Supercharging Business Success – Détails, épisodes et analyse

What You’ll Learn From This Episode: How to have an effective direct mail campaign A 200% guarantee of your mail being delivered and read by your leads Consistent way to find and convert customers and patients without the changing rules of the online platforms Related Links and Resources: Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well: https://book.3dmailresults.com/3-step-process-book Summary: Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read. As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies. His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients. He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who’s Who List” of top direct marketers in the world. Here are the highlights of this episode: 2:15 Travis’ ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands. 3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it. 4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner. 5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing. 6:47Travis’ Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

Show Notes: Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance. Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field. Company site: fluxushaus.org  

What You’ll Learn From This Episode:Growing businesses are typically duct taped and bubble gummed and rubber banded together with a bunch of different softwares.Most common is the business is successful from a revenue perspective, but from a profit perspective, it's not.If you can track just, just high level metrics across these five areas, you're gonna be leaps and bounds above most of your competition.Related Links and Resources:Jerry's Gift to you:CEO Dashboardvisionaryvitals.comSummary:From being left at a yard sale as a 12 week old baby to losing $160k of his own money in a failed company, Kyle knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his attitude in life. From the lessons learned, Kyle Livingston has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. Now as a Business Consultant and Coach his goal is to help others turn Chaos into Profit.Learn more here: https://www.7figureindustry.com/

What You’ll Learn From This Episode: Difference between cult and mediocre brand Mistakes of relying in paid media and discounting Applying the 8 brand cult principles Related Links and Resources: I will encourage everyone to go to two places. One is the website called www.cultideas.com, there's a lot of case studies and a lot of free content, you can download a copy of the book and be exposed to those 8 principles. Even a free 'score card' or the self-assessment to see how well you are doing today. Another website would be www.cultgathering.com  where you can register to the event that we do every year. There's a lot of videos there from brand leaders. The content is available for free for you to consume and learn from. Summary: Chris Kneeland is the co-founder of one of North America's leading marketing engagement agencies. He and his team have dissected hundreds of cult brands, such as Marvel, Porsche, The Home Depot, Lululemon, and Red Bull to discover how to create brands that people love to work at, and consumers love to buy from. Chris now helps business leaders clone the success of the world’s most beloved brands in their own businesses. Here are the highlights of this episode: Chris has shared with us that the client he fantasized about is working with YETI (American outdoor manufacturer). His firm works with two types of businesses; business like YUTI which is destined to become great. Or, businesses that used to be great that are failing now. So, his team tries to 'resuscitate' brands back to their former glory. The 'cult brands' which is what good looks like, and then there's the 'mediocre brands' which is sufficient but not excellent. And the difference is the focus on awareness vs. advocacy. Mediocre brands think that they'll become more successful when more people know about them. While Cult brands think that they'll become more successful when more people advocate on their behalf. Creating awareness involves one set of tools, tips, and tricks. Creating advocacy requires different set of tools, tips, and tricks. Too many businesses are using the 'awareness playbook' and not enough in using the 'advocacy playbook.' Chris sees that most business owners tend to have an unholy reliance upon paid media and upon discounting. They think that if they shout louder or bribe people more, that they will more trial into their business. That is false because the best way to learn about a company is not through a paid media ad but it's through a referral. But it also causes them to under invest in the things that actually matter around consideration, inbound marketing, purchase decisions, and post purchase. He says that when business starts to display negative symptoms, too many businesses owners’ default on hiring an ad agency to do more advertising. The creation of ads is almost counterproductive to the creation of advocates. They should stop fixing the symptoms of their issue but rather fix the cause of their issue. Chris says that if you don't change your behaviors, you don't change your beliefs. He thinks why most businesses falls short from their potential, and he concludes that most people don't have adequate professional role models. Not everybody is mediocre. I encourage everyone to go to those 2 websites to know what I'm talking about.  Chris’ Valuable Free Action (VFA): We advise people to start to understand 8 proven cult brand principles; 8 things that businesses do to transcend their category. If you just follow these 8 things more likely than not, you're going to be more successful.

