#19 AI in fashion, where AI serves and creativity leads - Alix Petit Kece
Saison 2 · Épisode 19
mercredi 4 février 2026 • Durée 29:39
Alix Petit, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent.
The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire.
This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry.
What you’ll learn
•How Alix uses AI alongside hand drawing, illustration, and textile work in her creative process
•Why taste, emotion, and human judgment remain central to creative direction in fashion
•How AI is used for campaigns, content creation, and product launches when traditional shoots are not possible
•The role AI plays in supporting business decisions, forecasting, and workflow optimization
•Why using AI without a clear brand vision can dilute identity and create noise
•How transparency, consumer perception, and ethics shape decisions around AI use
CHAPTERS
00:00 Introduction
01:10 Why AI has no taste or emotion
03:00 AI as another creative tool in the toolbox
05:40 Using AI in early-stage design and print creation
07:10 The risk of AI creating noise without brand identity
09:00 Craft, materials, and why touch still matters
12:15 Education and awareness around AI risks
15:30 How AI changed internal workflows and roles
18:00 Using AI as a CEO and creative decision partner
21:40 Transparency, consumer reactions, and AI campaigns
25:20 Can AI understand beauty
29:00 Final thoughts on curiosity and experimentation
CONNECT AND SUBSCRIBE:
Learn more about GUEST: https://www.instagram.com/alix.petit.kece/
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#18 Rethinking recruitment in an AI-driven job market - Yatin Vij & Adil Gwiazdowski - Shortlistd.io
Saison 2 · Épisode 18
mercredi 21 janvier 2026 • Durée 32:41
In this episode, Yatin Vij and Adil Gwiazdowski, cofounders of shortlistd.io, join Margot Bletterie to unpack why hiring feels increasingly broken for both recruiters and job seekers.
Drawing on their experience in recruitment and people management, they explain how AI is currently being used in hiring and where it genuinely helps versus where it creates new problems.
The conversation focuses on real hiring pain points, candidate experience, and what a more fair and human recruitment process could look like.
What you’ll learn
• Why recruiters spend most of their time on admin work instead of speaking with candidates
• How AI-driven applications and CVs have increased noise rather than reduced it
• Why keyword-based screening often fails to identify the right candidates
• How conversational approaches can make candidate evaluation more reliable
• How AI can support recruiters without removing human judgment
• Practical advice for job seekers navigating AI-driven hiring systems
CHAPTERS
00:00 Introduction
01:10 Why hiring feels broken today
05:20 Recruiter pain points and application overload
09:40 How AI applications and CVs increase noise
13:05 Why keyword screening fails
17:30 Rethinking screening through conversations
21:10 Candidate experience and fairness in hiring
26:05 Ethical questions around data and bias
31:40 Advice for job seekers using AI tools
#17 Bridging the AI generation gap - Tony Evans - Author of Generation AI
Saison 2 · Épisode 17
mardi 6 janvier 2026 • Durée 53:23
Tony Evans spent over a decade at Meta working across technology, marketing, and leadership. He’s now the author of Generation AI and founder of his own AI company Onv.ai.
He focuses on the intersection of artificial intelligence, people, and organizational change.
In this conversation, Tony and Margot discuss why AI reveals more about a company’s culture than its tech stack, what’s actually holding back adoption in large organizations, and how leaders can navigate the cultural and generational tensions AI is surfacing. From executive fear to junior overconfidence, this episode dives into the human realities shaping the AI era at work.
You will learn:
Why AI acts as a mirror, exposing organizational weaknesses in data, culture, and process
How misalignment on basic definitions—like “customer”—can stall AI adoption
Why AI is less about tools and more about mindset, learning, and trust
What leaders need to understand about using AI personally and professionally
How generational differences in AI use can create tension—and how to turn it into collaboration
Why investing in team learning and collective intelligence matters more than ever
CHAPTERS
00:00 Introduction
01:15 Why Tony wrote Generation AI
03:00 How AI mirrors organizational strengths and flaws
06:00 What leaders get wrong about AI adoption
09:00 Should executives be trained in AI?
12:30 Why mindset shifts matter more than technical skills
16:00 Personal use of AI vs. organizational adoption
20:00 The hidden risks of banning AI tools
#16 The new AI-driven marketing team - Mohit Lodha, Founder of Takumi AI
Saison 2 · Épisode 16
jeudi 11 décembre 2025 • Durée 36:26
What will marketing teams look like in a world where AI agents handle execution and humans focus only on strategy and creativity?
In this episode, Margot Bletterie speaks with Mohit Lodha, founder of Takumi, an AI consulting company helping brands implement real, ROI-driven AI solutions.
With 20 years of experience in marketing across agencies and global brands, Mohit shares a grounded and practical view of how AI is transforming the industry.
If you’re a marketer, CMO, founder, or creative professional trying to make sense of AI’s impact on your work, this conversation will give you clarity, direction, and concrete next steps.
What you will learn
•Why AI is supercharging marketing instead of replacing marketers, and how it reshapes creativity and strategy
•The future role of the CMO and how marketing teams will evolve into fluid structures blending intuition and machine precision
•Which AI use cases already deliver value today: creative automation, personalization, and AI agents
•Why most companies stay stuck in experimentation and how to move from pilot to scale
•How to protect creativity while embracing AI, and why prompting becomes a key creative skill
•Practical advice for junior and senior marketers to stay relevant in an AI-driven industry
Chapters:
00:00 Introduction
01:12 When AI started changing marketing
02:06 What marketing will look like in 5 to 10 years
03:43 Are CMOs ready for AI?
06:18 Why AI adoption is still slow
08:40 The most valuable AI use cases today
#15 Reinventing creativity with AI - Onur Kece, The Refreshment Club
Saison 2 · Épisode 15
mardi 18 novembre 2025 • Durée 27:28
Onur Kece, founder and Chief Creative Officer of The Refreshment Club, joins Margot Bletterie to share how AI is radically changing creative work and why it’s time to stop fearing it.
With over 20 years in advertising, Onur breaks down how his agency uses generative AI not as a replacement, but as a creative amplifier.
From fast-moving cultural campaigns to ethical dilemmas, this episode is a masterclass in AI-powered marketing for those who care about original, disruptive work.
You’ll learn:
• How The Refreshment Club uses AI across strategy, ideation, and execution
• Why “topical advertising” helped generate a ROI for their in-house brand Heimstone
• How to make generative AI work without losing creative originality
• Why creative teams must shift from content factories to insight-driven storytelling
• What skills marketers need to stay relevant in the AI era
• Why the best ideas still come from humans—and how AI helps bring them to life
Chapters:
00:00 Introduction
01:15 Why creatives fear AI—and how to overcome it
06:30 AI-powered 360 marketing
10:40 The real power of AI in insights and ideation
14:10 AI ethics, originality, and consumer perception
19:00 Building reactive, culturally relevant campaigns
24:00 Team structure and evolving creative roles
29:00 Advice for creatives: how to start with GenAI
33:30 Why AI puts creativity back in the spotlight
#14 AI in Performance Marketing - Edouard Daou & Timothee Desormeaux - Acquisit
Saison 2 · Épisode 14
mardi 4 novembre 2025 • Durée 53:47
How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit)
How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world?
In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams.
They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead.
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You’ll learn:
🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption
🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients
🔹 Real use cases where AI delivers measurable marketing value
🔹 Why trust and change management are key to successful AI integration
🔹 How AI will transform marketing teams, roles, and client relationships
🔹 What “agent-to-agent” marketing means and why CMOs should prepare now
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CHAPTERS
00:00 Introduction
01:15 What is performance marketing and how AI enhances it
04:00 Data challenges and opportunities in the Middle East
07:30 Education, talent, and skills gaps in AI marketing
#13 Building an AI-Ready Workforce - Bart Pietruszka - CEO Refocus AI
Saison 2 · Épisode 13
mardi 21 octobre 2025 • Durée 24:41
How can organizations truly refocus their AI journey—from training and adoption to real business impact?
In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable.
After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset.
You’ll learn:
🔹 Why most companies get AI adoption wrong—and how to fix it
🔹 How AI training for executives sparks company-wide transformation
🔹 The power of “learning by doing” when it comes to GenAI tools
🔹 How to manage fear, regulation, and the “job loss” narrative around AI
🔹 What a strong AI culture looks like (and why it starts at the top)
🔹 How to turn AI training into measurable ROI for your organization
Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI.
