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157: How to Start Your Own Drink Brand: From Idea to Shelf22 Jul 202500:45:16

Ever thought about launching your own beverage brand?

It might sound like a far-fetched idea, but after hearing this conversation with Dr. Roger Wu, you might just find yourself thinking, “Hey… maybe I could do this.”

Roger shares how he turned a recurring problem he saw in his patients into an innovative eye-health drink. He walks us through how he went from an idea in his head to a finished product in hand, while still working his day job.

You’ll learn:

  • What a formulation lab is and why it’s a key early step
  • How he found a startup-friendly co-packer willing to take a chance (and it's name!)
  • What kind of budget you might need to go from concept to first batch
  • The often-overlooked costs involved in getting your product noticed
  • What he did when his first samples tasted so bad even his kids refused them
  • How he attracted a top beverage industry veteran to join his startup

Then in the wrap up, I share a true, inspiring story of how one 18-year-old with no funding, managed to get his jam product onto the shelves of a major grocery chain.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

Have you grabbed my 28-page guide, Smart Start: From Idea to It’s Live in 7 Steps, A Beginner's Guide to Launching Your Side Hustle With Confidence? If it's still free, you'll find it at our website. It's your complete roadmap to finally launching your side hustle.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/157

Connect with Roger:

LinkedIn

The Eye Drink Website

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

 

 

156: How Self-Sabotage Silently Kills Your Side Hustle, and What to Do About It15 Jul 202500:24:47

Ever feel like you’re the one standing in your own way?

This episode dives deep into the mental blocks and hidden habits that silently sabotage your side hustle, often before it even begins. If you’ve ever hesitated to start, stalled out after launching, or pulled back right when things were getting good… this one's for you.

You’ll discover:

  • Why self-sabotage isn’t a flaw — it’s conditioning
  • The 3 key stages where it sneaks in and how to spot it
  • What imposter syndrome, hesitation, and “being too busy” have in common
  • Practical strategies to break the cycle and move forward with confidence
  • A surprising (and empowering) truth about how your subconscious actually runs the show

Plus: You’ll hear how to get free access to my 28-page guide, Smart Start: From Idea to It’s Live in 7 Steps, A Beginner's Guide to Launching Your Side Hustle With Confidence.

You’re not stuck because you’re unmotivated — you’re stuck because you’re human. But once you see what’s happening, you can change everything.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/156

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

147: How to Stop Procrastinating, Start Building13 May 202500:14:19

To hit new milestones and actually build your side hustle, you're going to have to do things you've never done before.

But here's the catch—we're all creatures of habit. And it's those ingrained patterns that keep us stuck, procrastinating instead of progressing.

In this special rebroadcast of, My Secret Weapon To Get The Hard Stuff Done, I share the exact strategy that’s been a driving force behind every major success I’ve achieved. It’s simple, repeatable, and incredibly effective at helping you follow through - especially when motivation fades or distractions creep in.

This episode pairs seamlessly with recent episode #144, Why Now Is the Smartest Time to Start Your Side Hustle, which covered the reasons to begin. Now, here’s your answer to how to keep going.

Short, powerful, and packed with actionable insight—this may be the hack you've been needing to finally move forward.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/147

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

57: Worth The Risk: The Crazy Cookie House, With Helen McArthur25 Jul 202300:43:05

How can we differentiate what we do and what we offer to set ourselves apart from the crowd? You're sure to get inspiration from today's episode.

 

While living and working in London England with her family, Helen McArthur accepted a job in Canada. They packed up, moved, and Helen began applying her background in pensions and communications to her new role.

 

But...she also brought with her, her talent, skill and passion for baking!

 

Helen McArthur is the founder and lead baker of a farm stand known as the Crazy Cookie House.

 

The words “whimsical” and “quirky” come up a lot in this interview. You have never seen a structure like Helen’s Crazy Cookie House. Check out the photos for this episode 57 at sidehustlehero.com and you’ll see what I mean. Think Harry Potter sorting hat, meets Tolkien’s hobbit house.

 

And her cookies are just as quirky and whimsical.

 

When Helen started the Crazy Cookie House as a side hustle, she wanted to offer much more than a cookie. She wanted to offer an experience. The result? You’ll hear about a dragon, the mouse, and cookies eating other cookies.

 

What You’ll Hear:

03:22 The move to Canada

06:19 Helen knew she needed a USP - unique selling point

07:01 The inspiration for a “big cookie eating a little cookie”

07:55 What you call your offerings is so important

08:54 Describing a “farm stand”

10:29 The Honour system is working well

11:01 Nordstrom example of setting policy for the 98% of their honest customers

13:40 A difficult decision to give up the steady paycheque and benefits

14:31 It doesn’t happen without hard work and taking risks  

15:48 When making a “sacrifice,” rather than look at it as giving up something, view it as a trade for something better

17:56 Media attention, a Tiktok influencer, and 300,000 views later

20:16 Exploring shipping the cookies

21:10 Creating “an experience” not just buying a cookie

21:49 Inspiration from an ice cream museum

23:23 “I love the way you dream”

25:33 Adapting the cookie recipe to Canadian tastes

27:20 Purchase of large floor stand mixer has doubled production capability

28:20 Closed for one week to go run a marathon in the UK

30:13 Helen’s husband looks after social media and marketing and kids help too

30:57 Giving the recipe to an employee for the first time

31:26 Describing the building that is the Crazy Cookie House

33:30 The dragon known as “Doug H.”

36:26 Engaging her fans: What should we call the mouse?

36:47 Biggest challenges were finding time to launch the side hustle, and choosing what direction to go

39:00 What’s next for the Crazy Cookie House

39:11 Franchising?

40:08 Helen’s top tip to start your side hustle

One more tip:

 41:42 Look for ideas when out in your neighbourhood and especially when traveling

 

Connect with Helen:

https://morello.ca/crazycookie/

https://www.instagram.com/crazycookiehouse/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.sidehustlehero.com/about/

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

 

56: How To Apply "Brain Glue" To Increase Sales, with James I Bond18 Jul 202300:35:57

Want tips to help people easily remember your product or service?

James I Bond is going to tell us how to trigger the right side, emotional side of the brain to boost the performance of our ads, emails, social media posts, and one-on-one presentations….with the ultimate goal of achieving blockbuster sales.

James is one of America’s leading behavioral management and business marketing specialists who over the past 30 years has worked with a who’s who of American business, including Warren Buffet and Costco founder Sol Price.

Drawing from his book Brain Glue, James teaches us the steps to “light the fire of desire in your buyer,” with lots of real world examples where these techniques have been used to jaw-dropping success.

What You’ll Hear:

03:10 The idea for the book, “Brain Glue

05:04 90% of all decision-making happens when you trigger the right side of the brain

05:44 Starting a “passion box” to deposit quotes, etc. that had an emotional impact

07:50 The backstory of John Gray changing his book title to Men Are From Mars, Women Are From Venus

09:55 Starting to analyze “why” the content in the passion box was so effective

10:20 Uncovering why names like “Shark Tank” and “Rocky Road” ice cream are memorable

11:29 Brain Glue tools: Metaphors, analogies, alliteration, humour

12:05 Why the name “Squatty Potty” has been effective

13:29 The “Lawnmower” example of humour in a name

14:41 The impact of changing the company name to, “Big Ass Fans”

16:20 How James came to change the name of his book to Brain Glue

18:23 Tips for left-brain, analytical type people to come up with these creative names and pitches

24:04 Because humour triggers oxytocin to be released in the bloodstream, it’s a Brain Glue tool

24:43 Another tool is “chiasmus”

25:29 The downturn of Wonder Bread

27:31 The “Got Milk?” campaign and the reason it didn’t increase milk sales

29:00 The origins of the hotel chain name, “Holiday Inn”

29:54 James discovers the page, “Mommy Needs Vodka” and why he became a fan

32:25 James’s #1 tip

Takeaway:

33:30 To rethink your product names, taglines, or to come up with a new company name, here’s a recap of his steps to apply Brain Glue

33:43 Start by filling in the blank, “It’s just like…”

34:02 Write out a logical title or description

34:10 Come up with words that rhyme (and alliteration)

34:28 Apply humour

34:40 Why you want to brainstorm with others

Connect with James:

braingluebook.com

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.sidehustlehero.com/about/

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

55: Putting The Wine Into Wine Gums, with Teena Gudjonson11 Jul 202300:56:22

It started as a simple question from her inquisitive child. Is there wine in wine gums?

Why not?

That night, a side hustle was born.

Pushed by the relentless enthusiasm from her kids, Teena Gudjonson got to work in her kitchen to, well, put the wine into wine gums.

Today, her Cellar Candy website features not only “wine” gummies, but liquor-based creations like Lime Margarita and Piña Colada.

Check out this episode to discover;

  • How and why she closes the business for 2 months in the summer each year
  • Why you shouldn’t let lack of business experience stop you
  • How she scrambled to find a commercial kitchen, after receiving a sudden 100 + orders to fill
  • Helpful insights about dealing with supply issues, figuring out wholesale pricing, and juggling increased costs.
  • Creating a “Life By Design” that fits you
  • Inspiration in her story to start or grow your side hustle

What You’ll Hear:

03:12 The birth of a side hustle idea

06:07 Trying to figure out how to actually make gummies

07:19 The alcohol kept breaking down the gelatin

07:49 Debuting at a large wine festival, they were a hit!

08:37 Going into retail sales forced a move (a scramble actually) to find a commercial kitchen

11:43 Expanded into “liquor” gummies and private label products

12:08 Buying in bulk not only vital for pricing, it helps when dealing with supply disruptions

13:02 The decision to build a commercial kitchen on her home property

14:17 Coming up with new flavours

16:57 Determining the price point of product can be tricky - gelatin Teena used to buy at $500 for 25 kg, has been as high as $1,200

18:33 Teena will only discounts max 25% to retailers, otherwise it’s not worth it

22:53 About 95% of product is sold wholesale to retailers

23:46 TikTok post resulted in an overnight surge of online orders

26:37 Why Teena’s not focused on scaling up at this time

28:16 Pitching at Dragon’s Den and getting a deal

34:13 “When I stop limiting myself, I think then that the possibilities are endless”

36:23 Only go to someone for advice who has already done what you want to achieve

37:15 Now has 1 full-time employee and several part-time

38:38 Keeps quality control products – some now 7-years old

40:49 She still tests every batch before it gets molded for quality control

41:42 To reduce labeling costs to something reasonable (from $3 to $0.15 per) required a $10,000 print run

45:10 Has now sold over ½ million dollars worth of gummies

45:40 From having the capacity to make only 40 packages a day, to 500 per day

49:31 Competitors are now copying her flavours, but they don’t compare to Teena’s real, quality, ingredients

50:50 Cellar Candy artisan gummies are a world apart from the big box bulk versions

52:54 What ‘gelatin’ actual is

54:13 You can create a “Life By Design”

54:51 Be sure it’s what you want

55:05 Challenge your negative beliefs about yourself and your potential

55:38 You have a unique combination of talent and skills, interests and experiences that no one else has

Connect with Teena:

https://www.cellarcandy.com/

https://www.instagram.com/cellar_candy/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

 

54: Landing, Loving, and Leveraging Media Interviews, with Jess Todtfeld04 Jul 202300:47:08

Interested in free publicity? Increased visibility? Building more credibility?

Today’s guest can help! Afterall, he holds the Guinness World Record in a publicity / public relations category.

In this episode with media expert Jess Todtfeld, you’ll discover,

  • How to write an email pitch letter to media that gets opened and read
  • How to leverage being interviewed on TV, radio, and print, to increase sales
  • How it can boost your credibility and visibility
  • The best way to prepare for an interview
  • How to respond when you don’t know the answer
  • How and why to send the host questions you want to be asked
  • Getting booked: DIY, PR agency, and Jess’s hybrid model
  • Tips to improve your message and delivery

Jess Todtfeld has extensive experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments, and is a leading communication and media training authority.

When I was in New York City lining up interviews prior to the release of my book, The Way Success Works, Jess was one of the people I turned to for guidance and training to become media savvy.

Use his ideas, tips, and hacks to improve your messaging anytime you’re communicating about your side hustle.

 

What You’ll Hear:

03:22 Jess holds the Guinness Record for being interviewed the most times in 24-hours

06:12 Remember to include calls to action in your answers, including micro ones

06:56 Get recordings of your interviews to share them with your audience to further your credibility

07:59 6 million viewers doesn’t equal 6 million engaged, so take the clip and apply your own marketing

08:33 Why you want to put the effort into getting media interviews

09:04 How the sales decision-making process has changed

10:39 Going rate in USA for a publicist is about $3,000 to $5,000 per month with a multi-month commitment

11:20 Consider how much you have to sell to pay for a publicist

11:45 DIY options include buying media lists -  work the list and follow through

14:45 Jess’s hybrid PR agency, Media Ambassadors

15:50 Want interviews? You have to ask!

16:00 Tips for an email pitch that gets read

16:31 Why you want to have something that indicates if your sent emails are being opened

21:09 When sending a pitch email, use Jess’s "above the line and below the line” strategy to increase open rate and promote engagement

22:26 Anytime you make a mistake in public, it’s an opportunity to shine

24:26 Examples of what’s “below the line”

28:16 You’ve landed the interview…now what??

28:30 There are 3 groups that have needs: the audience, the outlet, and you!

30:35 When interviewed, give great content, and plant seeds for learning more

31:33 Strategies for how to handle any question that’s asked of you

33:28 How to respond when you don’t know the answer

34:20 Tips on getting to the host, the questions you want to be asked in an interview 

36:00 What works for a long-form podcast doesn’t work in a 2-3 TV or radio segment

37:30 Find out the length of the interview so you can strategize and prep accordingly

39:00 If asked something you don’t know, admit it, then say, “Something I do know is…”

41:36 How to control and guide the interview

43:12 How to prepare in less time with better results

43:15 Don’t “fake it until you make it,” instead, “act it and become it”

44:25 After an interview or event, ask yourself, “what did I like” and “next time, what can I do better?”

45:35 If you’re buying lists, set aside time to really work them


Connect With Jess:

https://www.successinmedia.com

https://www.bookjess.com

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

 

 

53: The Best Of Year 1: Top 10 Life Lessons20 Jun 202300:34:56

This is the episode to tune into for inspiration and motivation to start or to scale your side hustle.

Here we’ve curated the Top 10 side hustle life lessons from our heroes of year 1.

They’re really a diverse group of characters including a rapper, a beekeeper, voice actor, quick books pro advisor, a gnome maker, a cookbook author, a travel writer, and more.

What they have in common with each other and with you, is that they have all travelled along the side hustle path.

Enjoy!

Thanks so much for being part of our Side Hustle Hero community.

Here’s to Year 2!

 

What You’ll Hear:

01:02 Joel Young, Ep 1: Be Willing To Fail In Public

02:22 Actions produce a result. It’ll be a success or “learning experience”

03:05 Remember, every pro had their first attempt too

03:40 My performance was so bad, I couldn’t watch the whole thing

04:00 Janis Doherty: Ep 2: How To Make The Right Decision For You

05:15 We make the best decisions with the info and awareness at the time

06:06 Missed an opportunity? There will be more

06:13 Nicole Buergers, Ep 9: Inspiring Beekeepers Hard Won Wisdom

07:35 What did you trade  your 1,440 minutes for today?

08:07 Endured 50 bee stings to the face…and she kept going

08:35 Experiencing imposter syndrome? You’re in good company - Sherry Lansing, Sheryl Sandberg, Lady Gaga

09:36 Shelley Adams, Ep 12: Cooking Up 6 Bestsellers

10:45 Googling, “how to bottle sauces”

11:00 A powerful question:  “Can you help me get started?”

11:30 2 questions to ask when you sit down with your expert

12:00 The real “win” of attaining your goals

13:08 Tenille Landry, Ep 18: Painting For Profit

14:22 There’a a difference between “wishing” and “deciding”

15:15 The importance of the people you are surrounded by

16:24 Ruksana Hussain, Ep 20: Make Connections, Make Money

18:22 Giving vs Trading

19:08 When getting advice, be sure the person is achieving the results you want

19:48 When someone says no to you, say to yourself, “NEXT!”

20:26 Sam Hallburn, Ep 36: Earning 6-Figures As A QuickBooks ProAdvisor

21:42 Be cautious of who you ask for advice

23:30 Is there someone in your life telling you how to live your life?

24:10 Mike Burton, aka Keybeaux, Ep 42: Making It As A Rapper

24:50 Your people are out there!

26:30 Gary Jones, Ep 49: Lessons From The World Of Improv

27:09 “Be a problem solver, not a problem creator.”

27:50 Gina Scarpa, Ep 35: How To Succeed In Voiceover

28:35 How to reframe rejection

29:03 Avoid being pushy…you need to put in the time

29:45 Stop being afraid! Take the leap of faith

30:20 There’s nothing stopping you, but you

31:35 Having someone in your life who sees more in you than you see in yourself is huge

31:40 Hearing, “You can do this!” can be life-changing

33:43 Here’s your weekly reminder of, “You can do this…you so got this!”

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

52: Best Of Year 1: Top 10 Side Hustles13 Jun 202300:25:30

We’re celebrating Year 1!

This episode brings you the best of the best side hustles we highlighted in the last 12 months.

They are in no particular order, because they each made the list for different reasons.

Some are online, some need you to be out and about in the world, most are year-round. Some are seasonal, but all of them can be lucrative side hustles.

What’s your favourite? Shoot me a message and let me know!

Thank you so much or being part of this journey. It’s truly deeply appreciated.

 

What You’ll Hear:  

01:00 #1 - Litter clean up of parking lots and commercial and industrial properties

01:27 Episode 21, This Business is Cleaning Up, with Brian Winch

02:05 Use $30 - $50 an hour to number crunch projections

02:13 Why his clients are such fans

02:44 #2 - Making Money in the Sharing Economy, with J. Massey

03:50 You can establish a STR business without owning a property

04:20 J looks at his properties as a “distribution service” to maximize revenue

04:44 In Part 2 we discuss push back from cities and municipalities

05:40 “Day use” rental opportunities

06:18 #3 - Being A Paid Sports Superfan!

07:40  What’s involved, what game day looks like, other offshoot income possibilities

07:55 #4 The Business of Being Santa, episode 29 - greater diversity in Santa’s is providing opportunities for more people

08:57 Some of her friends make upwards of $40,000 playing the role

09:12 hiresanta.com

09:35 #5 is Serving up a Sizzling, Seasonal, Success with Poncho’s Tacos episode 51

10:30 A seasonal market is an effective way to test your product, pricing, gain valuable feedback

11:36 “Pop up” stands, another smart way to test

12:10 Press releases and pitching their story landed some invaluable TV and other media coverage

12:31 #6 - Building A Review Website Business, with Chuck Temple, featuring the Electric Scooter Guide

13:21 Connect with a product or service you love and become the leading source for honest info about that industry

13:53 Look for a new industry or one with higher-value products

14:17 - #7 Excelling on Etsy, with Rachel Jimenez

14:25 You don’t have to be perfect, just get it out there

15:06 After 9 months, she made $160,000 that year

15:24 This episode also stands out for her strategy for retiring early, her “there’s always a solution” mindset , and the “5-minute strategy” as a path to higher productivity

15:56 #8 Scaling For Fun and Profit, with Sandra Booker episode 27

16:27 Seeing a client she helped go from earning $50/hour to $1 million a year, motivated Sandra to scale too

17:22 From $25, to $45 to $50/hr for VA services, then shifted to virtual business manager

17:51 In the episode Sandra shares her best delegation secrets, tips on when to make your first hire, and why you want to treat your client’s business like your own

18:26 When you’re training a remote worker, screen-share and record what you’re doing so the person has something to reference again and again as needed

18:45 - #9 What It Takes To Be A Successful Seller On Amazon, with Annalisa DeMarta, episode 14

18:52 Buying books for $1 and reselling at a big markup on eBay, morphed into a $5 million brand on Amazon

19:41 Of the 2.7 million sellers on Amazon, her company is in the 0.0005% of sellers

20:02 In the episode she shares what it takes to be successful on the platform

20:10 Annalisa suggests selling via “arbitrage” as a great way to learn Amazon,

20:28 Private labelling or black labelling, and contract manufacturing are options, and she talks about the pros and cons of each

20:55 3 featured takeaways are - why and when to jump into a new venture, how to improve your cash flow situation, and how to reframe the feeling of depriving yourself when you’re making those smarter choices

21:23 #10 - Reality Check: The Truth Behind E-commerce Success, with Melissa Ng

21:31 By day, she’s an accountant

21:38 After Melissa found success in e-commerce, she co-founded Launchers Acadamy to help others be success in this space

22:01 What "shiny object syndrome" is and why you need to avoid it

22:40 Consistency and persistence is the “secret sauce” of being successful in ecommerce

23:11 Travis King from episode 46 Cash  Flow And Capital From Land Flipping, describes how he suffered from shiny object syndrome

23:46 What commitment will you give to your side hustle?

24:12 Without a commitment, at the first sign of problems, it’s too easy to doubt and then bail

24:35 Stick with it…and stick with me. I’ll be here for year 2!

 

Podcast Website:

https://www.sidehustlehero.com/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

 

51: Serving Up A Sizzling, Seasonal, Success, with Poncho’s Tacos06 Jun 202300:27:09

Sell out within the first couple of hours on opening day.

Ramp up inventory.

Sell out again.

That’s been the trajectory for Poncho’s Tacos during their first weeks in business.

They have a Birria taco stand at a night market that is only open during the evening on weekends. It’s also only seasonal, running for just over 5 months each year. Expected attendance at this year’s market is more than one million visitors.

The main draw is the over 110 food booths and food trucks offering more than 600 different foods items. That’s a lot of competition that the new kids on the block, Poncho’s Tacos, are up against.

This group of 5, 18-year-olds have done so many things right it’s a case study in how to successfully launch a venture, including;

  • how they tested their product and pricing prior to the market,
  • the two key decisions they made and acted on that enabled them to stand out from the crowd,
  • what they did to gain free media exposure, and more.

Whether you’re thinking of setting up a seasonal booth somewhere or you’re interested in an entirely different hustle, be prepared to capture ideas that pop into mind when hearing their story, to grow your venture.

Be sure to check out the 5 Success Takeaways I share at the end, which includes an action that is very simple, but one that will have a major impact on the progress you make from today on with your side hustle.

 

What You’ll Hear:

02:34 Meet Matthew Berda, Mikito May, and Kenito Garrido (partners also include, Danny Alvarez and Henry)

04:45 Offseason time will largely focus on streamlining and scaling for next year

05:35 $20,000 - $30,000 to launch the business

06:35 They were very careful about their spending, what they bought, and sought out good used equipment

08:10 How and why they decided on tacos

09:36 Mikito knew they had to get word out so he contacted major local media

10:20 Determining price point of menu items

11:36 Every day they check their sales and expenses so they know exactly where their finances are at

12:13 The volume they are doing each day was their biggest surprise

13:09 What their typical week looks like

14:14 Despite increasing inventory, there are weekends they still sell out

15:10 Leveraging their age and marketing

16:17 Their signature menu item - The Anaconda – a  2 1/2 foot taco

17:45 A $20 tip is a nice confirmation

19:50 Find people you really want to work with and that you have chemistry

20:10 Don’t overthink it, just try it

20:38 Find a mentor in your field of interest

20:50 Have an end goal - here’s why

Takeaways

21:40 Set a deadline. If you commit, your whole mindset will change

23:03 Seek out an accountability partner

23:16 Want more guidance on setting things up with your accountability partner? Reach out for a pdf from Joan

24:05 Know your audience and give them what they want

24:27 Get word out - don’t be a best keep secret

25:42 The value of small tests

26:00 Have your end goal in mind. Do you have one? If not, get one. Use it as a guiding light for decision-making

 

Connect with Poncho's Tacos:

https://www.instagram.com/ponchos.tacos/

https://www.ponchostacos.ca/

https://www.tiktok.com/@ponchos.tacos

ponchostacosyvr at gmail dot com

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

Be on the show!

https://www.sidehustlehero.com/guests/intake/

 

 

50: Smart Tips For Domain Investing: 101, with James Iles30 May 202300:26:02

Is it still possible to make money buying and selling domain names?

For answers I turned to James Iles, who started flipping domains when he was a teenager. Later, he became a blogger in the community.  Since last December, James has taken on the role of Global Domain Investing Community Manager for GoDaddy.

In this episode, James shares insights on;

  • the critical step you need to take prior to putting any money down to buy domains as an investment,
  • how to determine if a particular one is a good choice,
  • what it might be worth,
  • as well as costs involved,
  • what you can expect to earn working at it a couple of hours a day, and
  • a fun fact about the .ai extension. 

What you’ll hear:

01:45 What a Domain Investment Community Manager does

03:05 James started domain investing as a side hustle

03:29 Can you make money at it today?

04:35 Start with a good education in domain investing, for example GoDaddy’s Domain Academy

05:30 How do you tell if a domain name is a good investment?

07:22 NameBio offers a great database of domain sales that gets updated every day (upwards of $2.3 billion in sales in the database)

08:14 GoDaddy’s tool that uses its back data is called GoValue 

10:27 The biggest mistake domain investors make

11:23 One of James’s biggest investing mistakes

12:05 Some of the metrics to look for

12:57 Fees for buying and selling

13:50 Afternic is GoDaddy’s aftermarket sales portal

14:32 James discusses what he sees for side hustle revenue potential

16:43 The .ai extension

18:05 Consider off-line learning resources like in-person conferences, ie NamesCon

20:08 James’s regret in selling staycool dot com

22:03 Low barrier to entry

22:32 Reach out to James through email or Twitter

23:06 His best tip

24:42 Put in the time to learn about the industry - take James up on his offer!

25:13 Before buying what you think is an extremely valuable domain…check the spelling!!!

 

Connect with James:

Email, jiles at godaddy dot com

https://twitter.com/jamesiles

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

49: Lessons From The World Of Improv, with Gary Jones23 May 202301:01:45

I think you’ll appreciate the authenticity, honesty, and humour of today’s guest, Gary Jones.

Having left his day job behind, Gary's career has been a rollercoaster ride of gigs and hustles, where nothing is guaranteed.

He is a legendary improv performer, a seasoned actor, and prolific comedy writer.

In this timely episode, Gary shares a powerful message of trusting and having faith in yourself, especially when things seem uncertain.

It’s a fun episode. Afterall he is a skilled storyteller.

His narratives, derived from his life as an actor, hold valuable lessons that apply to any side hustle you're pursuing.

Be sure to catch his hilarious recounting of performing at the home of Bill & Melinda Gates on New Year's Eve.

 

What You’ll Hear:

03:50 The voice – you need to do this or you’ll regret it

08:01 Discovering that improv is writing on your feet

09:29 Joining Second City Touring Company

11:40 Once on the road Gary found his tribe

12:28 Quit his 9-5 to immerse himself “in a world of uncertainty”

13:46 The foundation of improv is “yes, and”

15:42 Gary doesn’t know what he’ll make one month to the next

21:08 Ryan Stiles opens the door to Vancouver Theatresports and Punchline

23:30 Chatting over dinner turned into brainstorming ideas for a play

24:00 You’ve got to be able to spot opportunities then ACT

27:33 Entered the Vancouver Fringe festival with their play, “World’s Greatest Guy”

32:36 Final show played to a packed house

34:40 Won the Jessie Richardson Theatre Award that year for best play

36:02 You’ve got to be like a hunter with a bow and arrow on the lookout for your next gig

41:05 How you value yourself is going to be reflected in what you earn and how you’re treated

43:35 The original voice of Siri recommends improv classes and there are many transferable skills that’ll help you in whatever industry you’re in

46:01 Richard Side and the start of writing for The Debaters

51:23 Gary’s advice to his film students “Don’t be a dick.” Be generous and be a problem-solver

53:14 The humour and craziness of performing at the home of Bill & Melinda Gates on New Year’s Eve

59:00 Gary’s best tip

1:00:34 If you feel inspired to take action, then take action

Connect with Gary:

https://twitter.com/thegaryjones

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

 

 

 

48: Carve Out This Side Hustle16 May 202300:37:20

When you’re working in a family business and you want more money but there isn’t more to go around, what do you do? You start a side hustle of course!

That’s what pushed today’s guests Jennifer Cornelius and David Swojanovski to launch Rubble Road Soapstone Carving Kits.

They’ve gone from selling 30 of these soapstone pieces a month, to selling thousands per month. Where once the saw that cuts the silhouette pieces ran just 4 hours a week, now it needs to run at least 12 hours a day.

Is developing a business teaching students and adults soapstone carving using these kits something you’d be interested in doing as a side hustle? Then you’ll want to reach out to Jennifer and David.

But first, for inspiration in whatever your current or future side hustle might be, check out today's episode. 

What You’ll Hear:

05:20 Want more money? You’ll need to figure out a side hustle.

06:20 Being encouraged to teach carving in the schools

07:08 What the lesson looks like

08:50 Expanded from 6 shapes to offering 26 shapes in 3 different sizes

09:15 The overwhelming response at trade shows made them realize they were on to something

11:31 Statue of David: How did Michelangelo know he was in there?

13:20 Why all their stone comes from Brazil

14:38 Listening to customers has shapes their product line

15:48 Teacher’s conventions gave Rubble Road great exposure

16:20 Piggybacking her sister’s tradeshow proved lucrative for them, but not so much for her sister!

17:25 Go to where your ideal client is

17:50 40% of revenues come from other companies using their kits to teach in schools

18:53 Profit margins on kits

20:10 Potluck carving nights!

21:21 Teaching carving remotely

22:20 Remote teaching has given remote schools access to this program

26:02 Another income source: the “traveling jewelry classroom”

27:40 The biggest challenge in growing Rubble Road

30:13 Next steps for the business

32:38 Jennifer & David’s best tip

35:06 The value asking questions

35:10 Being open to learning something from everyone you meet

 

Connect with Jennifer & David:

https://www.rubble-road.com/

https://www.tiktok.com/@rubbleroadsoapstone

https://www.instagram.com/rubbleroadsoapstone/

https://www.facebook.com/rubbleroadsoapstone

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Check out Joan's #1 success course!

https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things

The Way Success Works Book

http://thewaysuccessworks.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

146: When to Quit Your 9-506 May 202500:33:57

Wondering when to quit your 9-5 and go all in on your side hustle?

You’re not alone—and it’s normal to wrestle with fear, doubt, and the question, “What will people think?” Shannon Russell gets it. After a successful 16-year run as a TV producer, she made the bold leap to entrepreneurship—not because she had to, but because she wanted to start producing her own life.

In this episode, Shannon gets real honest about the emotional and practical sides of walking away from a long-held career.

You’ll learn:

  • How to know when it’s time to quit your 9-5
  • Financial milestones to aim for before you leave your day job
  • What to expect from the identity shift that often comes with a career change
  • How to navigate fear and resistance from friends, family, or even your partner
  • Why your second act can be your most fulfilling one yet

If you’re standing on the edge of a big decision, this conversation will give you clarity—and courage.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/146

Connect with Shannon:

Start Your Second Act

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

 

47: Lessons From The Original Voice Of Siri09 May 202300:30:25

Meet Susan Bennett, the original voice of Siri.

She’s moved from one gig to the next her entire working life.

 

With the explosion these days of all things AI, her story is timely.

It’s a cautionary tale of knowing what you’re signing and what that could mean for you in the future. Her story also serves as a valuable lesson for saying “yes”, when presented with new opportunities.

Susan also talks about the process of recording the voice of Siri, what that journey’s been like, and her outlook on the proliferation of AI.

 

What You’ll Hear:

03:30 Right place, right time…and saying yes!

05:45 Susan’s favourite voice

07:50 How she came to be Siri

08:50 How Apple acquired her voice

09:25 The launch of a new career

10:15 How Susan discovered she was the voice of Siri

11:15 “Flip it to your advantage”

11:44 Recording Siri

13:46 Reading street addresses

14:15 At the time, Susan had no knowledge of what her recordings would be used for

15:03 Most fun things of being Siri

15:41 Meeting Steve Wozniak was the spark for her speaking career

17:15 The original Siri had “attitude”

17:49 The possible downside of being Siri

19:35 Horrified at the discovery that Siri was her voice

20:02 Impacts of AI

24:35 The “niceties” are the lubricants of life

26:24 Susan’s best tip

28:40 “Be positive and embrace the change”

29:02 Remember you have a choice

29:19 The one thing we all have control over: our attitude

 

Listen online at:

https://www.sidehustlehero.com/

 

Connect with Susan:

https://susancbennett.com/

https://www.instagram.com/siriouslysusan/

https://twitter.com/SiriouslySusan

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

 

46: Cash Flow And Capital From Land Flipping, with Travis King02 May 202300:57:23

After just 2 years, Travis King built up enough of a monthly passive income stream from his land flipping side hustle to quit his 9-5, and has since built it up to a 7-figure business.

In this episode, you’ll discover,

  • How to generate cash flow from land deals,
  • Costly mistakes made by newcomers to the industry, and what to do to avoid them,
  • Why Travis prefers buying land over purchasing homes,
  • Alternatives to bank financing,
  • Tips and tricks for the newcomer to land flipping, and
  • Ways to scale your business if you’re already a seasoned land investor.

If land flipping piques your interest, be sure to check out the sweet offer Travis is making available to you, as a side hustle hero listener.

 

What You’ll Hear:

03:52 Trying multiple side hustles

05:29 Giving any of them true focus likely would have worked

08:58 Do you really need to do more research, or is it procrastination?

09:30 First land deal was a purchase at a local tax auction, and resold on eBay

13:37 After 5 years, starting coaching people

13:54 You don’t have to live in the USA to purchase land

16:27 Toughest time is when you’re still working full-time at your regular job and you’ve built up your side hustle to the point it’s a second full-time job

16:45 Started taking back mortgages to build up monthly income

18:05 That opened up the buyer pool

18:35 Life became so much easier once Travis quit his day job

19:48 Started being proactive using direct mail to seek out sellers

24:00 Analyzing tax rolls

25:12 Some of the indicators Travis looks for on the tax rolls/lists

26:54 Maybe 1% responds to mailings, then a lesser % says ‘yes I’ll sell’ for 50%-70% below market value

27:35 He captures equity when he buys

30:08 A lot of these lists are available at the county level for free

33:27 Solving the lack of capital issue for others

35:20 Asking for too low of a downpayment resulted in more defaults

35:47 Now Travis asks for 30% - 50% down

36:54 How his rates compare to the banks

37:37 Has since starting using a 3rd party note servicer or a title company to service the account

40:15 Selling for cash brings in capital, the selling on payments brings in cash flow

41:04 Things you need to check out when you’re searching for a property to buy

43:09 Most common errors newcomers to land flipping make

45:32 Most memorable land deal

50:45 www.thelandflippingchallenge.com, Travis’s free 7-day course

51:29 SIDEHUSTLEHERO - coupon code for 20% of paid course

52:44 Travis’s best tip to take action

Takeaway

55:43 Be aware of the difference between knowing and doing

55:55 “Ya, I know that.” - Don’t get caught in that trap

 

Connect with Travis:

www.travisking.com

www.thelandflippingchallenge.com

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

45: What, When, Why, To Trademark, with Derrick Morgan, Esq25 Apr 202300:29:17

This episode with trademark attorney Derrick Morgan is unique.

 

Instead of the traditional, conventional life of an attorney clocking in a ton of hours in an office or cubicle, Derrick works while traveling around the world.

 

Use the first part of the interview to challenge your perception of what a traditional job needs to look like. If travel and working from remote locations around the world is more your style but you feel unable to do so in your line of work, let this episode be an inspiration and idea generator for you. 

 

Then in the second part of the conversation Derrick tells us about;

 

  • getting a trademark for our company name, our brand,
  • what, when, and why, you need to trademark and,
  • the upfront costs and renewals you’ll face. 

 

In the end of episode takeaway, I share some thoughts with you to help answer, “What does your ideal lifestyle look like?”

 

What You’ll Hear:

03:35 What Derrick is doing is rare in the industry, but he’s showing it is possible

05:05 Setting an example for up and coming professionals

07:15 Ability to lean on mentors is really helpful

07:35 Derrick has earned over $300,000 in under 3 years on Fiverr

08:01 Amassing over 700 reviews, virtually all 5-star

08:13 Under promise and over deliver

11:20 To start, look at the what the top sellers are doing and charge a bit less 

11:51 Keep tweaking and improving your page

12:51 When to trademark

14:10 What to trademark

14:40 Where to start if you want to get a trademark

16:15 The costs involved

17:14 When you live outside of the US, but want a US trademark

18:20 How do you know how many countries to register in?

20:12 Renewal times and fees

21:30 The most common mistake made when doing the search yourself

24:19 Best tip to take action

Takeaway:

25:48 What does your ideal lifestyle look like? 

26:50 Discovering one of my unconscious beliefs

28:10 Write out what your ideal lifestyle looks like and then begin to brainstorm the “how”


Connect with Derrick:

On Fiverr

On his Website

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

44: Building A Review Website Business, with Chuck Temple18 Apr 202300:25:56

Welcome to Part 2 of my conversation with Chuck Temple, founder of multiple 7-figure businesses.

 

In this episode, we focus on his Electric Scooter Guide company.

 

I love the business model. Connect with a product or service that you’re passionate about. Then become the industry source that the community trusts, for real, and honest, reviews. There’s no inventory to carry, and your cash flow at least at the beginning, comes from commissions from affiliate links.

 

Chuck will share that story, as well as give you pointers of a couple of things to look for if you’re curious about starting a review website.

 

He’ll also reveal the main indicator you need to look for, that’ll be a sign of when you need to stop planning and start executing your plan, for whatever your side hustle or expansion plan might be.

 

What You’ll Hear:

 

02:16 The inspiration for a new business

04:15 Chuck turned to the community for his first product idea

05:10 Be the trusted person for sorting through the “way too much information” out there

07:30 Curate discount codes and coupons

08:52 If starting a review website, look for a new industry or higher value products

09:55 Committing to doing a “west coast scooter road trip” attracted his first sponsors

10:58 Getting feedback from the community provided some golden ideas!

11:50 Biggest expense for the scooter guide

12:40 Reviews that are overly positive are not as trusted as one’s that also point out the negatives

13:50 How you know when to stop planning and start executing

14:45 The learning comes from succeeding and failing - you’ll learn so much

16:13 “Smack you in the face therapy”

18:01 Anything that’s not good in a company, you can trace back to the owner

20:37 Start Up To Sold

23:04 Chuck’s best tip for taking action

Takeaway

24:13 Acting before you have the “perfect” plan

24:55 Go as far as you can see, when you get there, you’ll see how to go further

 

Connect with Chuck:


https://www.startuptosold.com

https://www.chucktemple.com


Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

43: From Zero To 7-Figures, with Chuck Temple11 Apr 202300:31:48

Today’s guest Chuck Temple takes us through his journey from always broke college student to starting a business while living on a couch, and growing it into one of the largest media transfer companies.

 

By the time he sold, they had 4 stores in 2 states with 27 full-time employees. Not bad for a guy who didn’t have a clue about starting, growing, and running a business.

 

He’ll share his methodology for unlocking what he describes as he one key advantage that was responsible for his company’s growth, and it’s one that any of us can apply.

 

You’ll want to take notes when he shares a cheap way to do massive market research and testing, and the challenges of exponential growth.

 

What You’ll Hear:

 

02:00 Broke, struggling, and juggling side gigs with going to college

05:15 The first order was a couple of thousand slides

06:10 Living on a futon - the beginnings of DVD Your Memories

10:02 Drumming up businesses at coffee shops and farmers markets

11:20 List of services offered expanded based on what customers asked for

12:30 Deciding on the company name

13:24 Using google ads to split test company names

15:40 Initial goal was to make as much as money as his parents

17:00 Getting inspiration from Think & Grow Rich

17:40 How to get to the people who need his product?

18:38 Split testing ads for best USP

20:27 Find the #1 thing important to the customer and promoting that

21:54 San Diego fires also drove growth

22:43 Having “ridiculously too much business” is worse than having no business - here’s why

24:20 Chuck realized he needed to work “on” the business rather than just “in” the business

25:29 Going on vacation for 2 weeks provided valuable insight

25:15 The decision to open the second location

26:23 Reflecting on the stages of growth from side hustle to multiple locations

27:17 Why Chuck decided to sell

30:28 You’ve got stop planning, and start executing

30:46 In part 2: the main indicator that’ll tell you it’s time to take action, and we’ll focus on his company “Electric Scooter Guide” that became the industry leader in 1 year

 

Connect with Chuck:

 

https://www.startuptosold.com

https://www.chucktemple.com

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

42: Making It As A Rapper, with Mike Burton a.k.a. Keybeaux04 Apr 202300:41:47

I thought today’s episode was going to be about making it as a songwriter and rapper.

It is.

But…

Mike Burton does talk about what has made the difference for him, why he is successful, and his tips for anyone wanting to make a living as a rapper. But the life lessons sprinkled throughout our conversation, and the tips and advice Mike shares can be applied to any industry you’re involved in.

Since starting to offer his services on Fiverr he has made half a million dollars through the platform, he currently earns over $80,000 a year, and the demand for his services continues to grow.

His drive to continually improve and his work ethic, are inspiring and contagious!

If you could benefit from doubling down on your persistence, be sure to check out the end of episode takeaway!   

 

What You’ll Hear:

 

02:20 Mike’s had over 20 jobs, but always doing music

04:20 You can’t be an artist on Fiverr! Or can you?

05:50 Inspired by Prince to write a song a day

06:27 That first Monday after not having “a job”

08:30 First client request: Make a song about how it’s okay to listen to Eminem

09:46 Moving from your comfort to your panic zone - that’s called growth

12:05 Bought his first home and paid for his wedding from Fiverr earnings

13:00 Why Mike is successful on the platform…it’s more than talent

13:35 Treat your side hustle as you would a full time job

14:47 Committed to trying everything to make sure he can keep doing this

15:50 Find out who you are and go at it 100%

16:02 Feeling the love from Norway

18:15 How Mike prices his gigs

19:12 “Every order is helping me live my life.”

19:50 Mike’s songwriting process

22:25 Dealing with writer’s block

23:15 Lessons from Quincy Jones

24:42 What it takes to make it as a rap artist

26:28 Origins of “Keybeaux”

27:29 Lyrics in Too Much - “…until I turn the vision to the physical”

29:21 What do you love to do so much that you’d do it for free or even pay to do it?

30:23 Lyrics in On Point - “...the limit is the sky, open my third eye.”

33:28 Branching out into teaching others how to rap

34:50 Be yourself!

36:10 Get experience and content from offering your course at a local community college

37:14 The hardest part is believing you can do it, and ignoring the naysayers

38:54 Mike’s best advice for taking action

 

Takeaway

39:55 Mike, Gina Scarpa, and Milt Campbell examples of persistence

 

How to Connect with Mike:

On Fiverr

Instagram

Youtube

 

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

 

41: For The Love Of Pets, with Luke Herbert28 Mar 202300:24:37

What started out for Luke Herbert as a fun project to create a unique portrait of his dog, quickly evolved to a side hustle as people saw what he had created. 

Handling 12,000 sales over the past 3 years has been a tremendous amount of work as Luke continues to juggle the demands of growing his business, Unique Pet Portraits, with his full-time work at a print shop.

So if it’s the early days of your side hustle and you’re putting in a lot of hours…you’re not alone.

In today’s episode you’ll hear how Luke now has a full-time employee handling the orders, challenges he’s had along the way, how he’s grown Unique Pet Prints from startup, to an annual profit of 80,000 pounds, and how he’s now expanding.

What You’ll Hear:

 

03:10 The unintentional start of a business

03:41 A sale the first night (and why)

06:30 Bringing on a full-time employee

07:51 Juggling a full-time job with growing the business

10:06 Over 12,000 sales in 3 years, worldwide

13:00 Why and when Luke introduced a website in addition to the Etsy shop

14:55 Expanding the product line, then scaling back

17:17 Biggest challenge of juggling full time work with the side hustle

18:15 Having a business plan can show you how/when you can bring in help

19:30 Set an intention of where you want the business to be

20:02 Launching Contaps

22:10 Luke’s best tip for taking action

22:54 Don’t play the “what if” game

Connect with Luke:

https://uniquepetprints.com/

https://www.instagram.com/uniquepetprints/

https://contaps.co.uk/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

40: Savvy Tips From A Serial Entrepreneur, with Rob Kessler21 Mar 202300:36:10

Welcome to today’s episode with serial entrepreneur, Rob Kessler.

We covered a lot of ground.

For example, have you ever thought of an idea that would revolutionize a product?  Have you ever wondered about the time and cost of getting a patent? How about running a boat charter service? Or a screen printing business? We talked about all that and so much more.

 You’ll also hear tips and hacks, as Rob journeys with us through his multiple businesses, both past and present like NEWD Clothing, Bella Boating, Million Dollar Collar and goTieless.

Be sure to catch the end of episode takeaway where I focus on using the “six degrees of separation” concept to help you solve your next big problem.

 

What You’ll Hear:

02:38 Seeing a need, inventing a solution

 

06:09 Why Rob ruined 100 shirts in the process

 

08:35 Classic example of “I want to do this in spite of not knowing how”

 

08:56 Costs and time involved for getting a patent

 

09:50 Annual fees are required to keep your patent

 

11:07 Using YouTube influencers to promote the product

 

11:47 Why 200,000 - 250,000 followers or less is the sweet spot for Rob choosing influencers

 

12:45 Half million units of Million Dollar Collar sold, in 130 countries

 

13:23 Landing a spot on Billion Dollar Idea

 

16:06 GoTieless can add logos to the inside of collars and cuffs

 

18:48 VIP service added as an offering

 

19:17 Capital gains situation prompted buying a boat and the start of a new business

 

20:50 BellaBoating - a boat charter business 

 

22:13 Is there money to be made in the boat business?

 

23:05 A list of boat charter expenses

 

24:10 40% - 50% profit margin, in part because Rob was doing a lot of the maintenance himself

 

25:57 NEWD Clothing - Nothing else will do!

 

27:17 The birth of a screen printing business

 

31:05 Rob’s best tip for taking action

 

32:25 Why you don’t use your name in the business name

 

Takeaway

 

33:08 “Six Degrees of Separation” - leverage this to solve your next big problem

 

34:36 Connecting with a future mentor in the self storage industry

 

Connect With Rob: 

https://www.linkedin.com/in/robkessleriii/

https://www.instagram.com/milliondollarcollar/

https://milliondollarcollar.com/

https://gotieless.com/

https://www.mycharterbusiness.com/

 

Connect With Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

 

 

 

39: Excelling On Etsy, with Rachel Jimenez14 Mar 202300:47:45

Today’s guest didn’t wait until she felt totally prepared, totally self-assured and that everything was perfect prior to uploading her first digital product.

Instead, Rachel Jimenez went ahead and launched her Esty shop.

Then as she increased her offerings and started to analyze the data on what was working and what wasn’t, she was able to quit her full time job after 9 months, went on to make $160,000 that year, and she hasn’t looked back.

While you will gain a better understanding of what it takes to launch and run a successful Etsy shop, the insights she shares about mindset, her perspective on what people call failures, and the big “why” that drives her actions, can be applied to increase revenue in any side hustle, in any industry.

You may also be inspired to see a way to retire earlier than you ever thought possible.

If you’re finding it hard to carve out time for your side hustle, you’re going to love what I’m calling her “5-minute strategy” It’s smart. It's simple. And it works.

 

What You’ll Hear:

03:01 Financial Independence Retire Early (FIRE) movement

05:06 Rich Dad Poor Dad

05:28 Mr. Money Mustache - The Shockingly Simple Math To Early Retirement

06:09 When you get a raise, or receive extra cash, be conscious of what you to with the increase

07:53 “Budget” can be a good thing!

10:05 Dog-sitting side hustle did well rover.com

11:30 Using a platform provides you a place where your customers already are

13:38 Doubling down on Etsy

14:11 Etsy income really ramped up once Rachel focused

15:25 Adopt the mindset of, “There is a solution”

16:51 Digital projects are her specialty with Etsy

17:22 The reasons why Rachel is successful

19:33 Think like a scientist - analyze your data

20:26 Libraries (including college ones) are a very underutilized resource

21:15 Where and how Rachel found the time to work on her side hustles

22:18 The “5-minute” strategy - a path to higher productivity

24:23 What to do when you get scared of taking the next step

25:01 There’s no such thing as “failure” - it’s just data

26:01 You’ve got to be willing to fail…in public

27:10 “If you’re not embarrassed by your beta version, you launched too late!”

28:00 Beware of comparing yourself to people who have been in the industry for a long time

30:03 How to get your product noticed on Etsy

33:15 Expanding her digital product offerings from her own site

35:41 The effect on her business of studying positive psychology

36:22 Optimize Your Life Academy 

38:19 Breakdown of Rachel’s 9-5 schedule

39:14 The blur between work and play

42:00 How to get paid to write your own story for media

43:35 Rachel’s best tip for taking action

Takeaway

45:04 Comparing other people’s results against your own

 

Connect With Rachel:

https://moneyhackingmama.com/

Passive income checklist:

https://pages.moneyhackingmama.com/checklist

3 Secret Strategies to Optimize Your Life For Success and Happiness:

http://moneyhackingmama.com/webinar

Connect with Joan:

Be on the show!

 

 

 

38: SEO Hacks: Giving Google What It Wants, with Matt Hepburn07 Mar 202300:46:44

How do you reach your people who will fall in love with your product or service? How do they find their way to you?

It’s not enough to have an awesome looking website and great content. You need to get the attention of the search engines.

That’s where today’s guest, Matt Hepburn, SEO expert is going to help us out. He’s been taking a deep dive in Search Engine Optimization (SEO), for the past 13 years. He currently works for John Hancock managing the SEO for Manulife for all of Canada.

Matt shares practical, clear steps we can take to help push our rankings higher in the search engines, including what we should be doing, how to do it, and what we absolutely need to avoid.

What You’ll Hear:

05:54 What does Google want?

06:24 Our goal as business owners is to niche down in our industry

09:06 The importance of relevant links back to your website

09:39 First step to improve google ranking if you’re targeting geographically local buyers - Google Business Profile

12:15 It’s a different strategy if you’re an online business

13:10 Matt recommends having one niche per website

15:07 Get clear on what you are offering

16:18 Links are seen as “votes” by google

17:02 But the links have to be relevant to your content

18:40 ahrefs.com or semrush.com to see how competitive your chosen keywords are to rank

19:50 Links within your own site may helpful, provided they’re topically relevant

22:10 Think like your customer when planning your website; what would you be looking for?

22:50 It’s not just about the keywords!

25:42 Here’s what google does want to see

26:50 H1, H2, H3 tags

28:50 Avoid keyword stuffing

33:15 Since SEO is in constant change and flux, focus your content on the value to the user

34:15 Provide your content in different ways, ie audio, video, written, etc

35:40 SEO for podcasting

38:01 Applying SEO for blogging

40:24 The EMJ Podcast - The Entrepreneur’s Marketing Journey

41:07 Matt’s new podcast: Focus Visibility

41:40 A smart SEO step to take when you are going to be interviewed

43:18 Matt’s best tips for taking action

Takeaway

44:57 Take a course! Udemy.com

45:15 Google’s free tool for keyword research

43:35 MOZbar is a free google extension that will expand your research

 

How to Connect with Matt Hepburn:

Links mentioned in this episode:

Connect with Joan:

Be on the show!

 

 

145: How She Grew To 70 Retailers Without Quitting Her Day Job29 Apr 202500:37:39

Think you need business experience to start your side hustle? Think again.

Liz Birchard, creator of Tutu’s Tortilla Chips, grew her brand into 70 stores and over a quarter million in revenue - all while working full-time.

In this episode:

  • Liz’s biggest challenge starting out
  • Her biggest challenge today (and how she’s handling it)
  • What she would do differently if she were starting over
  • Plus: guess what I have in common with ZZ Top’s lead singer?

Get inspired to start before you feel ready. Fear is normal. Regret is worse.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/145

Connect with Liz & Tutu's Tortilla Chips:

Tutu's Website

Instagram

Facebook

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

37: Get Paid To Write Book Reviews With Roxanne Burkey21 Feb 202300:25:08

If you love to read, here’s a way you can get paid to do it.

When today’s guest Roxanne Burkey isn’t working her full time job at Zoom, chances are, you’ll find her either writing or reading. She has a number of writing credits to her name including being the co-author of the 12-book Enigma Series.

She also gets paid to write reviews for authors.

Maybe doing book reviews is a perfect fit for you, but if not, use this episode as a launching point to get you thinking about how you can bring in a bit of income by doing something around one of your passions.

 

What You’ll Hear:

04:45 Where Roxanne’s reviews are published

06:35 The criterion that determine how much she charges

07:28 Don’t ask her to guarantee you a 5-star review

08:18 Reviews are extremely important to get pushed to the top of recommendations

09:30 Length of reviews 250-300 words

10:01 Multiple ways an author could use the review

12:17 Currently earning a couple of hundred dollars a month

12:55 Where Roxanne is finding clients

14:25 “Enigma Tracer” - Book 1 of a brand new book series launching this year

17:07 Juggles full-time employment at Zoom, plus 2 side hustles

18:03 Where to find your first clients

20:45 Roxanne’s best tip for taking action on your side hustle

 

Connect with Roxanne:

 

Connect with Joan:

Be on the show!

 

 

 

36: Earning 6-Figures As A QuickBooks Pro Advisor With Sam Hallburn14 Feb 202300:40:42

With so many  people offering bookkeeping and accounting services, how do you start or grow your side hustle in the industry? How do you differentiate yourself? By becoming an expert in one of the top small business accounting software platforms.

That’s what today’s guest, Sam Hallburn did!

Sam is a QuickBooks Pro Advisor. Together with her team of five, she generates an annual revenue of $500,000 by serving clients across the United States.

In today’s episode you’ll hear;

  • Crucial information about starting and growing a bookkeeping or accounting service as a side hustle,
  • How much it costs to become a QuickBooks Pro Advisor (spoiler alert: it’s free!),
  • The biggest challenge you’ll face,
  • The best source of new clients,
  • Why and how you must change your pricing 6 months before you need to hire a team member,
  • How to price when you’re starting and how that strategy changes over time,
  • Hacks, strategies, and tips for running and expanding any business,
  • The single best decision Sam made while growing her business.

Be sure to catch today's end of episode takeaway for a quick tip on living life - the way YOU want to.

What You'll Hear:

06:15 From a few clients in her mountain town, to serving clients across the country

07:17 How Sam grew the business

07:49 What she discovered to be the best source of new clients

09:26 Her steady sweet spot of $500,000 annually

11:13 Having lousy bosses showed her how not to be an employer

14:52 What you can expect to earn starting out

17:00 A brilliant marketing idea - from “bookkeeper” to Quick Books Pro Advisor

18:17 What’s involved in becoming a Quick Books Pro Advisor

19:21 When starting out consider your long-term vision now, to make wiser choices

20:05 Are you the bottleneck that’s stopping your company’s growth?

22:40 How to price when you’re starting and how that strategy changes over time

23:53 Changing your pricing 6 months before you need to hire a team member

24:25 Hourly rates - $50 - $95 per hour

24:58 The biggest challenge you face getting into the industry

25:19 What to consider when wanting to transition from side hustle to full-time business

27:22 Getting in front of audiences to gain clients

31:25 How and why knowing your numbers can make or break your business

32:44 Insider tip: how often to do your books and why

37:03 Sam’s best advice to take action on your side hustle

38:28 Trying to make everyone else happy

Takeaway

39:14 Is there someone trying to tell you how to live your life? Here’s an idea!

 

How To Connect With Sam:

Connect with Joan:

Be on the show!

 

 

 

 

35: How To Succeed In Voiceover, with Gina Scarpa07 Feb 202300:49:44

The belief that you need to have a “great voice” is just one of the myths that today’s guest dispels about the voiceover industry.

Last year, Gina Scarpa voiced over 250 different projects as a professional voiceover actor.

Having worked in the industry for the past 9 years, her track record of happy clients include VistaPrint, Burger King, Xfinity, and L’Oreal.

One of Gina’s superpowers is helping aspiring voiceover actors discover what genres would be the best fit for their voice and personality. You would be amazed at the variety and sheer number of genres available in the industry, beyond the ones most people think of, like commercials and animation.

In today’s episode, you’ll learn from Gina,

  • How much it costs to get started as a voiceover actor and, what you should do BEFORE spending any money,
  • Insider tips for setting up an at-home recording studio space,
  • What you can expect to earn, and what resources you can check out to understand what you should be charging in each genre,
  • The best places to find agents to represent you,
  • The biggest mistakes aspiring voiceover actors make that cause them to quit or not get booked, and so much more.

Be sure to catch the end of episode takeaway to discover who you will absolutely not want to share your side hustle goals with. This tip helped me become a bank manager by the age of 22 and will help you move forward towards any goal you set.

What You’ll Hear:

04:30 The beginnings of her voiceover career - Fiverr and Upwork

08:03 A plethora of opportunities for voice actors

09:29 Get used to “uncertainty”

10:55 Do you need to have a performance or broadcasting background, and a “great” voice?

13:20 Gina’s superpower - helping people determine their niche in voiceover

14:40 What it ‘really’ takes to make it in the industry

16:26 What to expect for your start up costs - about $750 for your home studio

19:11 Next level expenses - clips, demos, website

20:25 Entry level demos - around $1,000+ but you can start with clips

22:00 What you can expect to earn

22:31 Two resources to learn industry-standard rates

23:00 Your first year - $10,000, $50,000…it really depends…and it takes hustle!

23:50 Marketing, networking, promotion, never stops

25:42 When to get an agent and what percentage they take and how to find them

27:40 What a manager does and what they charge

31:30 Here’s how one agent weeded out many of the 1200 submissions she received (and it had nothing to do with the person’s voice!)

32:42 Getting work and making connections through workshops

34:25 For success in the industry, people need to get to know who you are

35:40 A better way to keep in touch with people…without being annoying

37:04 The biggest mistakes made by aspiring voice actors

37:45 Gina’s awesome way of reframing “rejection”

38:54 The creation of Positive Voices Studio

42:18 Free and paid voiceover communities available for support

44:14 Gina’s best tip for taking action

Takeaway

46:00 The value of someone in your life who can see more in you than you see in yourself

46:50 Why you want to be very selective about who you share your “big’ dreams and goals with

48:51 The connection between your thoughts and your results

 

Connect with Gina:

Connect with Joan:

Be on the show!

34: Make Money In The Sharing Economy, Part 2 with J Massey31 Jan 202300:30:31

Welcome to Part 2 of my conversation with real estate investor and founder of Cashflow Diary - J. Massey.

We open Part 2 of Make Money In The Sharing Economy with J’s perspective on ordinances and bylaws that dictate where short term rentals (STR’s) are allowed, where they’re not, and why he’s actually a fan of these rules.

J also reveals;

  • often overlooked segments of the population that need extended stay accommodation,
  • opportunities to rent out your house or condo for day use ; for example – to content creators,
  • other ways you can earn money in the shared economy,
  • the most common oversights and mistakes made by people entering the STR business,
  • and he walks us through the numbers of what it takes to net $1,000 and $2,000 per month from your STR

Like Part 1, this episode is ripe with light bulb moments to inspire your side hustle journey.

 

What You’ll Hear:

03:35 The ordinances are forcing you into a more profitable part of the business

04:20 All these groups in the “extended stay” category need places to stay

06:25 Government organizations can be a worthwhile source of guests

08:01 J walks us through the numbers to net $1000 and $2000 per month

09:37 Biggest expense is the lease (or mortgage), then labour-related issues

09:57 Start your projections with a revenue number being double what you’re paying for the lease

10:28 Worse case you should expect is a net income of 30% of revenues

11:35 “Tent pole” or “Compression” events coming to town drive up nightly rates

13:09 “Damage fee waiver” vs “security deposit”

14:18 Only 60% of J’s gross revenues are from the nightly rates, 40% are the “add-ons”

14:30 Other “add-on” ideas to receive revenue from guests

16:00 Opportunities in “day-use” property rentals

17:50 Expenses that are sometimes overlooked in budgets

18:06 You need to pay attention to “screening, safety, and security,” to avoid liability, a lot of problems, and increased labour costs

22:11 Where to look for your first short term rental property

25:15 Other rental opportunities from assets you now own

26:43 J’s best tip for taking action

27:52 Focus on being “prepared” rather than waiting to be “ready”

Wrap Up:

29:01 Fail fast, fail forward, fail frequently and start before you’re ready

29:25 A confidence-building mindset to adopt - What would I do differently next time? What went right?

Connect with J Massey:

J’s Short-Term Rental Blueprint Course

Connect with Joan:

Be on the show!

33: Make Money In The Sharing Economy, Part 1 with J Massey24 Jan 202300:33:53

Today’s guest sees “oceans of opportunity” everywhere!

J Massey was all but “retired” at the age of 38, when one of his students asked what he knew about short-term rentals.  While the answer at the time was, “not very much”, he started looking into the model and was astounded at the opportunities. Today J runs a 34 unit short-term rental business,  and runs a training company  known as Cashflow Diary, helping others to get established and grow in the industry.

In this, Part 1 of 2 episodes with J, you’ll hear;

  • What’s now driving the short term rental market,
  • The multiple income sources you can set up to create earnings over and above the nightly rent,
  • How you can establish a short term rental side hustle without even owning a property,
  • And other income opportunities outside of the real estate space, but in the shared economy

J also shares his “super secret” of how he bought and sold over 200 properties each in 72 hours or less, earning him between $2000 and $26,000 “ per property.

You’re sure to have lightbulb moments, as you listen to my conversation with today’s side hustle hero, J Massey.

 

What You’ll Hear:

03:35 Needing to eat was a strong motivation

05:06 How we talk ourselves out of moving forward

06:50 How J bought and sold properties within 72 hours…200 times

10:28 J feels is the perfect time to get into real estate

11:10 Oceans of opportunity exist today

13:35 The way real estate is being used is changing

16:40 Set yourself up so that your income is no longer tied to your labour nor a clock

17:40 Earn money from idle assets that you already own

20:00 Keep “screening, safety, and security” in the forefront when renting out your assets

21:30 View your short-term rental (STR) properties as a “distribution” service to maximize revenue

26:00 Get into the STR business without owning the properties

28:09 Dealing with pushback from landlords when trying to lease properties

30:47 How to look at the new rules, regulations, ordinances concerning STR’s

 

Connect with J Massey:

https://cashflowdiary.com/

https://www.instagram.com/cashflowdiary/

J’s Short-Term Rental Blueprint Course

https://cashflowdiary.com/blueprint/

Connect with Joan:

Be on the show!

32: Becoming Cupid: The Business of Matchmaking, with Siobhan Copland17 Jan 202300:41:18

Are you that person in your friend group who likes to play matchmaker? Or maybe you know someone who does?

Today's guest, Siobhan Copland, is so good at it that she grew her side hustle into the London, UK-based, award-winning dating agency Cupid in the City.

Dive into today's episode for insights into what you can expect to earn as a matchmaker, where to find clients, and if you're looking for love, why dealing with a respected matchmaking service is such a completely different experience than swiping right or left on a dating app.

What You’ll Hear:

02:11 Juggling 4 side hustles

04:43 Comedy shows led to speed dating

07:09 Being fired from full time work opened a door

08:10 Receiving the best advice - “don’t go get another job”

10:40 Inspiration from the Millionaire Matchmaker show

12:55 Where Siobhan was finding clients

13:40 Leveraging comedy club guests

15:45 Expenses in running the business

16:25 Siobhan pays commissions (maybe a revenue source for you??)

17:36 Vetting clients

19:55 Where she looks for new clients and matches

21:49 Most Cupid in the City clients get matched within 6 introductions

23:12 Her fees are “mid-market” at 5,500 pounds to 10,000 pound sterling

24:15 Includes coaching to get client ready for dating

25:50 A day in the life of a matchmaker

28:13 Her biggest surprise!

30:28 Ten years to a 6-figure business

31:34 The most recent rewarding match. Wow!

36:32 As a matchmaker, you just can’t take no

37:56 Siobhan’s best tip for taking action

Closing Comments:

39:49 On being authentic

Connect with Siobhan:

Connect with Joan:

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

31: Getting Paid To Play10 Jan 202300:43:36

Mike Montague got his first taste of working a side hustle at the age of 12, delivering flyers door to door. As he went through school, Mike got paid to build websites, perform as a DJ, and host an internet radio show.

Today his full time work is with an international sales training organization, and working remotely allows him time to grow his side hustle which this year is earning him about $50,000 through his company, Playful Humans. A good chunk of that revenue is by performing as a game show host. 

Mike gets to meet people, play games and make money doing it. How cool is that?

In this episode, you’ll hear about why his current employer got very interested in a book he wrote - it could be an a-ha moment for you, why multiple sources of income are a must, and other ways to get paid that could have a greater payoff than a one-time payment.

You’ll also hear what Mike charges and how he prices his gigs.

And remember to stay tuned for the end of episode takeaway where I’ll teach you a game I designed for my “Winning the Money Game” seminar. It’ll get your creative juices flowing thinking about ways to double your money.

What You’ll Hear:

03:42 Writing a book about LinkedIn led to more job opportunities at work 

04:11 How Mike’s hustles morphed into Playful Humans

05:41 First side hustle at age of 12

10:16 The gift of being trained in sales when you're young

10:47 Having to put down the wrong answers to pass the test

11:15 How Mike got to be a Game Show Host!

12:40 Being paid to play

15:34 Playful Humans podcast

17:33 Pre-show prep

18:30 What’s YOUR answer to this “Survey Says” game question? 

20:09 Jeopardy! a great way to review content

21:28 First podcast sponsor, an affiliate link

22:00 Revenue from affiliate links add up over the years

22:55 Don’t have all revenue coming from one source

24:18 Pricing events with the “PIA Factor” LOL

25:55 What Mike charges for game show hosting

26:44 The value of getting in front of audiences, even if you’re not being paid

28:23 Alternatives to getting paid money

30:12 Don’t underestimate the value of practice

33:00 Getting fired live on stage in front of 5,000 people

36:08 The way to get good at sales calls…is to get through the bad ones

36:43 You have to be fully present for this work

37:40 Doing what you want to do vs. what you think other people want

38:40 The 2 really hard buttons to push: Record and Publish

39:12 Get into a positive spiral

Key Takeaways:

39:41 Paying with money is not the only way

40:00 How I got 2 kayaks for free

40:43 Doubling $1,000 in 90 days

41:52 Apply it in my “Winning the Money Game” seminar

42:35 What to do when you think, “I don’t know” or “I can’t”

Connect with Mike:

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

30: Becoming A Private Investigator03 Jan 202300:34:16

Imagine being a private investigator as a side hustle!

As owner of Pink Lady Investigations, Lisa Phillips has worked on infidelity and child custody cases, background checks, landlord and tenant disputes, and criminal defense cases.

She’s built a solid reputation with attorneys as an ace process server because of her ability to get the job done.

In today’s episode, you’ll gain valuable insights into the world of private investigation.

You'll hear about what a day in the life of a PI is like, how much you can expect to earn, the differences in fees between investigative work and process serving, how to become a PI, and what makes for the best investigators. Plus, Lisa shares a creative and low-cost strategy she used to get her company's name on local TV, which could be useful for your side hustle too!

What You’ll Hear:

02:19 Why Lisa ended up becoming a private investigator

03:30 Getting the attention of a local TV station

05:25 Local PI’s object to Lisa’s entry into the market

06:55 An alternative path to becoming a PI

09:10 Some webinar attendees became trainees

10:00 Dressing to get the job done

11:25 Some databases PI use can’t be accessed by public

13:11 Be aware of the footprint you’re leaving online

14:22 A day in the life of a PI

15:50 The “fake princess” investigation

17:24 Requirements to become a PI

19:26 Here’s who makes the best PI’s

21:40 Examples of typical clients

23:20 The final eviction (process) serve

24:43 What you can expect to earn as a PI

25:30 Flat rate for process serves, hourly for investigative

25:50 Lisa’s rate is $95 and she pays contractors $40-$50/hour

27:00 Networking is huge in this industry

28:50 No, I won’t give you your old sweetheart’s contact info

30:48 Lisa’s best tip to take action

31:44 Tell me I can’t do something? Challenge accepted

 

Connect with Lisa:

pinkladyinvestigations.com

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

29: The Business of Being Santa20 Dec 202200:32:07
Have you ever thought about being SANTA as a seasonal side hustle?

Today we’re seeing a much greater degree of diversity in Santas so it’s opening the door to many who in the past wouldn’t have considered it an option.

If you check out today’s episode artwork, you’ll see a photo of our guest Santa.  Underneath that yak hair beard is Melissa Rickard. Yes, this Santa is female, but you’d never know it.

In addition to her full-time work as a surgical director for a retina practice, Melissa has been donning the red suit and sharing her ho ho ho’s for 28 years!

In this episode of Side Hustle Hero, you’ll hear about what income range you can expect - some of her friends make upwards of $40,000 a year as Santa - what you’re looking at for start up costs, and where to turn for gigs.

Be sure to catch the end of episode takeaway where I’ll give you a little nudge to get you thinking about why volunteering should be one aspect of your life, if it’s not already.

What You’ll Hear:

02:12 HOHOHO

04:00 28 years of being Santa

05:01 How Melissa came to be Santa…and why she continues

08:55 Number of gigs per year

09:28 “Live” emails 4 hours a night

10:15 President of local Lion’s Club

10:33 Sources of work

11:45 Hourly rate

16:25 Hiresanta.com and Mitch Allen

14:48 Professional Santa groups and associations

18:05 Santa’s start up costs

19:25 Earnings

20:31 Hasn’t yet been busted by a kid

22:23 The power of touch

23:29 Yak hair beards

24:17 Why Melissa continues to be Santa year after year

27:04 Melissa’s best tip for taking action

Takeaways:

28:50 Check out a Lion's club

30:00 The power of giving

30:16 Is Rotary for you?

31:05 The emotional compensation is off the charts

31:08 What organization would be the best fit for you?

 

Connect with Santa Melissa:

https://www.kringleandco.net/

Check out these international service organizations:

https://www.rotary.org/

https://www.lionsclubs.org/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

28: Being A Paid Sports Superfan13 Dec 202200:42:31

You can get paid for being a sports superfan? What???

Today’s guest Patrick, a.k.a. Crazy P will tell you about that world. But it’s clearly not the money that drives this passionate, positivity-exuding superfan.

On the surface, it looks like Crazy P’s role is to energize fans at games. That’s a big part of the job, but you'll discover that there's much more to it.

You’ll also hear what’s involved in being a sports superfan, what gameday looks like, and his other income sources that are offshoots of this side hustle that can serve as idea generators for you.

But above and beyond those things, he reminds us what’s important in life. Spreading love and good vibes is what Patrick is all about.

What You’ll Hear:

01:52 The role of a “Super Fan”

03:39 His relationship with the fans

06:35 The power of the chants

08:56 NHL Vancouver Canucks playoff moment

10:25 Inspiration from “Crazy George” & pitching the CFL’s BC Lions 

12:40  “Game day” routine

16:02 This is hard work!

17:22 Getting to work the Olympics

19:17 Learning chants from the Sweden and Finland teams

20:40 Working a BC Lions game and a Vancouver Canucks game AT THE SAME TIME!

23:41 What Superfans can earn

25:50 Get paid to create personalized videos for your fans…makes a great gift

28:42 It’s about way more than the sport

29:21 The power of a personal moment

31:35 The “Crazy P Experience”

35:25 Brainstorming future game day experiences

38:02 High fiving the mirror for morning inspiration

38:50 Don’t wait for the perfect time

40:11 Show your appreciation to the fans and players

40:24 A key to successful living

40:49 How you got to where you are at this moment in your life

41:00 The consequences of focusing on the negatives…and what to do instead

41:41 thewaysuccessworks.com

For a deeper dive into understanding what's showing up in your life:

https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things

 

Connecting with Crazy P

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

 

144: Why Now Is the Smartest Time to Start Your Side Hustle22 Apr 202500:15:48

Feeling uncertain about the economy, your job, or what comes next?

You’re not alone.

But in this solo episode, host Joan Posivy shares why—despite all that—now is the smartest time to start your side hustle.

She offers;

  • a powerful reframe on uncertainty,
  • tells her personal story of diving into a side hustle during a downturn, and
  • explains why taking action now—before you feel “ready”—can help future-proof your income.

You’ll also get practical steps you can take this week to move from stuck to started.

If you’ve been hesitating, this might just be your sign to begin—and don’t forget to join the newsletter at Side Hustle Hero for early access to Smart Start: From ‘Idea’ to ‘It’s Live’ in 7 Steps, an in-depth free guide to help you launch with clarity and confidence.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into Joan's online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/144

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

 

 

27: Scaling For Fun And Profit06 Dec 202200:43:12

There’s a good chance you have way more talent, skill, and experience than you give yourself credit for. To help draw those out, today’s guest Sandra Booker has questions for you!

A plea from her 13-year-old daughter motivated Sandra to put her talent and skills to work to raise some needed cash. Her full-time job wasn’t bringing in enough. So, Sandra embarked on an entrepreneurial journey by becoming a part time virtual assistant (VA). As that scaled, it was time to quit her 9-5 and make being a VA her full-time business. Realizing that a lot of the services she was providing were more big-picture and strategic in nature, Sandra shifted to being a Business Manager for multiple companies, and a trainer to aspiring VA’s.

Regardless of your industry of focus, Sandra has tips, tricks, and inspirations to help you do what you do…better.

You’ll hear several highly effective tips on finding clients, strategies for delegating like a pro (a must-have skill when scaling), and short cuts and hacks she teaches aspiring VA’s that we can all use in our side hustles.

Be sure to catch the end of episode takeaway where I steer you in the direction of using some of the ideas you’ll hear today, not only in your business life, but maybe surprisingly, your personal life too.

 

What You’ll Hear:

02:54 The motivation to start a side hustle

07:52 Listing her gig in the wrong category worked out very well!

09:43 Think about what your client is looking for…and be there

11:42 Turning her gigs into a real business

12:37 from $25, to $45, to $50/hr for VA services

13:45 The decision to scale -  a win/win with clients

14:45 Sandra’s best delegation secrets

15:49 Take the time to hire, don’t wait until the last minute

16:30 Check in with them to confirm your assumptions about their ability

18:15 Delegate the outcome or record your screen to share your process

19:50 Switching from VA to OBM

21:50 Working herself out of the job….is the goal!

