Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily basis?  If the answer to that question is "no" or even "not sure," then you can't afford to miss this week's edition of the Art of Marketing Podcast, with Digital Marketing Strategist Carolyn Dickerson.  

As President of Web Wizard Marketing, Carolyn increases website traffic for companies, generating leads through search engine optimization, social media, content marketing, paid search, email campaigns and analysis of website analytics. 

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production 

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com 

Learn more about our production company: https://www.appliedart.com 

#Marketing #VideoProduction

Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi   

When it comes to increasing consumer engagement, few companies do it better than Netflix. 

The streaming giant has become synonymous with "binge-watching," thanks to their captivating original content and individually-targeted algorithm.  

Viv Amatuzzi is all too familiar with Netflix's engagement strategy, having previously worked for the company, testing variables to increase viewer retention rate and watch time.  

Since then, Viv has held creative and strategic roles at several high-profile companies. She currently serves as Director of Conversion for 360i, an integrated creative and media agency.  

Hear from Viv Amatuzzi, Director of Conversion at 360i, a media agency based in Chicago. 360i is a fully integrated creative and media agency that helps brands capitalize on change. 

As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, they don’t just react to changes in the marketplace – they predict and define them.  

Viv has extensive customer behavior experience, including a stint at Netflix testing variables that increase viewer retention and watch time.  

Topics to be covered include: 

- Customer engagement and conversion tactics 

- Consumer insights from studying Netflix viewer behavior 

- Keys to a strong conversion strategy - How to better capture leads, drive sales and more 

- Live Q&A in the comments   

Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  

Learn more about our production company: https://www.appliedart.com  

#Marketing #VideoProduction

In today's episode, we take a look at the Department of Cultural Affairs with Director of Strategic Innitives, Jana Riecker. Jana has had a variety of marketing roles in advertising, agency, and the banking industry. We compare working for the government to these roles and how the State is 'marketing' their outreach programs to cultivate culture in the state. 

Find our panelists on LinkedIn:

Jana - https://www.linkedin.com/in/janarieker/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about The Dept of Cultural Affairs: www.iowaculture.gov

#Government #Iowa

In today's episode, we take a look at the economic impact of the pandemic and see what businesses can do to start the new year strong. Our special guest is Curtis Brown, Director of Economic Development for the City of Urbandale.

Curtis helps protect business and citizen investments, identifying business incentives while advancing new projects. He also works to improve quality of life and employment opportunities in Urbandale.

We cover how the City generates tax income and reinvests business' success in the region, ways to market a community and livestyle, and the future of the Urbandale area economy. 

Find our panelists on LinkedIn:

Curtis - https://www.linkedin.com/in/curtismbrown/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Government #Iowa

Jack Trice stadium, home of the Iowa State Cyclones, is known for its packed stadium of thousands of screaming fans. What does the university's marketing team do to attract all of these fans?

We explore the world of college football marketing with ISU's Associate AD for Marketing, Mary Pink. Mary has over 25 years of experience working for the university to promote their sports programs, running ticket sales campaigns on traditional and social media.

Mary has a unique perspective witnessing first hand, the transition from traditional media to digital to stay in front of vested audience groups including students, alumni, donors, and others.

Iowa State Athletics has positioned itself as a social media juggernaut in recent years, racking up record engagement and record annual revenue — $13.3 million, to be exact.

As part of her duties, Mary oversees a $1.2 million budget and heads the strategy behind the athletics department's wildly popular social media channels. Mary will be discussing her approach to social media engagement and the development of Iowa State's growing fandom.

Find our panelists on LinkedIn:

Mary - https://www.linkedin.com/in/mary-pink-540b9b6/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #SportsMarketing #IowaStateCyclones

Did you know that marketing on the web is an exact science?

This week we welcome Andy Crestodina, who is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast.

Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.

Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent

• Mentor at 1871, the #1 incubator in the US
• Guest Lecturer, Northwestern University, Loyola University and others
• Digital Marketing Instructor, Harbour.Space University

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Buy Andy's book, 'Content Chemistry': https://amzn.to/3nRCnZR

Article on his site: https://www.orbitmedia.com/blog/how-to-write-a-blog-post/

Find our panelists on LinkedIn:

Andy - https://www.linkedin.com/in/andycrestodina/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.orbitmedia.com

#Marketing

In today's episode, we welcome Steve Clayton on the show. Steve is a serial entrepreneur and the CEO of NetBlaze. NetBlaze is a SAAS platform that allows small businesses to easily manage their marketing efforts from a central location. Aimed at helping small businesses, the platform is geared to help local small businesses be competitive and do the 20% of work that produced the 80% of results when it comes to marketing. 

Find our panelists on LinkedIn:

Steve - https://www.linkedin.com/in/steven-clayton-846a62180/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.netblaze.com

#Marketing

"Be curious. You are part of this really cool industry. We get to problem solve and be creative. Accountants get in trouble if they are creative. Marketers are encouraged to try new things."

In today's episode, we welcome Heidi Mannetter on the show. She is a marketing professor at Drake University and former marketing executive and consultant for large large corporations including Pella Windows, Marsh & McLennan, and Principle Financial.  She shares insights from managing a $40,000,000+ ad budget, things you need to prioritize when running omni channel campaigns, and the missing component that many marketers overlook in their efforts. 

Find our panelists on LinkedIn:

Heidi - https://www.linkedin.com/in/heidimannetter/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.drake.edu

#Marketing

"If you want to keep going during this pandemic, you need to mourn the business you had before and create a new one." - Christina Moffatt

In today's episode, we welcome Christina on the show. She is the owner of Creme Cupcakery + Desserts and the Director of Small Business for the Greater Des Moines Partnership. With over 10 years of experience growing her cupcake business, she mentors and advises other small business owners in the Central Iowa region as they navigate business hardships. She shares how her small business grew from a side hustle in her kitchen to making thousands of cupcakes for the President of China. 

Check out the Small Business Success Summit in Des Moines November 5th and 6th: www.dsmpartnership.com/summit

Find our panelists on LinkedIn:

Christina - https://www.linkedin.com/in/christina-spalding-moffatt-39b4169/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at http://cremecupcake.com/

#Marketing

Today we welcome our very own Caitlin McTaggart and Brandon Cronk on the show to discuss what actually goes on behind the scenes of a virtual event. Caitlin is our Virtual Events Project Coordinator and Brandon handles design and our support teams on show day.

We discuss some misconceptions and the realities of hosting a virtual event with over 1,000 people, how many support staff are needed to keep the cogs moving, and other pointed advise for businesses considering going virtual with their event. 

Find our panelists on LinkedIn:

Caitlin - https://www.linkedin.com/in/caitlin-mctaggart-318384106/

Brandon - https://www.linkedin.com/in/brandoncronk/

Chris - https://www.linkedin.com/in/christopher-heckle-b98642162/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about the Iowa Wild at htpps://www.iowawild.com

#Marketing #VirtualEvents #LiveEvents

"Don't be afraid to show up and be yourself. We are all human and at the end of the day that is what customers are looking for. They don't want to feel like a lead, they want to feel like a person. " - Oliva Hall.

Today we welcome Olivia Hall on the podcast. Oliva is the Director of Marketing for VizyPay. VizyPay is a West Des Moines based payment processing company that helps small businesses accept card payments. 

We discuss how VizyPay leverages their employee's LinkedIn accounts for marketing, how to build a customer centric brand, and ways to stand out in an oversaturated or 'boring' industry.

Find our panelists on LinkedIn:

Olivia - https://www.linkedin.com/in/oliviarhall/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about VizyPay at htpps://www.vizypay.com

#Marketing

"There is so much you can learn from other industries, building your network, and going to those people to learn." - Allie Brown.

Today we welcome Allie Brown, Senior Director of Marketing for the Iowa Wild, a semi professional hockey team located in Des Moines. Allie has been with the organization since its transfer to Des Moines 7 years ago. 

We discuss some strategies the Wild have used to organically grow their brand in the Metro, how a video they shared on Facebook went viral with over 18,000,000 impressions, the intricacy of the inbound marketing to their sales team, and how to create an experience around your product to increase customer lifetime value. 

Find our panelists on LinkedIn:

Allie - https://www.linkedin.com/in/alliebrown16/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about the Iowa Wild at htpps://www.iowawild.com

#Marketing #Hockey #sports

Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility, Steffensmeier Welding & Manufacturing (SWM) has been the first of many things.  

Jenny Steffensmeier is the woman behind the forward-thinking SWM, which was founded over 35 years ago by her late husband, Ben Steffensmeier. Since Ben's tragic passing, Jenny has taken over operations, continuing her husband's legacy of hard work and community service while leading the company to new heights.  In addition to growing their customer base, Jenny helped SWM become 100% solar powered in 2016. 

In fact, the company is expected to be the first fully solar-powered manufacturing and fabrication facility of its size in the state of Iowa.  Jenny will be joining the Art of Marketing Podcast this week to share insights on the environmental and business benefits of solar power, trends in manufacturing and how to evolve after 30-plus years in business.   

Topics we will cover include: 

-Environmental and business benefits of solar power 

-Woman-owned business success stories 

-How to evolve after 30-plus years in business 

-Current and future trends in manufacturing 

-Live Q&A in the comments 

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production 

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com 

Learn more about our production company: https://www.appliedart.com 

#Marketing #VideoProduction

For manufacturers, figuring out the right marketing approach can be tricky. How do you communicate your role in the supply chain while also capturing your company's story?

We'll be exploring this point (and more!) on today's LIVE Art of Marketing Podcast, with special guest Jack Hasken, President and CEO of Jackson Manufacturing. Jack will be sharing his own company's inspiring, small-town story, as well as insights on marketing in the manufacturing industry.

Jack has been the President of the company for the past 8 years, providing parts for a variety of industries including the storm/screen door business. Jackson's work can be found in major home improvement retailers.

We discuss his the company history of Jackson, his approach to new business as a smaller operation, and discuss tactics to marketing a manufacturing b2b business. 

Find our panelists on LinkedIn:

Jack - https://www.linkedin.com/in/jack-hasken-a182b929/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about ATW Training at: https://atwtraining.com

#Manufacturing #Marketing 

When it comes to leadership, teamwork, and human capital, its all about 'Communication, communication, communication.'

Today we welcome Todd McDonald, Owner of ATW Training Solutions on the show. He has been in Human Resources and training professionals for over 20 years. Todd will be sharing insights on virtual training, as well as new opportunities for organizations to maximize productivity.

We discuss his Core 4, the challenges organizations are facing during the transition to virtual, and ways you can improve your connectivness with your team during the pandemic. 

Find our panelists on LinkedIn:

Todd - https://www.linkedin.com/in/todd-mcdonald-9a899b1/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about ATW Training at: https://atwtraining.com

#HumanResources #Marketing #Training

Join the Applied Art marketing panel as we discuss the virtual event mistakes we have seen that can derail your event. 

With so many live events, conferences, and tradeshows going virtual - we wanted to weigh in and share our dos and don'ts so your next event goes off without a problem.

Topics we will cover include:

• 10 most common pitfalls of virtual event planning
• When to choose a virtual event or a live/virtual hybrid
• An exclusive look at our virtual event platform, Applied Art Live

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Book a Call with a Virtual Event Planner: http://appliedart-3920231.hs-sites.com/en/godigital

#Marketing #Advertising #VirtualEvents

Few business owners enjoy planning for the inevitable - the end. Luckliy, it doesn't have to be a high stress, painful process.

Today we welcome Rena, Owner of Transition Point Business Advisors on the show. She is a business succession consultant, specializing in helping family farmers succeed from their businesses.

Whether it's retirement, sale, employee ownership, or another solution business succession affects all of us. 

We discuss some strategies about planning for succession, how she got into this new role after a stint in India, and Transition Point's newest endevour - the DIRTT Project. 

Find our panelists on LinkedIn:

Rena - https://www.linkedin.com/in/renastriegel/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about Transition Point at: https://www.transitionpointba.com

#TransitionPoint #Marketing #BusinessSuccession

"I would look at your competition and say, 'How can we do the complete opposite?'. Other banks could be doing something, but I always ask 'Do we really want to be like all of the other banks?'."

We are joined by guest panelist, Josh Fleming, VP of Marketing for Bank Iowa. Bank Iowa is a community bank with over 20 branch locations and over $1B in assets. Josh heads up their marketing efforts after a 2 decade stint in the agency world, working with brands like Hy-Vee, Vermeer, Grinnell Mutual Insurance, and more. 

Today we discuss targeted tactics for marketing directors in the commodities, finance, or other industries that avoid a disruptive marketing approach. 

Download our free 88 page Video Idea Book here: http://www.appliedart.com/services/video-production

Find our panelists on LinkedIn:

Josh - https://www.linkedin.com/in/joshfleming/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about Bank Iowa at https://bankiowa.bank

#BankMarketing #Finace #Marketing

Marketing a non profit organization in 2020 is becoming increasingly difficult. 

This was the case for Civic Music Association's virtual transformation of their summer concert series. Today's special guests are Peter Stevenson, CMA Executive Director, and Calla Whipp, owner of Whipp Smart Marketing.

We discuss how to reach a younger audience, transitioning from in person events to virtual, what advice they have for non-profits that wish to stay relevant, and much more!

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about CMA at https://civicmusic.org

#Livestreaming #Marketing #NonProfit

Join the Applied Art marketing panel as we discuss the benefits and differences between running video ads on YouTube vs. Facebook. Our team has been running and testing campaigns on both platforms for various clients the past 3 years. We have learned a lot and wanted to share some of our insight with you.

Both of these platforms have pros and cons, so we wanted to outline all of the details for you before you jump into either one.  For a case study look at testing ads on YouTube and Facebook to find the winning campaign, check out Ep. 013 with Renee Hansen!

Topics include: 

-Facebook and YouTube pro/con comparison

-Successful national case studies with both platforms

-Aspects of a successful ad

-How you can get started

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Advertising #YouTube #Facebook

"You have to be patient. After 2 years of our strategy paying off, we have seen a 225% increase of website traffic and capturing qualified leads. Push past the fear, push past the budget, and get a partner that can help you scale like Applied Art."

We are joined by guest panelist, Renee Hansen. Renee is the Marketing Lead for Premier Crop Systems, an Iowa based precision ag data company that helps growers drive profit in their fields. Renee is a 25 year marketing professional with various experience in the large corporate, agency, and non profit space. 

We have worked with Renee and the Premier Crop team over the past two years to help them dive in to paid digital advertising, content marketing, and lead generation using their website. 

Today we discuss targeted tactics for small marketing departments to leverage content and how working with Applied Art has helped Premier capture more leads and close deals with prospects around the country. 

Download our free 88 page Video Idea Book here: http://www.appliedart.com/services/video-production

Find our panelists on LinkedIn:

Renee - https://www.linkedin.com/in/reneehansen/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#AgricultureMarketing #Marketing

Live streaming, virtual event software, and big changes coming in Q3.

The Applied Art panel discusses the importance of your website design and user experience, Q2 trends in customer behavior, and problems brands are facing with operating solely online.

George demos our new software product that allows event coordinators to hold their event online.

Mark showcases how we are using live steaming to assist the Civic Music Association in taking their summer concerts virtual.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Events #Livestreaming

We are joined by guest panelist Doug Mertz, Commuications and Tradeshow Manager for Corteva Agriscience. We discuss the importance of tradeshows to a large company's brand awareness, creating memorable experiences for booth goers, creative ways to stand out, and how Corteva is handling the sudden decrease in tradeshows due to the pandemic.

Find our panelists on LinkedIn:

Doug - https://www.linkedin.com/in/doug-mertz-ctsm-002297b/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Tradeshows #CortevaAg

When you pull over for a car wash, you're probably not thinking about marketing at that very moment.  

Well, Laura Edgmond is. That's because she works as a marketer in the car wash industry, helping fine-tune the marketing machine that is National Carwash Solutions (NCS), the parent company of many of the industry's leading brands.  

As Marketing Manager for NCS, Laura helps position and strengthen NCS brands, while also executing lead generation and digital marketing campaigns.  Laura will be joining the Art of Marketing Podcast this week to share insights on marketing for multiple brands, managing a rebranding initiative and the coronavirus pandemic's unique impact on the car wash industry.    

Topics we will cover include: -Marketing multiple brands under one company 

-Managing a major rebranding initiative 

-Impact of the pandemic on the car wash industry

 -Lead generation and digital marketing tactics

 -Live Q&A in the comments  

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  

Learn more about our production company: https://www.appliedart.com 

 #Marketing #VideoProduction

We are joined by guest panelist, Michael Navin, Service Manager for SACMI USA. SACMI builds large manufacturing machines for various products and industries around the world. 

