Success With Jewelry – Détails, épisodes et analyse

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business.

💎 In this episode, you'll learn:

• Why pricing feels harder than ever (rising materials, imposter syndrome, emotional discomfort)

• The difference between something being "too expensive" and "not in someone's budget"

• How to talk about the value of your work without over-explaining or overselling

• Why underpricing often really means underpaying yourself

• The hidden costs of overworking, saying yes to everything, and ignoring burnout

• Why your creativity, experience, and craftsmanship are worth far more than you think

• How to confidently communicate boundaries—with clients, with retail partners, and with yourself

• What your existing audience already knows: there is room for you, and your work matters

• The mindset shift required to stop apologizing for pricing and start advocating for your business

• How to reconnect with pride and passion for your craft (and why this fuels better marketing)

🔒 Insider Bonus – What You'll Get When You Join:

• A deeper conversation about burnout, boundaries, and mindset

• Practical pricing reflection questions to guide your next adjustments

• How to evaluate the markets and events draining your time—and what to cut

• A simple framework for communicating value without oversharing or apologizing

• Daily mindset check-ins to support confidence and consistency

• Real talk on goal-setting at the end of a hard year

• A look into how we personally navigate doubt, comparison, and imposter syndrome

• Gentle rituals and habits to protect your mental health during busy seasons

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they're choosing how they want to feel and what they want to express.

💎 In this episode, you'll learn:

• The core motivations behind jewelry purchases (milestones, self-expression, commemoration, gifting, and "treat yourself" moments)

• How emotional connection and brand trust shape buying decisions (and why loyalty beats constant new-customer hunting)

• Where values alignment fits in—and simple ways to show yours without soapboxing

• How to speak to benefits (feelings, meaning, wearability) instead of just features (materials, carat weight)

• Practical messaging tips: product-page copy that leads with feeling, stories customers can retell, and using email to nurture repeat buyers

• What to show: testimonials and social proof, behind-the-scenes proof of craftsmanship, and clear choices (drops, small edits) to reduce overwhelm

• Styling suggestions and "use cases" that help buyers picture your pieces in their life

🔒 Insider Bonus – What You'll Get When You Join:

• A step-by-step framework to write emotion-first product descriptions (with fill-in prompts)

• A simple "values in action" checklist you can sprinkle across product pages, emails, and IG

• A one-of-a-kind/drop strategy that builds healthy urgency—without yucky pressure

• Real talk on how to gather and use social proof (even if you're just getting started)

• Our mini content plan: exactly what BTS to capture weekly (and where to use it)

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #141, we're diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you're prepared. We're breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we'll guide you through the steps to reduce stress, protect your energy, and maximize sales this season.

💌 In this episode, you'll learn:

• Why holiday planning matters—even if most of your clients are self-purchasers

• How to set and communicate custom and made-to-order deadlines clearly

• Tips for consistent messaging across email, social, and your website

• Smart strategies for inventory, merchandising, and creating gift guides

• Ways to protect your energy and set boundaries during a busy season

✨ For Insiders ONLY, we go even deeper:

• We share examples of seasonal campaigns that work

• Tips to help you stay organized, confident, and ready to shine this season.

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover:

• Why you need to promote a promotion in order to see results

• How much lead time as well as where to promote

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover what to do if your followers/subscribers aren't responding in the way you hope.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover…

• Why is marketing valuable? 

• Is the cost worth it? 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover:

• How much does marketing actually cost? 

• Consultants, advertising, photoshoots, etc 

• If you were a brand, where would you spend your money? 

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering:

• When to start promoting holiday
• What are some promos and discounts you can offer? What to do if you never discount your products?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share other ways to really make the holidays feel special for your customers.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering:

• What shows we walked

• All of our thoughts

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?"

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We'll cover…

• When to start 

• Where to start 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share why holiday planning is important and give you some homework.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: 

• Why's it important to audit your brand, and how often should you do it?

• What are the steps to auditing?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share: How to create an action plan and what to do after the audit?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.   

• Is your brand strong enough? Should you establish a new brand or refresh your existing brand?

• If you're interested in exploring brand development further, what to prepare and what research to do?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share What to do next? How much will that cost?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.