Take It Personally – Détails, épisodes et analyse

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Take It Personally

Maddie Peschong

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 233

Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

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Données mises à jour le 01/10/2026

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https://www.maddiepeschong.com/rebrand
76 partages
https://www.maddiepeschong.com/shotlist
55 partages
https://maddiepeschong.com/
45 partages

https://www.instagram.com/maddiepeschong
145 partages
https://www.instagram.com/catieronquillo
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https://www.instagram.com/simplevintagephotography
2 partages

https://www.facebook.com/groups/takeitpersonally/
71 partages
https://www.facebook.com/groups/takeitpersonally
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Are You Actually Ready for Q1 Brand Photography Inquiries?

Épisode 233

vendredi 25 septembre 2026 • Durée 24:32

Someone is going to sit down at her kitchen table in the next few months, make a list of everything she wants to do for her business in 2027, and realize she really needs new photos. Come January, she may start looking for a brand photographer. Are you ready for what happens when she finds you??

We’ve spent a lot of time talking about marketing lately, and for good reason. But you can’t pour marketing juice into a leaky cup. More inquiries are great—until the process those clients enter isn’t giving them the experience or the photos they came for.

In this episode, we’re looking at the part of your business that happens after your marketing works. I’m walking you through four questions to help you audit your client process before Q1 gets busy.

We’re talking:

Whether your pricing makes the value clear—or leaves inquiries overwhelmed
What your past galleries reveal about how you plan sessions
How both you and your clients feel during a shoot
Whether clients are using their photos, rebooking, and referring others
Why you need actual numbers for this audit, not just vibes

Links & Resources

✨ Over the coming weeks, we’ll go deeper into pricing, planning, shooting, and delivery. I’m also opening the doors to Behind the Shot November 13–20. Join the waitlist to get a free training before doors open and access to the waitlist bonuses.
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

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“I’ll Send You Her Instagram” is the New Referral

Épisode 232

jeudi 10 septembre 2026 • Durée 10:58

A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I thought, “Well… they can be, though.” 😅

Here’s what I realized: referrals haven’t gone away. They’ve gone digital. “I’m going to send you her Instagram” is the new referral. Someone hears your name from a friend, past client, or business owner they trust—and then they go look you up. They binge your Instagram. They read your website. Maybe they listen to your podcast. And what they find online can either build on the trust that referral created… or make them question it.

For brand photographers especially, that matters. You’re asking people to trust you with their brand, which means your own online presence is doing a whole lot more than just looking pretty. That's what this episode is about.

We’re talking:

Why word of mouth has officially gone digital
What referrals are actually doing after they hear your name
Why “hot mess” isn’t a strategy for brand photographers
The difference between being yourself and intentionally curating your brand
How your online presence can shorten the time it takes someone to trust you
Why building your brand before you have more time and money isn’t backwards—it’s how you get there

Links & Resources

✨ Join me for Invisible to Inquiries, my upcoming masterclass on September 10 (at 12pm CST) about building a brand with a backbone, getting visible, and turning that visibility into inquiries
✨ Learn more about Rebrand, my group program where you get content reviews, marketing and business coaching, and support in becoming a booked out brand photographer. Learn more here!
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business

My Million Dollar Story

Épisode 231

jeudi 3 septembre 2026 • Durée 17:16

A first-class plane ticket totally changed my life. In May 2023, I was heading to Louisville to spend two days with my business coach when she told me to dress in “one-million-dollar business attire” and start imagining myself as Million Dollar Maddie. Naturally, I was annoyed. But I’m also nothing if not a bit of a rule follower, so I went with it. (And because I’m a Taurus who deeply values luxury and comfort, I upgraded to first class.)

That experience made me realize that if I wanted to become the version of myself who ran a million-dollar business, I needed to start making decisions like her now. This matters for brand photographers because the version of you making your business decisions is also shaping your brand. When those decisions come from fear, people-pleasing, and trying not to rock the boat, your brand becomes safer, smaller, and much easier to ignore.

We’re talking:

How I accidentally built a brand from the smallest version of myself
Why invisibility feels safe but fails every time
What your imposter syndrome actually is
The four parts of a brand with a backbone
Positioning from fear versus positioning from abundance
Asking what the million-dollar version of you would do

Links & Resources

✨ Join me for Invisible to Inquiries, my upcoming masterclass on September 10 (at 12pm CST) about building a brand with a backbone, getting visible, and turning that visibility into inquiries
✨ Learn more about Rebrand, my group program where you get content reviews, marketing and business coaching, and support in becoming a booked out brand photographer. Learn more here!
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Complicated Content Is Killing Your Business

Épisode 230

jeudi 27 août 2026 • Durée 12:32

If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hundred times. Somewhere along the way, photographers got the idea that good content has to be complicated—and it’s making Instagram way harder than it needs to be.

