Stop Scrolling, Start Scaling® Podcast – Détails, épisodes et analyse

Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram’s Story Highlights are moving, and what that move means for your profile. She covers how Pinterest is making holiday shopping easier than ever (but there’s a twist!), and the new TikTok feature could be a game-changer for affiliate marketers. And finally, you’ll never guess which slept-on platform is seeing explosive growth right now and bringing in big ROI for Ninety Five Media’s clients. As we head into 2025, understanding and utilizing these updates will be crucial for staying competitive on social.

Listen in as Emma explains:

• Why Instagram's new Highlights tab is a major opportunity to refresh your profile

• How Pinterest’s new features will change holiday marketing

• TikTok’s latest move in social commerce (product brands, take note!)

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

So, your business is evolving. You’ve got a decision to make: start a new social media profile, or pivot the one you’ve got? In this episode, Emma unpacks the benefits and drawbacks of building on an existing account versus starting fresh when navigating a business transition. She shares real-talk insights on what’s changed in the social media game, why audience alignment is everything, and how to make the most of what you already have. Tune in to learn how to assess your current audience, weigh the pros and cons of starting over, and keep momentum strong no matter what path you choose.

Listen in as Emma explains:

• Why starting a new account is tougher now than it was five years ago

• How to evaluate whether your current followers will embrace your pivot

• The 90-day strategy for deciding if your existing account is worth keeping

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that shatters the common belief that certain industries aren’t made for social media. Emma breaks down exactly how her team achieved these results using the Ninety Five Media Method: a combination of strategic organic marketing, highly-targeted paid media, and quarterly content shoots. 

Listen in as Emma explains:

• Why organic marketing is the foundation for paid success

• Creating 3 months of highly engaging content in just 3 hours 

• How to generate insane reach, even if you only have a few thousand followers 

And so much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build. 

In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop.

Listen in as we speak about:

• How Emma discovered the massive, free education that podcasts can provide to listeners

• The real work that actually goes into producing a quality podcast

• Why your current, amazing podcast isn’t performing the way you hoped

• How you can boost your podcast performance, and who can help

And much, much, more!

Connect with Ninety Five Media:

Website 

Instagram

Join us inside our FREE course, Master Your Marketing

Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances.

In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm,  Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice. 

Listen in as we speak about:

• The biggest tax tips for your small or scaling business

• The lowest hanging fruit that can actually help you save money with taxes

• Avoiding the temptation of your business bank account for your own personal spending

• How to utilize an exceptional budget with the process Christy has created

And much, much, more!

Connect with Christy: 

Website

Christy's LinkedIn

The CEO Wingwoman Podcast 

Work With Christy

Connect with Ninety Five Media:

Website 

Instagram

Join us inside our FREE course, Master Your Marketing

Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product. 

In today’s episode, we are joined by coveted international speaker, certified visibility coach, author, and expert content marketing strategist Michelle Kuei. Michelle is the founder of Elevate Life Coaching, where she mentors women on how to use the power of storytelling to attract clients and turn their passion for coaching into a profitable business. The goal is for her clients to gain clarity on their message, and implement profitable and authentic marketing strategies through storytelling.

Listen in as we speak about:

• Where to start building your own story to emotionally engage with your audience

• Steps to prepare for a public speaking event by engaging emotionally with your audience

• How to tell more engaging, emotional, stories with your brand

• The most important aspects of storytelling

And much, much, more!

Additionally, don’t forget to look for Michelle's book, "Perfectly Normal: An Immigrant Story of Making It in America," shares her own inspiring stories of love, courage, and connection, empowering her audience to let go of imposter syndrome and make a significant impact. 

Connect with Michelle: 

Michelle's Instagram

Website

Michelle's Facebook

Michelle's LinkedIn

5 Steps To Create Your Powerful Core Message That Attracts And Sells 

Perfectly Normal: An Immigrant Story of Making It in America

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing

In today’s episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs. 

After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire. 

Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's target audience, and so much more!

Connect with Lizzy: 

White Point Creative Instagram

White Point Creative Website

Lizzy Colombo LinkedIn

What's Holding You Back In Your Business Quiz 

Free ebook: Build A THRIVING Online BUSINESS

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing

In today’s episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community.

Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager. 

Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her clients’ favorite aspect of working with Corey and Seven Willows is their holistic approach to outbound engagement.

Tune in as we dive into all things social media including outsourcing your social media, trending content and so much more. 

In this episode, we discuss:

• [02:14] How Corey and Emma first met 
• [04:16] How Corey got started in the online space
• [05:47] What lights Corey up about being a business owner 
• [07:35] The key players that business owners should have in order to scale their digital marketing
• [12:10] When business owners should consider investing in paid ads
• [15:47] How to determine who we should be listening to based on our goals 
• [24:23] Should brands be following trends?
• [27:53] How to utilize trending sounds without a social media manager 
• [30:05] What trend means in the online space
• [35:08] Differences between creating trending content with and without a social media manager 
• [38:22] One thing Corey wishes more people knew about social media management 
  
  

Resources mentioned:

Connect with Corey: 

Instagram

Website

Weekly Trending Reels Report 

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing

In today’s episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to “get to the top” without sacrificing her dreams of seeing the world. 

Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn’t want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Life Design & BossBabe. Fast forward to today, Hollie & her business partner Chelsea help thousands of women a year ditch the corporate structure through offering freelancing or digital services in the comfort of their PJs.

Tune in as we dive into all things community - including how community has evolved over the years, best ways to build a community online, and so much more. 

In this episode, we discuss:

• [01:38] How Hollie and Emma first met 
• [05:24] How Hollie got started in the online space and how she’s pivoted over the years 
• [11:59] Hollie’s experience with meeting her business partner and forming her current co-led business Her HQ 
• [17:12] Her HQ’s first launch + how they expanded their product suite to help done-for-you service providers 
• [22:15] How Hollie and Chelsea dealt with comments about their unconventional business relationship 
• [23:00] How community has evolved in the online space 
• [27:33] The importance of cultivating the culture of your community 
• [34:53] Hollie’s top 3 tips for building a community online 
• [40:36] Tips for hiring a community manager and other help in your business 

Resources mentioned:

Connect with Hollie and Chelsea: 

Her HQ Instagram

Hollie’s Instagram

Website

Leaving Corporate Course 

Foundations 

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing

In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses. 

Tune in as we dive into all things legal including contracts, trademarks, and so much more. 

In this episode, we discuss:

• [2:08] How Mairin started her business 
• [6:48] Mairin’s thought process behind her decision
• [12:27] Common legal pitfalls new business owners experience
• [18:53] Must haves in your legal contracts 
• [22:58] How to make sure your contracts and website policies are legally sound 
• [25:35] 3 non negotiable policies that every online business owner with a website needs 
• [28:18] Advanced legal agreements you will need in place as your scale 
• [34:26] The importance of trademarking and what that process looks like 
• [40:56] One thing Mairin wished more people knew about legal in the online space

Resources mentioned:

Connect with Mairin: 

Instagram

Website

Trademarks

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing