Explorez tous les épisodes du podcast Social Media Decoded
| Titre | Date | Durée | |
|---|---|---|---|
| Webinars: Your Secret Weapon for Sales Success (and How Social Media Can Supercharge Your Attendance) | 06 Sep 2024 | 00:11:32 | |
In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community. Michelle concludes by encouraging listeners to start leveraging webinars and social media to generate leads, build authority, and drive sales. Takeaways
Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Myth of Overnight Success in Entrepreneurship: A Social Media Reality Check | 02 Sep 2024 | 00:11:22 | |
In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive people. Michelle provides actionable steps for embracing the reality of entrepreneurship and leveraging it in marketing. Chapters 00:00 Introduction: The Myth of Overnight Success in Entrepreneurship JOIN THE SOCIALLY SAVVY CIRCLE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Growing Your Instagram Following Organically: Strategies That Actually Work | 29 Jul 2024 | 00:14:55 | |
JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth. Takeaways
00:00 Introduction and Importance of Organic Growth JOIN THE SOCIALLY SAVVY CIRCLE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Social Splash: Navigating Online Growth with Proven Strategies with Shannon McKinstrie | 17 Nov 2023 | 00:20:13 | |
Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes. Shannon is a Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Emoji-nize Your Copy: The Power of Pictorial Punch in Digital Communication | 15 Nov 2023 | 00:08:21 | |
Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how emojis have entered branding, marketing, and social movements, and how you can use them to increase open rates and click through rates. She also shares common mistakes to avoid when using emojis in your marketing. Tune in for best practices, real-world examples, and to learn how to leverage emojis for your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Side Hustle to Success: Monetizing Skills for Multiple Income Streams with Latasha Peterson | 13 Nov 2023 | 00:15:47 | |
How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multiple income streams to provide her with a full-time income. Latasha also shares tips and tricks about blogging and why more creators should start a blog. Latasha is a globally recognized Side Hustle Expert, Blog Business coach, Wife, Mother of four, Speaker, and Founder of Arts and Budgets, LLC. She currently helps ambitious side hustlers turn their side hustles into profitable careers and learn how to monetize their skills to create multiple income streams. She has personally created ten income streams and earns over $10k per month with her blog. Latasha has been featured in CNBC, Black Enterprise, Business Insider, Bankrate, Legal Zoom, Plutus Foundation, Smart Blogger, Tailwind, and many more. WATCH ON YOUTUBE: https://youtu.be/M0Xlo9MXW6k Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| 500K: My 4-Year Journey to Online Business Success | 10 Nov 2023 | 00:14:00 | |
How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur and the steps to making half a million dollars in less than 5 years. Michelle shares how one client changed everything, and the real and raw behind successfully scaling an online business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Learning About The Maniscripting Method with Samantha Kozuch | 08 Nov 2023 | 00:48:25 | |
Journaling for business growth! In this episode, host Michelle Thames speaks with Samantha Kozuch, the creator of The Maniscripting Journal. Samantha shares how entrepreneurs can use journaling to elevate their business online and on social media through four easy steps. She gives actionable advice for entrepreneurs to reach their 6 and 12-month business goals using her journaling methods. Samantha Kozuch is creator of The Maniscripting Journal™ and The Maniscripting Method. She has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex influencer and social media business coach now running an e-commerce business while teaching women how to truly step into the power and create their reality. -- Follow the Maniscripting Journal Instagram Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Busting the Batch Myth: Staying Fresh in the Rapid World of Content Creation | 06 Nov 2023 | 00:08:52 | |
Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content, the benefits of real-time engagement, and how you can create timely, relevant content in advance. She shares insight into specific influencers and how they've used these methods to create their content, and discusses the future of content creation. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From Clicks to Bricks: Mastering Mass Retail and E-Commerce Growth with Jasmene Bowdry | 03 Nov 2023 | 00:19:50 | |
The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty. At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This multi-passionate retail expert and style maven has made income, impact and influence her first, middle and last names for 15+ years. She honed her skills as a corporate retail buyer for industry titans like Tiffany & Co., Saks Fifth Avenue and Office Depot, overseeing over half a billion dollars in revenue — all while simultaneously building a stellar reputation as a fashion stylist. Her knack for dazzling audiences through the power of fashion and visual storytelling has led to an impressive list of costumer credits, including Creed III and Amazon Prime’s series “Them.” While moguls and A-listers rely on her keen fashion sense, she doesn’t reserve her talents exclusively for celebrities. Jasmene’s luxury wardrobe styling services, Styled By Jas and Atlanta-based clothing boutique, SHIFT StyleHouse, ensure that women have access to signature pieces and closet must-haves that reflect their individual style. To learn how to get into mass retail, start and grow an e-commerce business like a Fortune 500 company, stack your wardrobe with confidence-boosting essentials or demystify the art of professional styling, visit Jasmene at jasmenebowdry.com/links to get started. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Black Friday Blueprint: Strategies for Both Service & Product-Based Businesses | 01 Nov 2023 | 00:07:39 | |
Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn the marketing strategies that have helped dozens of businesses have successful Black Friday sales and the number one rule all business owners have to remember when it comes to Black Friday sales. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Beauty Unleashed: Accelerating Growth the Beauty and Personal Care Industry with Anthony Standifer | 30 Oct 2023 | 00:24:24 | |
Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow! Anthony is the co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. mSEED group has built a 7 figure company and launched and supported growth for more than 150+ brands in its five-year existence. Anthony's work includes beauty product formulation & contract manufacturing, as well as assisting in the overall brand development of new and existing start-ups, large companies, and small cosmetic brands. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Chasing Clouds: Why Going Viral Isn’t the Social Media Holy Grail | 27 Oct 2023 | 00:13:24 | |
This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong community and loyal customer base without focusing on going viral. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Why Every Brand Needs a Facebook Group | 26 Jul 2024 | 00:15:49 | |
JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, and being an active participant. She also announces the launch of a Facebook community called the Socially Savvy Circle. Takeaways
00:00 The Power of Facebook Groups JOIN THE SOCIALLY SAVVY CIRCLE Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Brand Blueprint: Unlocking Business Success with Strategic Branding with Maggie Bergin | 25 Oct 2023 | 00:24:59 | |
Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with their strategies. Maggie Bergin is a Brand Strategist on a mission to help entrepreneurs, freelancers and small businesses kick vagueness in the you know what. Maggie is the owner of Be Understood Branding, a bespoke Brand Strategy firm helping folks get more clients via a distinct, irresistible Brand. Maggie values clarity, empathy and thoughtful listening. She supports LGBTQ+ rights, believes Black Lives Matter and includes one Prince song in every playlist. -- Follow Be Understood Branding on Instagram Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Mingling with Manychat: Mastering Messenger Automations for Meaningful Connections | 23 Oct 2023 | 00:11:04 | |
Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like ManyChat can help online businesses build community engagement and loyalty. She shares why ManyChat stands apart from other platforms, how to use it for your business, and client success stories using ManyChat for their marketing. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Connected Conversations: Embracing the Power of Online Communities with Kendall Breitman | 20 Oct 2023 | 00:21:31 | |
Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building communities online and how they can help businesses grow. Kendall also shares some insider secrets entrepreneurs can use to grow their podcasts. Kendall is the community manager at Riverside.fm, focusing on helping grow and support Riverside's community of creators. Before joining Riverside, Kendall comes from a background in journalism, as a former reporter and producer for outlets like NBC News, Bloomberg News covering politics and presidential elections. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Unraveling Instagram Threads: Navigating the Tapestry of Social Stories | 18 Oct 2023 | 00:04:51 | |
What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Podcast Paradigm: Unlocking Business Success as a Guest with Christina Lenkowski | 16 Oct 2023 | 00:27:40 | |
You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 350 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Audience vs. Community: More than Just Semantics | 13 Oct 2023 | 00:08:00 | |
What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Future of Affiliate Sales for Influencers with Lauren Petrullo | 11 Oct 2023 | 00:24:50 | |
You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising. -- Follow Mongoose Media on Twitter Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The $100K Journey: Lessons for Success in Business | 09 Oct 2023 | 00:05:23 | |
The top 5 tips to hit $100,000 in your business. Host Michelle Thames breaks down 5 simple, yet crucial, lessons every entrepreneur has to learn in order to have a six-figure business. Tune in for the tips that will help you scale your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Visual Vanguard: The Power of Video in the Digital Age with Armando Leduc | 06 Oct 2023 | 00:21:01 | |
