Successful Associations Today – Détails, épisodes et analyse

Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator.

We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members.

It begins with a question ... how can we make this better? Sometimes it means we grow this or move that. Sometimes it's incremental and sometimes revolutionary when things need to transform. And sometimes it's an opportunity to be proactive -- to rethink, reformulate, reshape in response to disruption.

Regardless, associations need to be an innovative, collaborative environment, able to navigate change across these different perspectives. Listen in to learn how ASHA has developed such a culture.

Please click the button to subscribe so you don't miss any episodes, and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way.

Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It’s all about learning from those failures and adjusting based on what you've learned.

Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way.

Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Garth Jordan is CEO of the American Animal Hospital Association and we're talking about replacing a traditional mission and vision statement with a simplified version called a just cause.

With a mission and vision statement that was close to 70 words and a values statement of another 120 words, no one could memorize either one and it was a challenge to align overall beliefs and roles.

Simplifying AAHA's mission and vision to bring focus to their work in a just cause led them to distill everything into an eight word sentence about simplifying the journey toward excellence for veterinary medicine.

Listen is as we talk about the characteristics of a "just cause" and the primary benefits to your members and your organization.

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Guests: Joe Skeel, Executive Director of the Indiana State Bar Association, Stephanie Mercado, CEO of the National Association of Healthcare Quality and Jackie Davis of Loyalty Research Center.

Market research can help your board envision the future, determine where to focus and prioritize, and guide conversations and planning.

It can also help you develop the relationships you have with your members - growing engagement, satisfaction, and top-line revenue.

We're sharing conversation and case studies to illustrate the challenges and successes of associations who are using market research to develop strategy.

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Harrison Coerver is president of Harrison Coerver and Associates, a consulting firm specializing in strategy and planning for associations and other tax-exempt membership organizations. He is also co-author of Race for Relevance and Road to Relevance.

With the release of the 10th anniversary edition of Race for Relevance, we reflect back on how the concepts in the original book have stood the test of time for associations and how trends we identified back then have accelerated as a result of the pandemic.

The new edition has been updated with new research findings and relevant case studies along with some new conversation starters we're covering in this episode:

• Competency based boards
• Program and service evaluation
• Digital first strategy

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Seth Kahan is an executive strategy advisor on change and innovation who works with senior leaders and association executives. He is also the author of four books including business bestseller, Getting Change Right.

Taking time for solo thinking is a habit we encourage all leaders to incorporate into their lives because if you're not pouring into yourself, then who is pouring into you? And if you're coming from a place of emptiness, how can you lead others with energy and enthusiasm?

For Seth, solo thinking time happens while camping "off the grid" where he retreats when he feels the need to think clearly without the demands of everyday life. For Mary, it's not quite so primitive and might be a cabin on a lake or a retreat center. For both, however, the benefits of checking in with themselves outside all of their different daily roles is a way to reconnect and refocus on what is most important.

Solo thinking time doesn't have to be camping in the wilderness or a week away at a cabin. It can be one day or half a day or even an hour. The benefits and return on investment can still be profound.

• What are the benefits of taking intentional time away?
• How can you create rituals to start and end your thinking time or retreat?
• How can you set aside solo thinking time and stick to it?
• Why is it even more important for solo thinking time when you're too busy or overwhelmed?

It's easy to be busy, but not necessarily busy doing the right things -- the things that really matter and make a difference. Listen in and learn how to fill yourself up!

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Karyn Greenstreet is a small business consultant, mastermind group expert and founder of The Success Alliance™ — a company devoted to helping individuals and organizations design and grow their own mastermind groups.

• What is a mastermind group?
• What are the benefits to your association?
• What are the benefits to members who join a mastermind?
• How should you decide if adding mastermind groups is right for your association?

We're talking about all of this and more in this episode about the pros and cons when making a decision about whether to offer mastermind groups and how to design them to fit the goals of your association and your members.

Resources mentioned in this podcast:

Ebook - Boost Member Success: How to Add Mastermind Groups to Your Professional Association — https://www.thesuccessalliance.com/associations/

Member Mastermind Strategy Session — https://www.thesuccessalliance.com/member-mastermind/

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Cynthia Mills is the President & CEO of The Leaders’ Haven™, a consultancy serving clients as business strategist, board consultant, business and executive coach, succession planning and change management guide, leadership development catalyst, speaker, and facilitator. In 2018 she was inducted into the Academy of Leaders, a highest individual honor from ASAE.

Cynthia founded The Leaders’ Haven to help leaders and teams go beyond business as usual and continuously transform, so they can fulfill their true calling and exceed the expectations of the people they serve.

Leaders often get caught up in the doing and the being of leadership, without making time to do the deeper work, both individually and as a group, that drives substantive change in associations.

Cynthia shares her experience working with leaders to uncover the things that impact their own strategic thinking around the continuous design of their lives and to cultivate a willingness to focus on opportunity — because if you're staying strategic and focusing on opportunity it keeps you from becoming paralyzed and that is the key to successful leadership.

I'd really appreciate it if you would click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Arianna Rehak, CEO of Matchbox Virtual Media, and her team coined the term "tribrid" to describe the three distinct categories of experiences when offering an event both in person and virtually in order to meet the needs of each unique audience.

Category 1 — Experiences designed exclusively for the face-to-face community

Category 2 — Experiences exclusively for the virtual community

Category 3 — Experiences strategically built for both the face-to-face and virtual audience to participate together which serves to build community among the entire set of attendees.

When thinking about a "hybrid" event model we often assume the needs of each audience are the same and that is not true. Arianna shares why and how those planning and leading sessions must be flexible in order to meet the needs of two unique audiences at the same event.

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers

Aaron Wolowiec, the founder and CEO of Event Garde, established the Healthy by Association community for people in stress-riddled association and hospitality industries to connect around a shared lifestyle, embrace self-care, and ultimately inspire each other to invest in their health and enjoy the journey along the way.

Right after the holidays in 2017, Aaron began posting on his personal Facebook profile how he was dealing with the stress in his own life by going to the gym in the midst of the Michigan winter to run. As his runs got longer and more consistent he started to receive great feedback from others who were inspired and motivated by his posts. He realized the opportunity to build a community for those in similar industries who were health and wellness minded and created the Facebook community Healthy by Association.

The typical travel schedule in the association and event space makes navigating healthy eating and workouts difficult when our schedules are off and we don't necessarily have the opportunities or equipment we might need. The Healthy by Association group supports its members with Motivation Mondays, sample workouts on Wednesday, and healthy recipes on Fridays. They acknowledge and celebrate successes with a challenge coin program, and even create new playlists each month around a theme. The group helps people be accountable, not necessarily to any particular game plan, but to the plan that works best for them.

During the pandemic of 2020, moving from on-the-go to stay-at-home created new and different challenges which Aaron speaks to and how Healthy by Association is supporting its members' health and wellness in creative ways.

Healthy by Association is an open Facebook community and can be found at https://www.facebook.com/groups/742854905869919/

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers