Sports Marketing Machine Podcast – Détails, épisodes et analyse

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Sports Marketing Machine Podcast

Jeremy Neisser

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 178

If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares

We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.

With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.

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154 - How to Make Your Group Sales Page Easier to Buy From

Saison 1 · Épisode 154

dimanche 8 mars 2026 • Durée 15:25

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Group ticket buyers aren’t casual fans — they’re planners.

Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sales page makes them think too hard, they leave.

In this episode, Jeremy Neisser explains how cognitive load quietly kills group sales and shares a simple framework that helps teams make their group pages clearer, faster to understand, and easier to book.

Jeremy also walks through how small changes in messaging — like clearer headlines, pricing cues, and fewer decisions — can dramatically increase group inquiries.

Key Topics Covered

Why cognitive load is one of the biggest hidden killers of group ticket sales
The four questions every group sales page must answer immediately
Why group buyers behave differently than single-game ticket buyers
How too many packages, options, and paragraphs create friction
The power of bullet points over paragraphs on sales pages
Why teams should show starting prices early instead of hiding pricing
The importance of one clear call-to-action for group buyers
The “Caveman Test” for instantly evaluating your website clarity

The 4 Questions Every Group Sales Page Must Answer

When a group organizer lands on your page, they are trying to answer four simple questions:

Is this for me?
Show the types of outings immediately (company picnic, youth sports night, church outing, birthday party, etc.).
What do I get?
Use bullet points instead of long paragraphs.
What does it cost?
Even simple starting pricing reduces friction.
What do I do next?
Give one clear action like “Check available dates” or “Get group pricing.”

If buyers have to scroll around and interpret things to figure these out, you’ve created friction.

And confused people don’t buy tickets.

Timestamps

00:00 – Introduction: The hidden killer of group sales
01:28 – What cognitive load actually means
02:30 – Why group buyers behave differently than single-game buyers
04:16 – The four questions every group sales page must answer
05:43 – Why bullet points outperform paragraphs
06:41 – The importance of showing pricing early
07:32 – Simplifying your call-to-action
08:57 – Common mistakes teams make on group sales pages
10:50 – The “Caveman Test” for website clarity
11:48 – Live teardown of a Minor League group sales page
14:06 – Why clarity matters more than traffic

YouTube walk-through video - LINK

Call to Action

If this episode helped you rethink your group sales pages, share it with someone else in sports who’s trying to sell more tickets and grow their fan base.

And if you enjoyed the show, a quick rating or review on Apple or Spotify helps more sports marketers discover the podcast.

Episode Page

Revelocity Sports
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

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153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams

Saison 1 · Épisode 153

samedi 28 février 2026 • Durée 27:12

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Should your team be selling merchandise on Amazon?

In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer data ownership and cannibalization risk. If you're responsible for revenue, merchandise, or digital marketing, this is your practical roadmap before you jump in.

Key Topics Covered

Why Amazon is more search engine than storefront — and why that matters
The real math behind Amazon’s 15% referral fee
FBA vs. FBM: Fulfillment by Amazon vs. Merchant fulfillment
The hidden cost of losing first-party customer data
Why you should never push your fans from Shopify to Amazon
How Amazon SEO works (and why semantic SEO matters)
Why city/state-forward merchandise should launch before team-branded items
How to prevent Shopify cannibalization
Pricing strategy: Why you may want to charge more on Amazon
Using Amazon strictly as an acquisition channel
Connecting Shopify to Amazon with Marketplace Connect
Modeling margin before listing a single product

Chapters

00:00 Introduction to Selling Merchandise on Amazon
01:59 Why Amazon Is a Powerful Sales Channel
03:48 Revenue Potential During Peak Seasons
05:42 Fulfillment Options: FBA vs FBM
07:08 Understanding Amazon Fees and Margins
08:32 Customer Data Ownership and Marketing Challenges
10:54 The Importance of SEO and Search Demand
13:14 Keyword Strategies and Search Terms
14:58 Starting with City and State Apparel
18:23 Semantic SEO and Listing Optimization
20:12 Connecting Shopify and Amazon
21:32 Getting Started and Learning the Platform
22:29 Pricing, Margins, and Protecting Your Brand
23:25 Strategies to Increase Sales and Customer Lifetime Value 24:46 Balancing Amazon and Shopify for Growth 26:10 Next Steps and Deeper Conversations

144 - 13 Marketing Lessons Learned in 2025

Saison 1 · Épisode 144

mercredi 31 décembre 2025 • Durée 30:49

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The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026.

Key Topics Covered

Why buying friction quietly kills impulse ticket sales
How revenue exposes bad marketing faster than engagement metrics
Why timing beats messaging when it comes to conversions
The costly mistake of choosing clever over clear
How personalization (not tech) drove higher sales
Why owned channels became the safest revenue engine
How creative replaced targeting in paid media
Why familiar offers outperform “new and shiny” ideas
Bundles vs. discounts—and why bundles win
The overlooked revenue power of single-game buyers
How promotions train (or damage) fan behavior
Why retention quietly became cheaper than acquisition
How top teams turned marketing into a revenue system, not a department

Episode Chapters / Timestamps

00:00 – Why these aren’t trends, platforms, or vanity metrics
01:30 – Lesson 1: Buying friction kills impulse sales
04:53 – Lesson 2: Revenue exposes bad marketing
07:15 – Lesson 3: Timing > messaging
09:07 – Lesson 4: Clarity always beats cleverness
10:54 – Lesson 5: Personalization as a revenue lever
13:32 – Lesson 6: Owned channels = owned revenue
15:28 – Lesson 7: Creative became the new targeting
17:24 – Lesson 8: Familiarity sells faster than novelty
19:20 – Lesson 9: Bundles beat discounts
20:17 – Lesson 10: Single-game buyers as a growth engine
21:42 – Lesson 11: Promotions train fan behavior
23:09 – Lesson 12: Retention beats acquisition

54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors

Saison 1 · Épisode 54

mercredi 7 février 2024 • Durée 27:57

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In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used.

Summary:

Fansaves is a digital platform that offers fans discounts and deals from the sponsors of their favorite sports teams. It acts as a team's own digital coupon book, connecting fans with sponsors and incentivizing fan engagement. The idea for Fansaves came from the founders' experience in selling sponsorships and the need for a digital solution that could activate fans and provide valuable customer analytics. Currently, nearly 80 teams across North America are using Fansaves in various sports leagues.

The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors. Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.

Takeaways:

Fansaves is a digital platform that connects fans with discounts and deals from sponsors of their favorite sports teams.
The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors.
Nearly 80 teams across North America are currently using Fansaves in various sports leagues.
Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.

Sound Bites:

Chapters

00:00 - Introduction to Fansaves

01:25 - Origin and Creation of Fansaves

03:15 - Development of Fansaves Platform

04:30 - Number of Teams Using Fansaves

53 - How to Create A 30 Days to Opening Day Marketing Calendar

Saison 1 · Épisode 53

vendredi 2 février 2024 • Durée 11:20

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In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more.

By having everything in one place, marketers can easily see any gaps in their marketing activities and make adjustments. The plan also allows for reflection and future planning after opening weekend. The episode concludes with a call to invest in marketing training and data consultation to improve ticket sales and marketing effectiveness.

This calendar will have ALL of your marketing activities in one spot so that you know exactly what you are doing to promote opening weekend and where you have open opportunities to do more to promote the season.

Takeaways

Use the 30 Days to Opening Day Countdown plan to organize marketing activities leading up to the start of the season.
Fill in a calendar with all the marketing activities, including paid media, trade media, community appearances, social media posts, and more.
Having everything in one place helps identify any gaps in marketing activities and allows for adjustments.
Reflect on the marketing activities after opening weekend and use the insights to plan for future seasons.

Chapters
00:00 - Introduction and Opening Day Preparation

02:06 - The 30 Days to Opening Day Plan

03:02 - Filling in the Calendar

05:00 - Identifying Marketing Activities

06:42 - Benefits of Having a Comprehensive Plan

07:33 - Reflection and Future Planning

09:48 - Takeaways and Conclusion

Links:

52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)

Saison 1 · Épisode 52

mardi 23 janvier 2024 • Durée 45:12

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In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games.
They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importance of creativity and customization in promotional giveaways, as well as the value of high-quality items that fans will keep.

They also mention the popularity of bobbleheads, reversible bucket hats, and pins, and the potential for merchandise sales to drive traffic and increase revenue.

We talk:

Hot Products
Trending Ideas
Tried & True Giveaways
Season Ticket Gifts
Alternate Identity giveaways
And more!

Connect with Heather (heather@destroyer.rocks) or Carie (carie@destroyer.rocks).

Takeaways

Creativity and customization are key in promotional giveaways for sports teams.
High-quality items that fans will keep are more valuable than cheap trinkets.
Bobbleheads, reversible bucket hats, and pins are popular promotional items.
Merchandise sales can drive traffic and increase revenue for teams.
Season ticket holder gifts should be collectible and make fans feel important.

Chapters
00:00 - Introduction
13:32 - Trends in Promotional Items
28:31 - Alternate Identities
38:45 - Merchandise Sales and Traffic

Episode Page

Revelocity Sports
Sports Marketing Machine on Sports Marketing Machine on Book a call with Jeremy from

51- How to Use Testimonials to Sell More Tickets

Saison 1 · Épisode 51

mardi 16 janvier 2024 • Durée 10:14

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In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing.

Takeaways

Testimonials can be a powerful tool for selling more tickets and growing a fan base.
When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.
Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?
Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.
Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.

Chapters

00:00 - Introduction

01:10 - The Power of Testimonials

03:59 - Question 1: Motivation to Purchase Tickets

04:55 - Question 2: Difference Made by Attending Games

05:50 - Question 3: Impact of Attending Games

07:11 - Using Testimonials in Marketing

09:22 - Data Training and Marketing

Testimonials are a powerful tool that we have ALL been influenced by.
Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere.

Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward.Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it?

50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data

Saison 1 · Épisode 50

lundi 8 janvier 2024 • Durée 13:10

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In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics.

I dive into the story of Troy Murphy of the Golden State Warriors.
Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft.

However, a deeper analysis of the data revealed that most of his rebounds came from three-pointers, and he wasn't as effective in the paint. The story highlights the importance of understanding the cause and effect of marketing strategies using data and getting a holistic view of the data to make informed decisions.

Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams.

Takeaways

Understand the cause and effect of your marketing strategy using data.
Get a holistic view of your data and dig deeper to gain more insights.
Interpreting data is essential for managing budgets and making informed marketing decisions.
Weak data analysis can lead to ineffective ticket sales and marketing strategies.

Chapters

00:00 - Introduction

01:16 - The Story of Troy Murphy

05:05 - The Use of Data in 2005

06:58 - The Impact of Three-Pointers

08:53 - Troy Murphy's Performance

09:47 - Takeaway 1: Understand Cause and Effect

10:15 - Takeaway 2: Get a Holistic View of Data

49 - The Differences Between Boosted Posts & Meta Ads

Saison 1 · Épisode 49

mardi 26 décembre 2023 • Durée 14:26

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In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices.

Link to the YouTube walk-through video

What is a Boosted Post on Facebook:

A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.
It's a quick and easy way to get your content in front of a larger audience, including people who may not already follow your page.
The boosted post retains the same format as your original post but is shown to a wider audience.
You can add specific call-to-action buttons like "Learn More," "Shop Now," or "Sign Up."

Paid Advertisement using Meta (Facebook Ads):

Meta (Facebook) Ads offer a wide range of campaign objectives, such as brand awareness, website traffic, lead generation, conversions, etc.
You can choose a specific goal based on your business objectives.
Meta Ads provide more advanced targeting options compared to boosted posts. You can create custom audiences based on behaviors, interests, demographics, and more.
Meta Ads offer various ad formats, including carousel ads, slideshow ads, video ads, and more.
You have greater control over the creative elements, allowing for a more customized and branded advertising experience.

Key Differences:

Objectives and Goals: Boosted posts are more about increasing engagement, while Facebook Ads allow for a broader range of marketing objectives.
Targeting and Customization: Facebook Ads offer more sophisticated targeting options and creative customization compared to boosted posts.
Budget Control: With Facebook Ads, you have more control over your budget, bidding, and scheduling, allowing for a more strategic approach.

48 - Brand Launching 101 with Ryan Foose from Fooser Sports

Saison 1 · Épisode 48

lundi 18 décembre 2023 • Durée 23:26

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In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands.

They discuss the misconception of what a brand is, the importance of considering all aspects of a brand beyond just the logo, and the key elements to consider when launching a new brand or alternate identity. Ryan also shares success stories from his work with the Copa program and minor league baseball teams.
Links mentioned:
Fooser Sports
Episode 40 with Jared Orton from the Savannah Bananas

Takeaways

A brand is more than just a logo - it encompasses all aspects of a team or organization, including the players, community, and fan experience.
When launching a new brand or alternate identity, it's important to consider the community, fans, and demographics of the team's market.
Successful brands go beyond the logo and consider the full lifespan of the brand, including merchandise, marketing, and storytelling.
Launching a new brand requires buy-in from stakeholders, including influencers and insiders, as well as a strong merchandising strategy.
Finding the right balance is key when rebranding - it's important to stay true to the team's primary brand while also refreshing and modernizing it.
Success stories in branding include the Copa program in minor league baseball, which aimed to engage Hispanic communities, and the Motor Boaters alternate identity, which found a playful balance between humor and appropriateness.

Episode Page

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Sports Marketing Machine Podcast – Détails, épisodes et analyse

Détails du podcast

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Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

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