Everything you need to know to start a social media marketing campaign. Host Michelle Thames speaks with Armando Leduc about the basics of creating a social media marketing campaign. Armando shares some common challenges social media marketers face and how to overcome them, and he shares his best tips for anyone looking to start a marketing campaign on social media. Armando Leduc is the founder and CEO of Leduc Entertainment, a full scale production company with a focus on digital content creation for businesses of all types. With an acting resume that runs over 20 years long and roles in major Hollywood films including Green Lantern, Bad Lieutenant: Port of Call New Orleans and Focus, along with films that he’s written, produced and directed on his own, Armando is no stranger to the entertainment field. He’s taken those years of experience and put it to work in his company, taking businesses of all types and transforming their social media content from boring to cinematic. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Social Media Manager's Playbook: Navigating The Ins and Outs of Instagram with Hannah Hoffmann | 04 Oct 2023 | 00:28:27 | |
Hack the Instagram algorithm and grow your following with this episode of Social Media Decoded. Host Michelle Thames speaks with Hannah Hoffmann about what it means to be a social media manager in 2023. Hannah shares her tips for how to create healthy boundaries that allow your client's business to grow without having to be on call 24/7. Hannah has been doing a version of social media management since 2019 and then in the fall of 2021, she launched Sunny Social. She now offers full-service social media management and coaching services to photographers and small business owners trying to grow online. WATCH INTERVIEW ON YOUTUBE: https://youtu.be/KMboVVrL5wY Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Secret Sauce to Social Media Success (That No One's Telling You) | 24 Jul 2024 | 00:12:51 | |
In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine. Takeaways
00:00 Introduction: The Secret Sauce to Social Media Success JOIN THE FREE 5-DAY FOLLOWERS TO CLIENTS CHALLENGE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Content Catalyst: Social Media & Video Podcasting for Impact-Driven Entrepreneurs with Danyah Aossey | 02 Oct 2023 | 00:22:38 | |
Learn the importance of storytelling with your social media content. Host Michelle Thames and Danyah Aossey discuss the importance and benefits of visual media to grow a business. Aossey was a videographer for Gary Vee, where she learned lessons that helped her launch her own business. She also discusses how entrepreneurs can launch a successful video podcast. Danyah Aossey is a Content & Marketing Strategist who specializes in simplifying social media strategy and video podcast production for impact-driven entrepreneurs. She believes in giving away all the secret tips and tricks... no gatekeeping information around here! Over the past decade, Danyah has worked with some of the biggest influencers and brands across nearly every industry in the world, including Garyvee, Michael Moore, P&G Olay, WeWork, Universal, and more. In December of 2020, Danyah started her agency AosseyCreative to help business owners compete in this saturated marketing world by helping them define, and create around storytelling. Today the agency is focused on supporting purpose-driven, conscientious business owners to change the world (literally) by helping them expand their audience through strategy and podcasting and long-form content. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From Followers to Family: My 14-Year Journey in Community Building | 29 Sep 2023 | 00:10:21 | |
Want to build an online community that feels like family? In this episode, host Michelle Thames shares her journey as a social media influencer and content creator. She gives tips on how she built a community that has turned into a family. Michelle shares the highs and lows of the online space and social media, and how she's used her community building skills to create a successful online business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Mastering Instagram's Content Creation Game with Juan Galan | 29 Sep 2023 | 00:22:10 | |
Make the most of IG Creator Academy and learn to create better content for your social media. In this episode, host Michelle Thames speaks with Juan Galan about IG Creator Academy and how creators can make better reels that the Instagram algorithm will like. They also discuss the importance of community building, especially for anyone who wants to grow or scale their business. Juan is a content creator and entrepreneur with a passion for helping others turn their content into an online business that gives them freedom! -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Cashing In on Clarity: 3 Proven Ways to Monetize Your Framework Through Social Media! | 27 Sep 2023 | 00:09:52 | |
I often get asked, "What is a framework and how do I make money off of it?" In this episode, host Michelle Thames explains frameworks, how they apply to your business, and how you can monetize your framework. Michelle shares 3 ways to make money from your framework as well as common mistakes to avoid to maximize your potential. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Scaling from Side Hustle to CEO with Naomi Genota | 25 Sep 2023 | 00:27:15 | |
You can turn your side hustle into a full-time business. Host Michelle Thames speaks with CEO and entrepreneur Naomi about how she went from having a side hustle to becoming a CEO. Naomi shares the lessons she's learned over the last 10 years being in business as well as tips entrepreneurs can apply to their businesses today to scale. Naomi Genota is a NY-based content creator, online educator, and talent manager at Boost Society who helps influencers master the art of brand collaborations and negotiation. An LA-native, Naomi was born and raised in the Philippines and became a structural engineer before realizing that climbing the corporate ladder was not what it was cracked up to be. Naomi has helped her clients secure up to $1m in brand partnerships in the last 2 years, helped her students land $10-20k months in brand partnerships and leave their corporate jobs, and has fully replaced her own 6-figure salary through her 10 streams of income and building her business of influence with her team of 10. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Break Free and Level Up: Strategies for the Stuck Entrepreneur | 22 Sep 2023 | 00:06:21 | |
Need to get out of a rut as an entrepreneur? Host Michelle Thames shares her best tips on how entrepreneurs can get "unstuck" in their businesses so they can continue to generate more sales and build their online communities. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| First Impressions & Financial Success: Unlocking the Power of Initial Encounters with Keri Blair | 20 Sep 2023 | 00:22:50 | |
Want to make a lasting first impression? In this episode, host Michelle Thames speaks with personal stylist Keri Blair about making lasting impressions and why the first impression is so important for marketers. Keri shares tips you can implement immediately to improve your personal brand and leave people with the exact type of impression you want them to have of you. Keri is a Personal Stylist and Image Consultant with a one-of-a-kind approach and she prides herself on making a profound difference in people’s lives with her work. Keri and her team are known as a secret weapon and are trusted advisors to their extensive clientele across the country. She has over 20 years of experience styling executives and high profile clients drawing upon her experience in some of the world’s most dynamic and beautiful cities including New York, Los Angeles, Paris and Milan. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ghosting Outdated Trends: 7 Social Media Trends To Ditch Today | 18 Sep 2023 | 00:07:19 | |
Social media trends you need to stop following and what to do instead. In this episode, host Michelle Thames goes over 7 popular social media tactics that many social media managers use that may be hurting their engagement. Tune in to learn which social media practices are outdated and what you should do instead to create a highly-engaged community and loyal customers. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From Zero to 200K Downloads: 3 Wild Years, 100 Guests, and 250 Podcasting Adventures! | 15 Sep 2023 | 00:15:58 | |
Everything I've learned about creating a great podcast! In this episode, host Michelle Thames reflects on her 3 years of podcasting and the lessons she's learned. Michelle shares her secrets for creating a successful podcast with exciting and high-value guests. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Small Business Marketing with Loomly Director of Marketing Andrew Barlos | 13 Sep 2023 | 00:19:47 | |
How to build an effective social media strategy with limited resources. Host Michelle Thames speaks with Loomly's Director of Marketing, Andrew Barlos about the best ways to create a social media strategy. Andrew shares some of his top tips for creators. They also discuss small-medium business marketing and how content creators and business owners can leverage it to generate more income. Andrew leads marketing for Loomly, a leading social media management platform. Prior to joining Loomly, Andrew has led marketing at several other rapid-growth technology companies in a variety of industries, including HR and employee benefits, fintech, and commuter transportation. Andrew grew up in Chicago, and currently lives in Seattle. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Lazy CEO's Guide to Podcasting: Hit Top 1% Without Breaking a Sweat | 22 Jul 2024 | 00:13:52 | |
In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting, which focuses on having a laser-focused niche, consistency, value-packed episodes, and building a community. Finally, Michelle offers her Amplify Your Voice service to help aspiring podcasters create a podcast that reflects their expertise. Takeaways
Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From Invisible to Irresistible: Amplifying Your Digital Influence | 12 Sep 2023 | 00:05:32 | |
Dive into the magnetic world of influence in this exclusive episode! We uncover the nuances between true influence and popularity in our digital era. Every entrepreneur, coach, and creator knows that visibility matters. But how do you go beyond being seen and truly resonate with your audience? This episode offers a tantalizing sneak peek into the upcoming Masterclass on "Irresistible Influence", laying out how influence fosters trust, drives sales, and amplifies your expert status. Listeners will gain:
Don't miss out! If you're listening before September 18th 2023, DM "Irresistible" on IG to sign up. And if you’re tuning in after? That same DM will fetch you an exclusive replay. Position yourself ahead of the curve and tap into the art of influential connection. Resources & Links: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Autopilot Sales: The Power of Video, Email, and Automation | 11 Sep 2023 | 00:05:42 | |
Learn to generate more sales using social media and email. Host Michelle Thames shares tips on driving sales through video content, email marketing, and sales automations (hello, passive income!). -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Embracing Your True Self in Every Moment with Shanel Evans | 08 Sep 2023 | 00:23:34 | |
