The Art of Commerce – Détails, épisodes et analyse

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The Art of Commerce

Anish Raul, Ajinkya "Jinx" Joglekar

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 27

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

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Données mises à jour le 14/07/2026

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EP 27: Inside Quantum Metric with CEO Mario Ciabarra

Saison 1 · Épisode 27

mardi 13 janvier 2026 • Durée 30:14

In EP 27 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra, Founder & CEO of Quantum Metric—one of the most influential yet understated platforms in enterprise customer experience.

This isn’t a startup hype story.

It’s a persistence story.

From selling candy as a kid, to hacking early iPhones, to building and exiting his first company in under a year—Mario’s path to founding Quantum Metric reveals what actually compounds in business over time.

Not shortcuts.

Not bravado.

Relentless clarity.

In this episode, Mario breaks down how Quantum Metric was built in survival mode—and why that mindset still defines how the company approaches customer experience, analytics, AI, and decision-making at scale.

In this episode, you’ll learn how to:

⚙️ Turn massive volumes of data into prioritized action

🧠 Build products by obsessing over real user friction

📈 Scale enterprise platforms without losing speed or focus

🎯 Distinguish persistence from unproductive stubbornness

🤖 Use AI to democratize insight, not add noise

🧩 Align engineering, product, sales, and marketing around truth

🚀 Build companies that endure, not just raise capital

From early App Store hacks to Fortune 100 adoption…

From founder psychology to agentic AI…

From dashboards to undeniable customer truth…

This conversation is a masterclass in how enduring companies are actually built.

Because the companies shaping the digital world aren’t always the loudest—

—they’re the ones that quietly find a way.

🎧 Listen on Spotify, Apple Podcasts & YouTube

🔗 Connect on LinkedIn:

Anish Raul – linkedin.com/in/anishraul

Ajinkya “Jinx” Joglekar – linkedin.com/in/ajinkyajoglekar

#TheArtOfCommerce #QuantumMetric #FounderStories #CustomerExperience

#CXAnalytics #SaaSLeadership #AIinMarketing #ProductStrategy

#EnterpriseTech #Persistence #ModernFounders

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EP 26: How Obsession Built Quantum Metric ft. Mario Ciabarra

Saison 1 · Épisode 26

mardi 6 janvier 2026 • Durée 25:22

In EP 26 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Mario Ciabarra, Founder & CEO of Quantum Metric—one of the quietest powerhouses in enterprise tech.

This isn’t a vanity-founder story.
It’s a persistence story.

From selling candy in school to hacking the first iPhones, from building and selling his first startup in under a year to founding a platform used by Fortune 100 brands and half the internet, Mario’s journey reveals what actually compounds over time.

Not hype.
Not shortcuts.
Relentless clarity.

This episode explores how Quantum Metric was built in survival mode—and why that mindset still shapes how the company thinks about customer experience, data, and decision-making at scale.

In this episode, you’ll learn how to:
⚙️ Turn overwhelming data into prioritized action
🧠 Build products by obsessing over user friction
📈 Scale without losing clarity or speed
🎯 Separate persistence from blind stubbornness
🤖 Use AI to democratize insight—not add noise
🧩 Lead across engineering, product, and sales without silos
🚀 Build companies that endure, not just raise

From early App Store hacks to enterprise-grade analytics, from founder psychology to platform-scale thinking, this conversation breaks down what it really takes to build something that lasts.

Because the companies shaping the digital world aren’t always the loudest—

—they’re the ones that quietly find a way.

🎧 Listen now on Spotify, Apple & YouTube
🔗 Connect on LinkedIn:
Anish Raul – linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj

#TheArtOfCommerce #FounderStories #QuantumMetric #DigitalExperience #SaaSLeadership #AIinMarketing #ProductStrategy #Persistence #ModernFounders

Ep 25: Marketing Themes That Will Shape 2026

Saison 1 · Épisode 25

mardi 30 décembre 2025 • Durée 22:06

In EP 25 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar close out the year by asking a harder question than predictions ever allow:What does 2026 actually look like for marketing, creativity, and AI?This isn’t a crystal-ball episode.It’s a pattern-recognition one.From Adobe Summit stages to boardrooms, from AI pilots to real ROI pressure, this conversation breaks down the themes that keep resurfacing—and why the next phase of marketing won’t reward specialists who stay in their lanes.Silos are cracking.AI is maturing.Creative is overdue for a comeback.This episode is about navigating the messy middle—where hype fades, accountability rises, and only integrated thinking survives.In this episode, you’ll learn how to:⚙️ Understand why AI innovation may plateau—and why that’s healthy🧠 Break down silos between creative, media, tech, and experience📈 Prove ROI in a world drowning in “AI-first” claims🎨 Rethink creative measurement beyond clicks and CPAs🤖 Use agentic AI to democratize context, not hoard it🧩 Build marketing systems that reward collaboration, not control🚀 Prepare for the next wave of AI-powered video and storytellingFrom Gartner hype cycles to real-world personalization wins, from wearable AI to the return of brand patience—this episode maps where the industry is actually heading, not where headlines want it to go.Because the future of marketing won’t be won by the loudest toolsor the fastest adoption——but by teams that can connect creative, media, and experience into one coherent system.🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #MarketingTrends #AIinMarketing #BrandStrategy #CreativeLeadership #FutureOfMarketing #AgenticAI #ModernCMOs #Marketing2026

