The AI Marketing Companion - Mark Schaefer

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https://businessesgrow.com/uprising/
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https://www.linkedin.com/in/keithjennings/
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The mystery of social objects

Saison 11 · Épisode 20

lundi 9 septembre 2024 • Durée 32:00

Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

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Does AI Have a Marketing Problem?

Saison 11 · Épisode 19

lundi 26 août 2024 • Durée 53:58

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more.

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Big ideas from the marketing retreat

Saison 12 · Épisode 9

lundi 29 avril 2024 • Durée 54:32

In this special bonus episode of The Marketing Companion, Mark Schaefer and Daniel Nestle review some of the key learnings and highlights from The Uprising marketing retreat. The event featured acclaimed thought leaders on AI, content marketing, word of mouth, branding, and more. The intimate setting and group conversations created many a-ha moments. You can learn more about the Uprising retreat here.

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Free content? A rant

Saison 8 · Épisode 27

dimanche 20 décembre 2020 • Durée 35:08

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

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The marketer is an artist

Saison 8 · Épisode 26

dimanche 6 décembre 2020 • Durée 34:32

The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.

Title: Virtual human influencers

Saison 8 · Épisode 25

dimanche 22 novembre 2020 • Durée 34:59

Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

Synthetic content is coming

Saison 8 · Épisode 24

lundi 9 novembre 2020 • Durée 39:22

Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

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My shiny best self

Saison 8 · Épisode 23

lundi 2 novembre 2020 • Durée 08:51

In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

Comfort marketing

Saison 8 · Épisode 23

dimanche 25 octobre 2020 • Durée 34:56

As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

Marketing dress for success

Saison 8 · Épisode 22

lundi 12 octobre 2020 • Durée 31:43

There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

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The AI Marketing Companion – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

The AI Marketing Companion – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Amazon65

LinkedIn23

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

Amazon65

LinkedIn23