What You’ll Learn From This Episode: Selling by heart through video Importance of emotional connection Why inspired living Related Links and Resources: I usually get the question "Keri, thank you for teaching me some great things but what do I need? What equipment do I need, how do I setup my home studio or home office?". So, we come up with this guide that gives you a quick advice and how to setup. Go to www.inspiredliving.tv it's the B studio ready guide! Summary: The CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, video marketing expert, and business mentor honed her expertise in the entrepreneurial field for more than 22 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. She’s a warm, honest, funny, and captivating teacher who can spot and cultivate the “IT Factor” in her clients and students—and help them shine on-stage, on-camera, and in their lives and businesses. Here are the highlights of this episode: Keri enjoys working with those who knows that they have a message to share, they have lives to transform, and yet when it comes to being visible particularly with video, they're afraid because they don't know what to say, how to say it, and how to leverage it. She says that 9/10 don't feel clear with their message, their audience, and they're also not clear with their positioning in the marketplace. They felt like they're a best kept secret and there's a need to just get out there to the right people because they know they will give an impact to so many lives and at the same time make more money. That's what selling by heart is all about and video is the number one way to do that because it's all about emotional connection. The number one mistake Keri sees is what she calls "try to catch the ocean". When you get on camera, you are already scared and you're thinking about your words instead of connecting to your heart. The reason why it happens it's because they don't know who they're talking to. Although video seems like it's viral, it's also very intimate. You only have one set of eyeballs watching, listening, and feeling at a time, so it's all about emotional connections. Without emotional connection, your brand will not grow and you cannot sell with heart. When you start with your video saying how amazing you are, instead of thinking of 'them' (the audience) in mind, when you start with the WHY or "what's in it for the person listening and watching the video" then Keri can help you with this approach. Why inspired living and not camera coaching with Keri? Because for Keri, she said that we're doing our genius work on the planet, we're contributing to people's lives, we're showing that we're visible. Living and inspired life is about doing what you love, helping other people do what they love, making great money doing it, and putting it back into causes and communities that matter to you. Inspired living is about reciprocity, not just only being great on video but really building a business that is bigger than you and allows you to live the life you started the business for.    Keri’s Valuable Free Action (VFA): The one piece of advice that will change how you show up even if you are not clear on messaging, is know your 'one' person; speak THROUGH the lens not AT the lens. Remember a video is a dialogue not a monologue, you're not talking at someone. Pause, give yourself some time to think and know who you talking to on the other side of it. It will change how you show up forevermore!

What You’ll Learn From This Episode: Importance of sales training Why you shouldn't over complicate things Always 'simplify, simplify' Related Links and Resources: Go get one of the free sales training courses of the Sales Gravy University. These are high-quality courses taught by trainers really across the spectrum. Get any course you want from our website, just go to www.learn.salesgravy.com (still needs to reconfirm from assistant because the link doesn’t work) and when you checkout, put in the coupon code “FREE COURSE” and you can get any course on our system in which we have thousands of hours of courses to choose from and it will be absolutely FREE. Summary: Jeb Blount is the author of thirteen books including Fanatical Prospecting, Sales EQ, Objections, Inked, People Follow You, Virtual Selling, and his latest book, Virtual Training. As Sales Gravy founder and CEO, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience. Here are the highlights of this episode: Jeb has shared with us that their ideal clients would be B2B. However, they are industry and size agnostic, therefore he also works with companies who would be in the Fotune100 and even with small companies that's just getting started. Sales training itself is about teaching anyone how to sell and win in sales. Every organization have sales people, and Jeb's company got various programs that fit any of those companies depending on where they are in their life cycle. He helps primarily these team on how to accelerate sales growth, because growth has the tendency to smooth out everything else. If you are not growing, you got a lot more problems. Jeb helps them accelerate growth, build revenue, and do it fast without a whole lot of complications. Everybody wants to win, and today's fast-phase market place, everything is moving too quickly and a lot of competitors are moving in. What Jeb sees is that people tend to over complicate solving problems; difficult for them to take complex things and simplify them. Something as simple as pick-up the phone and have a conversation. If you really want to grow your business then talk to people, the more people you talk to the more your business will grow. A lot of businesses today are spread out; therefore, Jeb would like you to grab his latest book "Virtual Training". It tells you everything on what you need to know on how Jeb's organization scale their business. They triple the size of their business in 12 months using the techniques and even the technology they use. Jeb’s Valuable Free Action (VFA): Just pick up the phone and call somebody. The number one problem I see in the marketplace is that they're using email or social media, and they're not making conversations. Call one of your customers and have a conversation.

What You’ll Learn From This Episode: How to break through from hitting the ceiling Why desperation is not the solution Knowing what does success look like Related Links and Resources: Greg's team developed a 'system to create systems' and they can find that at http://bit.ly/system-for-creating-systems Summary: Greg Gunther is an accomplished author, coach and speaker who knows first-hand the elation of business success and the desperation of failure. No overnight success, Greg has the experience behind him that can help business owners to fast-track their own success. Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist™. Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results. Here are the highlights of this episode: Greg typically works with 4 to 50 employees, but mostly those who felt like that they hit the ceiling and they're not breaking through or just not sure how to actually grow from it. It's a question that you ask yourself "what is it that I need to do to take me away from this daily grind?" because a lot of owners is caught up of getting a lot reliance from everyone. Then they start to feel overwhelmed, frustrated, and sometimes at the point of desperation. It's that state of being lost and feeling a lot of tension. The biggest mistake Greg sees is when these folks don't ask for help. It's a mindset thing, you need to be able to shift from not having to do things the way you always done them. Some keeps on doing what they've done and they just keep on rewriting history. Others are throwing more money into people and often that's not the solution at all. Also, hiring out of desperation and not getting the right people is also another mistake. Greg has shared with us what does a success look like; it's not monetary reward but getting that free time back. It's like spending a month away from your business and being on the phone or checking in, knowing that the business is in good hands and being profitable while not being there. It's knowing that you put great people in place, doing the right things at the right time. And it's also a business asset when someone is willing to pay a hefty money because of your good service. That's typically what success is for Greg. Greg’s Valuable Free Action (VFA): Start to write down or map all the task that have to happen in your business. The thing you need to understand what goes on in your business to know how to make it work.

What You’ll Learn From This Episode: Having a good strategy, system, and process Narrow your market from a clear messaging perspective Importance of treating people as if they already paid you Related Links and Resources: It's called a "Sales Team Ready Assessment" and it is a 60-question graphic about yourself and you may not like your answers but you really need to know to determine if you are sales team ready. This is a fantastic resource to be able to see where you score on your readiness to move forward to actually putting a sales team in place. The link is __ (to be shared soon) . Jim is also giving away 29 online event ideas for creating revenue online, and check it at www.gtenow.com/29events1 Summary: As founder of Gain The Edge, Jim Padilla is known in the personal development and business coaching world as the go-to-guy for all things sales. With their army of heart-centered sales rock-stars Jim and his wife Cyndi partner with top industry leaders to help exponentially increase their online launch, and back-of-room revenue. Jim has created a strategic sales system and a sales force to be reckoned with! His team averages over 25,000 sales conversations per year in a variety of different formats. Gain The Edge is the secret weapon of choice for many industry experts; anchoring over $100 Million in sales for the likes of Josh Turner, Justin Livingston, Lisa Sasevich, and Bill Baren. Jim is a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their business so they can impact the world the way they intended. Jim is known for instilling into his sales team… “it’s not what you say, it’s who you are when you say it".  Here are the highlights of this episode: Jim has interestingly told us that their ideal client is not about "who" but "when", it's more legacy-minded professionals that recognize they're at a place where doing their own sales is not the best use of their time. Because of this, they're spending so much time running the transaction of their business, but they wanted to spend time serving their clients. You shouldn't have to decide "Should I serve my clients or do I get more clients?". Jim says that it should happen naturally with good strategy, system, and process. You know that there are things that you want to be doing or ways to serve better but you're pulled in different directions. The mistake he sees is that a lot want to get that 'free hack' or things they see on social media, attending webinars, and so on. You really need to get clear and resonate with somebody and go deep with them to understand all the moving parts, why they do what they do, and not just what you think they're doing from the outside. People should ask themselves "how do I know what works best for me?". He wants everyone to realize each has a very unique way of solving problems for the people that they serve, but the problem is they don't properly communicate or articulate it very well. Give yourself permission to not be a salesperson professional but just be an optimistic human who cares about other people and speaks the truth and love. Trust your instincts to go there because if you do, you will have a massive breakthrough. Treat people like they already paid you because they will pay you. Jim’s Valuable Free Action (VFA): Understanding that if you just narrow your market from a clear messaging perspective, and be crystal clear that your offer is actually the solution to the pain point that they're expressing, then you will go a long way to being able to hand that off. The more connected the ideal market is to the perfect offer, they don't have to become a major influential bad-ass offer for you.