In this episode, we’re talking about why the content you’re spending the most time creating may actually be hurting your consistency and your results. I’m breaking down what I see over and over in content reviews inside Rebrand, what Instagram is already telling us works, and why I’m a big fan of what I lovingly call “lazy girl content.” Because the goal isn’t to make sloppy content. It’s to make simple, strategic content you can actually sustain.

We’re talking:

Why complicated content often doesn’t perform
What “lazy girl content” actually looks like
The five-to-seven-second B-roll rule
Why one piece of content should make one singular point
How overcomplicating content kills your consistency
A 10-minute content challenge to try this week

Links & Resources

📱 Join my free Visibility Challenge, starting September 1: simplify your content and make sure your Instagram profile is ready when new people find you
✨ Learn more about Rebrand, my group program where you’ll get content reviews, coaching, and support growing your brand photography business. Learn more here!
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on !

Your Referrals Are About to Run Out

Épisode 229

jeudi 20 août 2026 • Durée 12:16

Getting started as a photographer can feel a little magical. Your friends and family book you, word starts to spread, and clients come in without you having to think too hard about marketing or positioning. But as your business grows, your prices increase, and you want to attract a more specific type of client, those early referrals may not fuel your business the way they once did.

That doesn’t mean your work suddenly isn’t good enough or other photographers are better than you. It usually means your business needs what every growing business needs: clear positioning, consistent marketing, and a referral strategy you’re actively steering. In this episode, I’m sharing why I will never fully rely on referrals, what happened when I took my own foot off the marketing gas, and how visibility helps you stay in the driver’s seat of your business.

We’re talking:

Why friends, family, and word of mouth can only take your business so far
The six-week lag I experienced after stepping away from marketing
Why good work alone is not a differentiator
Referrals as a byproduct versus a real strategy
How well-positioned marketing makes sales calls feel easier
The one lever you can pull when inquiries slow down

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Why Photographers Who Are Great at Their Job Still Struggle to Get Clients

Épisode 228

jeudi 13 août 2026 • Durée 10:29

You have invested in your craft. You’ve done the work. Your portfolio is strong. And somehow, it still feels like you’re the best-kept secret that nobody knows about.

This is one of the most demoralizing places to be in business because the thing you can point to, your work, isn’t actually the thing that’s broken. At a certain point, the gap isn’t skill. It’s everything happening around the skill. Because as much as we’d all love for great work to simply speak for itself, the market doesn’t automatically reward talent. It rewards the photographers who can clearly communicate their value, build trust, and make the right client think, “That’s exactly what I need.”

In this episode, we’re looking at what actually keeps talented brand photographers stuck and the four gaps that could be standing between you and better clients, stronger inquiries, and more bookings. And yes, I’m going to tell you to put down the Lightroom catalog for a minute. 😬

We’re talking:

Why better photography might not be what grows your business
The four gaps that you may be struggling with
A simple way to test whether your brand is actually clear
Why competing on price is a race to the bottom
The hard truth that, at a certain point, talent is talent
Why getting clear on your brand comes before fixing your marketing

Links & Resources

✨ Join the Rebrand Waitlist: Be the first to know when doors open this September for my 12-month marketing program for brand photographers who are ready to build a brand with a clear point of view.
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
📱 Send me a DM on Instagram to chat about your pricing!

The Instagram Mistake That's Making You Invisible

Épisode 227

jeudi 6 août 2026 • Durée 14:18

We have an epidemic on our hands… and it's not that photographers aren't posting enough. It's that we're so focused on creating the perfect Instagram aesthetic that we've accidentally made ourselves disappear. If you've ever waited to post until your hair looked better, your grid felt cohesive, or your caption was just right, this episode is for you.

Today we're talking about why your dream clients aren't hiring you because your feed is pretty. They're hiring you because they feel like they know you. If your content looks polished but lacks personality or perspective, you could be blending in instead of standing out. I'm sharing why connection will always outperform perfection, how to stop hiding behind your aesthetic, and the mindset shift that can completely change the way you show up online.

We're talking:

Why a perfect Instagram grid can actually hurt your brand
The difference between looking polished and building real connection
A simple question to test whether your content is truly recognizable
Why your perspective matters more than your aesthetic
How over-explaining and caveating your content can hold you back
The role personality plays in attracting dream clients

Links & Resources

✨ Join the Rebrand Waitlist: Be the first to know when doors open this September for my 12-month marketing program for brand photographers who are ready to build a brand with a clear point of view.
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
📱 Send me a DM on Instagram to chat about your pricing!

