Stay Hungry - Marketing Podcast – Détails, épisodes et analyse

In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.


KEY TAKEAWAYS

- "Your audience will remember one key takeaway. Nail it, and you’ve won the room."
- "If you're not prepared to challenge yourself on stage, you’ll never challenge your audience."
- "Preparation is everything. You can’t wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."
- "A great stage presence isn’t about gimmicks or stunts—it’s about knowing your message and delivering it with authority and purpose."


VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

ABOUT THE HOST

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business.

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

ABOUT THE HOST

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Website - https://www.codebreak.co.uk/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships. 



KEY TAKEAWAYS

• Once you’ve got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they’re going to experience?
• You, as the business owner, are responsible for setting the expectation and meeting it. If you’ve got a paying customer with an insane expectation of what should happen, that’s because you’ve not done your job.
• 89% of businesses say that they aim to exceed their customer’s expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.
• 99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.
• People spend too long trying to exceed their client’s expectations. All your customers want is security, stability, and predictability.
• There’s loads of problematic behaviours in businesses that stop them from being able to grow. What’s the goal? What's currently stopping you from getting to it? And what are we going to do about it?

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at u

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion.

During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.

KEY TAKEAWAYS

• Often, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation.
• Many people keep bumping up against the same barriers in life, repeating the same mistakes.
• Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis.
• Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change.
• Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life.
• Journalling empties the trash. It gets rid of the noise, which builds up in your head.
• Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful.
• Putting your thoughts down on paper slows you down enough to see what is really important.
• Play, adventure and relaxation all create fuel to help you to work better, so make time for them.
• Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track.
• When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen.

BEST MOMENTS

‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´

‘The first piece of work I do with people is to uncover what I call their survival model.’

‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’

EPISODE RESOURCES

Website: https://carlareeves.com/

Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.
She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.
KEY TAKEAWAYS

• Entrepreneurial rebels have the courage and tenacity to really be themselves.
• Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back.
• Take action. You only gain clarity about who you are, your products and your audience by taking action.
• Start selling quickly, test things. Once you know what the market wants, build your end product.
• Being yourself includes choosing clients that are happy with who you are and the way you work.
• Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product.
• Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it.
• Get systems in place that nurture people fast.

BEST MOMENTS
‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´
‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.’
‘Advertise on Eventbrite.’
EPISODE RESOURCES
Website: https://join.rebelliousbusiness.com/club
Facebook: https://m.facebook.com/groups/rebellious.business.network
Events: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.

Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.

KEY TAKEAWAYS

• Most entrepreneurs do not think too deeply about what business model they are going to use.
• When you get a customer, never let them go. Lock them in and keep them buying from you.
• There are several ways to lock customers which are discussed in the podcast.
• Amazon Prime is a notable example of how to lock customers in.
• Reviews create value for everyone.
• Create a value moat around your business.
• Continually look at your business and ask what can we do better? Technology means you can always improve things.

BEST MOMENTS

‘Getting your business model right is really critical. ´

‘Give your customers even more value for sticking with you, value they can't get elsewhere.’

‘Don´t build products or services, build an ecosystem.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website: https://www.foundersspace.com/

Founders Space Podcast: https://www.foundersspace.com/podcast/

LinkedIn: https://www.linkedin.com/in/foundersspace

Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and d

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you.

Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives.

KEY TAKEAWAYS

• Owning your morning sets you up for a successful day. It is not about getting up at 5 am.
• The ideal morning routine is not the same for everyone.
• People who follow a routine for a couple of hours in the morning often achieve more than others do during an entire day.
• Virtually all titans of industry exercise early in the day. They also tend to meditate.
• Breathwork is incredible for peace of mind and clarity.
• Starting your day right is about growth.

BEST MOMENTS

‘How you start your day determines everything. ´

‘They (titans) all have an element of mindset or spiritualism or meditation about them.’

‘Things are never going to come to you unless you believe they will.’

‘To be offended is a choice, but so is being offensive.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, an

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.

KEY TAKEAWAYS

• The LinkedIn algorithm is favouring clickbait and virtue signalling, right now.
• Pictures of fit people without their tops on or wearing tight shorts also have more reach.
• It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere. 
• Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way.
• Now is a good time to look again at old-school methods like direct mail or business cards.

BEST MOMENTS

‘Is LinkedIn a loud, bloody awful place to be at the moment? ´

‘It´s not a sex thing.’

‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business.

Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and utilise that for business success.

KEY TAKEAWAYS

• It's OK for some people not to like you.
• For creativity to flow, you need to push yourself outside of your comfort zone.
• Growing fast is scary. Don't let it overwhelm you. Instead, equip yourself with the tools and skills you need to manage that change.
• Just being yourself is a fantastic way to boost your presence. Shari explains how to do that.
• If you are not yourself, customers know and won´t trust you or buy.
• Not being yourself is exhausting, when you stop doing that you have extra capacity to do more and thrive.
• When market conditions are tough, don´t panic and throw everything at the wall, instead be laser-focused on what you want and put your energy into that.
• Stay open-minded, and be prepared to listen to everyone's point of view.
• It does not matter how many mentors you have; the driving force of your business is you.
• Give yourself time to recharge.

BEST MOMENTS

‘To make a success of your marketing you have to be mentally prepared for it. ´

‘Save that energy and use it as a sniper rather than a machine gun.’

‘When you get your marketing persona right, your position is respected.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship.

KEY TAKEAWAYS

• Liam has always wanted to help people, before coaching clients in content he worked with people on their mental health and mindset.
• Liam’s client base is coaches, he believes by helping coaches get their message out there, he is also indirectly helping their clients too.
• Practice makes perfect! If you become obsessive about what you do, then you become unbeatable.
• In a business context, it’s important to be aware of the risks but you shouldn’t be focused on them, you need to visualise the positives and what you want to achieve.
• Being an entrepreneur can be uncomfortable, but you must be uncomfortable to grow. You can choose to be comfortable and stuck or choose to get out of your comfort zone and reach for something you dream of doing.
• You don’t need to be anyone else in your content, you just need to be authentically you. Authenticity is the key to unlocking your social media potential.
• Encourage your clients to attract likeminded people, it makes them feel connected to you and build likability and trust.
• The importance of engaging content can’t be underestimated, this should be your core focus when creating anything for your audience.

BEST MOMENTS

“If you give me the time, I can prove to you that you can be superhuman as well”

“My goal is to prove to people and teach people they can be who they want in life”

“I want people to feel when I speak not just hear it”

“You can have fake security in something you hate or fake security in something you love”

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051