Staying Solo – Détails, épisodes et analyse

You’re burnt out from the grind, drowning in noise, and questioning whether the version of success we were all sold was ever worth it.

Sound familiar? 

Hustle culture promised us freedom, but all it delivered was stress, overwork, and businesses that feel more like a trap. We’ve been told that bigger is always better, that scaling is the only way forward, and that if we’re struggling, we just need to “hire more” and push harder.

But what if the real secret to success isn’t more—it’s less?

In this episode, we’re tearing down the myths of hustle culture and exploring a radically different approach: building a "boring" business that works for you. 

Topics discussed in this episode include:

• Why chasing endless growth, big revenue, and scaling at all costs leads to burnout and dissatisfaction.

• How the entrepreneurship industry profits from pushing unsustainable success models.

• Why a simple, stable, and sustainable service business is the smarter, long-term choice and how a more intentional business can be more fulfilling.

• Why a well-structured business provides peace, stability, and long-term success.

• Why you should shift from expansion to strategic, values-aligned, and sustainable growth.

• How cutting unnecessary complexity creates a more efficient, drama-free business.

• Managing concerns around boredom, growth, and ambition.

• Actionable steps for building a boring business. 

• How prioritizing well-being, boundaries, and balance leads to long-term success.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Adaptation is key if you want to run a sustainable service business as a team. 

What worked a year (or even a month) ago may be ineffective in the current market. What your clients want may have evolved, and your personal goals may have changed. 

The tricky part can be understanding when it’s time to change things up or when it’s best to stay on your current course. 

In this episode, we’re diving into how you can figure out your next move. Whether it’s refining what’s already working or reimagining what’s next, this episode is packed with actionable insights to help you make a confident decision.

Topics discussed in this episode include:

• How the market has changed in the past few years why now may be the time to evolve.

• Signs you should persist on the path you’re on, including questions to determine if your business model is still working.

• Surefire signs it may be time for a pivot.

• Four key actionable steps you can take to help you decide between persisting or pivoting. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for?

The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. 

In this episode, I explain why celebrity entrepreneur advice isn’t only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur. 

Topics discussed in this episode include:

• Why much of the common celebrity entrepreneur business advice isn’t just bad, it’s harmful. 

• The biggest myth about building an audience.

• How shiny marketing tactics often end up being nothing but a distraction.

• Why you’re better off focusing on building relationships and asking for referrals.

• How to work on creating meaningful connections. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever had an awkward moment with a client? Of course you have!

Whether you’ve been in business for one year or 20 years, awkward moments with clients are bound to happen. 

Maybe they ghosted you. Or maybe they haven’t paid their invoice despite numerous requests. Or maybe they completely changed direction mid-project and expect you to go back and start from square one.

Whatever your awkward moment may have been, the result is usually the same — you’re left feeling stressed out and not at all pleased with what’s gone down.

In this episode, I’m talking about those awkward client moments when things get sticky and you’re trying not to completely lose your shit.

Get the inside scoop: smallbusinessboss.co/awkward-client-situations

Have you ever heard someone in business talking about strategy and wanted to roll your eyes?

The unfortunate reality is that in the online biz world (and many other places!) people use the word strategy simply as a means to charge more money for whatever they’re selling. 

But we all know that not every strategy is created equal.

Having said that, strategy is a GOOD thing. Strategy makes your life easier as there’s actually a roadmap to guide your work. Best of all, strategy is something you can actively be selling. 

In this episode, we’re digging deeper into Selling the Strategy and I’m going to give you specific examples to help you get into action.

Get the inside scoop: smallbusinessboss.co/how-to-sell-the-strategy

Ever felt frustrated by a client situation and like  *something* has to change but you aren’t sure where to begin.

One-size-fits-all solutions are rarely the magic bullet they’re sold as, but the good news is, there are some shifts you can make to move your business towards a place where you aren’t ready to tear your hair out. 

For me, that was implementing what I call Sell the Strategy.  

In this episode, I’m going to share this pivotal change that made all the difference for me and my business.

Get the inside scoop right here:

smallbusinessboss.co/sell-the-strategy

Ever heard the expression “a lie often repeated becomes the truth”?

The reality is that when we hear something enough times, we often start to believe it — including the countless tropes and myths often repeated by celebrity entrepreneurs. . 

Whether it’s the stories about burnout being inevitable or that you need to be booked out at all times, these myths can start to make us feel like we’re missing something or like we’ll never get things right.

But that isn’t the case at all.

That’s why in this episode, we’re looking at being booked out, burnt out, and other lies about service businesses.

Get the inside scoop right here: 

smallbusinessboss.co/myths-about-service-businesses

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on September 24, 2018.**

I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz.

If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you.

Get the scoop here:

https://smallbusinessboss.co/marketing-yourself-on-linkedin/

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on March 3, 2020.**

Fact: When you make your money by serving clients, the experience you create can make or break your business.

Also fact: Most service providers make this WAY too complicated and totally overthink it.

In this episode of the Small Business Boss podcast, I’m giving you actionable ideas on how you can deliver a deliberately simple client experience.  

Get the inside scoop right here:

https://smallbusinessboss.co/simple-client-experience/

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on August 6, 2018.**

If you’ve ever thought about creating a signature service but decided not to, think again! A signature service is how you can show your expertise and it puts everyone on notice that you’re a total boss who’s got it going ON.

In this episode, I’m sharing everything you need to know about creating a signature service and how it can transform your business.

Get the inside scoop here:

https://smallbusinessboss.co/creating-your-signature-service/