Strategic Storytelling – Détails, épisodes et analyse

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks?

In this episode, we explore

...why there's so much wimpy copy out there
...parallels between writing wimpy copy and getting stronger by working out
...why stories solve the biggest problem of writing wimpy copy: saying good things about yourself
...two micro-tips to make stories come alive
...why you need to get into your audience's mind to write strong copy
...examples of strong copy with stories

RESOURCES:

FREE: 7 Copywriting Tips to Jumpstart your Sales. Click here to learn more.

Course on writing copy by telling stories - Click here to learn more.

Course on getting into your prospect's mind - Click here to learn more.

Story consultation: your 2-week sprint to transform your marketing, beginning with a 90-minute consultation. Click here.

What's a cat story?

People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. 

If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories. 

But there are 3 lessons a solopreneur from cat stories, even if you're not a cat person. Why do these stories have so much appeal? What do they do for the storyteller?

This episode isn't typical, but it was fun to record and I hope you enjoy it, whether or not you like cats! Please leave a comment and tell me the role cats -- and cat stories -- play in your own life. 

Related episodes:

How do you add a personal story (especially a cat story!) to your portfolio...and still come across and credible and knowledgeable? Dorie Clark does this really well.

 The Right Way To Tell a Cat Story for Personal Branding 

Lisa Yoder tells us how to appeal to a special-interest audience. She uses cat lovers as one of her humorous examples.

How To Add Stories to Your Course Design

Consultation:

My one-to-one consultation on marketing your solopreneur business more effectively.
Click here to learn more.

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. 

So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier.

You will learn...

... 4 ways you can use stories to complete marketing activities - with samples

...Why every story you tell is a branding story (whether you plan them this way or not)

...What’s different about a selling story

...3 guidelines for telling a business story (the second will be a surprise)

Resources:

FREE: Link to story archetypes

Kindle Book on storytelling (free with Kindle U limited): Grow your business one story at a time

Course on creating your selling story

Workbook on characters in your selling story

Podcasts on the characters in your story:

The hero
The guide
The cheerleaders
The villain

Certain story templates are more effective when it comes to attracting more clients and generating more sales.

Is it because they create more intense conflict? 

The surprising answer is, "No."

In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings. 

In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights to your own business. 

 
Jonathan Gottschall's book, The Story Paradox explores the darker side of storytelling.

My ebook, Grow Your Business One Story At A Time, explains how to use storytelling purposefully for business growth. 

Visit my website for more resources.

… 

Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. 

In this episode, Mitchell explains why credibility is important. He identifies some surprising indicators of credibility, such as being coachable, being a servant leader and showing up. 

We also talked about using stories to reinforce credibility (and how the wrong story can kill your credibility fast).  We came up with some memorable examples! 

This episode will give you a new perspective on how to use credibility as an essential source of business growth. 

Mitchell can be reached at http://mitchelllevy.com 

My course on credibility:
http://cathygoodwin.com/credcourse

If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing.

That's the big difference between personal and business stories. Personal stories might get an appreciative laugh, but business stories can do so much more. Anyway, your business audience might not be amused by your personal stories.

I've referenced the topic indirectly. This episode clearly shows the difference between personal and business stories - and how strategizing your story helps you go beyond entertainment to reach your business goals. 

Discover 17 ways storytelling can help grow your business with this free guide: http://mycopy.info/17ways

We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? 

This episode introduces 3 steps you need to rebrand profitably with a new story. 

Find your story archetype here

As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story.

Or realize "this isn't my story" and go elsewhere, saving you both some time.

Learn more about storytelling when you download 17 Surprising Ways to Grow Your Business With Stories - free when you click here: http://mycopy.info/17ways

Enjoy the podcast - and don't forget to leave a rating and a review, preferably on the Apple website. 

Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. 

How do you attract your ideal clients? Create a story with elements they can relate to. A story that helps them see themselves in the story.  

How do you do this? It's a pretty simple tweak, actually... but you have to decide consciously to structure your story this way. 

This episode shows you how.

To better enter the conversation in your client's mind, download my free guide - http://cathygoodwin.com/baggage 

If you like this podcast, don't forget to leave a review and subscribe! 

From Cathy Goodwin - cathygoodwin.com