The biggest shift in startups is happening right now.Some founders are seizing the opportunity—others are missing it entirely.Will you ride the wave or risk being left behind?In the latest episode of Grow with the Flow, Georgi Furnadzhiev sits down with Kyle Poyar, an Operating Partner and author of the game-changing Growth Unhinged.Over the years, Kyle has helped dozens of leading SaaS companies scale and succeed. Along the way, he’s uncovered insights that go beyond fleeting trends—shaping what’s now known as the emerging startup playbook.Within this episode, we also covered various topics including:✅ How Kyle built and scaled Growth Unhinged✅ A practical breakdown of Clay’s GTM strategy✅ The Truth about Freemium vs. Free Trials✅ Patterns of the most successful founders…and so much more.

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Subscribe to Kyle's #1 newsletter on PLG, Growth Unhinged -https://www.growthunhinged.com/

Check Kyle on LinkedIn - https://www.linkedin.com/in/kyle-poyar/

If you are a booming startup looking for capital check Kyle's website - https://tremontvp.com/

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

0:00 – Intro1:13 – Kyle’s background as an Operating Partner in VC2:43 – What do the best startup founders have in common?4:54 – The emerging tech playbook: what’s changing and why it matters7:54 – A deep dive into Clay’s GTM strategy10:00 – The future of AI and its impact on startups12:32 – Freemium vs. Free Trials vs. Reverse Trials: what really works?16:33 – Must-haves for your free pricing tier19:23 – How Kyle scaled Growth Unhinged22:19 – Why generalists will be critical in 202523:29 – A controversial opinion worth considering24:33 – Kyle’s favorite non-traditional growth tactic26:23 – Final advice for founders

#growth #plg #startups #saas

Want to know how to make an obviously awesome positioning?

Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.

April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning.

Within the episode we covered various topics including

✅ The Positioning Pillars for successful B2B positioning

✅ Various ways to look at website headlines

✅ Actionable positioning examples and tactics

✅ What trigger April to write “Obviously Awesome”

and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Highlights:

(00:00) - Introduction

(02:13) - The origin story of April Dunford

(04:40) - Triggers for the creation of the B2B positioning framework

(11:07) - Discovering the key message from the Jobs-to-be-done framework

(15:23) - April's process of discovering differentiators

(21:03) - Defining best-fit customers

(30:00) - The role of your homepage

(39:50) - Biggest Positioning mistakes

(43:20) - Translating B2B Positioning Strategy into Execution

(47:00) - April's controversial opinion

(52:16) - April's biggest fail

(56:59) - Who does April learn the most from

(58:00) - April's favourite tool

(59:37) - Kudos and facepalms

(1:07:20) - Rapid fire questions & Last words

Don’t miss this opportunity to learn from one of the top voices in the positioning space.

Where to find April:

- Website: https://aprildunford.com

- Twitter: (https://twitter.com/aprildunford

- LinkedIn: https://www.linkedin.com/in/aprildunford/

- Substack : https://aprildunford.substack.com/

Check her Obviously Awesome here - https://www.aprildunford.com/obviously-awesome)

Subscribe for more cool content and check the rest of the links below

- Linkedin: https://www.linkedin.com/company/thegrowthsyndicate/

- Website: https://www.thegrowthsyndicate.com/

In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox.

Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including:

* His unique path to becoming a growth leader

* His experience leading growth a EVBox from 6 to 9 digit figures

* Why great professionals shouldn’t be pressured into management

* His transition from executive to founder

* How he balances fractional work with running his own business

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Hugo on LinkedIn and check out Ritmoo!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency.

Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including:

* Why the world of b2b is invisible and how marketing to b2b differs from b2c

* How he started his agency in the middle of COVID

* How to set up a lean GTM motion as an earlier-stage business

* Why you need to keep up with changes in how people consume content

* The value of brand as a force multiplier for all marketing efforts

* The fact that the buyer’s journey isn’t as linear as ‘funnels’ suggest

* The role of AI in content and demand generation

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Max on LinkedIn and check out Unmuted!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars.We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about so many things, including:

* Her upbringing in a traditional Chinese family and how it influenced her journey

