addy Co-Founder Stephen Jagger sits down with Ron Lovett, Founder & CEO of Vida, to explore how he's flipping the script on traditional real estate management. From building ambassadors and community contractors to launching a $300M affordable housing fund, Ron shares his game-changing approach to transforming tenants into passionate stakeholders. Dive into this episode to learn how Vida is reshaping the rental experience, fostering community, and creating a sustainable, people-first housing model.
Note - We had a sound issue with Stephen's microphone unfortunately. Apologies for the inconvenience.
00:00 — Intro – Disclaimers & welcome to the addy podcast
00:37 — Meet Ron Lovett – CEO & Founder of Vida
01:17 — Origins of Vida – From Halifax roots to 3,000+ units
02:54 — Outrageous Empowerment – Turning employees into passionate stakeholders
04:25 — Building Culture That Performs – The 5 key steps to success
07:12 — Blue Ocean Strategy – How Vida found its niche in workforce housing
08:56 — Redefining the Tenant-Landlord Relationship – Customers, not just tenants
10:43 — The Building Ambassador Model – Empowering residents as community leaders
14:09 — Community Contractors – Side hustles that build community pride
17:09 — Driving NOI Creatively – Partnerships with Amazon, telehealth services & more
18:34 — $300M Canadian Noah Preservation Fund – Scaling sustainable housing
19:58 — Innovating with Modular Housing – Beta Villages & affordable homeownership
29:33 — What’s Next for Vida? – Scaling, partnerships, and future goals
33:09 — Ron’s Resilient Mindset – Navigating market shifts & seizing opportunities
34:40 — Wrap-Up – Final thoughts & where to connect with Ron
To learn more about addy and sign up - https://addyinvest.ca/
Vida - https://www.vidaliving.ca/
Ron's book - http://ronlovett.ca/book/
Download the appiOS - https://apps.apple.com/ca/app/addy-real-estate-investing/id1595926089
Android - https://play.google.com/store/apps/details?id=com.addyinvest.app&hl=en_CA
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