What You’ll Learn From This Episode: Why you need to surround yourself with people who are good at something you aren't The importance of monitoring your time Why you need to stop 'hustling' Related Links and Resources: Antonio is giving away training on the 3 ways that you can 3x your business in the next 3 months. You can get that at www.gettimebank.com/supercharge, and there you can grab the resources that teaches you the 3 aspects of tripling your productivity and luring your time. And that is monitoring, monetizing, and maximizing your time. Summary: Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life. Here are the highlights of this episode: During our talk, Antonio has shared with us that their ideal clients would be "C.A.S.T" Entrepreneurs or Coaches, Authors, Speakers, and Trainers. They are the 'knowledge workers' or people having a business that's based on sharing their knowledge, expertise, and knowledge with their clients. The problem is, these folks feel that they're overworked and underpaid; they tend to find themselves in a business that they once loved but don't anymore; they felt it becomes a burden rather than a benefit in their lives. He told us to focus on one thing and at the same time, surround yourself with people who could do the other things which you know you aren't good at. He believes that trying to work harder to fix the problem just makes the problem worse. He shared with us why others think that the 'hustle' mentality and movement is provocative for so many people. There are two ways you can do things; the easy way or the hard way. If you want give up your life, jeopardize your marriage, or put your family on hold, then take the hustle route. But if you want to have a life that you love and desire, start designing your life and then build a business around that. It doesn't do you any good if you make millions of dollars if you are miserable in any other aspect of your life. So, stop hustling because it doesn't work for longevity and satisfaction in life.  Antonio’s Valuable Free Action (VFA): Antonio wants to tell everyone the importance of monitoring your time. He remembered a quote "That which is not measured cannot be improved". So, if you are not monitoring your time, you cannot improve it. This is something that he tells everyone to do.

What You’ll Learn From This Episode: How video helps in lead generation prospecting Why making video is an effective communication tool What makes Dubb stand out from others Related Links and Resources: Darius is offering a 15% off of any subscriptions to Dubb. So go to www.dubb.com/?REF=billprater. When you sign up through that link, that is going to make sure that you are enrolled in the opportunity to receive that 15% promotion. Summary: Darius Santos is a Speaker, Author, and Co-Founder of Dubb.com who is helping to transform the way we do business, with Video. Here are the highlights of this episode: Darius has shared with us that they love to work with everyone in a customer-facing role. Whether you are in sales, marketing, or if your role is to put stuff in front of existing or prospective clients and for them to take action, then Dubb is something you need. Darius team dealt with people-facing problems in lead generation prospecting, and what video solves is giving you the ability to instantly differentiate yourself from those just sending messages to people's full inbox. Therefore, with video you can communicate properly and you build relationships quickly and effectively. No major tool change just technique change. If you are feeling that your email messaging is not effective anymore or your campaign response is lower, this is where Dubb.com can really help. Video can help you have more conversation, engagement, and better relationship. The biggest mistake he sees is when people throw instructions, or not following the guidelines of the blueprints or the road maps that shows what's successful is. When they jump to anything new, these folks would just say "I will just wing it" without following the instructions and this is wrong. Even Darius believes that it's important to take a page out of success and follow that to their best. And if you wonder "Why Dubb?" and not other platforms? Well, this is an all-inclusive platform where they provide what Mailchimp does (bulk email marketing), they provide something what Infusionsoft or HubSpot would do where you can build up sequences of emails, text messages, and videos to go out, it provides almost the same thing like Salesforce where it has 'Deals' and 'Tasks', etc. Therefore, Dubb is the software for you because it provides all the different pieces of these software in one tool. Even if you have an existing system, Dubb is built originally to integrate with those systems.  Darius’ Valuable Free Action (VFA): Darius knows that some might have this stigma of asking themselves "Does anyone wants to see me on video? Does someone want a video from me?" or that mindset that you need to be in a big production. He advises everyone to look at this in a different way, that it's not an obstacle. You never sent an email and someone would say "wow, this is the most amazing email I've ever receive". But if you will send a handful of videos to people, you will receive that sort of response. Number one action is to record a video; pretend that you're going to send a video to a prospect.