* The fact that bootstrapping chose her when she struggled to raise VC funding

* The trials and tribulations she went through with her first company

* How she decided to exit one of her companies

* Why consistency and hustle are often underrated keys to success

* How she designs her life and makes it a priority in all her decisions

* How she uses LinkedIn and got to 30,000+ followers

* The non-negotiables she defined before founding eWebinar

* Running a company with her life-partner

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Melissa on LinkedIn and check out eWebinar!If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:

* How she joined Miro when it was still a local company called RealTimeBoard

* Experiencing Miro’s hypergrowth and adapting to changes

* The importance of product experience in PLG

* Common mistakes companies make in their onboarding

* Whether product-led sales is actually the future

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Follow Kate on LinkedIn and check out Growth Mates!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

PS: For the 1st Growthmates anniversary Kate prepared “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more. You can get it for free on growthmates.club

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.

Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:

* How he felt he needed to raise until he discovered the bootstrapped way

* How he and his co-founder came together and built their partnership on trust

* The importance of finding channel-product fit

* A horribly awkward moment during an enterprise sales call 🫢

* The model he made for choosing whether to invest or collab on an idea

* And why he hates LinkedIn but uses it anyway.

And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.

Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar.

Jake shared his story and we talked about a range of topics, including:

* What it was like to join Typeform early on and contribute to their hyper growth

* Why a lack of growth engineers is a major blocker to marketing success

* Building his own team at Typeform vs. “inheriting” a team at Travelperk

* How big keys to growth often lie in the smaller things

* Deciding to start a business over climbing the career ladder

* Learnings from starting his own agency, Skale.

* Why SEO isn’t free and why companies should kill their blog

And as always, we shared a “kudos” and a “facepalm” of the week and Jake answered some rapid-fire questions.

Follow Jake on LinkedIn and check out Skale if you need help with your SEO: https://skale.so/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:

* How the marketing & growth community has declined since the pandemic

* The difference between working remotely and working from homr

* Understanding the dark funnel and the importance of demand generation

* How most companies don’t really know their ICPs

* Where to start when joining a company as the first marketing hire

And as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions.

Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too.

Stay tuned for more!

Does your ICP find it hard to understand your product?

In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging.

Within this episode, we covered various topics including:

✅ Common messaging mistakes B2B tech founders to

✅ Establishing a strategic messaging while dealing with stakeholder management.

✅ Uncovering Emma's process when optimizing the messaging of her clients

✅ Key insights from the book "Make it Punchy"

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Emma on LinkedIn and check out Punchy!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more

Is product-led growth (PLG) the right motion for your SaaS?

Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed.

Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his approach for creating a lean 7-man team that drives revenue.

Within the episode, we also covered various topics, including:

✅ Freemium vs Free-trial

✅ ProductLed's business model and content engine

✅ PLG for enterprise targets and how to active your sales team

✅ The first principles of PLG and how you can apply it outside of your SaaS

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Wes on LinkedIn and check out ProductLed with his 2 books!

Check out The Growth Syndicate at https://thegrowthsyndicate.com

Give us a follow on LinkedIn! If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

What's it like teaching over 16,000 people within 900 companies globally?

Find the answer in the newest episode of Grow with the Flow, we spoke to David Arnoux, serial entrepreneur and CEO of Growth Tribe which is the first growth academy in Europe.

We learned tons of things from David including the importance of unit economics and his perception of using AI agents.

Within the episode, we covered various topics, including:

✅ The role of rapid experimentation

✅ Building an emergency-proof company culture

✅ The importance of gaining new skills

✅ Tons of practical mental models for founders

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow David on LinkedIn and check out Growth Tribe!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

-----------

Check out the Chapters 👇

(00:00) Intro

(02:55) David’s story

(09:57) The birth of Growth Tribe

(13:00) Chatting about Skills

(15:20) How did Growth Tribe survive Covid?

(21:26) David's strategic lessons

(22:45) Transitioning between an in-house leader and a founder

(27:14) The "Contribution to Overhead" model

(32:20) Founder-led vs CFO-led finances

(33:40) Remote vs In-person meetings with your team

(36:05) The state of the current SaaS market and AI

(40:52) The last man standing within Growth Tribe

(43:33) What would David create if he is to start over

(48:15) David’s controversial opinion

(51:01) David's biggest fail

(51:55) Who does David learn the most from?