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Ep 24: Our Spotify Wrapped for Marketing in 2025

Saison 1 · Épisode 24

mardi 23 décembre 2025 • Durée 20:49

In EP 24 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar do what every brand tries to do in December — but rarely does well.They rewind the year.Using Spotify Wrapped as the cultural lens, this episode unpacks why year-end recaps work, how identity gets quantified, and what 2025 actually revealed once the noise settled.Spotify Wrapped didn’t start as a phenomenon.It started as a feature.A buried recap became a global ritual once it tapped into nostalgia, social proof, and self-storytelling — turning data into meaning and metrics into memory.This episode isn’t about stats.It’s about patterns.In this episode, you’ll learn how to:📊 Turn raw data into a story people want to share🧠 Understand why “quantified identity” works so deeply📈 See how Spotify Wrapped became a growth engine, not a gimmick🎨 Apply recap thinking to marketing, careers, and brands🤖 Use AI and personalization to create meaning — not noise🎙 Reflect on a breakout year across personalization, AI, and mediaFrom Adobe Summit wins to the rise of The Art of Commerce podcast, from AI experimentation to leadership lessons — this episode breaks down what actually stayed on repeat in 2025.Because years don’t make sense while you’re in them.They only reveal themselves when you rewind.🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #SpotifyWrapped #Marketing2025 #YearInReview #BrandStorytelling #Personalization #AIInMarketing #ModernMarketing #CareerGrowth

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EP 23: Where Christmas Meets Commerce

Saison 1 · Épisode 23

mardi 16 décembre 2025 • Durée 24:54

In EP 23 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack one of the greatest marketing stories ever told — how Christmas as we know it was shaped, standardized, and scaled by advertising.

Santa Claus wasn’t born fully formed.
He was iterated on.

What began as scattered folklore across regions became a globally consistent icon after brands — most famously Coca-Cola — applied creative direction, media weight, and ruthless consistency. A myth didn’t just survive modernity.
It was optimized for it.

This episode isn’t about nostalgia.
It’s about how culture gets manufactured.

In this episode, you’ll learn how to:
🎅 Turn folklore into a scalable brand asset
📐 Apply brand systems to characters, not just products
🧠 Understand how marketing can create culture, not reflect it
🎄 Design holiday campaigns that live beyond a season
🎨 Balance emotion, consistency, and commerce at global scale
🤖 Read Coca-Cola’s AI holiday ads as a signal, not a stunt
🎼 Learn why the most enduring holiday “products” are stories, not SKUs

From Santa’s red coat to Apple’s emotional storytelling to DIY holiday hits that print royalties for decades — this episode explores why the holidays are advertising’s highest art form.

Because sometimes the most powerful products in the world
aren’t sold in stores —
they’re sold in stories.

🎧 Listen now on Spotify, Apple & YouTube
🔗 Connect on LinkedIn:
Anish Raul – linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj

#TheArtOfCommerce #ChristmasAdvertising #BrandStrategy #CulturalMarketing #HolidayCampaigns #StorytellingInBusiness #ModernMarketing #AIAdvertising #IconicBrands

EP 22: Feastables vs The Candy Industry | @MrBeast

Saison 1 · Épisode 18

mardi 9 décembre 2025 • Durée 20:56

When a creator stops selling content and starts selling candy, the entire consumer economy tilts.In EP 22 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack how one of the world’s biggest creators — Jimmy Donaldson, aka MrBeast — turned a chocolate bar into a retail insurgency.Feastables wasn’t a celebrity endorsement.It was a full-stack ecosystem:A brand, a story, a distribution engine, a performance-art marketing loop… wrapped inside a candy bar with only four ingredients.What looked like a fun creator experiment became one of the most fascinating CPG case studies of the decade.In this episode, you’ll learn how to:🍫 Build a creator brand that moves from YouTube → retail⚙️ Turn attention into a supply-chain advantage🎭 Use boldness, humor, and risk as brand accelerants📈 Design content flywheels that feed physical distribution🛒 Leverage scarcity, virality, and loyalty to win shelf space⚠️ Navigate the thin line between creator-led chaos and brand discipline🏗️ Craft a moat when your product can be copied but your story cannotFeastables didn’t just enter the candy aisle — it redefined how modern brands launch when creators hold more influence than corporations.Because when attention becomes the raw material…a chocolate bar becomes a business empire.🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #BrandStrategy #Feastables #MrBeast #CreatorEconomy #CPGInnovation #ModernBranding #MarketingPlaybook #GrowthMarketing