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CHAPTERS
00:00 Introduction
01:15 Why Bart left HSBC to found Refocus AI
02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training
05:10 Is the market ready for AI adoption?
06:40 The role of culture in successful AI transformation
#12 AI agents explained: the rise of hybrid workforces - Jean-Paul Sacy, Head of EMEA at Wand
Saison 2 · Épisode 2
mardi 16 septembre 2025 • Durée 48:11
What are AI agents, and why are they reshaping the way businesses think about productivity and the future of work?
In this episode of The AI Social Club, host Margot Bletterie sits down with Jean-Paul Sacy, regional leader at Wand, to demystify AI agents, cut through the buzzwords, and uncover what really matters when adopting AI in the enterprise world.
You will learn:
•What AI agents really are (beyond the hype)
•The 3 key components of any AI agent: cognitive engine, context, and tools
•Common misconceptions about generative AI and realistic productivity gains
•How to identify the right business use cases (and avoid the “shiny AI” trap)
•Why experimentation and failure are critical success factors in AI adoption
•The concept of hybrid workforces and how companies are redefining leadership roles
Whether you are a business leader, innovator, or AI enthusiast, this conversation is packed with insights on moving from experimentation to real enterprise value.
CHAPTERS
00:00 Introduction
01:15 Jean-Paul’s journey into AI and WandAI
03:20 What AI agents really are (explained simply)
06:30 Misconceptions and productivity impact
09:10 How to identify the right business use cases
12:45 Red flags and vendor lock-in risks
18:30 Hybrid workforces: humans + AI agents
23:40 Final advice: experiment, fail, and learn
CONNECT AND SUBSCRIBE:
#11 Protecting children in the AI age - Maryam Ehsani - CEO & Founder, Child Safe ME
Saison 2 · Épisode 1
mercredi 3 septembre 2025 • Durée 34:42
How can we use AI to protect and empower children in a rapidly changing digital world?
In this episode of The AI Social Club, host Margot Bletterie sits down with Maryam Ehsani, CEO and founder of Child Safe ME, ambassador of the AI Universal Council, and board member of ISPCAN (International Society for the Prevention of Child Abuse and Neglect).
With over 15 years of expertise in child protection and safeguarding, Maryam shares her vision on how AI can be both a powerful tool for education and safety, while also posing real risks if left unchecked.
This is a must-listen for parents, educators, policymakers, and tech leaders who want to understand how to balance innovation with responsibility when it comes to children and AI.
You will learn:
• How AI tools are transforming children’s learning experiences
• The role of AI in preventing online abuse and safeguarding children
• The biggest risks for kids growing up with AI, from deepfakes to cyberbullying
• Why parents must rethink digital literacy and “unlearn” old habits
• What schools, governments, and tech companies must do to protect the next generation
• Concrete advice for families on nurturing open conversations around AI
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CHAPTERS:
00:00 Introduction
01:15 Why Maryam brought AI into child protection
02:32 Positive opportunities of AI for children’s learning
05:50 AI tools for safeguarding and online safety
07:30 Key risks parents need to know about
[BONUS] Is data governance still a thing? Joseph Aoun x Margot Bletterie
Saison 1 · Épisode 13
lundi 14 juillet 2025 • Durée 19:58
Is your AI strategy at risk because of outdated data governance? In this bonus episode of The AI Social Club, Joe Aoun breaks down why governance isn’t just a compliance checkbox—but the backbone of trustworthy, scalable AI.
Joe Aoun, data strategy leader and governance advocate, joins Margot to explore the often misunderstood but mission-critical role of data governance in the era of generative AI. Why do so many companies still get it wrong? And how can you move from rigid control to agile enablement—without losing trust, quality, or speed?
If you’re building AI responsibly, this is a must-listen.
🔹 You will learn:
The real difference between data governance and data enablement—and why both matter
Why traditional governance models fail in AI-driven environments
How to create governance that’s usable, flexible, and doesn’t kill innovation
What “AI governance” really means (hint: it’s not just a rebrand)
The biggest operational mistakes companies make with data governance
How to gamify governance and drive adoption through literacy and transparency
CHAPTERS:
00:00 Introduction
01:15 What is data governance vs data enablement?
03:04 Governance as creating safe spaces for innovation
The AI Social Club – https://www.linkedin.com/company/the-ai-social-club/
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