(52:31) David's favorite tool for 2024

(54:13) Kudos and Facepalms

(1:01:01) David’s Linkedin Post and the future of AI

(1:09:53) Rapid-fire questions

(1:10:47) Last words

#founder #growth #experimentation #saas

Ever wondered what PR can do for your B2B SaaS?

Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups.

It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder.

Within the episode, we covered various topics, including:

✅ Understanding the role of PR within marketing

✅ Exploring different KPIs for your PR initiatives

✅ Managing expectations when doing a press release

✅ Supporting journalists as part of your marketing strategy

And much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Matias on LinkedIn and check out PR Lab!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#pr #prstrategy #growth #saas

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp.

We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and Tiktok

In the episode, we covered various topics, including:

✅ How to empower your team with knowledge

✅ The importance of building a culture around running experiments

✅ Finding the balance between creativity and following operations

✅ When to trust the available data or your gut feeling

And much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Victoria on LinkedIn and check out Hotelchamp!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#marketingoperations #b2bmarketing #growth #saas

In the newest episode of Grow with the Flow, we spoke to Marina, Founder at Retold and content marketer at brands such as Blue Umbrella and Follow.

It was truly inspiring to see Marina's self-development journey while overcoming her introverted nature to become an unstoppable LinkedIn content marketing machine.

In the episode, we covered various topics, including:

✅ Her journey to becoming a seasoned LinkedIn expert & Founder

✅ The importance of commenting consistently

✅ Thoughts on fighting against the LinkedIn algorithm

✅ How to overcome the imposter syndrome

And much more!

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Marina on LinkedIn and check out Retold!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#contentmarketing #contentcreation #growth #saas

In this episode, we speak to Adrie Smith, Senior Content and Brand Manager at Trengo, an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded

Adrie is a true content marketing mastermind and a huge ambassador for writing content that clicks with your audience.

We covered various topics, including:

✅ Her journey to becoming a seasoned content marketer

✅ Actionable tips for improving your writing

✅ The role of content marketing for growing your SaaS brand

✅ Her thoughts about integrating AI into content marketing

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Adrie on LinkedIn and check out Trengo!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#contentmarketing #contentcreation #growth #saas

In this episode, we spoke with Tobias Liebsch, former co-founder of Fintalent.io, an online marketplace with 2,500+ freelancers / independent M&A advisories, and a seasoned growth leader.

Tobi is also a true mastermind when it comes to the world of positioning and in this episode, you will learn more about:

✅ The value of being a hands-on leader

✅ His transformation from being a marketer to a founder

✅ Knowing the moment when to focus on strategic work or execution

✅ How does he balance between family and work

✅ Positioning your SaaS

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Tobi on LinkedIn and check out TestMyWebsite.AI!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen— it really helps us grow and get found! Stay tuned for more!

What does it take to build a SaaS product without a clear market leader?

Find all of the answers in the latest episode of Grow with the Flow where Clément Dumont and Georgi Furnadzhiev sit down with Ward van Gasteren, a growth consultant for giants like TikTok, Pepsi, Cisco, and Nestlé, co-author of Growing Happy Clients, and founder of Growth Orange—an experiment management tool for growth teams.

This episode is a must-listen if you're building in a purple ocean—a market with no defined demand, benchmarks, or buyer expectations. Inside the episode:

✅ Lessons from working with 8-figure brands and building scalable growth teams

✅ Why retention is the biggest growth lever

✅ How to define minimum valuable experiments

✅ What's like building a software in untapped market Whether you're growing a new product, leading a growth team, or trying to break out of the acquisition hamster wheel—this episode will give you a new lens on how sustainable B2B SaaS growth really works.

---

Useful links:

Connect with Ward on LinkedIn: https://www.linkedin.com/in/wardvangasteren/

Check out Growth Orange: https://www.growthorange.com

Follow The Growth Syndicate on LinkedIn: /thegrowthsyndicate

Check our exclusive community for B2B Marketing leaders: https://www.thegrowthsyndicate.com/community

Take part of the TGS CON 2025 - A vetted conference for 200 founders and GTM experts: https://www.thegrowthsyndicate.com/conference

Highlights👇

02:18 – Introduction to Ward's story

08:09 – What makes successful companies stand out

09:01 – How to deal with companies where ego plays a huge role

13:20 – Building effective growth teams

22:12 – Defining minimum valuable experiments

23:49 – Insights from "Growing Happy Customers"

25:30 – Tips for writing a book

28:38 – Growing a SaaS in a non-developed category

35:48 – Finding your purple ocean

54:35 – Chatting about the TGS Community

59:29 – Retention as the main driver of growth

Is SEO really dead or it's just your playbook?Let's find the answer together in the newest episode of Grow with the Flow, where Clément Dumont and Georgi Furnadzhiev sit down with Baptiste "Baba" Hausmann, an award-winning SEO expert who helped companies like Mollie, Tellent and many more turn their SEO strategies into real growth engines.If you’re still thinking of SEO as keyword stuffing and link-building… it’s time to update your playbook.As always, we had lots of fun talking to Baba while covering various topics including:✅ SEO evolution before and after AI ✅ The role the modern SEO Team✅ Connecting SEO to revenue ✅ A step-by-step SEO guide for a fake company (case study)✅ Keyword discovery & advanced research tactics Stick with us to the end to learn more about optimizing your brand for AI rankings!Whether you’re seasoned generalist or SEO expert this episode will help you embrace the new revenue-driven SEO playbook.

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Useful links:

Connect with Baba on LinkedIn https://www.linkedin.com/in/baba-seo/

Check out Baba's SEO playbook https://www.baba-seo.com/seo-revenue-playbook

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our exclusive community for B2B Marketing leaders https://www.thegrowthsyndicate.com/community

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Highlights👇

2:24 – Introduction to Baba’s story

8:06 – The evolution of the SEO playbook before and after implementing AI

12:51 – The role of the SEO team

18:18 – Building a growth engine following the new SEO playbook

22:09 – Taking your SEO engine from 1 to 1000

28:09 – Keyword discovery as part of your SEO engine

32:02 – Researching for SEO

37:57 – Optimizing your SEO playbook for AI ranking

41:14 – Baba’s biggest SEO success story

46:09 – Short answers from Baba

52:38 – Kudos and Facepalms

56:18 – LinkedIn post about SEO

58:27 – Rapid fire questions

Does Gary from sales screw over your company's growth?

Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Leah Tharin, a serial Growth exec and advisor for companies like Paddle, NorthOne, and Toggl.

We had tons of fun learning more about who Leah really is, how she became so good at growth, and why Gary from sales seems to be such a problem for PLG companies out there.

Within this episode, we also covered :

✅ How to unlock PLG within your enterprise sales motion

✅ Leah's approach to defining team-based goals

✅ Benefits of placing your unfair advantage outside of your product

✅ Growth Ops and optimizing your team for success

…and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Check out Leah's newsletter - https://www.leahtharin.com/

Connect to Leah on LinkedIn - https://www.linkedin.com/in/leahtharin/

Check Product Tea with Leah - https://www.youtube.com/@producteawithleah

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

00:00 – Introduction and setting the vibe

03:34 – Leah’s inspiring origin story

08:45 – Exploring the meaning behind the growth function

16:00 – Differentiating your SaaS for a competitive edge

21:00 – The rise of buyer power in the new PLG era

25:00 – Combining PLG with a robust enterprise sales process

31:26 – Who owns growth: Marketing or Product?

38:10 – Leveraging POCs to drive PLG growth

39:30 – Aligning marketing and company-wide goals

45:51 – Challenges of managing high-performance employees

47:37 – Quick-fire questions and insights

49:00 – Kudos and facepalms: Reflecting on wins and lessons

52:43 – LinkedIn post spotlight: The solopreneur journey

57:56 – Rapid-fire round: Final thoughts and takeaways

#plg #pls #saas #podcast #growth #productledgrowth

$10M ARR, one pivotal LinkedIn strategy, and countless failures.Stefan Smulders faced the odds, pivoted, and built Expandi.io into a $10M ARR powerhouse.

But how can you do it too?Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Stefan Smulders, co-founder and Chief Strategy Officer at Expandi.

Over the years, Stefan failed with multiple ventures before making a critical pivot that led to the creation of Expandi.io. He shares eye-opening insights from being deep in the LinkedIn trenches.