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EP 21: Liquid Death’s Billion-Dollar Playbook

Saison 1 · Épisode 21

mardi 2 décembre 2025 • Durée 19:04

When packaging goes punk, even water can become a billion-dollar rebellion.In EP 21 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down the phenomenon that turned the humblest product on earth into a cultural weapon: Liquid Death — the metal-head water brand now valued at over $1B.What started as a joke between friends became a masterclass in category disruption. A tallboy can. A skull. A death-metal name. Murder Your Thirst.A product you could literally get for free suddenly sat next to beer in stadiums, skate parks, and concert venues — and became the most memeable beverage of the decade.In this episode, you’ll learn how to:💀 Build a cult brand in a commodity category📦 Use packaging as your strongest marketing muscle🎭 Turn humor, irony, and subversion into a defensible moat🔥 Create content flywheels that convert hate into hype📚 Apply the “identity is your moat” framework to any brand⚠️ Set guardrails so extremity strengthens your brand, not erodes it🏗️ Maintain brand DNA even as teams, talent, and trends change (Ship of Theseus problem)Liquid Death didn’t just sell water — it rewrote how modern brands compete when the product is indistinguishable.Because when your product is just water, your brand becomes everything.🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #BrandStrategy #LiquidDeath #CategoryCreation #OutrageMarketing #ModernBranding #CMOPlaybook #GrowthMarketing

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EP 20: How Dude Wipes Hit $200M | ⁨ @dudewipes

Saison 1 · Épisode 20

mardi 18 novembre 2025 • Durée 20:52

When an awkward problem becomes a $200M category.In EP 20 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down how Dude Wipes turned a taboo topic into one of the most profitable category-creation stories in modern DTC.What started as a small joke between friends became a national brand — one that reshaped male hygiene, dominated Walmart shelves, landed on Shark Tank, and hit a reported $200M valuation by doing the one thing no competitor dared:naming the problem out loud.From positioning to packaging to cultural timing, Dude Wipes didn’t just sell wipes — they reframed masculinity, shame, and self-care with a single, unforgettable brand idea.In this episode, you’ll learn how to:🔥 Turn an “uncomfortable truth” into a market advantage📦 Build a category by challenging outdated norms🎯 Position a product where humor enhances — not cheapens — trust🧠 Navigate the fine line between cheeky and crass🚀 Scale a taboo idea into mainstream dominance🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #BrandStrategy #DTC #DudeWipes #CategoryCreation #MarketingPlaybook #ModernBranding #CMOPlaybook

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EP 19 - Sydney Sweeney: How American Eagle Won with Controversy

Saison 1 · Épisode 18

mardi 11 novembre 2025 • Durée 25:40

When a single word turns clever marketing into cultural chaos.In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack the Sydney Sweeney × American Eagle controversy — a campaign built on a playful pun that spiraled into a national debate.From NPR to Fox News, the tagline “Sydney Sweeney has great jeans” ignited think pieces, outrage, and stock-market spikes. What started as a flirty summer ad became a case study in how modern brands navigate outrage, attention, and authenticity.In this episode, you’ll learn how to:🔥 Turn backlash into brand momentum📈 Read market reactions beyond social sentiment🧠 Apply the “judo strategy” to use controversy as leverage💬 Balance cultural sensitivity with creative risk🕹️ Build campaigns that drive conversation and commerce🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfCommerce #BrandStrategy #MarketingControversy #SydneySweeney #AmericanEagle #OutrageMarketing #CMOPlaybook #ModernBranding

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Ep 18 – AI as Your Personal Shopper ft. Aniket Deosthali

Saison 1 · Épisode 18

lundi 3 novembre 2025 • Durée 24:15

When AI stops being a feature—and starts operating like a full-stack growth engine.In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Aniket Deosthali, CEO of Envive, to break down what happens when AI doesn’t just assist marketers… but actually runs entire workflows, from segmentation to campaign execution to on-site personalization.From guaranteeing zero hallucinations to replacing 70-person data-labeling teams with autonomous agents, Aniket reveals how the next era of ecommerce won’t be powered by dashboards—but by AI that learns, reasons, and executes in real time.In this episode, you’ll learn how to:⚙️ Use AI agents that guarantee performance, not just promises🧩 Orchestrate end-to-end personalization without manual segments🚀 Turn marketers into curators, not operators🛍️ Build a world where every shopper gets a 1:1 version of your site🤝 Make AI trustworthy—for both brands and customers🎧 Listen now on Spotify, Apple & YouTube🔗 Connect on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyajAniket Deosthali – linkedin.com/in/adeosthali#TheArtOfCommerce #AIinMarketing #EcommerceAI #AgenticAI #Personalization #FutureofShopping #MarTech #CMOPlaybook

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