The Author Ads Academy Podcast – Détails, épisodes et analyse

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The Author Ads Academy Podcast

Matt Holmes

Business & Entrepreneuriat

Arts

Business & Entrepreneuriat

Fréquence : 1 épisode/26j. Total Éps: 48

On The Author Ads Academy Podcast we discuss all things Amazon Ads for authors.All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.

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🇬🇧 Grande Bretagne - marketing
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https://matthewjholmes.com/work-with-me/
47 partages
https://matthewjholmes.com/books/
35 partages
https://matthewjholmes.com/author-ads-bundle/
29 partages

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EP47: Which Amazon Ads Reports Should You Be Using?

mercredi 11 mai 2022 • Durée 16:20

Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results.

So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level.

WHAT YOU'LL LEARN

The 5 Amazon Ads Reports you should be using
How often to download each of these reports
The purpose of each report
How each report can affect your overall decision making for your account
And so much more...

RESOURCES

Amazon Ads Training Program: Amazon Ads Academy For Authors
- 15% off Coupon Code for One-Time Payment Option: AAA15OP (ends May 24th 2022)
- 15% off Coupon Code for Payment Plan Option: AAA15PP (ends May 24th 2022)
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

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EP0 | Welcome To The Author Ads Academy Podcast

lundi 22 mars 2021 • Durée 02:45

This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy...

What You'll Learn

Who is Matthew J Holmes (AKA Matt!)
What The Author Ads Academy Podcast is all about
The topics we'll be covering on The Author Ads Academy Podcast

Resources

Your FREE 3 Part Video Training: Jumpstart Author Ads
Advertising Books: FREE Books Written by Matt
Email Matt: matt@matthewjholmes.com

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EP38 | Amazon Ads Keyword Match Types Explained

Épisode 38

mercredi 2 mars 2022 • Durée 10:42

Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them.

Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level.

WHAT YOU'LL LEARN

The 3 different Keyword Match Types
The key differences between a Keyword and a Search Term
The 5 words that are ignored in all Amazon Ads Keywords
A deep-dive into each of the 3 Keyword Match Types
The funnel structure I use for Amazon Ads Keywords
And so much more...

RESOURCES

Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

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EP37 | Amazon Ads Sponsored Brands Campaigns

Épisode 37

mercredi 23 février 2022 • Durée 12:05

Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that generate the most traffic, sales and Page Reads.

So, where do Sponsored Brands Ads fit into the mix? And what are Sponsored Brands Ads? Find out in today's episode of The Author Ads Academy Podcast...

WHAT YOU'LL LEARN

What Sponsored Brands Ads are
When and how to use Sponsored Brands Ads
Are Sponsored Brands Ads right for you at this time?
The type of targeting you can use with Sponsored Brands Ads?
My Sponsored Brands Ads strategy
Low-hanging fruit opportunities with Sponsored Brands Ads
And so much more...

RESOURCES

Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

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EP36 | Amazon Ads Sponsored Products Manual Campaigns

Épisode 36

mercredi 16 février 2022 • Durée 24:38

If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use.

This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.

Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.

WHAT YOU'LL LEARN

The 3 different types of manual targeting
A simple yet effective campaign structure
A simple funnel structure that harnesses the power of Auto and Manual Targeting Campaigns
The difference between long-tail and short-tail keywords – and when to use them
How to use Manual Targeting Campaigns to defend your books and your brand
And so much more...

RESOURCES

Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

EP35 | Amazon Ads Sponsored Products Auto Campaigns

Épisode 35

mercredi 9 février 2022 • Durée 18:29

Automatic Targeting Campaigns...some authors love them, some authors really don't like them! Today, I'm going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy.

WHAT YOU'LL LEARN

What Automatic Targeting Campaigns are
How to use Auto Campaigns to scale your Amazon Ads
The 4 different Auto Match Types
How much you should be bidding on Auto Campaigns
The best bidding strategy for Auto Campaigns
And so much more...

RESOURCES

Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

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EP34 | A New Direction For The Author Ads Academy Podcast

Épisode 34

mercredi 2 février 2022 • Durée 07:28

Welcome back! It's been a while since I posted a podcast episode, so I apologise about that. The past couple of months have been extremely busy, but I am now making time to bring you a new podcast episode every single week.

And today, I am introducing you to a new direction of the podcast, one that I am extremely excited about...

Moving forwards, The Author Ads Academy Podcast will be focusing entirely on Amazon Ads for authors and in this week's short episode, I'll be covering my reasoning behind this change in direction as well as giving you a taste of what to expect over the next few weeks and months.

WHAT YOU'LL LEARN

The new direction for the Podcast
My reasoning behind this new direction
What to expect from the podcast over the coming weeks and months
And more...

RESOURCES

Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Work With Matt One-on-One: Author Ads Management
Email Matt: matt@matthewjholmes.com

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EP33 | Where To Find Keywords For Your Amazon Ads

Épisode 33

mercredi 24 novembre 2021 • Durée 10:19

If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports.

If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start?

That's exactly what I'll be sharing with you in this weeks episode.

What You'll Learn

The one Amazon Ads Report that is a goldmine of information for mining keywords
Where to start keyword research if you haven't run Amazon Ads before or have very little data in your account
The 1-2 minute strategy to let Amazon find keywords for you
The Campaign Structure I use for keyword campaigns
How long to let these new keyword campaigns run
A quick way to force Amazon to show your Ads if you're finding that you're not getting many impressions, clicks and sales
And much more besides...

Resources

Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Your FREE Resources For Running Ads: Author Ads Toolkit
Advertising Books: FREE Books Written by Matt
Work With Matt One-on-One: Ads Management
Email Matt: matt@matthewjholmes.com

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EP32 | My 80/20 Amazon Ads Strategy

Épisode 32

mercredi 17 novembre 2021 • Durée 10:17

There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books.

The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months.

If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results.

My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode.

What You'll Learn

The 2 phases I move through with Amazon Ads
How and why I focus on the 80/20 rule (Pareto's Principle)
What to do with your old and current Amazon Ads Campaigns
How many Campaigns I am running at any one time
The campaign types I use for the 2 phases of my Amazon Ads strategy
The importance of negative targeting with your Amazon Ads
And much more besides...

Resources

Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Your FREE Resources For Running Ads: Author Ads Toolkit
Advertising Books: FREE Books Written by Matt
Work With Matt One-on-One: Ads Management

EP31 | What To Do If Your Amazon Ads Keywords Aren't Getting Clicks

Épisode 31

mercredi 27 octobre 2021 • Durée 10:13

If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you.

What You'll Learn

What timeframe to look at when analyzing your keywords
The optimum account structure for your Amazon Ads
How many keywords to put in your Campaigns
What do about Ad Groups
Troubleshooting low impression and low click keywords
What books to target if you are using Product Targeting
How to fix keywords with a low click through rate
And much, much more...

Resources

Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
Your FREE Resources For Running Ads: Author Ads Toolkit
Advertising Books: FREE Books Written by Matt
Work With Matt One-on-One: Ads Management
Email Matt: matt@matthewjholmes.com

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The Author Ads Academy Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other23

Amazon2

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other23

Amazon2