Three tips to boost your online influence. In this episode, host Michelle Thames and Shanel Evans discuss how creatives can increase their influence and how a single collaboration can turn someone into a million-dollar dollar brand — that's what happened to Shanel. Tune in to learn how Shanel achieved this success and hear the advice she has for fellow creators. Shanel Evans, founder of Socially Savvy and co-founder of FyreSavvy is a powerhouse all on her own. From managing $3B Project Launches to launching her own successful company via social media close to 3 years ago, Shanel is no stranger to strategizing how to maximize how a business should show up in front of their dream clients. Through her 100K V.I.B.E. Methodology, she helps her clients just like you skip to the front of the line on the internet streets and secure their coins. In addition to managing her own nationally recognized non-profit and taking home a number of awards, including the Business of the Year Award, she’s a Meta (Facebook) Leader and Meta Certified Online Instructor dedicated to helping clients create more business opportunities and authentic relationships on social media. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How To Balance The Wife, Mother and CEO Hat All At One Time with Khallilah Watkins | 06 Sep 2023 | 00:25:33 | |
Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and challenges of social media. They also discuss how to build and nurture your online community to start monetizing your content. Khallilah shares tips you can implement today to start growing your social media. Khallilah Watkins is a woman whose passions intersect between the arts and social media storytelling. As a journalism student, she took an interest in the way that businesses were sharing content as a means to attract new and return customers. One of her first full-time roles after college was as a Marketing Associate for Living Social a former site that would allow small and local businesses to create discounted opportunities to try their food/service/experience. Khallilah has worked on brands like Creme of Nature, AARP, Simply Spiked Lemonade, Steel Reserve, Chicago Parent Magazine, Operation HOPE, Hamm's Beer, Flawless by Gabrielle Union, Arnold Palmer Spiked and consulted with companies in the finance, hair care, parenting, beauty and arts industries. Khallilah works for Oliver Agency as a social media analyst and community manager as well as the owner of The Social Loft, a boutique social media management agency that creates and manages content for people & brands in arts, music, and entertainment. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Behind The Scenes as A Celebrity Marketing Manager with Cassie Petrey | 04 Sep 2023 | 00:19:26 | |
What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful. Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. -- Connect with Cassie on LinkedIn Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Stop Worrying About the Algorithm and Focus on The Audience with Brock Johnson | 01 Sep 2023 | 00:22:20 | |
How to grow on social media and maintain that growth. In this episode, host Michelle Thames is joined by Instagram coach Brock Johnson to discuss growing your social media accounts and maintaining your growth and community engagement. Brock shares strategies content creators can implement right away and answers the ultimate question ... Instagram or TikTok. Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 600k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Turn Your Content into Cash with Carla R Cannon-Lawrence | 30 Aug 2023 | 00:30:31 | |
Use your social media and online content to earn money. Host Michelle Thames Carla R Cannon-Lawrence discuss how to create intentional content that will generate the income for women to live their dream lives. They discuss sharing your story, establishing trust, and authenticity on social media — all without overwhelming and working yourself. Carla R. Cannon-Lawrence, The Trailblazer is truly a mogul in the making who is dominating the coaching industry within her own right. From experiencing homelessness to becoming a 6-figure earner she is on a mission to help aspiring and emerging female entrepreneurs UNLOCK hidden potential, UNLEASH their greatness and ACTIVATE their power that leads to awakening their inner TRAILBLAZER! Carla’s authentic and transparent approach has inspired women from across the globe to develop the necessary courage to LIVE THEIR TRUTH and CHARGE THEIR WORTH while preventing burnout in the process! WATCH INTERVIEW ON YOUTUBE: https://youtu.be/genE7yuJlZg Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Unleashing Marketing Mastery with Business Coach Julie Ciardi | 28 Aug 2023 | 00:26:53 | |
Learn how your mindset impacts your marketing. In this episode, host Michelle Thames and Julie Ciardi discuss the importance of mindset for successful business owners. Learn what mindset is, how it impacts your business, and how you can use mindset to improve your marketing. Plus, Julie shares a simple success formula we don't get taught in school. Julie Ciardi is a business & mindset coach on a mission to help IGNITE women to design lives they love rather than living life by default. She is helping women wake up on Monday mornings loving what they do, and designing their lives by creating businesses or careers with intention, joy and impact using her signature NOW Goal™️ Formula. Julie teaches & coaches women how to start their dream business and is uniquely positioned to strategize for business growth having spent 20 years in a Fortune 50 company as a sales and marketing vice-president. To learn more about how to work with Julie and BEcome the version of yourself that makes the impossible possible, visit Julie's free community IGNITE Her Society or tune into the IGNITE Her Mind Podcast on your favorite streaming platform. -- Listen to the IGNITE Her Mind Podcast Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How Human Design Can Impact Productivity with Affiliate PR Agent Kaila O'Connor | 25 Aug 2023 | 00:23:31 | |
