Story Greenlight with Jeff Bartsch – Détails, épisodes et analyse

Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.

Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.

In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.

-

💡 RESOURCES

Work with Jeff: https://www.storygreenlight.com/consult 

📝 SHOW NOTES

00:00 Communication is NOT all created equal

01:01 Communication in relationships

02:11 The different messages of conflict

03:48 Conflict comes from uncommunicated expectations 

06:58 Jeff and Chantel’s first big fight

09:38 Being intentional about conflict in business

15:38 Communication Moments: Endings and Transitions

18:22 Jeff and Chantel’s hard conversations for personal endings

19:55 Endings in business

22:30 Planning doesn't erase the potential for conflict

24:16 Communication moments that are transitions

24:42 When Jeff and Chantel decided to make a huge transition

28:26 Resolving conflict by making change

31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional

34:31 Understanding different communication needs

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. 

It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.  

How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!

-

💡 RESOURCES

Work with Jeff: https://www.storygreenlight.com/consult 

 -

📝 SHOW NOTES

00:00 Pop quiz 

01:17 What counts as too much communication?

03:32 Communicating to strengthen relationships

06:45 The ABT’s of Communication Moments 

08:23 Comparing communication moments in business and marriage

08:35 Beginnings – when Jeff met Chantel

11:12 Beginnings in business – keep it low-key 

13:07 Big Requests – how Jeff proposed to Chantel 

16:25 Big Requests in business

17:27 Going forward from Beginnings and Big Requests

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns.

Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.

--

🖥 Connect with Dan Thompson: https://www.gunsandguitars.net/

📹 Dan Thompson on YouTube: https://www.youtube.com/c/GunsandGuitars

--

🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.

--

💡 RESOURCES

I built my DREAM Rickenbacker...then gave it away 🤦‍♂️, Guns and Guitars, https://youtu.be/9jFJNcQt8mk

I built a MINI GUITAR with my son (for less than $60!), Guns and Guitars, https://youtu.be/6DVA70M1EuY 

“Building a Storybrand,” by Donald Miller, https://amzn.to/38ZcJk2

“Primal Branding,” by Patrick Hanlon, https://amzn.to/3NzsNrO

--

📝 SHOW NOTES

00:00 Combining two content niches

01:30 Living in an RV

04:33 Dan the musician

10:24 Surviving a home invasion

15:31 Creating Guns and Guitars

20:52 The advantages and pitfalls of being a multi-niche creator

23:46 Challenges with YT's algorithm serving content to two different audiences

29:05 What are shared beliefs?

32:34 Planting nuggets of beliefs in your content

34:31 Shared beliefs in Dan's community

37:01 Core beliefs stem from sharing your beliefs

40:22 Let the wrong audience filter themselves out

44:25 Navigating content creation on divisive subjects

48:37 Core beliefs connect through storytelling

54:59 Ideas on how share your core beliefs

--

🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.

It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.

–

🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.

💡 RESOURCES

Seth Godin’s Nail Analogy, from his book: “This is Marketing”

Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad

📝 SHOW NOTES

00:00 Finding #TheThingUnderTheThing #TTUTT

00:57 The Iceberg

02:33 Emotional Transference for better or worse

05:21 What does your audience REALLY want?

08:43 Examples of deeper emotions in different content types

12:29 Attaching ideas to visual representation

13:52 The lamp and Jeff's connections

18:57 The lamp and other connections 

20:22 Lessons from a lightbulb

23:11 The emotional power of TTUTT

--

🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating.

Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well.

-- 

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.

--

SHOW NOTES

00:00 Storytelling is worth learning

01:02 The trade-off of simple vs complex storytelling

03:06 Why is good storytelling hard to do?

08:31 The pay-off of good storytelling

10:52 How storytelling is used on American Ninja Warrior

13:54 The impact storytelling has on you, the storyteller

17:02 Compound the power of a story using video

20:04 How video amplifies stories

--

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point?

Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future.

Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life. 

-

🖥 Connect with Meredith Marsh: https://vidpromom.com/ 

📹 Meredith Marsh on YouTube: https://www.youtube.com/channel/UCCtmJ4-qW_AAeLmNlOK_scw 

RESOURCES

Social Video Blueprint: https://vidpromom.com/social-video-blueprint/  

SHOW NOTES 

00:00 Balancing life and content creation

01:36 Meeting at People of Video Conference

03:15 Meredith’s start in content creation

06:16 Discovering her content niche with GoPro cameras

09:25 Accidentally discovering her audience

10:45 Making money from thin air

13:41 Refocusing and pivoting content

17:38 Meredith’s content topics

20:38 Video creation as a side business

22:06 Stop calling it a "side hustle"

25:06 Customers are different from your audience

27:31 Converting your audience with a 5-day challenge

31: 24 Meredith's simple video production schedule for busy business builders

40:55 Meredith's social video blueprint

--

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us. 

Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships.

Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you. 

-

🖥 Connect with Joe Gilder: https://www.homestudiocorner.com/

📹 Joe Gilder on YouTube: https://www.youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g

RESOURCES

Featured music:

Feel, by Joe Gilder https://www.youtube.com/watch?v=Tf3OSDS0zDk&list=OLAK5uy_krBz78uKgi_y0oTVREAXu_Iol3SH6c0jo&index=3

Free, by Joe Gilder ft. Low Pro https://youtu.be/UQQBdwh9N1M

People:

British philosopher, Alain de Botton:  https://www.alaindebotton.com/

Graham Cochrane: https://www.grahamcochrane.com/

SHOW NOTES 

00:00 Building  and remixing business

01:32 When Jeff played keyboard on Joe’s record 

04:19 Joe’s journey into music and mixing

06:23 Becoming an online audio teacher

10:32 Making money from creative skills  

12:58 Sell through your content

15:59 Content creation is sales

19:09 Sharing information is sharing value

24:58 Selling and creating products

25:44 Joe’s first course

32:15 What happens when you run out of ideas?

33:38 Creating Dueling Mixes with Graham Cochrane

41:23 Rebuilding and remixing

43:54 Home Studio Corner in the future

46:04 Growth is a continuum

--  

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

How do you actually get a story out of your head and into a video on YouTube? 

There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.

Today Jeff Bartsch  talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree

SHOW NOTES

00:00 Raising your storytelling skills on YouTube

01:02 Jeff’s journey storytelling in Hollywood

05:16 An introduction to the five levels of storytelling

07:24 Level One: Using a solo-talking head

08:43 The Master Story Framework

11:17 Level two: talking head with b-roll

11:23 What is b-roll? And how to use it

14:12 Storytelling technique: “See and Say”

14:45 Level three: scene work with a talking head

16:55 The advantages of using scene work in your videos

19:20 Level four: scene work breaking the fourth wall

21:04 Level five: scene work WITHOUT breaking the fourth wall

22:45 What is expositional dialogue?

25:27 How to apply the five levels of storytelling to your content

31:26 The rewards of applying these levels of storytelling

--

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.

If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.

Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.

She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.

🖥 Connect with Shelly: https://shellysavestheday.com/

📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag

 --

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

TubeBuddy: https://www.tubebuddy.com/ 

Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk

Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK

iMovieMadeEasy: http://www.imoviemadeeasy.com

Descript: https://www.descript.com/

Jarvis, now called Jasper: https://www.jasper.ai/

SHOW NOTES 

00:00 Building your income pie

01:38 Shelly’s road to content creator

04:35 Technical Program Managers and Producers

07:38 Gender disparity on technical and content platforms

09:39 Shelly’s journey to TubeBuddy

13:05 Jeff’s journey learning about gender and racial privilege

14:57 The need for an income pie

16:20 The dangers of only one income stream

17:11 How to build your income pie

18:52 Shelly’s income pie

20:31 The power of the Amazon Influencer Program

24:11 How to think about getting more income streams

25:25 When should you create a course?

28:45 The power of repurposing content

29:30 Strategies for repurposing content on multiple platforms 

32:00 Super Tool: Descript

34:26 Define success by the right metric for YOU

36:59 How to use content to speed up business tasks

38:11 How to build affiliate marketing and create sponsorship opportunities

40:06 Shelly's latest content creation projects

--

If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?

Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.

But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. 

In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us.

🖥 Connect with Zack: www.optimizeyourself.me

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES:

The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: https://amzn.to/3vxhp8c 

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: https://amzn.to/39dfRJ3 

SHOW NOTES

00:00 Recovering from success

01:26 What’s better than “success?” 

03:55 Beginning to optimize

07:17 Learn to manage failure

08:22 The need to fail when you’re young

11:57 Zack’s new definition of success

15:22 Zack’s plan to transition to his new goal

16:56 Stop “playing business”

18:33 Skills to providing value

22:18 Doubling business growth during a pandemic

25:16 The benefits of failure

26:32 The fear of success is real

29:16 Self-identity and the key to real success

30:41 Zack the American Ninja Warrior

--

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at https://www.storygreenlight.com/greenroomfree.

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.