Michael speaks in detail about challenges their global business faces with international communication, training service techs remotely, and how the pandemic has effected SACMI's business globally.

Find our panelists on LinkedIn:

Michael - https://www.linkedin.com/in/michael-navin-a1a38777/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #SACMIUSA

We are joined by guest panelist, Mindy Toyne, Owner of In Any Event, a live event marketing and promotions business in Des Moines, IA.

Mindy and our panel discuss the future of restaurants after the pandemic, unique challenges live events will face, and how you can be aware of problems before they arise.

Find our panelists on LinkedIn:

Mindy - https://www.linkedin.com/in/mindy-toyne-8087702/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #LiveEvents

Hear from guest panelists Dan Corron of Denny Elwell Co. and Kelsey Russell of the Cornerstone Collective as we discuss real estate marketing. As marketers, we can learn much from the real estate market and how it is adapting due to COVID-19.

Topics include sales tactics during quarantine, how to stand out with your personal/company brand and future insights for both commercial and residential real estate.

Connect with our guests on LinkedIn:

Dan Corron

Kelsey Russell

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #RealEstate

Hear from Chris Heckle, Operations Manger and FAA Licensed Drone Pilot, on all things drone marketing. Using a drone can give your photos/videos a cool perspective, but understanding the legal risks associated with drones is essential to avoid liabilities.

Find our panelists on LinkedIn:

Chris - https://www.linkedin.com/in/christopher-heckle-b98642162/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Drones

We are joined by Aaron Johnson, VP of Marketing for Accumold. Accumold is a micro molding plastics company in Ankeny, IA that produces micro components for technology including hearing aids, remotes, and other small electronics and parts.

 Aaron discusses virtual trade shows and shares how he used one to reach over 4,000 people soley on LinkedIn. We also talk strategies to stay focused on your marketing, as well as three power tips CMOs should be doing during the pandemic.

Connect with Aaron on LinkedIn

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Accumold

We are joined by data scientist and owner of B2E Data Marketing, Keith Snow. Keith answers questions surrounding ROI, data-driven marketing and strong targeting that goes deep rather than wide. If you are curious about leveraging digital data marketing on Google, Facebook, direct mail, or email marketing - this episode will help. 

Find our panelists on LinkedIn:

Keith - https://www.linkedin.com/in/keithsnow/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #DataMarketing

In this episode, our panel discusses six common video conferencing mistakes sales people make. We also dive into how often you should email/call your prospects, how to make non 'tech' prospects feel comfortable on a conference call, the impact of personalized videos on reply rates and more.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #EmailMarketing

Come along for a LIVE virtual tour of our office as Mark Wilke, managing partner of Applied Art & Technology, explains the ins and outs of virtual tours and the benefits they create for your business. For the best viewing experience of this visual episode, tune in to the livestream on our website here.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Livestream

We take a look at the tech, software, lighting and audio you need to make your next video meeting flawless. With everyone shifting to working from home, you need to understand the hardware and software needed to look great even from home. We also cover ways to stand out with your messaging, including email newsletter frequency.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Get insight on digital marketing and how it applies to your campaigns during COVID-19. Our panel discusses how to communicate with your audience, best ways to stay in touch, how to be sensitive while offering solutions and more.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com 

Visit our company website at https://www.appliedart.com 

How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy?  

Today, the Art of Marketing Podcast explores this topic, with special guest Amy Varcoe, Executive Director of Communications for Waukee Community School District. 

As spokesperson for the district, Amy handles media inquiries, oversees social media and manages public relations activities and events.  

Amy will be joining our panel to discuss shifts in education during the pandemic, as well as the school district's marketing and communication efforts.

Topics we will cover include: 

• Shifts in education during the pandemic
• Communication strategies for school districts
• Best practices for online education
• Live Q&A in the comments

Find our panelists on LinkedIn:

Amy - https://www.linkedin.com/in/amy-varcoe-a1b40155/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Education #CrisisCommunications 

How do you sell the value of a private college education during a pandemic?  

