results, whether it was worth the time and money investment, and ultimately, whether advertising a Permafree book is right for you.
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| EP2 | Which Ads Platform Should First Time Authors Use To Advertise Their Books? | 22 Mar 2021 | 00:26:26 | |
There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads. Maybe you've seen conflicting information and opinions online about which platform is the 'best'. So how do you know which ads platform is right for you? That's exactly what we're discussing on today's episode.
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| EP1 | Do you really need to run ads to sell books? | 22 Mar 2021 | 00:16:59 | |
In today's episode, I'm talking all about whether you really need to be running Ads in the first place. On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when the time is right for you to start running Ads and which ads platform you should choose first if you are brand new to ads. And much more besides. Enjoy...
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| EP43 | How to Start Scaling Your Amazon Ads | 06 Apr 2022 | 00:12:17 | |
Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books on Amazon; but it doesn't have to be. Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know 'what' to scale, the 'how' becomes much easier to implement. And that's what I'm covering in today's episode...How to start scaling your Amazon Ads. WHAT YOU'LL LEARN
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| EP42 | Diagnosing Your Low Non-Converting Amazon Ads | 30 Mar 2022 | 00:21:02 | |
Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening? That's exactly what I am going to share with you in today's episode. WHAT YOU'LL LEARN
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| EP41 | How Much Should You Be Bidding On Your Amazon Ads? | 23 Mar 2022 | 00:14:40 | |
Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know which way to turn and how to bid with your Amazon Ads. In today's episode of the Author Ads Academy Podcast, I hope to clear things a little for you, by diving into how the Amazon Ads Algorithm works and ultimately, based on the many Amazon Ads Accounts I manage, how I believe you should be bidding on your Amazon Ads. WHAT YOU'LL LEARN
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| EP40 | Amazon Ads Mindset | 16 Mar 2022 | 00:15:01 | |
We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you'd just rather not deal with; you'll make poor decisions when working on your Ads and drive your results into the ground. With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence. WHAT YOU'LL LEARN
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| EP39 | Amazon Ads Negative Targeting | 09 Mar 2022 | 00:12:16 | |
Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads. Not a good situation to find yourself in. Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working. You do this with negative targeting – and that's exactly what I'm diving into in today's episode... WHAT YOU'LL LEARN
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