Strategy Sheroes – Détails, épisodes et analyse

Resist my interview with Lisa Killbourn where we talk ineffective briefs, strategists role as "The Thinker", and designing the bridge to help clients get to where they need to go. 

Listen to the full episode and read some more of my favourite quotes from Lisa here - https://www.strategysheroes.com/episodes/series-1-episode-4-lisa-killbourn

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Morgan Graham is a Partner and Chief Experience Officer at Experiences For Mankind, a San Diego based creative consultancy, with an ethos of preventing agency burnout and promoting work life balance. Morgan has been a marketing instructor at the University of San Diego, and is a long-term mentor in San Diego State University’s AZTEC mentorship programme. She is also on the board of Dent the Future, which brings together entrepreneurs, executives, and creatives who want to create positive and lasting global change.

We chat about:

Morgan’s amazing journey starting as an intern at Experiences for Mankind to now being partner

Client servicing and strategy

Meeting client needs without sacrificing the needs of team members

How it’s possible to have agency ethos of preventing team burnout

Links to some of the stuff we chatted about:

Experiences for Mankind

Dent the Future

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On the 6th episode of Strategy Sheroes I'm joined by Debbie Lu.

Debbie has a decade of experience in public relations, strategic planning and digital marketing.

She was shortlisted for Marketing Magazine’s Top 30 Under 30 Awards, and is the founder and Managing Director of the Canadian based So Agency.

Brands Debbie has worked with include Nandos Canada and Hamilton Beach.

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On the 5th episode of Strategy Sheroes I’m  joined by brand strategist Diane Lurie. 

Diane specialises in competitive advantage and brand value. She has been a Director at multiple agencies and has worked with brands such as Highland Spring, Unilever, Hilton and Scottish Government. She started her career as a researcher and continues to bring empathy for audience needs to everything she does. 

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Lisa Killbourn is a Strategist with 30 years experience across some of the biggest agencies, including Collett Dickenson Pearce, J Walter Thompson, and AMV BBDO. Lisa is now a freelance consultant collaborating with organisations to develop brand value and business growth strategies. 

Link to Lisa's article The Perception Problem which we discuss -

https://www.linkedin.com/pulse/perception-problem-referendum-clientagency-briefs-lisa-killbourn/

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Judy is Managing Director of Oliver & Co helping organisations think more strategically, manage change and develop effective leadership.

I speak to Judy about -

• Common challenges to effective leadership

• Getting buy-in for Strategy

• Myths around strategic thinking

• How to think well

• Getting the best from people’s time in meetings

• Personal strategy

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Mary Carty is an entrepreneur with a background in the arts, innovation and technology. Over the past decade, she has founded and managed two successful technology start-up companies and been nominated for an interactive BAFTA. Mary is a passionate advocate for women in STEM, co-founding the OutBox Incubator, the first ever Incubator for girls in STEM. She is a Strategic Advisor for businesses across many different sectors and is a regular keynote speaker.

Enjoy! 

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I speak to Kate Wooding, Senior Strategist at one of Scotland's largest digital agencies Equator. Kate has extensive experience leading strategy for financial services clients such as AXA Insurance and Lloyds Banking Group. We discuss challenges brands need to be considering today, what it means to be strategic, and learn more about how Kate made the move into Strategy. Happy listening!

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Anna Thairs is an award-winning full-stack Strategy Director, holding senior strategy roles at Grey London and Portas in Melbourne before joining Ogilvy Sydney, where she’s also a member of the agency’s Behavioural Science unit. Anna is vocal about her experiences as a mixed-race woman with OCD, ADHD and depression, and is passionate about driving more in-depth approaches to inclusion and diversity in advertising and beyond.

Our chat includes:

• Understanding neurodiversity and how organisations can be more inclusive to neurodiverse team members

• ADHD including Anna’s own experiences being diagnosed

• The idea of renaissance women strategists

• Intersectionality and the importance of nuance in our perspectives of humans

Links to some of the stuff we chatted about:

• Lemon paper by Orlando Wood - How left brain thinking is undermining creativity and making advertising less effective

• John Cleese creativity talk at Nudgestock 2021

• Learn more about Anna’s strategy career, and check out her amazing artwork

• Anna’s 2017 article on transformational thinking quoted in the interview

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Kim Mackenzie is an independent brand strategy consultant, copywriter and team builder with over 15 years experience. She has successfully transformed agency teams and collaborated with brands including Netflix, Lululemon, The Washington Post, Google, Apple and Michael Kors. Kim very much believes in paying it forward, founding the Ladies who Strategize online community which has over 1600 members globally.

Our chat includes:

• How strategy shapes creative and how copywriting shapes strategy

• Curiosity and relationship building in successful business development

• The founding of Ladies who Strategize

If you identify as female and work as a strategist you can apply to join the Ladies who Strategize slack group

Find out more about Kim’s freelance services and experience

How to Win Friends and Influence People by Dale Carnegie

Chuck Klosterman on interview techniques

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