TGS Podcast – Détails, épisodes et analyse

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TGS Podcast

The Growth Syndicate

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 29

Honest stories, controversial opinions and a bit of banter for b2b founders and professionals who want to achieve scalable and sustainable growth.

thegrowthsyndicate.substack.com

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🇬🇧 Grande Bretagne - marketing
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02/12/2024
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#017 Kyle Poyar: The Emerging Tech Playbook

mardi 26 novembre 2024 • Durée 28:05

The biggest shift in startups is happening right now.Some founders are seizing the opportunity—others are missing it entirely.Will you ride the wave or risk being left behind?In the latest episode of Grow with the Flow, Georgi Furnadzhiev sits down with Kyle Poyar, an Operating Partner and author of the game-changing Growth Unhinged.Over the years, Kyle has helped dozens of leading SaaS companies scale and succeed. Along the way, he’s uncovered insights that go beyond fleeting trends—shaping what’s now known as the emerging startup playbook.Within this episode, we also covered various topics including:✅ How Kyle built and scaled Growth Unhinged✅ A practical breakdown of Clay’s GTM strategy✅ The Truth about Freemium vs. Free Trials✅ Patterns of the most successful founders…and so much more.

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Subscribe to Kyle's #1 newsletter on PLG, Growth Unhinged -https://www.growthunhinged.com/

Check Kyle on LinkedIn - https://www.linkedin.com/in/kyle-poyar/

If you are a booming startup looking for capital check Kyle's website - https://tremontvp.com/

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

0:00 – Intro1:13 – Kyle’s background as an Operating Partner in VC2:43 – What do the best startup founders have in common?4:54 – The emerging tech playbook: what’s changing and why it matters7:54 – A deep dive into Clay’s GTM strategy10:00 – The future of AI and its impact on startups12:32 – Freemium vs. Free Trials vs. Reverse Trials: what really works?16:33 – Must-haves for your free pricing tier19:23 – How Kyle scaled Growth Unhinged22:19 – Why generalists will be critical in 202523:29 – A controversial opinion worth considering24:33 – Kyle’s favorite non-traditional growth tactic26:23 – Final advice for founders

#growth #plg #startups #saas

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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#016 April Dunford: Obviously Awesome B2B Positioning

mardi 19 novembre 2024 • Durée 01:11:28

Want to know how to make an obviously awesome positioning?

Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.

April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning.

Within the episode we covered various topics including

✅ The Positioning Pillars for successful B2B positioning

✅ Various ways to look at website headlines

✅ Actionable positioning examples and tactics

✅ What trigger April to write “Obviously Awesome”

and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Highlights:

(00:00) - Introduction

(02:13) - The origin story of April Dunford

(04:40) - Triggers for the creation of the B2B positioning framework

(11:07) - Discovering the key message from the Jobs-to-be-done framework

(15:23) - April's process of discovering differentiators

(21:03) - Defining best-fit customers

(30:00) - The role of your homepage

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#007 Hugo Pereira: on unique career paths and balancing responsibilities as a founder

mardi 23 juillet 2024 • Durée 01:13:15

In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox.

Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including:

* His unique path to becoming a growth leader

* His experience leading growth a EVBox from 6 to 9 digit figures

* Why great professionals shouldn’t be pressured into management

* His transition from executive to founder

* How he balances fractional work with running his own business

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Hugo on LinkedIn and check out Ritmoo!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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#006 Max van den Ingh: on creating demand and keeping up with changing behaviours

mardi 9 juillet 2024 • Durée 01:14:14

In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency.

Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including:

* Why the world of b2b is invisible and how marketing to b2b differs from b2c

* How he started his agency in the middle of COVID

* How to set up a lean GTM motion as an earlier-stage business

* Why you need to keep up with changes in how people consume content

* The value of brand as a force multiplier for all marketing efforts

* The fact that the buyer’s journey isn’t as linear as ‘funnels’ suggest

* The role of AI in content and demand generation

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Max on LinkedIn and check out Unmuted!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

#005 Melissa Kwan: on bootstrapping and designing your life

mardi 25 juin 2024 • Durée 01:22:33

In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars.We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about so many things, including:

* Her upbringing in a traditional Chinese family and how it influenced her journey

* The fact that bootstrapping chose her when she struggled to raise VC funding

* The trials and tribulations she went through with her first company

* How she decided to exit one of her companies

* Why consistency and hustle are often underrated keys to success

* How she designs her life and makes it a priority in all her decisions

* How she uses LinkedIn and got to 30,000+ followers

* The non-negotiables she defined before founding eWebinar

* Running a company with her life-partner

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Melissa on LinkedIn and check out eWebinar!If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

#004 Kate Syuma: on product-led growth and growing (with) Miro

mardi 11 juin 2024 • Durée 01:03:24

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:

* How she joined Miro when it was still a local company called RealTimeBoard

* Experiencing Miro’s hypergrowth and adapting to changes

* The importance of product experience in PLG

* Common mistakes companies make in their onboarding

* Whether product-led sales is actually the future

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Follow Kate on LinkedIn and check out Growth Mates!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

PS: For the 1st Growthmates anniversary Kate prepared “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more. You can get it for free on growthmates.club

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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#003 Iron Brands: on bootstrapping simple analytics and choosing winning ideas

mardi 28 mai 2024 • Durée 01:09:08

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.

Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:

* How he felt he needed to raise until he discovered the bootstrapped way

* How he and his co-founder came together and built their partnership on trust

* The importance of finding channel-product fit

* A horribly awkward moment during an enterprise sales call 🫢

* The model he made for choosing whether to invest or collab on an idea

* And why he hates LinkedIn but uses it anyway.

And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.

Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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#002 Jake Stainer: on growing Typeform, starting your own agency and why SEO isn't free.

mardi 14 mai 2024 • Durée 57:46

In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar.

Jake shared his story and we talked about a range of topics, including:

* What it was like to join Typeform early on and contribute to their hyper growth

* Why a lack of growth engineers is a major blocker to marketing success

* Building his own team at Typeform vs. “inheriting” a team at Travelperk

* How big keys to growth often lie in the smaller things

* Deciding to start a business over climbing the career ladder

* Learnings from starting his own agency, Skale.

* Why SEO isn’t free and why companies should kill their blog

And as always, we shared a “kudos” and a “facepalm” of the week and Jake answered some rapid-fire questions.

Follow Jake on LinkedIn and check out Skale if you need help with your SEO: https://skale.so/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

#001 The slow decline of the marketing community, the importance of demand gen and why companies don't know their ICPs.

lundi 29 avril 2024 • Durée 40:49

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:

* How the marketing & growth community has declined since the pandemic

* The difference between working remotely and working from homr

* Understanding the dark funnel and the importance of demand generation

* How most companies don’t really know their ICPs

* Where to start when joining a company as the first marketing hire

And as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions.

Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too.

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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#015 Emma Stratton: Unlocking the Secrets of B2B Tech Messaging

jeudi 14 novembre 2024 • Durée 19:38

Does your ICP find it hard to understand your product?

In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging.

Within this episode, we covered various topics including:

✅ Common messaging mistakes B2B tech founders to

✅ Establishing a strategic messaging while dealing with stakeholder management.

✅ Uncovering Emma's process when optimizing the messaging of her clients

✅ Key insights from the book "Make it Punchy"

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Emma on LinkedIn and check out Punchy!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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