AI conversations for people doing the work.
Your best people are brilliant, but they're buried. Research shows high-performing teams lose nearly 70% of the week to Admin Drag, the data entry, re-keying, and status updates that were never the actual job. You're paying for expert judgment and getting expensive busywork.
The AI Hat Podcast is where practitioners, not futurists, talk about fixing that. Host Mike Allton, Director of Partner-Led Growth at Agorapulse and founder of The AI Hat, sits down with operators, revenue leaders, marketers, and industry specialists, from insurance agencies to sales floors, to name the drag and show how a governed Digital Crew of AI agents takes it back. The thread through every episode: redesign the work first, then deploy the AI. It's why most pilots fail, and what to do instead.
In each episode, we break down:
• The Agentic Shift — moving from AI that talks to AI that does the work.
• Sanctioning the Shadow — turning ungoverned AI risk into governed advantage.
• Redesign the Work First — why 95% of pilots stall, and the fix.
Whether you sell, serve, or build, the drag is the same.
Get the guide: Download The Executive Guide to Shadow AI at TheAIHat.com/shadow-ai
Connect with Mike: linkedin.com/in/mikeallton
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Revolutionizing Event Management: AI Strategies for Success with Muhammad Younas
Saison 1 · Épisode 23
samedi 31 août 2024 • Durée 34:14
Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches?
That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits?
Today, we’re diving deep into this topic with Muhammad Younas, CEO and founder of vFairs, a leading platform in virtual event solutions. Muhammad will share actionable AI strategies and real-world examples to revolutionize your event management—saving you time, improving attendee satisfaction, and delivering measurable success.
AI in Marketing: Unpacked host Mike Allton asked Muhammad Younas about:
✨ Streamlining Event Logistics with AI: Discover how AI can automate and optimize event logistics, from scheduling and attendee management to resource allocation, saving time and reducing complexity.
✨ Enhancing Attendee Engagement: Learn how AI-driven strategies can personalize content and provide real-time interactions, significantly improving attendee satisfaction and engagement during events.
✨ Innovative AI Tools for Event Success: Explore the practical applications of various AI tools, such as content creators, reporting chatbots, and networking facilitators, to revolutionize event management and deliver measurable success.
Learn more about Muhammad Younas
Muhammad Younas is the CEO of vFairs, an event management platform that helps organizations run in-person, hybrid and virtual events. He started vFairs in 2016 and has grown it since to serve over 6,000 events across 100+ industries with 250+ full-time employees globally. Under his leadership, vFairs has become one of the fastest-growing startups in North America as recognized by Forbes in 2023. Before vFairs, Younas was the Chief Revenue Officer at Bayt.com - a leading job site in the Middle East, where he maximized the business footprint in the region and also launched a multi-million ARR SaaS recruitment product called Talentera. Younas is passionate about event technology and frequently shares insights on LinkedIn on how organizations can serve a multitude of business goals with the right event strategy.
Connect with Muhammad Younas on LinkedIn
Resources & Brands mentioned in this episode
vFairs
Agorapulse
The Virtual Event Strategist podcast
AI-Powered Podcast Production: My Podcast Tech Stack
Gong
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-event-management-ai-strategies-for-success/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AI-Driven Success: Social Media Strategies and Marketing Innovations with Milou Pietersz
Saison 1 · Épisode 22
jeudi 29 août 2024 • Durée 26:29
How is AI transforming the world of marketing and social media?
As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful.
But what does this mean for marketing agencies and social media influencers?
Today, we’re joined by Milou Pietersz, founder and CEO of Simply Multimedia. Milou's journey from UberEats driver to leading a successful marketing agency is inspiring, and her innovative use of AI in marketing and social media is nothing short of revolutionary. She’ll share insights into how AI is being utilized within her agency, how it's benefiting her clients, and her vision for the future of AI in marketing.
AI in Marketing: Unpacked host Mike Allton asked Milou Pietersz about:
✨ Integrating AI in Marketing: Learn how AI can transform social media marketing strategies, making workflows more efficient and outcomes more effective.
✨ AI Tools for Social Media: Discover the specific AI tools Milou uses within her agency to enhance social media marketing.
✨ Future Trends in AI and Marketing: Gain insights into the future of AI in marketing and how to stay ahead of the curve.
Learn more about Milou Pietersz
Connect with Milou Pietersz on LinkedIn
Connect with Milou Pietersz on Instagram
Connect with Milou Pietersz on Threads
Connect with Milou Pietersz on YouTube
Resources & Brands mentioned in this episode
Simply Multimedia
Opus Clip
ManyChat
AIrite
Descript
Fireflies
Fathom
Marketing Wins: Effective AI Adoption Case Studies with Eva Dong
Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-success-social-media-strategies-and-marketing-innovations/
Start your AI journey with the AI Marketing Primer.
Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Powered by the Marketing Podcast Network.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AI as a Co-Pilot: Integrating AI into Your Content Strategy with Kimberly Anderson-Mutch
Saison 1 · Épisode 13
samedi 27 juillet 2024 • Durée 28:59
Are you overwhelmed by the never-ending demands of content creation?
Have you tried using AI tools but found the results inconsistent or lacking the human touch?
Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?
These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement.
That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch.
AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about:
✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content.
✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords.
✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools.
Learn more about Kimberly Anderson-Mutch
Connect with Kimberly Anderson-Mutch on LinkedIn
Resources & Brands mentioned in this episode
Textio
Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina
AI in Marketing: Are We Addressing Its Ethical Dilemmas?
Active Podcasts About AI In Marketing You Need Today
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More with Jeff Sieh
Saison 1 · Épisode 12
samedi 20 juillet 2024 • Durée 41:42
Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them.
Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible.
That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively?
Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient.
AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about:
✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation.
✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production.
✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation.
Learn more about Jeff Sieh
Connect with Jeff Sieh on LinkedIn
Connect with Jeff Sieh on X
AI Tools, Resources & Brands mentioned in this episode
JeffSieh.com
Jeff’s Course on Descript
Jeff Sieh’s Toolbox
Social Media News Live
Guy Kawasaki’s podcast, Remarkable People
Descript
MidJourney
Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer
Magai
Minvo
Suno
Claude
ElevenLabs
StreamYard
Ecamm
Riverside
Agorapulse
Ideogram.ai
freeflo
Mike Russell, Creator AI
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Harnessing AI: Practical Applications in Digital Marketing with Chris Carr
Saison 1 · Épisode 11
samedi 13 juillet 2024 • Durée 45:40
We don’t know what we don’t know.
Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively.
That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts.
AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about:
✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech.
✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns.
✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success.
Learn more about Christopher Carr
Connect with Christopher Carr on LinkedIn
Connect with Christopher Carr on X
Resources & Brands mentioned in this episode
Dynaimix AI and Farotech
Paul Roetzer
ChatGPT
Gemini
Claude Opus
Microsoft Co-Pilot
Perplexity
Adobe Firefly
Canva
MidJourney
DALL-E3
Meta.ai
Leonardo AI
Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn
Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
From Traditional to Predictive: Navigating Marketing’s AI Transformation with Asavari Moon
Saison 1 · Épisode 10
samedi 6 juillet 2024 • Durée 52:11
We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.
Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges.
How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?
To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.
In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.
AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:
✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.
✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.
✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.
Learn more about Asavari Moon
Connect with Asavari Moon on LinkedIn
Resources & Brands mentioned in this episode
Future Female Marketers
Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn
Copy.ai
Jasper.ai
Sephora: Beauty and the Bot
Create Real Magic Campaign
Heinz AI Campaign
Jen AI Campaign
AI in Marketing: Are We Addressing Its Ethical Dilemmas?
Mitch Jackson
AI in Marketing Course
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Paving the Way: Strategies for Integrating AI into Marketing with Christopher S. Penn
Saison 1 · Épisode 9
samedi 29 juin 2024 • Durée 58:24
Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies.
The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming.
Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective.
Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation.
AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about:
✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies.
✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs.
✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives.
Learn more about Christopher S. Penn
Connect with Christopher S. Penn on LinkedIn
Resources & Brands mentioned in this episode
TrustInsights.ai
Katie Robbert
Google Vertex AI Studio
TRIPS Framework
The Unofficial LinkedIn Algorithm Guide for Marketers
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Rory Sutherland
Ogilvy
YT DLP
Marcus Sheridan
Tamsen Webster
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions with Katie Richman
Saison 1 · Épisode 8
samedi 22 juin 2024 • Durée 54:35
Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation?
It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment.
That's where generative AI steps in, offering a new way to invigorate and transform the creative process.
Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies.
AI in Marketing: Unpacked host Mike Allton asked Katie Richman about:
✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions.
✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes.
✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration.
Learn more about Katie Richman
Connect with Katie Richman on LinkedIn
Connect with Katie Richman on Twitter
Resources & Brands mentioned in this episode
Loud Labs
TechNormal, Katie's Blog
NVIDIA
Partnering with AI Throughout the Partnership Journey w/ Katie Richman
The Game Is Changing: Generative AI in Marketing with Katie Richman
Panel Discussion: Generative AI And Its Impact On Your Role In Marketing
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Agency Summit '24
Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz
Saison 1 · Épisode 7
samedi 15 juin 2024 • Durée 38:30
Are you wondering how the latest tech in AI is shaking up marketing?
It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up.
What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology?
Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead.
AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about:
✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns.
✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies.
✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements.
Learn more about David Berkowitz
Connect with David Berkowitz on LinkedIn
Connect with David Berkowitz on X
Resources & Brands mentioned in this episode
AI Marketers Guild
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino
Neuralift AI
AI Needs Breaks Too! by KitKat
Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival
Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases
Magai
Dan Sanchez, My Showrunner
Katie Richman
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Saison 1 · Épisode 6
samedi 8 juin 2024 • Durée 41:04
Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?
Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.
Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning.
That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions.
AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about:
✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness.
✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools.
✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively.
Learn more about Andy Crestodina
Connect with Andy Crestodina on LinkedIn
Connect with Andy Crestodina on X
Resources & Brands mentioned in this episode
Orbit Media Studios, Inc.
Magai
Paul Roetzer
Thinking, Fast and Slow, by Daniel Kahneman
Jay Baer
Ardath Albee
LinkedIn Post on Commodity Content
Agorapulse
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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