Supercharge Marketing - Lumen5

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Leading Creative Teams in the Age of AI with Josh Gillick, Senior Director of Creative Marketing

Saison 3 · Épisode 11

jeudi 11 juin 2026 • Durée 34:06

Josh Gillick, Senior Director of Creative Marketing at Cisco (WebEx), didn't take a straight line to get where he is—and that's exactly what makes his perspective so valuable. After building his career across freelance and contract work in design, video, storytelling, and brand, Josh eventually stepped into creative leadership roles at companies like WebEx and Cisco. Today, his team owns the creative vision for major productions including Cisco Live and WebEx One, an event his team runs end-to-end.

In this episode, host Pius Chan talks with Josh about what it actually looks like to lead a creative team inside a large enterprise—the people challenges, the stakeholder battles, the AI questions everyone is asking, and the hard-won lessons from years of doing it at scale.

What You'll Hear:

Why being a generalist can stall your career—and the mindset shift required to go from doing everything yourself to leading a team that does it better than you
How Josh hires for creative excellence: why he looks at portfolios before resumes and asks every candidate the same critical question
Why not everyone should move into management—and why the best companies build paths for senior individual contributors who want to keep creating
The one thing creative teams owe their internal stakeholders, forever: education, without ego, and without expecting it to ever be "done"
A proven framework for presenting creative work to difficult executives—how to get them to stop interrupting and start listening
How Josh is approaching AI at an enterprise scale: the evaluation framework his team uses, why accuracy and legal compliance come first, and why he's treating right now as a re-education phase rather than a revolution

This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Use code SUPERCHARGE for 20% off your first 3 months at lumen5.com.

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What Teaching Taught Me About Trust, Attention, and Better Marketing with Nora Ioane, Marketing Manager

Saison 3 · Épisode 10

mercredi 21 janvier 2026 • Durée 29:42

In this episode of Supercharge Marketing, host Thomas Klinger sits down with Nora Ioane, Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching translate into clearer, more trusted marketing, especially in high-stakes healthcare environments.

With a background spanning secondary education, internal communications, and healthcare marketing, Nora brings a uniquely empathetic lens to how messages are crafted, delivered, and received. She shares why effective marketing is not about saying more. It is about saying the right thing to the right audience in a way that respects their time, attention, and trust.

Drawing on her experience as a former teacher, Nora explains how backwards planning shapes her communications strategy, why reducing cognitive load is critical for busy clinicians and patients, and how code switching between audiences can dramatically improve clarity and engagement. She also dives into the hidden risks of over-explaining, the trust-destroying impact of fluff and jargon, and why consistency, not volume, is what ultimately builds credibility.

The conversation also touches on the evolving role of AI in healthcare marketing. Nora sees opportunity in ideation and personalization, but not replacement, and emphasizes the importance of human oversight, brand voice, and institutional trust.

Whether you are a marketer, communicator, or leader navigating complex stakeholder environments, this episode offers a grounded, thoughtful approach to creating messaging that actually lands.

What You’ll Learn

Why backwards planning from education is a powerful framework for marketing and internal communications
How reducing cognitive load and eliminating fluff directly impacts trust
What it really means to code switch messaging across patients, clinicians, and executives
Why over-explaining can frustrate audiences and undermine credibility
How consistency and repetition build trust more effectively than one-off messages

Command Content like a Leader: What AI Means for Marketers with Leigh Stewart, Director of Content & Communications

Saison 3 · Épisode 1

mardi 24 juin 2025 • Durée 29:51

Leigh Stewart doesn’t mince words: if it doesn’t help your audience, it doesn’t count.

Leigh Stewart is Director of Content & Communications at Steno. In this episode, she breaks down her battle-tested approach—using AI as a strategic partner rather than a crutch, aligning content with real purchase journeys, and bridging the stubborn divide between marketing and product teams.

Listen to this episode to learn:

How to turn AI into your content co-pilot—shifting from writing to strategic editing
The customer research methods that uncover what your audience really needs
How to audit your content for revenue impact—and cut what isn’t working
Why product teams are your secret weapon for strong content (and how to tap into them)
The low-budget video approach that outperforms high-cost productions

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer's journey.

This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.

Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸‍♂️

The Heart of Good Content: How IKEA Keeps Structured Content Interesting with Timi Stoop-Alcala, Principal Content Strategist

Saison 2 · Épisode 12

jeudi 16 mai 2024 • Durée 36:53

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos.

IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts.

On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring.

Listen to this episode to learn:

The human-centric truth about good marketing
Why Lego provides the best blueprint for structuring your content
How structured content is the key for a unified strategy across a global brand

Check the new and improved Supercharge on the video version of this episode on Youtube!

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

More than Meets the AI: The Best Moments from our Experts Panel in 2023

Saison 2 · Épisode 11

mercredi 10 janvier 2024 • Durée 31:05

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests.

We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI.

How did these industry experts realize the opportunities AI presents for efficiency and effectiveness? Instead of viewing AI as a job replacement, they saw AI as a collaborative assistant. Listen in as they discuss the evolution of AI tools like ChatGPT, highlighting their impact on video creation, content personalization, and data processing.

Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Ignoring Video? That'll Cost You. with Chris Kopech, Marketing Manager

Saison 2 · Épisode 10

jeudi 16 novembre 2023 • Durée 37:50

If you’re not using a video-heavy content marketing strategy, ask yourself why.

It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time.

But what does it really take to adopt a video-first mindset? And is it enough on its own?

Chris Kopech, the go-to Video Guy and proud Lumen5 customer, shares his insights into why even challenging economic environments needn’t be a death knell for B2B marketers, so long as there’s a smart, well-executed strategy behind video-based content creation.

Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

We’re All Humans Here with Christina Minshull, Founder of The Brand Audit

Saison 2 · Épisode 9

mardi 24 octobre 2023 • Durée 34:25

Millennials kill everything (sorry), including traditional marketing–but in a good way.

Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand.

Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of faster, more casual marketing–the core of “Business to Human”.

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Check the new and improved Supercharge on the video version of this episode to see our new look!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Don’t #!%&ing Give Up on Brand Marketing with Stanley Henry, CEO of The Attention Seeker

Saison 2 · Épisode 8

mardi 19 septembre 2023 • Durée 38:43

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱

But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that.

Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give 👏 up 👏 !

-

Check the new and improved Supercharge on the video version of this episode!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Lire plusRéduire

It’s Time to Get Good at Content with Alice Ko, Head of Product Marketing

Saison 2 · Épisode 7

mardi 15 août 2023 • Durée 35:17

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌

It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out with ambiguity!

Listen in on Pius and Alice and get good!

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We did a branding thing recently - check the rebrand out on our video version of this episode to see Supercharge's new look!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Stop Creating Boring B2B Videos with Joel Alcala, Creative Director

Saison 2 · Épisode 6

mardi 25 juillet 2023 • Durée 32:44

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵

With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible.

Let’s spice things up and stop creating boring content!

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Want to see Joel's work in action? Check out the video version of this month's episode on Youtube to see our brand's facelift.

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

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