Explorez tous les épisodes du podcast Stop Scrolling, Start Scaling® Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 128. Your December 2024 Marketing Updates: Instagram’s New Highlights Tab, Reddit Resurgence, TikTok Links + MORE! | 04 Dec 2024 | 00:19:26 | |
Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram’s Story Highlights are moving, and what that move means for your profile. She covers how Pinterest is making holiday shopping easier than ever (but there’s a twist!), and the new TikTok feature could be a game-changer for affiliate marketers. And finally, you’ll never guess which slept-on platform is seeing explosive growth right now and bringing in big ROI for Ninety Five Media’s clients. As we head into 2025, understanding and utilizing these updates will be crucial for staying competitive on social. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
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| 127. Do You Need a New Instagram Account? When to Start Over and When to Build on What You’ve Got (Social Bite) | 02 Dec 2024 | 00:10:59 | |
So, your business is evolving. You’ve got a decision to make: start a new social media profile, or pivot the one you’ve got? In this episode, Emma unpacks the benefits and drawbacks of building on an existing account versus starting fresh when navigating a business transition. She shares real-talk insights on what’s changed in the social media game, why audience alignment is everything, and how to make the most of what you already have. Tune in to learn how to assess your current audience, weigh the pros and cons of starting over, and keep momentum strong no matter what path you choose. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 118. 1.6 Million Impressions in 30 Days: A Law Firm’s Journey with Ninety Five Media (with less than 5k followers!) | 30 Oct 2024 | 00:19:03 | |
In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that shatters the common belief that certain industries aren’t made for social media. Emma breaks down exactly how her team achieved these results using the Ninety Five Media Method: a combination of strategic organic marketing, highly-targeted paid media, and quarterly content shoots. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia | |||
| 28. Your Podcast Is Part Of Your Brand: A Framework to Starting and Maintaining Your Podcast | 22 Mar 2023 | 00:30:48 | |
In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build. In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 27. Your Business Can Make You Money, Without Being Your Personal Piggy Bank with CPA, Christy Bowie | 15 Mar 2023 | 00:35:28 | |
Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances. In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm, Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice. Listen in as we speak about:
And much, much, more!
Connect with Christy: Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 26. Curating Your Brand Story with Michelle Kuei | 08 Mar 2023 | 00:41:52 | |
Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product. In today’s episode, we are joined by coveted international speaker, certified visibility coach, author, and expert content marketing strategist Michelle Kuei. Michelle is the founder of Elevate Life Coaching, where she mentors women on how to use the power of storytelling to attract clients and turn their passion for coaching into a profitable business. The goal is for her clients to gain clarity on their message, and implement profitable and authentic marketing strategies through storytelling. Listen in as we speak about:
And much, much, more!
Additionally, don’t forget to look for Michelle's book, "Perfectly Normal: An Immigrant Story of Making It in America," shares her own inspiring stories of love, courage, and connection, empowering her audience to let go of imposter syndrome and make a significant impact. Connect with Michelle: 5 Steps To Create Your Powerful Core Message That Attracts And Sells Perfectly Normal: An Immigrant Story of Making It in America Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 25. The Pillars of a Full Brand Experience with Lizzy Colombo | 01 Mar 2023 | 00:40:39 | |
In today’s episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs. After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire. Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's target audience, and so much more!
Connect with Lizzy: White Point Creative Instagram What's Holding You Back In Your Business Quiz Free ebook: Build A THRIVING Online BUSINESS Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 24. The Ins and Outs of Trending Content with Corey Brausch | 01 Feb 2023 | 00:41:22 | |
In today’s episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community. Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager. Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her clients’ favorite aspect of working with Corey and Seven Willows is their holistic approach to outbound engagement. Tune in as we dive into all things social media including outsourcing your social media, trending content and so much more.
In this episode, we discuss:
Resources mentioned: Connect with Corey: Connect with Ninety Five Media: | |||
| 23. Building an Impactful Online Community with Hollie Prescott | 25 Jan 2023 | 00:50:38 | |
In today’s episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to “get to the top” without sacrificing her dreams of seeing the world.
Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn’t want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Life Design & BossBabe. Fast forward to today, Hollie & her business partner Chelsea help thousands of women a year ditch the corporate structure through offering freelancing or digital services in the comfort of their PJs. Tune in as we dive into all things community - including how community has evolved over the years, best ways to build a community online, and so much more. In this episode, we discuss:
Resources mentioned: Connect with Hollie and Chelsea:
Connect with Ninety Five Media: | |||
| 22. Elevate Your Brand’s Legal with Mairin Van Shura | 18 Jan 2023 | 00:44:57 | |
In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses. Tune in as we dive into all things legal including contracts, trademarks, and so much more. In this episode, we discuss:
Resources mentioned: Connect with Mairin: Connect with Ninety Five Media: | |||
| 21. Maximize Your Paid Ad Conversions with Jordan Rothwell Perry | 11 Jan 2023 | 00:47:10 | |
In today’s episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.
She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.
Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more.
In this episode, we discuss:
Resources mentioned:
Connect with Jordan: 3 Ways to Know You're Ready for Ads
Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 20. Take Your Brand to the Next Level in 2023 with Ninety Five Media | 04 Jan 2023 | 00:21:45 | |
Ready to take your brand to the next level in 2023? We’re breaking down the five marketing phases and what you should be investing in at each level. In this episode, we discuss:
Resources Mentioned:
Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 19. 10 Lessons I’ve Learned as an Entrepreneur | 28 Dec 2022 | 00:41:13 | |
Today is our first solo episode of the season and we’re diving into 10 lessons that I have learned in my past two years of full time entrepreneurship. So grab a cup of coffee and let’s dig in! In this episode, we discuss:
Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 117. Can Your Unique Brand Voice Stay Strong When Outsourcing? (Social Bite) | 28 Oct 2024 | 00:08:24 | |
In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn’t be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety Five Media’s unique onboarding process as an example to reveal how you can confidently outsource marketing while preserving your signature style. Emma shares exactly how you can communicate your brand voice that lives within you to your team to give them the tools to showcase it beautifully. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 18. Elevating Your Client Experience with Stephanie Inghram | 21 Dec 2022 | 00:45:54 | |
In today’s episode, we are joined by Stephanie Inghram. Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo. She took the frustrations of doing everything herself and manually from the wedding world and built the business she has today with a mission to help a variety of industries add next level automation and client experience to their business so that they can book more, make more, and work less. Tune in as we dive in to all things Dubsado, client experience, and workflows.
In this episode, we discuss:
Resources mentioned: Connect with Stephanie: Connect with Ninety Five Media: Join us inside Master Your Marketing
Sign up for Dubsado today and receive 20% off your first month or year! (affiliate link) | |||
| 17. How to Push Past Your Upper Limits with Abigail Holland | 14 Dec 2022 | 00:51:48 | |
In today’s episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinking, release shame, and show up as the most authentic versions of themselves both online and offline.
Tune in as we dive in to all things sales processes, upper limits, and doing business your way.
In this episode, we discuss:
Resources mentioned:
Connect with Abigail:
Connect with Ninety Five Media: | |||
| 16. How to Optimize Your Website for SEO with Kim Fischer | 07 Dec 2022 | 00:36:27 | |
In today’s episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience. Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.
In this episode, we discuss:
Resources mentioned: Connect with Kim: Connect with Ninety Five Media: | |||
| 15. Using Conversion Copy to Attract Your Dream Clients with Holly Murray | 30 Nov 2022 | 00:52:51 | |
In today’s episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire. Tune in as we dive deep into conversion copywriting, brand messaging, and so much more. In this episode, we discuss:
Resources mentioned: Connect with Holly: Connect with Ninety Five Media: | |||
| 14. Navigating Video Content in 2023 with Megan Taber | 23 Nov 2022 | 00:42:34 | |
In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe. In this episode, we discuss:
Resources mentioned:
Connect with Megan: Have We Met Podcast
Connect with Ninety Five Media: | |||
| 13. Navigating the Customer Journey and Funnels with Rogé Galmish | 16 Nov 2022 | 00:38:57 | |
Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five. Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms. Today’s episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year. In this episode, we discuss:
Resources mentioned:
Connect with Rogé Galmish:
Connect with Ninety Five Media:
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| 12. Marketing Outside of Social Media | 21 Sep 2022 | 00:18:23 | |
Social media marketing is a great way to promote your products or services, but it’s not the only way. The truth is, social media isn’t always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it’s absolutely vital to have a presence here. But you can’t forget about other marketing avenues as well. There are many ways to increase your brand awareness, and ultimately your sales, via marketing. Just because we are a digital marketing agency doesn’t mean we advise our clients to ONLY market their brand on social media. Today we’re diving into just that with you! I’m sharing my top five tips to help you market your brand off of social media that will result in increased brand reach and profits. In today’s episode, we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 11. Scalable Engagement Strategies | 14 Sep 2022 | 00:18:25 | |
One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today’s episode, I’m breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results. In this episode, you’ll learn about the two major types of engagement, different strategies for each type, and why these two types of engagement go hand in hand. Finally, I share the importance of having a deep understanding of your brand voice, especially if you plan on hiring someone to manage your engagement for you. You’ll also get the answer to a question I get frequently which is - “how often should I be engaging??” If you’re tired of low engagement and you’re ready to change that, this episode is for you!
