Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners – Détails, épisodes et analyse

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Entrepreneurship is amazing, but it can also feel incredibly chaotic, and sometimes life throws you curveballs that force you to finally make the changes you've been putting off. 

After a pretty eye-opening specialist visit and an unexpected health scare, I started building personal habits and routines that have completely changed how I show up in my travel business. 

Turns out, the structure I spent years fighting because I thought it would box me in is actually the thing giving me more freedom, clearer decision-making, and a faster recovery time when things go sideways. 

If you've been resisting routine as an entrepreneur because you're afraid of losing your flexibility, this one's going to help. 

Questions this episode answers:

• How do personal habits affect your performance as a business owner?
• How can travel entrepreneurs create structure without losing flexibility?
• What daily routines help reduce overwhelm and decision fatigue as an entrepreneur?
• How does adding structure to your personal life improve your travel business?
• Why do entrepreneurs struggle to prioritize their health over their business?
• How can travel advisors stay productive when life gets chaotic?
• What systems help travel business owners manage unexpected curveballs?
• How do you create a work routine when you're a night owl entrepreneur?
• Why is stability important for running a sustainable travel business?
• How do personal wellness habits make you a stronger business owner?

Enjoy (and take action!)

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096

Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151

You know that feeling when a trip is coming up and you're like, oh shoot, I should probably think about content? 

Yeah, same-ish, so let's talk about it :) 

I'm breaking down exactly how I prep for content creation before I head out on my upcoming river cruise, from the equipment I actually pack (no, you don't need a bunch of fancy gear) to the types of shots that are going to stop the scroll and connect with your audience. 

Whether you're heading out on a fAM trip, a cruise, or creating your own experience, these are the pro tips I use to make sure I come home with a content library that works hard for my travel business. 

Oh, and if you've been wanting to up your content game without looking like a full-on tourist with a camera rig, this one's for you. 

Questions this episode answers:

• What equipment do travel advisors need to create content on a cruise trip?
• How do travel advisors create content on a FAM trip without fancy gear?
• What types of videos should travel advisors film on a cruise ship?
• What are the best tips for filming travel content on location?
• How do you capture B-roll on a cruise that actually converts on social media?
• What should travel advisors wear when filming content on a cruise?
• How do you get great content on a cruise without looking like a content creator?
• How do travel advisors use cruise trip content across multiple marketing channels?

Enjoy (and take action!)

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. 

I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas. 

Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted. 

Questions this episode answers:

• What's the difference between demographic and psychographic niching for travel advisors? 
• Where do high-value travel clients hang out? 
• What professional organizations should travel advisors join to find clients? 
• How can travel advisors use wine clubs to find clients? 
• Should travel advisors attend networking events or join communities instead?
• What are the best places to find luxury travel clients in 2026? 
• Can book clubs be a source of travel clients for advisors? 
• What types of fitness and wellness communities attract travel buyers? 
• How can travel advisors partner with local businesses to find clients? 
• What professions need continuing education credits that travel advisors can leverage? 
• Where should B2B travel advisors look for corporate clients? 
• How do I find group travel clients through existing communities?  
• What online forums and communities have potential travel clients? 
• How can travel advisors leverage hobby-based groups like astronomy or DND?

Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off

Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

If you don't have leads in your business, you don't have a business.  So let's find you those leads!

In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

Join me as I dive in today to the Food and Wine Travel Niche for part 3.

In this episode, I share:

·     Understanding the mindset of foodie travelers at every stage

·     Where you can find them based on this information

·     Real-world Google research for events that potential foodie travel clients may be hanging out at

·     and so much more!

Enjoy (and take action)!

Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

Join me as I dive in today to the Romance Travel Niche for part 2.

In this episode, I share:

·     Understanding the mindset of romance travelers at every stage

·     Where you can find them based on this information

·     Real-world Google research for events the potential romance travel clients may be hanging out at

·     and so much more!

Enjoy (and take action)!

Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

If you don't have leads in your business, you don't have a business.  So let's find you those leads!

In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

I'm also going to share via a Google search of 4 locations around the country, on local networking events to look for, as well as events where you're ideal client may be hanging out at.

Join me as I dive in today to the Family Travel Niche.

PS- Even if you don't specialize in any of the niches, or live in any of the locations mentioned, doesn't mean you would find value in these episodes.  

I'm hoping these ideas release your creative juices and give you inspiration to think outside of the box to generate new leads for your travel agency.

In this episode, I share:

·     Who the family traveler is and how they think

·     Where they would hang out at based on this information

·     Real-world Google research for events the potential family travel clients may hanging out at

·     and so much more!

Enjoy (and take action)!

Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. 

I'm also diving into my personal journey with podcasting, blogging, and repurposing content for different platforms, as well as spilling the beans on handy hacks for email marketing, social media, and leveraging your travel experiences for content creation. 

If you're ready to up your content creation game and stand out in the travel industry, stick around for some expert insights!

In this episode, I share:

·     How to change your thinking on content creation

·     Where to start when creating content

·     Some of my favorite hacks for creating content

·     and so much more!

Enjoy (and take action)!

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---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!!

Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness.

I sincerely could not do this without your support, and I'm ever so grateful for it--THANK YOU!

Remembering this podcast birthday got me thinking why I started this podcast and that was to support the business-side of entrepreneurship.  It's not something many of us think about when we become a travel advisor, but it is especially critical to think about if we want longevity and sustainability in business.

In this episode, I share:

·     The differences between an employee and an entrepreneur

·     A little bit of my own growth as a travel business owner

·     Some of the important aspects of entrepreneurship you need to be aware of

·     and so much more!

Enjoy (and take action)!

Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1s

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business.

In this episode, I share:

·     Prioritizing health and backup plans

·     Leaning into my passions

·     Changing my mindset

·     and so much more!

Enjoy (and take action)!

Nina Clapperton's 6 Months to 50k Sessions Course *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/

The Wealthy Spirit by Chellie Campbell *affiliate link*: https://amzn.to/3TbfzH7

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. 

As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services from good to great.

In this episode, I share:

·     Understanding and Meeting Clients' Specific Needs

·     The Art of Personalization in Travel

·     The PATH Standards of Excellence for host agencies

·     and so much more!

Enjoy (and take action)!

Learn about Mailbox Power *affiliate link*: https://go.mailboxpower.com/birthdayspecial?invite=ritaventures

Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consulting

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com