Within this episode, we also covered:✅ Lessons learned from multiple failed startups✅ LinkedIn’s best growth tactics✅ Expanding to the U.S. market as an EU B2B SaaS✅ How Stefan balances health and wealth

…and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Check out Expandi - https://expandi.io/

Connect to Stefan on LinkedIn - https://www.linkedin.com/in/smuldersstefan/

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

00:00 - Stefan's origin story10:16 - How Stefan decided to pivot into Expandi13:40 - Expandi's first version16:24 - Did Stefan provide a framework for using Expandi?17:27 - How Stefan (Expandi) beat the LinkedIn policy game22:22 - LinkedIn best practices31:39 - Expandi’s outbound philosophy32:55 - Expandi's growth strategies37:21 - Taking your European SaaS to the US market42:08 - Stefan as a founder growing outside of Amsterdam44:00 - Challenges of a founder with $10M in ARR48:42 - Stefan's controversial opinion49:50 - Stefan's biggest failure51:00 - Who does Stefan learn the most from?52:00 - Kudos and facepalms55:30 - How Stefan balances health and wealth (LinkedIn post)1:00:33 - Rapid-fire questions

#linkedin #bootstrapping #startups #saas

Expanding Into new markets? Most SaaS teams get it wrong

Scaling into multiple markets sounds exciting—until reality hits. We see most SaaS teams rush in without a solid foundation, leading to wasted resources, missed opportunities, and slow adoption.

Already feeling the pressure?

Come Join us for another podcast episode of Grow with the Flow where Ferdinand Goetzen and Clément Dumont sit down with Jean Bonnenfant, a serial growth leader for companies like Growth Tribe, Trezy, and currently Lleverage.

Jean has trained over 5,000 professionals at companies like ING, Philips, and PWC while coaching over 200+ startups. This conversation is packed with hard-learned lessons from the old days, so make sure not to miss out on it!

As always we covered a bunch of topics including:

✅ The hard truth about localization – Why native experts make or break your global expansion

✅ What types of companies make the most money – And why “boring” businesses are often the most profitable

✅ A brief introduction to Web3 growth – What’s different, what works, and what doesn’t

✅ The power of qualitative data – Why every growth leader should balance numbers with deep insights and so much more!

Let's dive into the episode 👇

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Useful links:

Connect with Jean on LinkedIn https://www.linkedin.com/in/growth-hacking-speaker/

Check out Lleverage https://www.lleverage.ai/

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com

Check our exclusive community for B2B Marketing leaders https://www.thegrowthsyndicate.com/community

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Highlights

02:21 – Introduction to Jean's story

14:01 – Facing the hard truth about localization

20:09 – Building courses for big clients

25:03 – Boring businesses get the most money

29:09 – Jean's experience within Web3 growth

36:44 – Short questions

41:09 – Facepalms and kudos

46:54 – Rapid fire

Does your company really understand the role of product marketing?

Let's try to find the answer to some of the biggest questions around the topic including:

- When should you invest in product marketing?

- How does the role evolve as your company scales?

- And what separates great product marketers from the rest?

Join us for the latest episode of Grow with the Flow, Clément Dumont and Joliene van Grieken sits down with Ashley Herbert Popa, a searial head of Product Marketing for some companies Sendclound, Tellent and Virtuagym.

Within the episode we covered various topics including:

✅ The real role of product marketing in B2B SaaS

✅ Kickstarting the product marketing function (even as an early-stage company)

✅ Gathering customer insights & competitive intelligence effectively

✅ Balancing between strategy & execution as a product marketer

and most importantly, answering if the product marketing be its own function!

If you want to sharpen your go-to-market strategy and build a product marketing function that truly drives impact, this episode is for you!

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Useful links:

Connect with Ashley on LinkedIn / https://www.linkedin.com/in/ashley-herbert-popa-561b6930/

Check out Sendcloud https://www.sendcloud.com/

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our exclusive community for B2B Marketing leaders https://www.thegrowthsyndicate.com/community

Episode Highlights:

1:07 – Ashley’s story: From the US to Europe & into product marketing

6:47 – What is product marketing, really?

7:48 – The role of product marketing in B2B SaaS

9:50 – How to build a product marketing function from scratch

11:52– Setting boundaries as a product marketer

14:22– Gathering customer insights to influence product & GTM

17:27– Competitive intelligence: How great product marketers do it

20:27 – The role of product marketing in early-stage vs. late-stage companies

23:22– Delivering value as a product marketer in early-stage B2B SaaS

28:45 – Should product marketing be a standalone function or part of GTM?