It's a difficult question, but the Art of Marketing Podcast aims to answer it, with special guest Catherine Cole, VP of Marketing and Strategic Communications for Simpson College.  

Cathy is a Harvard-certified crisis communicator and holds a master's degree in integrated marketing communication. 

Though she began her career as a journalist, Cathy segued those skills to higher ed when she took a position at Wichita State University. 

From there, she has worked at a range of universities across the country.  

Cathy will joining our panel to discuss marketing strategies in higher education, as well as her unique experiences at Simpson College during the pandemic.  

Topics we will cover include: 

-How the pandemic has affected higher education 

-The challenge of selling a private education 

-Outcomes from the college's strategic marketing 

-Live Q&A in the comments  

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production 

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com 

Learn more about our production company: https://www.appliedart.com 

#Marketing #VideoProduction

Get Kathleen's book on Amazon here: https://amzn.to/3umCcK9

What does it really take to be a successful company?  

Today, the Art of Marketing Podcast aims to answer that question, with special guest Kathleen Riessen.  

Kathleen is a serial entrepreneur. After a short stint in an agency, she started her own marketing firm, Measured Intentions, with the goal of "creating marketing with purpose that drives bottom-line results."  Kathleen's passion turned to helping other business owners be successful. So, after 10 years, she sold the agency and became a full-time business mentor and coach.  In addition to serving as a leadership and business coach, Kathleen runs a weekly radio show/podcast called Profit Launch. 

She is also the author of the book "Joy in Uncertainty: A Guide to Creating a Meaningful Life," released in 2020.  Kathleen will be joining our panel to discuss key marketing characteristics that set successful companies apart. Our conversation goes live today at 11:30 a.m. To register for FREE, click here.  

Topics we will cover include: 

-Key characteristics of successful companies 

-How to avoid company growth limitations 

-Insights from executive coaching 

-Live Q&A in the comments 

Download a free 88 page video idea book: http://www.appliedart.com/services/video-production 

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com 

Learn more about our production company: https://www.appliedart.com 

#Marketing #VideoProduction

The coronavirus pandemic has impacted all sectors of the economy, but nowhere has that impact been greater than in health care.

This week, the Art of Marketing Podcast takes a look at health care from behind the front lines, with special guest Janell Pittman, Chief Marketing and Digital Strategy Officer for MercyOne.

Janell has an interesting career with marketing and consulting experience in the oil, publishing, consumer product, and healthcare industries.

With over 400 care locations, MercyOne is one of the largest systems of hospitals, clinics and health care facilities in Iowa. Janell will be discussing the unique challenges MercyOne has faced throughout the pandemic, as well as how the organization has shifted its messaging and marketing.

Topics we will cover include:

• Health care during a pandemic
• Digital communication strategies
• The MercyOne rebrand
• Live Q&A in the comments

Find our panelists on LinkedIn:

Janell - https://www.linkedin.com/in/janell-pittman-b0a283/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Healthcare #Marketing #pandemic

Now that a pandemic has forced us all apart, how do you market real-world projects in the digital world?

We explore that question (and more!) on this week's Art of Marketing Podcast, with special guest Scott Crawford, Principal at RDG Planning & Design.

Through hard work and strategic marketing, Scott has helped grow RDG Planning & Design into a widely recognized and acclaimed firm. RDG has earned dozens of awards from major professional associations over the years and, most recently, was ranked among the top 40 architecture engineering firms in the nation.

Scott will be joining our panel to share marketing insights for the architecture and design industries. 

Topics we will cover include:

• Digital marketing for real-world projects
• Architecture and design trends
• Earning industry awards
• Live Q&A in the comments

Developing a memorable and simple brand experience with a large insurance organization is not an easy task. 

This week we welcome Rebecca Falk on the show. Rebecca is a Life Lead Business Development Consultant at Farm Bureau Financial Services.  She has decades of experience building and improving on customer experience, marketing, and digital transformation. Her career span has taken her to Principal, Wellmark, and now FBFS.  

Topics to be covered: 

-transforming the digital side of your business

-building a scalable, profitable approach to customer experience 

-making service the key differentiator in any business

Find our panelists on LinkedIn:

Rebecca - https://www.linkedin.com/in/rebeccalfalk/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#CustomerExperience #CX