Let's Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

Signs It's Time to Raise Your Prices

Épisode 226

jeudi 30 juillet 2026 • Durée 16:05

Most photographers wait until they feel ready to raise their prices, but unfortunately, ready is just not something that shows up. Readiness is not the signal that it's time for a price increase. But there are real signals you can watch for that clue you in to when that price hike you've been putting off is actually overdue.

This is the conversation nobody really wants to have, and I'll be honest, 2026 is a tough year to raise prices. But that doesn't mean you don't deserve to get paid what you're worth. In this episode, I'm walking through the obvious and not-so-obvious signs it's time to raise your prices, so you can stop guessing and start charging what actually makes sense for the business you're running.

We're talking:

The 3 obvious signs you're overdue for a price increase
Why resentment toward your sessions is almost always a pricing problem in disguise
What your inquiry-to-booking rate is actually telling you about your prices
Why your price is a brand signal, whether you want it to be or not
The truth about asking friends and family what you should charge
Why confidence comes after you raise your prices, not before

Links & Resources

✨ Join Rebrand: My 12 month transformative brand and marketing program for photographers to build the visibility that gets them booked out. Learn more here!
📸 Check out Behind the Shot: the brand session blueprint that books you more brand work. This photography skills course helps you price, plan, shoot, and send brand sessions that have clients raving about your work.
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
📱 Send me a DM on Instagram to chat about your pricing!

Stop Chasing FUN In Your Business—Do This Instead

Épisode 225

jeudi 23 juillet 2026 • Durée 16:56

"Do what you love and you'll never work a day in your life." I call BS on that. Business is work! Business is hard, and if it were easy, everyone would have one. I need you to hold some nuance with me today, because two things can be true: you can love your business AND you shouldn't rely on it to fill you up all the time. Chasing fun in your business is sabotaging your growth. That's what we're getting into.

This week I'm talking about the lie we've been sold in the age of social media — that everything in our business needs to feel aligned and fun, or something's broken. It's not. Some of it is sticky, unglamorous, and gritty, and that's not a red flag, that's just business. For brand photographers especially, this one matters, because I see so many of you chasing that first-launch dopamine hit instead of building something sustainable — and burning yourself out switching things up instead of sitting with the discomfort of making what you have actually work.

We're talking:

Why "just outsource it" isn't always realistic (or smart) advice
The sequencing mistake I made with my own outsourcing
Why I'll never fully hand off my Instagram, even with a social media manager
Chasing the dopamine hit vs. building something sustainable
Why "boring" and repetitive might be the most underrated business strategy
The truth about what your business is actually for (hint: not entertaining you)

Links & Resources

✨ Join Rebrand: My 12 month transformative brand and marketing program for photographers to build the visibility that gets them booked out. Learn more here!
📸 Check out Behind the Shot: the brand session blueprint that books you more brand work. This photography skills course helps you price, plan, shoot, and send brand sessions that have clients raving about your work.
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business

Behind the Scenes of my Best Launch Ever

Épisode 224

jeudi 16 juillet 2026 • Durée 21:56

I just wrapped up a launch with a 12% conversion rate, and I'm gonna tell you all about it. I don't typically take you behind the scenes of my business quite like this, but today I am, because this is the stuff I spend most of my time on now (the education side of my business). And this launch was my best one yet.

In this episode, I'm breaking down the two big tests I ran with this launch of Behind the Shot: going all organic (no ads into the masterclass) and treating Behind the Shot as its own standalone launch instead of always pushing Rebrand. I'm sharing the real numbers, what I learned about my funnel, and what you're probably underestimating the most in your content. If you've ever wondered what actually goes into a successful launch, or you're curious about the education side of business ownership, this one's for you!

We're talking:

Why I tested an all-organic launch (no ads) for the first time
The exact numbers: 300+ on the wait list, 36 enrolled, 12% conversion
How my shot list freebie is quietly doing more work than I realized
The real amount of content it takes to have a launch like this (spoiler: it's a lot)
Why I'm rethinking how often I launch Behind the Shot vs. Rebrand
The mindset shift I want you to have around posting and selling

Links & Resources

📷 Behind the Shot: the brand session blueprint that books you more brand work
✨ Rebrand: the marketing program to build the visibility that gets you booked out
💻 My high-converting freebie: Ultimate Brand Photography Shot List
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business

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