33:10 – Fixed Q&A: Hard lessons, best practices & hot takes

45:45 – Why product marketing & demand gen don’t always mix

52:07– Rapid-fire: Product marketing trends, biggest mistakes & the future

Looking for a great underdog story? 👀

In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sits down with Maxim Poulsen—a growth leader at Contrast who has also built a massive digital presence across multiple channels.

If you’re not a big brand, don’t have a huge following, and feel like an underdog in your space—this episode is for you. LinkedIn isn’t just for influencers or established companies. With the right strategy, you can position yourself as a category leader.

Inside this episode, we cover:

✅ Pivotal moments in Contrast’s growth journey

✅ A step-by-step guide to building high-performing LinkedIn carousels

✅ How Maxim became a top B2B thought leader and so much more!

And so much more!

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Useful links:

- Connect with Maxim on LinkedIn https://www.linkedin.com/in/maximpoulsen/

- Upgrade your webinar game with Contrast https://www.getcontrast.io/

- Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

- Subscribe to our Substack for exclusive insights https://thegrowthsyndicate.substack.com

- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community

Episode Highlights:

01:12 – From underdog to LinkedIn authority

05:12 – The simple strategy to get your team posting

09:12 – Should you hire LinkedIn influencers?

13:12 – The truth about LinkedIn growth timelines

17:12 – How to craft a high-impact 5-slide carousel

22:12 – Tactical hacks vs. long-term marketing strategies

27:12 – Will video help underdog brands win on LinkedIn?

30:12 – Maxim’s lessons from leading growth at Contrast

35:12 – Rapid-fire Q&A

45:12 – Facepalms & kudos

Does your marketing team still focus solely on generating MQLs?

In the latest episode of Grow with the Flow, Joliene van Grieken and Ferdinand Goetzen sits down with Justyna, founder of The Marketing Waiting Room, Growth Mentor, and Lecturer at the Business School of Rotterdam.

From leading growth teams to building her own thriving solopreneur business, Justyna has mastered the art of keeping marketing simple and effective. In this episode, we uncover:

✅ How to discover your "marketing enemy" and use it to stand out✅ Whether MQLs really tell the full story behind success✅ What exactly is a Marketing Waiting Room✅ How to measure mental availability

Oh, and we had to ask her about her viral take:👉 Does the funnel even exist?

If you’re in marketing, growth, or thinking of going solo, this episode is for you!

Useful links👇

- Connect with Justyna on LinkedIn https://www.linkedin.com/in/justyna-ciecierska/

- Build a waiting room with Justi https://www.marketingwaitingroom.com/

- Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

- Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com/

- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community

Episode Highlights

02:08 – Justyna’s journey: From growth leader to thriving solopreneur06:15 – What to expect when working with Justyna10:15 – Balancing short-term wins and long-term strategy as a marketing leader18:23 – Measuring mental availability in marketing21:02 – Inside Justyna’s thought leadership engine26:15 – The power of making bold brand choices29:15 – How to build a B2B thought leadership engine from scratch32:15 – The role of mentorship in career and business growth34:15 – Best practices for outreach and finding the right mentor36:28 – Fixed Q&A: Controversial opinions, biggest mistakes, and key takeaways49:08 – Breaking down Justyna’s viral LinkedIn post52:12 – Rapid-fire questions: Funnels, new vs. established markets, solopreneurship, and more

Ever struggled to make your B2B SaaS truly stand out?

Messaging can make or break your ability to attract, convert, and retain customers.

The sad part? Too many companies get it wrong.

In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve message-market fit, sharpen their positioning, and build brands that resonate,

As always, we had a ton of fun covering various topics including:

✅ Diane’s journey: From in-house translator to soloprenuership

✅ Why companies struggle to differentiate—and how to fix it

✅ The ROAR framework for clear, compelling messaging

✅ The toughest stakeholder battles and how to win them

and so much more!

Tune in for a masterclass in messaging—packed with actionable insights for B2B SaaS leaders, founders, and marketers who want to sharpen their brand’s voice. If you enjoy the episode, subscribe, rate, and share—it really helps us grow!

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Useful links👇

- Connect with Diane on LinkedIn https://www.linkedin.com/in/dianewiredu/ - Explore Lion Words https://www.lionwords.com/

- Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

- Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com/

- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community

Episode Highlights:

00:00 - Diane's journey into messaging

08:40 - Differentiation in messaging vs. positioning

12:20 - Balancing messaging and positioning

16:50 - The role of stakeholder management in messaging projects

26:30 - The importance of customer research

40:10 - Key messaging mistakes companies make

46:30 - The nuance of headline length in messaging

53:15 - AI's role in crafting messaging

1:01:00 - Diane's perspective on the Jaguar rebrand controversy

1:10:45 - Favorite tools for 2024

1:15:00 - Diane Recommends a Book

1:17:00 - Rapid-fire questions

Can your marketing team truly create demand?Join us for our first internal podcast with Ferdinand Goetzen, Joliene van Grieken, and Tobias Liebsch, where we dive deep into all things related to demand generation.As always, the team had a blast covering key topics, including:✅ Allocation of resources for effective demand generation✅ The power of "Category Entry Points" to sharpen your content marketing✅ The different types of demand and how to leverage them for B2B growth… and much more!Got burning questions? Let us know and we’ll tackle them in future episodes.

Useful links👇

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Ever wondered how to bridge the gap between product and sales for explosive growth?

In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sit down with Vincent Jong, a serial entrepreneur, author of Product-Led Sales and CPO at Dealfront.

From founding FunnelFox to leading product and growth teams at ZoomInfo and Dealfront, Vincent brings all of the insights you need to scale your PLS motion.

In this episode, we also cover topics such as :

✅ Why product leaders need a commercial mindset (and vice versa!)

✅ The secret to aligning product and sales teams effectively

✅ Overcoming common blockers, skill gaps, and internal politics

✅ Balancing exceptional product experiences with commercial pressure

…and much so more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions. If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Check out the book Product-led Sales - https://www.amazon.com/Product-Led-Sales-Combining-best-Growth/dp/8409598027

Connect to Vincent on LinkedIn - https://www.linkedin.com/in/vincentjong/

Check out Dealfront - https://www.dealfront.com/

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Highlights:

00:00 – Introduction

01:50 – Vincent's Origin Story

08:27 – From CEO to CPO: Transitioning from Founder to Core Team Member

12:28 – Commercial Leaders with a Product Mindset vs. Product Leaders with a Commercial Background

15:01 – Common Traits of Aligned Companies

16:22 – Key Blockers to Product and Sales Alignment

23:53 – Defining Goals at Dealfront

26:03 – The Current State of the Product Function

29:22 – Behind the Scenes of Writing Product-Led Sales

34:57 – Balancing Life as a Product Executive and a Founder

35:52 – Quickfire Q&A

48:39 – Rapid-Fire Questions

Ever wondered what it's like managing a $145M fund?

Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clément Dumont sit down with Nathan Latka, a serial entrepreneur and founder of @founderpath

As always, we had a blast uncovering Nathan's journey, investment strategies, and, most importantly, what sets great founders apart from the rest.

Within this episode, we also covered :

✅ Nathan's journey to building wealth

✅ The secrets behind Nathan's webinar playbook

✅ The power of monumental marketing

✅ How to master the art of grabbing attention

…and much so more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Check out Nathan's database with interviews - https://getlatka.com/

Connect to Nathan on LinkedIn - https://www.linkedin.com/in/leahtharin/

Check out Founderpath - https://founderpath.com/

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

0:00:00 – Introduction

0:00:31 – Nathan's origin story

0:01:52 – How Founderpath secures capital for venture investments

0:05:09 – Nathan's investment strategy explained

0:06:25 – Common traits of successful companies

0:07:31 – Why more founders don’t choose companies like Founderpath

0:09:29 – The fastest way to hit $1M ARR

0:10:33 – The power of lean SaaS teams

0:13:40 – Nathan’s journey to building personal wealth

0:17:20 – Nathan Latka's webinar playbook and monumental marketing insights

0:19:57 – Strategies to grow your audience

0:25:34 – Investing in US vs. EU-based SaaS founders

0:27:25 – Where most SaaS startups stumble

0:30:07 – Challenges startups face scaling from $0 to $1M ARR

0:31:51 – Seamlessly integrating AI into your product

0:32:52 – Rapid-fire questions