In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 10. The Importance of Growing Your Email List | 07 Sep 2022 | 00:25:42 | |
In previous episodes of this podcast, you have heard me talk all about social media marketing. Today, however, I’m turning the tables and we’re talking about all things email marketing. Because while email marketing is different, it’s more connected than you may think to your social media marketing. At the end of the day, the audience you’re building on social media is on borrowed land - and your email list is the only audience you truly own. This is major! During this episode, I share how to get started building an email list and the regulations behind it, some of my favorite email marketing platforms, and my top 3 tips on how to grow your email list once you’ve gotten started. In this episode we cover:
Ready to get started with email marketing? Kajabi is our recommended platform! You can start your 14 day free trial today with our link - https://app.kajabi.com/r/BouYBC32
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 9. Inclusive Selling on Social Media - with Team 95 | 31 Aug 2022 | 00:42:38 | |
In today’s episode, I am joined by my incredibly talented Team 95 members Marion and Sarah. In this team conversation episode, we're diving into all things inclusive selling. It’s one thing to strategically position your offers on social, but that’s not enough in today’s world. Inclusivity, diversity, and representation matter more than you may think they do in your content. During this episode, we’re also discussing how audiences want to consume content, what actions they may take after scrolling online, and why you need to curate content individually for your Instagram and TikTok feeds. You’re going to walk away with your wheels turning with new ideas about UGC content and how to integrate more diversity into your posts. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 116. Build a Podcast that Closes Sales for You: How Podcasting Fits into Your Holistic Marketing Strategy | 23 Oct 2024 | 00:20:07 | |
In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company’s marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outlines the growth of the podcasting industry, explains the strategic advantages it offers, and shares ideas for how you can incorporate podcasting into your marketing efforts to supercharge sales and brand awareness. Listen in as Emma explores:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 8. 3 Facts To Know About IG Reels | 24 Aug 2022 | 00:11:23 | |
Today we are covering everything you need to know about Instagram Reels! Last episode we talked about TikTok and how to leverage video content there to grow your brand, but this episode focuses entirely on why you shouldn’t be sleeping on Instagram Reels. During the episode, I share why Instagram Reels are not only important to building your brand on social media, but the factors you should also consider when creating them. I discuss what type of content you should be creating, how often you should be posting Reels videos, and how to integrate them successfully into your overall Instagram strategy. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 7. Should You Be On TikTok? | 17 Aug 2022 | 00:24:11 | |
Today we are covering a topic that we actually haven't touched on yet, which is TikTok. This is a platform that has really changed the landscape of digital content and how we consume both video and photo content over the past two years since it rose to popularity. During the episode, I share the reasons why you need to be on TikTok. I talk about the impact it has had on the online space, whether being on the app is a good idea for your brand, and tips for what to do if you do choose to move your business on to TikTok. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 6. Vanity vs Conversion Metrics on Instagram | 10 Aug 2022 | 00:20:57 | |
In today’s episode, I’m discussing the difference between vanity metrics versus conversion metrics and which ones you should be focusing on. This is an incredibly important point that many business owners and marketers don’t talk about enough. You’ll learn why the numbers you’re focused on Instagram (followers and likes) don’t equate to the number of sales you can make. Then we’ll cover the differences between vanity metrics and conversion metrics so that you can better understand their different levels of importance. Finally, we take a look at driving conversion metrics and why certain conversion metrics (like your DM conversations) are so important. If you feel like you’re constantly running into a wall on Instagram, feeling frustrated with the numbers you aren’t seeing, then this episode is for you. Tune in and take notes as you prepare to shift your mindset around your content and analytics. Time stamps:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 5. Content that converts - with Team 95 | 03 Aug 2022 | 00:39:24 | |
On today’s episode I am joined by our team members Paris and Carley! They are both Account Managers on our team and absolutely amazing at what they do. You are going to love hearing their insight into what works and what doesn’t when it comes to strategic content creation. During the episode, we discuss their approach to content creation as skilled Account Managers, what metrics we like to look at for conversion, how to respond to world events on social media while maintaining a flexible approach to content creation, and what they’ve enjoyed creating so far!
In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co
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| 4. How to Batch an Entire Month of Content | 27 Jul 2022 | 00:18:36 | |
Today's topic is truly one of the most requested and confusing aspects of digital marketing. It's something that comes up so frequently in our DMs + comments, and honestly, with every client we work with! I know a lot of us struggle with how to successfully batch create content in order to save HOURS each week. So today, we’re going to cover how to do just that! During the episode, I share how to properly map out an entire month’s worth of content. Yes, you read that right, 30 days worth of content in one go. Totally life changing! I talk about the importance of efficiency in digital marketing, determining your posting schedule, and why engagement matters. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co
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| 3. Dispelling the myth that you can “do it all” | 18 Jul 2022 | 00:16:43 | |
If you are in the position where you're on the fence about outsourcing, or you know that you want to but you're struggling to find the right person, this episode is for you! During the episode, I share how to get started with outsourcing your digital marketing. I talk about why you can’t (nor should you) do it all, the different types of personas who need to outsource their tasks and why finding your zone of genius is so important. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 2. The Ninety Five Media Method | 18 Jul 2022 | 00:18:38 | |
Whether you are someone who is looking to hire a social media manager, you're a social media manager yourself or maybe you’re interested in DIY-ing it, today's episode is literally pulling back the curtain on exactly how we do what we do as a social media management agency. During this episode, I share why the key to success is developing proper frameworks and processes, my agency’s method when it comes to social media management and examples to help showcase the different approaches we use to help our clients achieve digital marketing success. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co/ | |||
| 1. Introducing Ninety Five Media: our story | 18 Jul 2022 | 00:25:22 | |
Welcome to the Stop Scrolling Start Scaling Podcast. I'm your host, Emma, the founder and CEO of Ninety Five Media. I am on a mission to show you that social media marketing can be fun, rather than frustrating, and that you aren't alone in figuring out this crazy world of social media algorithms. In the first episode, I share what to expect when it comes to the podcast, who Ninety Five Media really is and really how to best implement tools to maximize your presence on social media. My team and I are passionate about social media marketing and management, and we understand how overwhelming it can be at times. During this episode I explain why social media management should be a done for you service, how I founded my company and overcoming challenges to follow my dreams. In this episode we cover:
Connect with us : Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co/ | |||
| 115. Turn 1 Video into 12 Pieces of Content: Repurpose Like a Pro for Maximum Reach (Social Bite) | 21 Oct 2024 | 00:12:38 | |
In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand message, strengthens your authority as an expert, and frees up time for other business tasks. Tune in to learn actionable tips for reformatting your existing content across platforms and making the most of every idea. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 114. Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team | 16 Oct 2024 | 00:24:45 | |
In this episode, Emma is joined by the powerhouse social media team at Ninety Five Media – Paris, Carley, Mekenna, Ashley, and Ali – to share their expertise on a topic every business owner should be thinking about: how to become a thought leader on social media. Together, they deliver hard-earned wisdom on how to stand out in a crowded industry, engage your audience authentically, and solidify your position as an authority in your niche. In addition to digging into the nitty gritty of Instagram and TikTok strategy, they also share their best advice for content ideation, navigating social trends, and why audience interaction is key to building lasting relationships and ultimately driving conversions. Listen in as Emma and the Ninety Five Media Team share:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 113. Does Email Marketing Still Matter? (Social Bite) | 14 Oct 2024 | 00:10:08 | |
In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: “Does social media marketing make email marketing irrelevant?” Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability to drive fast, direct results. Emma also delves into the specific features of email, like audience segmentation and A/B testing, that allow for a more personalized and strategic approach to audience engagement. You’ll walk away knowing why email marketing should be a cornerstone of your marketing strategy, and how to use it in tandem with your social media posting. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 112. Your October 2024 Marketing Updates: New TikTok AI, Meta Holiday Ads, Instagram DM Tools + MORE! | 09 Oct 2024 | 00:16:35 | |
In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta’s new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As we enter Q4 and the holiday season, these updates will help you stay ahead of the curve, enhance your year-end marketing strategies, and create a solid foundation for growth. You don’t want to miss this! Listen in as Emma speaks about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 111. How Micro Influencers Can Drive Trust and Sales for Your Brand (Social Bite) | 07 Oct 2024 | 00:11:03 | |
In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work with. She discusses the cost-effectiveness of working with micro influencers and emphasizes the importance of building genuine relationships over transactional interactions. By focusing on micro influencers, brands can achieve a more authentic connection with potential customers and drive better results without a huge budget. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 110. Pt 2: 5 Must-Know Q4 Marketing Strategies - Service Business Edition | 02 Oct 2024 | 00:16:11 | |
This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering value-packed content to transforming services into giftable experiences. Navigate Q4 with confidence and capitalize on the holiday excitement with the time-tested tips in this episode. Listen in as Emma shares:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 109. Social Bite: Steal Our Top 3 Time-Saving Marketing Tools | 30 Sep 2024 | 00:10:45 | |
In this episode of The Social Bite mini-series, Emma shares 3 time-saving marketing tools we use and love at Ninety Five Media that will help you streamline your social media marketing process and maximize your productivity. Emma outlines the benefits of each tool and shares how they can be used to not only make your marketing more efficient, but scale your business as well. From automating Instagram responses to scheduling content across platforms, these tools are designed to save you hours of manual work while driving real results. Tune in to discover how these tried-and-true tools can transform your marketing workflow. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try out Later.com, our favorite content scheduler Get a free month on Tailwind to optimize your Pinterest posting Give ManyChat a try and see how automating your DM responses can save you time and increase engagement | |||
| 126. How to Keep Your Customers Coming Back: Post-Sales Strategies That Work with Kelly Olson | 27 Nov 2024 | 00:35:37 | |
What if the secret to scaling your business isn’t about finding new customers but unlocking the potential of the ones you already have? In this episode, Emma interviews Kelly Olson, a seasoned expert in customer operations, who shares her proven strategies for retaining customers, reducing churn, and driving long-term growth by focusing on the often-overlooked post-sales journey. Kelly and Emma explore the critical role of onboarding in cultivating strong client relationships, how to proactively collect and act on customer feedback, and how to empower your team to deliver consistent, high-impact customer experiences. This episode is your roadmap to transforming customer relationships into long-term growth! Listen in as Kelly explains:
And much, much more!
Connect with Kelly Olson:
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 108. Pt 1: 5 Must-Do Q4 Marketing Strategies - Product Business Edition | 25 Sep 2024 | 00:19:17 | |
In this episode, we kick off a 2-part series on marketing strategies for the most crucial sales season of the year: Q4. Emma walks you through five key marketing strategies to get your product brand in front of new audiences this year; including leveraging social media promotions and using user-generated content to showcase your product in real-life scenarios. Whether you're looking to hit year-end financial goals or set yourself apart from competitors, this episode has takeaways for you. Be sure to tune in next week for part two, focusing on service-based businesses! Listen in as Emma shares:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 107. Social Bite: Simplify Your Instagram Bio for Maximum Conversions | 23 Sep 2024 | 00:10:34 | |
In this episode of The Social Bite mini-series, Emma reveals the most crucial, but often overlooked, element of your Instagram bio: the link. She explains how simplifying your bio by limiting the number of links you include can significantly enhance user experience and boost conversions. Emma provides actionable advice on how to audit and optimize your Instagram bio, helping you effectively guide your audience where you most want them to go, and convert those viewers into clients or customers. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 106. HR for Small Businesses: Developing Your Team and Yourself with Kira LaForgia | 18 Sep 2024 | 00:46:50 | |
In this episode of the Stop Scrolling, Start Scaling podcast, Emma sits down with Kira LaForgia, founder of Paradigm; a company revolutionizing HR for modern small businesses. As entrepreneurs, it can be difficult to know how to approach HR on our small teams. Can we handle the responsibilities ourselves? What does that look like? And when is it time to hire support? With years of experience managing over 500 employees for a multi-million-dollar company, Kira brings invaluable insights on building effective HR practices, leading teams, and balancing the pressures of entrepreneurship to this episode. Plus, she shares her personal journey of navigating corporate burnout and shares actionable advice for how to empower yourself, your people and your workplace culture. Listen in as Emma and Kira discuss:
And so much more!
Connect with Kira: Listen to Kira’s podcast, On the Up and Up Take the Paradigm quiz to Discover your People Leader Archetype See all of the services Paradigm has to offer
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 105. Social Bite: Use DMs to Turn Followers into Leads | 16 Sep 2024 | 00:16:23 | |
If you've been posting content consistently but still find yourself hearing crickets, this episode is a must-listen. In this episode of The Social Bite, Emma outlines a few key strategies that can transform your social media efforts from passive posting to active lead generation. You’ll learn why simply posting isn't enough to drive leads, and how direct engagement, particularly through DMs, can unlock hidden opportunities for sales and growth. Emma also discusses overcoming the mental hurdles associated with outreach and why it's crucial to believe in the product or service you offer. Whether you're handling your social media yourself or considering outsourcing, this episode provides actionable insights to help you see real results. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 104. Your September 2024 Marketing Updates: TikTok Group Chats, Instagram Image Sizes, New Meta Ads + MORE! | 11 Sep 2024 | 00:21:25 | |
On today’s episode, Emma is bringing you the latest can’t-miss developments from across the social media marketing world. She’ll explain how to leverage Instagram’s new, expanded carousel posts, and share her thoughts about TikTok’s new cover thumbnails and group chat feature. Emma also dives into how to use Meta’s innovative ad updates to boost your business’s visibility. As always, she breaks down how these changes can impact your business and provides actionable tips to stay ahead of the curve. Plus, a bonus Instagram profile update that you need to know about! Tune in to ensure your marketing strategies are on point this month. Listen in as we speak about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 103. Social Bite: I Was Rejected… Now What? | 09 Sep 2024 | 00:09:56 | |
In this episode of our "Social Bite" miniseries, Emma explores an aspect of business that most of us hate to talk about, but all of us experience on our entrepreneurial journeys: rejection. Emma discusses why rejection is an inevitable part of business ownership, and the critical role it plays in your long-term success. She explores the concept that "disruption follows intention," and explains how embracing rejection can lead to powerful growth and resilience. Tune in to learn how to shift your perspective on rejection, turning it from a setback into a setup for greater opportunities ahead. Listen in as we talk about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 102. Investing in Yourself: Key Strategies for Business Leaders and Founders | 04 Sep 2024 | 00:23:26 | |
In this episode, Emma delves into the importance of investing in yourself as a business leader and founder. Acknowledging the hesitancy around making investments when ROI is uncertain, Emma explains why investing in personal growth is essential for scaling your business. She shares her own strategies and experiences, from attending conferences to joining masterminds, and offers actionable advice for listeners looking to make impactful investments in themselves. Listen in as we speak about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 101. Social Bite: Is Your Brand Ready for a Podcast? | 02 Sep 2024 | 00:10:43 | |
In this episode of Stop Scrolling Start Scaling's mini-series The Social Bite, Emma delves into a common question: should you be podcasting? Drawing from her personal experiences and insights, Emma outlines what it takes to be a successful podcaster. If you've been told you talk too much or love to chat, podcasting might just be your calling. Emma also addresses the benefits of podcasting, from improving sales skills to enhancing leadership qualities, and even offers a list of essential questions to ask yourself before diving into the podcasting world. Listen in as we talk about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 100. Celebrating ONE HUNDRED Episodes! The Strategies That Helped Us Succeed & So Much More | 28 Aug 2024 | 00:27:57 | |
In this milestone 100th episode of the Stop Scrolling, Start Scaling podcast, Emma celebrates the journey of reaching 100 episodes and reflects on the pivotal lessons learned along the way. From content strategy to production processes, Emma dives into the key elements that have contributed to the podcast's success and offers valuable insights for aspiring podcasters and content creators. Tune in for actionable tips and behind-the-scenes revelations that could help shape your own podcasting journey. Listen in as we speak about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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