Use affiliate marketing to scale your business. Host Michelle Thames and Kaila O'Connor discuss the benefits of affiliate marketing and why it's such an effective way for businesses to scale. They also discuss all things human design and how creators can leverage it to grow their businesses. Kaila has been called impulsive and told to “give it the 24 hour rule” her entire life — only to discover she is a 6/2 splenic projector with a soul’s purpose to instinctually move through life in a way that often shocks people. Shortly after discovering human design, Kaila founded KMO Consulting — an Affiliate PR agency that operates very differently with every decision guided by her and her team’s human design chart. Two years after starting KMO, Kaila understands the importance of how a person feels when they are doing the job. The feeling, the frequency is equally as important as the skill. Energy is the 50% that’s been missing from business strategies in the corporate industry. As an energetic business consultant, Kaila brings the energetic strategy piece using human design as a tool to articulate energy to CEOs and c-suite executives to ensure their employees feel happy, fulfilled, supported and productive. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Starting The Side Hustle As An Influencer Virtual Assistant with Alex Porterfield | 23 Aug 2023 | 00:18:31 | |
How to earn six figures as an influencer. In this episode, host Michelle Thames speaks with Alex Porterfield about how influencers can leverage their social media to earn the full-time income of their dreams. Alex also shares her favorite tools influencers can use to manage their businesses and how having a virtual assistant or online business manager can help them scale. Alex Porterfield is an Influencer OBM and Virtual Assistant Coach through her signature programs, Influencer Support Method© and Influencer OBM Academy©. She has helped influencers scale their businesses to multi-6-figures while teaching other women how to tap into the ever-expanding Influencer VA industry. Previously a Junior Talent Agent in NYC and a Director of Communication for a celebrity tattoo shop, Alex has harnessed her love of supporting creatives and turned it into a business model that other women can follow. -- 20 + Ways to Support Influencers Today as a Virtual Assistant Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Forget Followers: How to Build a Brand People Stan (and Why Your Community is EVERYTHING) | 19 Jul 2024 | 00:15:08 | |
Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as much as you do. Get ready to ditch the vanity metrics and build real relationships with your audience. Key Takeaways:
Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Achieving Authenticity in Digital Marketing: How To Build Trust & Engagement w Candace Junee | 21 Aug 2023 | 00:34:01 | |
Make sales while remaining authentic to yourself and your business. Host Michelle Thames and Candace Junée discuss the importance of authenticity in digital marketing, how to show up as an authority, and getting the courage to put yourself out there. Named top social media expert by Later Media, Candace Junée is an award-winning digital marketing & automation strategist who has helped over 2,500 business owners increase their visibility, attract paying clients, and make consistent sales through social media via her Learn, Market, Grow Digital Academy. She is also the founder of Epic Fab Girl, a community that has helped over 15,000 Black Christian Women entrepreneurs build profitable brands through the Go-Getter Conferences, membership & podcast. Her features and clients include Glamour Magazine, Essence Magazine, Smartwater, Coca-Cola, xoNecole, Rolling Out Magazine, BlogHer, the Obama Foundation, Black Enterprise, ManyChat, the NAACP, Thinkific, Industrious, SamCart, Fabletics, Marriott, and more. Candace Junée is a proud graduate of Washington University in St. Louis with a degree in Mechanical Engineering and an MBA with a focus on Marketing & Accounting. WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Af_o1hBXBhk Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Building Bridges, Not Followers: How Community Transforms Your Business | 18 Aug 2023 | 00:04:49 | |
The most important determinant of success for any business is community building. In this episode, host Michelle Thames shares how you can build a community online. Tune in for the top five community building tips to have a connected and engaged audience that will turn into a community of loyal customers. -- Catch up on other podcast episodes on Apple and Spotify Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| No Pressure: Shifting Your Perspective on Instagram | 16 Aug 2023 | 00:06:32 | |
Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having fun with your content again. Michelle also shares the secret to making having a social media presence easier. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||