22:38 Treat your client’s business as your own - be in it with them

24:17 Difference between VA and OBM

25:40 What you can expect to earn as a VA

26:50 Where to look for clients - including co-working spaces

30:59 Where to start first if you want to be a VA (this applies to many side hustles!)

33:05 You likely have more transferable skills and talents than you realize

36:00 Don’t inadvertently “assign a task” when you’re pitching a client

38:17 Gain clarity on what is really stopping you - is it a real issue, or a fear?

40:01 Switch from “I can’t” to “how I can”

Featured Takeaway:

41:45 Using the “recording your screen share” in your personal life

42:29 Let me know how you’re applying this idea

 

Connect with Sandra:

 

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

26: Subscription Box Service: From Idea To Launch29 Nov 202200:43:43

It’s Anna Cook’s success with her travel blog, her love of travel and promoting local businesses that have positioned her so well for her latest venture - SimplyNCgoods, a subscription box service. In today’s episode, you’ll hear how the idea came to her, and the steps she took from the seed of an idea through to shipping that first box on launch day.

You’ll also hear tips from this self-described “productivity hack nerd,” and insights on how she’s monetized her travel blog with 5 income streams.

She reveals her most unexpected surprise after the launch, what aspect of the box business she now needs to be laser focused on, and many invaluable resources she’s found in her journey to launch day.

Be sure to catch the end of episode takeaway where I will suggest an often overlooked but invaluable source of ideas and insights to catapult your side hustle into greater profitability.

 

What You’ll Hear:

03:08 Determining what is your most productive time of the day

04:50 Pomodoro method for getting important tasks done

06:25 Training your brain to know when it’s time for “deep work”

07:38 Plan your side hustle work week!

08:21 Determining what “moving the needle” is for your business

10:10 How Anna started monetizing her travel blog (it’s at $30,000 per year)

12:30 5 income streams from the travel blog, Stuck On The Go

14:04 Where she placed her focus to grow the income

14:21 Working with tourism boards - writing articles and selling photos

15:19 Writing SEO articles

15:43 Integrating product sales

17:16 The most lucrative 2 sources of income from the travel blog

18:06 Reason for avoiding selling her photos through stock photo platforms

19:09 The idea and motivation for the subscription box business

20:46 Consider paying local merchants with cash

22:40 The journey from idea to shipping the first box

23:20 Choosing and learning from a marketplace/platform specifically for subscription box entrepreneur

26:22 Partnering with another business to grow the email list

27:20 Using software that’ll choose the cheapest shipping options each time

29:33 Anna discovers she priced the boxes too low! 

31:06 Creative additions for the boxes

31:26 Working on adding value without increasing costs

33:35 SimplyNCgoods

34:35 Creating added value for the subscription box businesses

36:20 Biggest surprise after launch

39:25 Progress over perfection!

39:40 Reverse engineer your goals for the fastest progress

Takeaways:

41:00 Someone likely has your solution

41:37 Reach out to someone in your industry 

42:17 Be open to looking for answers outside of your industry too!

42:53 A four-letter word to use when you get a “no.”

 

Reach out to Anna:

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

25: Should You Buy A Side Hustle?22 Nov 202200:47:51

Today's guest has proven her ability to start and grow 2 side hustles while holding down a very full time corporate job. Eventually she sold one of her businesses, but being the adventurous entrepreneur and top-notch marketer, she then started looking for yet another income source and instead of starting another, Krystal Covington decided to buy an already established online business…one that she could grow by applying her areas of expertise.

Have you ever thought about buying an existing business, rather than starting from scratch?

It’s an interesting idea and one that I’ll explore in today’s end of episode takeaway.

But before that, you’ll discover a lot of tips and ideas to apply to your side hustle because we’ll hear how Krystal landed in a new city and launched and grew what would become a 6-figure business known as the Women of Denver, why she lost a lot of money in her lace front wigs venture, what’s caused her marketing agency to flourish, and a lot of words of wisdom sprinkled throughout this episode.

 

What You’ll Hear:

02:38 Two side hustles and a full-time job

04:05 Charging “time and a half” for the first gigs

04:25 A women’s group born out of necessity

05:30 Interviews, events, a blog, meetings, and networking morphed into Women of Denver 

08:25 Her bedroom becomes a recording studio

09:02 Outgrowing the coffee shop as a meeting place

11:24 Two memberships tiers $35/$150 month

15:50 Time to leave the full-time job

18:56 The 4 keys to influence - people want to give you money

20:16 In the first year building the women’s group, posted on FB every day

22:40 Using links to increase your SEO

25:00 Should you niche? Maybe not.

27:20 Where to post

28:04 Commenting on others social media posts is what’s working for her

29:35 Posting on it’s own is a lot less effective today

30:00 What to be aware of when posting on TikTok 

31:17 Searching for a profitable business

34:50 Where Krystal discovered businesses for sale

36:15 A business loss that really scared her

39:03 Sources of free coaching and business guidance

40:50 The “automation” of her skin care business

43:19 Listen to people who have done it!

Takeaways:

44:08 Thinking about buying a business? Do your due diligence!

44:50 Maybe someone wants to “pass the reins” to you

45:32 Why I knowingly paid $100,000 more for a business than it was worth at the time

46:18 Why the business Krystal bought is a great fit for her

46:35 Did I mention the need for due diligence?

How to find Krystal:

https://www.krystalcovington.com/

https://www.instagram.com/krystalgolead/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

24: Getting VA Work That Pays!15 Nov 202200:50:02

Today’s guest could not envision herself continuing to live and work full-time in Belgium. Instead, she’s crafted a life in Cusco, Peru involving no less than 6 part-time hustles.

The most lucrative one for Maya Lombarts is her role as a virtual assistant (VA). It’s her #1 because in addition to excelling at it, she doubled down on an often overlooked, but potential goldmine of a source for clients.

In this episode, Maya shares tips and tricks for challenging your assumptions of what you can and should charge clients, who to ask for advice, how to explore the potential business opportunities in your areas of passion, and of course, ways to get paid more as a VA.

She might even inspire you to ask yourself, are you living exactly where you want to live?

Be sure to catch the end of episode takeaways where I’ll challenge you about the choices you’ve been making, how I became aware of unconscious, false beliefs guiding my decision-making, and how we can become open to expanded possibilities that lead to wiser choices.

What You'll Hear:

02:48 No full-time job: A lifestyle choice? 

06:40 From “I can’t,” to how can I make this work”

06:50 “What if there is a way?”

07:15 Six distinct side hustles, including professional singer

09:33 Online memberships as an income source

11:27 Embracing diverse roles

11:55 Selling tours as a hustle and leveraging Couchsurfing

14:27 Most lucrative of the 6 hustles: VA

17:12 Typical hourly rates for a VA

18:35 Opting to get direct VA customers, less reliance on VA platforms

19:35 Strategy when marketing through the platforms

25:15 Maya’s typical weekly “schedule”

28:15 A Peruvian perspective on committing to future social engagements

28:47 A mix of the cultures is best

29:35 Our way is just one way…not necessarily the only way or the best way

30:29 Cusco, Peru - altitude is 3,400 metres (11,155 feet)

34:01 Uncovering business opportunities in your areas of passion

40:33 How a recommendation can garner you better rates

40:46 Strategies for getting paid more as a VA

43:45 Maya’s best tip for taking action

Takeaways:

44:58 Shift from “I can’t” to “How I Can!”

45:45 Uncovering a negative belief that was guiding decision-making

47:47 Doing things habitually “because that’s just what we do”

49:11 Have a productive brainstorming session this week to pull back the “horse blinkers”

Connect With Maya:

https://mayalombarts.com/
https://www.instagram.com/mayalombarts/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 

23: Improve Your Presentation - Tips From A Mentalist08 Nov 202200:40:24

You may not aspire to be a mentalist like today’s guest David Jaison, but you’ll benefit from what he shares about self promotion, customization for clients, applying online skills to live performances, and learning from his presentation disasters.

After you hear this episode, maybe you will be inspired to start a side hustle as a performing mentalist.

Be sure to catch the end-of-episode takeaway to discover how to strengthen your intuition, which should be your constant traveling companion in life providing you amazing, timely, profitable guidance.

What You’ll Hear:

02:42 Knowledge and skills David draws upon to perform as a mentalist

04:54 The value of intuition

06:02 Can anyone train to be a mentalist?

08:36 Why Brian’s first major presentation was an “epic failure” and lessons learned

11:55 The value of a mix and mingle before your presentation

13:20 What happens behind the scenes in preparing for a show

16:45 Examples of routines in his show

18:54 Carving out time for a side hustle during a very full time job as a director of logistics

21:44 You may not be getting jobs because you’re not charging enough!

23:30 Rethinking an interactive live show to….zoom

24:50 The first online show was “horrible” - more lessons learned!

26:35 A priceless resource - an industry Facebook group focused on zoom performing

28:30 The benefit of offering your services to nonprofits

30:25 Remember that bartering can be a great alternative to paying cash

31:46 A strategic move to a convention and tradeshow-rich city

32:40 Marketing by offering demos, and getting on event-planning/gig websites

35:12 Two indicators showing you it’s time to jump full time into your side hustle

Takeaway:

36:50 The power of your intuition - one of your 6 mental faculties

38:50 An exercise to develop your intuition

 

David's Website:

https://www.davidjaison.com/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.joanposivy.com/

Be on the show!

https://www.joanposivy.com/be-our-guest.html

 
22: The Easy Way To Polish Your Brand01 Nov 202200:40:27

In this episode, you’ll learn no-cost DIY tips for polishing your brand, making your website more “hospitable” to potential clients, and boosting client conversion.

Sierra Janisse is a bona fide side hustle hero as she was teaching middle school full time when she started a hobby, which turned into a side hustle, but after 2 years when the income from that began to exceed her teaching income, it was time to re-evaluate.

Her side hustle has now become her full time, six figure company. 

Sierra Janisse is a brand, website, and funnel designer.

In our conversation she also talks not only about her wins - but also her mistakes, how to leverage your website through 5 ways to boost client conversion (that DON’T require hiring a designer), actionable tips for email marketing and growing your list in the “age of inbox overwhelm,” and clear guidance on where to start the process!

What you’ll hear:

05:09 “Elementor,” a long-time favourite 

06:24 Balancing full-time teaching with a growing part-time side hustle

07:37 The decision to leave teaching

08:18 The mistake Sierra made that cost her money

08:45 Offering free services to build your portfolio is fine….to a point

09:45 How to raise your rates

11:20 First hires - accountant and lawyer

13:16 The importance of clear, thorough contracts

14:40 What “holistic” branding is about

15:45 How to do your own “brand audit”

18:35 Overcoming decision fatigue

19:20 5 ways to boost client conversion…that don’t require hiring a designer!!!

19:50 Your website should be making you money

20:06 What is your website goal (yes, you need to have one!)

21:15 Have a call to action - and the best place to put it

22:08 Client/Website hospitality - how not to be annoying

23:20 When and how to use popups on your website

25:39 How and why to use the “3-step marketing method” on your website

27:15 Consider the traffic sources for your website

29:35 Breaking through email overwhelm - building your email list

31:10 What not to do in your emails

31:40 What (and how) to adjust if people are unsubscribing to your list

33:12 The value of storytelling in your emails…and guidance on how to do it

34:50 Where do I start??? It’s not on improving your weaknesses

36:30 How to inspire yourself to take action on your big side hustle dream

Takeaway

38:30 Life is happening….now - not when the goal is achieved

39:13 The secret sauce of life

 

How to Connect with Sierra:

https://www.sierralindesign.com/

https://www.instagram.com/sierralindesign/

https://www.facebook.com/groups/sierralindesign

 

Connect with Joan:

Be on the show!

 



 

21: This Business Is Cleaning Up!25 Oct 202200:38:44

This is a tried-and-true side hustle!

Get up early. Walk around the outside of commercial buildings picking up trash before your day job. Get paid.

What started out as a side hustle for today’s guest, Brian Winch has grown to a mature business with gross earnings consistently over $600,000 per year. He still gets up early to walk around buildings and pick up litter, but he scaled the business by picking up more contracts and employing subcontractors.

There are so many things I love about this business; it’s very low cost entry point ($100 for tools), ability to get paid for going for a walk ($30-$50/hr), the simplicity of the business model, and if you choose to, it’s totally scalable!

When Brian isn’t out picking up litter, he’s at HQ (a room in his home) from where he runs the business and teaches others to set up and thrive in their own lot cleaning business.

Today’s end of episode takeaway is inspired by an add-on service that Brian provides his clients. Apply the idea behind it to elevate your offering and wow your clients!

What You’ll Hear:

02:50 A second generation side hustle

05:23 Brian’s first entrepreneurial attempt at the age of 5

07:09 Earning over $100,000 doing the business himself

07:20 Started scaling and bringing in subcontractors

09:30 Why not franchise?

11:00 Providing free reporting - a very valuable add-on service

13:10 Teaching others the lot cleaning business

17:40 Tips on getting started in the business, under $100 for the tools

19:13 Consider the tax benefits of running your own business

22:10 A positive approach to sales

23:00 Sizes and types of buildings you’re most likely to gain contracts

25:15 Frequency of servicing the contract

28:30 Is the lot cleaning business for you?

35:00 Brian’s best tip for taking action!

Takeaway:

35:44 How will you apply Brian’s added service idea?

Connect with Brian and Clean Lots:

https://cleanlots.com/

Connect with Joan:

Be on the show!

 

20: Make Connections, Make Money18 Oct 202200:47:09

Out of the four gigs she juggled, freelance writing became the clear financial winner for today’s guest. It’s what now pays for Ruksana Hussain’s desired lifestyle.

She’s a pro at making connections, landing writing jobs, and learning from her mistakes.

You’ll hear unique and easy ways to connect with potential clients at conferences and networking events, what social media platforms are the most productive for freelancers, and how to grow your subscriber list - her Traveler and Tourist online magazine boasts just under 30,000 subscribers. If you’ve ever thought about becoming a travel writer as a side hustle, you’ll definitely want to listen to her response when I ask her to pull back the curtain on what it’s really like doing that gig!

 

What You’ll Hear

02:35 Acquiring multiple hustles to bring in income, out of necessity

05:43 Burnout hits

09:03 Lessons (costly ones!) learned for the next business

10:24 Leveraging volunteering contacts

12:08 The need for being more selective in choosing clients to work with

12:30 Ask for advice!

13:49 Being more strategic to ensure payment

15:25 Freedom to travel is not available for everyone in all countries

17:30 Proof of concept for travel and lifestyle online magazine

19:54 Chooses to self-fund to market research the magazine

21:03 A grant may be available to you!

22:19 Choosing something other than the typical business model for an online magazine

26:25 How to make networking events work for you

27:16 Offer to help at the event! Here’s why.

28:36 Ask to be connected to a longer-term member

30:15 Best platforms to help grow your freelance business

34:00 Reach out to others in your industry, rather than recreate the wheel

34:27 The need and benefit of connecting with others

35:37 The reality of being a travel writer

39:00 Who pays for all the travel expenses

41:00 Way out of Ruksana’s comfort zone - Onsens, Japanese public baths

44:00 One of the greatest benefits of travel

Takeaways:

45:05 Reach out to someone who is getting the results you want to achieve

46:02 Include these questions when you’re talking to an expert


Connect with Ruksana:

https://www.linkedin.com/in/ruksanahussain/

https://twitter.com/ruksanawrites

https://www.instagram.com/ruksanah/

http://www.ruksanawrites.com/

http://www.travelerandtourist.com/

 

Connect with Joan:

Be on the show!

 

 

 

19: Why You Need A Biz Plan For Success11 Oct 202200:36:57

Shelley Verlaan was a career accountant, until one day a friend suggested they get together and make soap. That one session did it - Shelley was hooked.

She dove into R&D, started creating her own line of soap, and sold them at markets for a few years until Covid restrictions shut that down. What did she do? She went full-in and opened a brick and mortar store.

Sales have blown past projections.

In this episode, you’ll hear how a business plan has been a key component of her success with Soapolallie Soapworks (and how it can accelerate your business too!)

It’s refreshing to discover how the concept of making choices in her business so that everyone can survive and thrive, is what guides her decision-making.

Be sure to catch all the valuable no-cost and low-cost marketing tips and reminders sprinkled throughout our conversation, and enjoy the end-of-episode takeaways where I focus on how and why to treat your side hustle NOW as the big, bold, beautiful success you envision it to one day be.

 

What You'll Hear:

04:16 The first soap-making session  05:18 600 bars of soap - now what? 06:06 Selling at markets 10:00 Covid restriction gives birth to the idea of opening a store 12:38 Customers experience a calming effect by being in the store 14:22 In-depth business plan - a necessity  15:20 Grants, and supports, are often available - take advantage!!! 21:49 Business to Business Love, one way Shelley highlights local businesses  23:23 Everyone needs to survive and thrive 24:30 Failure is part of the soap-making process 25:20 Product line has expanded greatly since moving into the store 26:44 Who is your buyer? 28:00 Develop your email and client list vs just relying on social media 28:52 The naming of Soapolallie Soapworks 31:33 Shelley’s special source of inspiration  33:58 Choose a side hustle you’re passionate about Takeaways  34:25 The need and importance of a business plan 35:40 How to treat your side hustle as a big, bold, beautiful success now!

Connect with Shelley:

Soapolallie Soapworks

Her videographer:

Brand Stories

Connect with Joan:

Be on the show!

 

 

18: Painting For Profit04 Oct 202200:37:00

Have you ever thought of getting involved in a trade as a side hustle? With the current shortage of employees, now might be a great time to discover whether this could be your path!

Today’s guest was a salesperson until one day, her employer decided not to pay her the commissions she was owed. She was forced to make a choice, and that choice was to quit.

Fast forward 16 years. Tenille Landy has been working as an employee of painting companies. But then a few years ago, she started doing her own painting jobs after hours as a side hustle. After so much work started coming her way, she decided it was time to convert her side hustle into her own full-time work.

While her expertise is in painting, what she shares applies across many industries, and to life in general.  I bet even the principle of how she prices her painting jobs, will apply to aspects of your side hustle!

The end-of-episode takeaways include what can happen when you make a decision - not a wish - but a true decision and commitment to take action and, the importance of the 5 people you spend the most time with.

 

What You’ll Hear:

02:45 Not getting paid commission led to a work change

06:50 Being a women in the trades

07:39 Pretending to be a man to get a job 

09:11 Exploring multiple opportunities in the industry

12:02 Being asked to lower her standards

14:14 Choosing to be the “boutique painter” 

15:44 How Tenille prices her jobs

19:33 Being self employed is worth the trade off

26:00 Friends gave her the courage to establish her own business

27:45 Everyone experiences self doubt at times

28:00 Change what you’re telling yourself, in order to improve your results

29:50 Using podcasts for self-improvement

31:45 Beware of becoming complacent

2 Key Takeaways:

34:10 The power of making the decision to act

35:08 Being around negative people will have a negative impact on you

34:40 The importance of being surrounded by positive people

36:00 The connection between your thoughts and the things showing up in your life

Joan's Online Course:

Turn Your Thoughts Into Wanted Things

And her book:

The Way Success Works: How To Decide, Believe, & Begin to Live Your Best Life

Connect with Joan:

Be on the show!

 

143: Building a Brand, Creating Buzz, and Turning Fun into Profit15 Apr 202500:56:52

What happens when a casual golfer turns a fun idea into a full-blown brand?

Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That’s it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun.

A few years later? He’s running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe’s and Liquid Death.

In this episode, you’ll hear:

  • The moment he knew he had to stop just talking about the idea
  • How he got the first batch produced without ever seeing a physical sample
  • Lessons in building your brand through humor, consistency, and virality
  • What made one of their TikTok videos rack up 1 million+ views
  • How corporate clients like Lowe’s and Liquid Death found him
  • How that one deck of cards spun out into new income streams and brand extensions
  • The mindset that keeps him moving forward—even when things get messy

If you're building your brand—or just sitting on an idea you've talked about too long—Scott’s story of building Bad Cards Fore Good Golfers is your nudge to start.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/143

Connect with Scott:

Bad Cards Fore Good Golfers Website

Instagram

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

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17: Leverage Podcasts To Build Your Biz27 Sep 202200:40:46

A fun way to grow your influence, your audience, and customer base is by being a podcast guest. But how do you do that? And how do you find the right podcasts? Then once you’re booked, what do you need to do to be a success?

Today’s guest has the answers.

Andrew Allemann started a podcast as an offshoot of his trade publication. Not only has it proven itself with over 400 episodes, but it spawned an idea for a service that connects podcast hosts with people wanting to be interviewed! That service, PodcastGuests, has grown to over 38,000 subscribers, adding solid revenue to Andrew’s business.

You’ll also hear about MVP - minimum viable product, and how to use this concept to minimize losses and double-down on promising side hustle winners.

In today’s end-of-episode takeaways, I focus in on how to get the best results when you’re a podcast guest, and you’ll hear about a super-efficient, yet under-used free tool (yup, it’s free) that puts you in touch with great publicity opportunities.

 

What You'll Hear:

03:10 Domain Name Wire: trade publication for the domain name industry with 10,000+ posts

04:35 Birth of a podcast

07:03 Out of necessity - podcastguests.com was born

09:48 The jump to building up the platform to enable paid subscriptions

10:36 Key contacts made at an industry conference

11:20 MVP - minimum viable product

13:00 Andrew has had businesses not work out

16:08 The value and benefits of being a guest on podcasts

17:13 Why you might want to start your own podcast…and reasons why you shouldn’t

20:44 How to sell and how not to sell if you’re a guest

25:52 How to get booked more often

27:48 Resource for new guests: podcastguests.com/guide

29:12 Best ways to monetize your podcast

30:30 A lot of podcasts don’t make it to 10 episodes!

31:15 Discoverability is not good in podcasts, resulting in typically a slow-build

32:00 Best way to grow your listenership

36:33 Figure out the minimum product you can get out there to test, then ACT!

Key Takeaways:

38:05 Focus on content - not selling, when you’re being interviewed

38:45 google.com/alerts, a free way to be notified of news in your industry…for pitching stories to the media, it’s a handy idea-generator

 

How to find the resources:

Connecting podcasters and guests,

podcastguests.com

How to be a podcast guest,

podcastguests.com/guide

 

Connect with Joan:

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16: Sage Advice From A Performer: Just Say Yes!20 Sep 202200:41:47

My guest today has deep reservoirs of courage. He’ll say “yes” to new challenges and then scramble to figure out a way to deliver. Like when he said yes to opening for Paul McCartney's son. His band was hired for the gig, but there was one problem…at the time, he didn’t actually have a band. It was just him! But that didn’t stop Patrick McWilliams. He’s a full-time contractor and tradesperson, and his side hustle is performing as a musician, stand-up comedian, and DJ. 

Regardless of your industry’s side hustle,you’ll be inspired by Patrick’s
“just say yes” spirit and perseverance. 

Check out the end of episode takeaways where I drill down on being “authentic” and saying “yes”... yes to new opportunities, to adventure, to your best life.

What You’ll Hear:

04:05 The early days

08:06 Creating his first (one man) band

09:48 Just saying “yes”

11:11 LA, Vancouver, an agent, then….covid!

11:45 Being ripped off by agents

14:30 Learn the lessons now when it’s cheaper

15:56 Stand-up comedy added as a new side hustle

18:50 How a double-date left his kitchen cupboards a lot less full

25:05 Construction biz grows but there’s time for side hustles

26:04 Juggling music, stand-up, and DJ

27:27 “I’m just going to say yes to things first…”

30:00 Forced to do creative writing…a blessing in disguise

31:23 Your best path to success? Keep the end goal in mind

33:44 Great lesson learned in a bar - no one can do it like you!

37:30 If you’re authentic in what you do, you’ll never consider it work 

Takeaways

38:35 No one can deliver the product and/or service that you do

39:48 Be yourself, but be your very best self

40:30 If your intuition/gut is prompting you to say yes…then SAY YES!

40:39 Either you’ll have a “success” or a “learning experience”

How To Connect With Patrick McWilliams:

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15: How To Invite Greater Wealth13 Sep 202200:19:44

This episode is all about helping you set yourself up to receive greater wealth and prosperity.

You’ll hear a featured session from my 12-part video course, Turn Your Thoughts Into Wanted Things, which is all about the inner game of wealth. If you haven’t yet been enjoying the abundance you seek, you’ll definitely want to check out this episode.

It’s very likely your inner wealth programming that keeps tripping you up. You’ll hear how to identify your mental money stumbling blocks, and how to build a prosperity consciousness to support the financial success you seek.

Here’s to your financial freedom!

What You’ll Hear:

02:39 “98% of adults reaching 30 years of age will not substantially alter their income pattern (adjusting for inflation) for the remainder of their life. Only 2% will experience gains.”

02:56 Will more money solve the problem? Nope. Here’s why

04:02 Improving your results…your “orange tree”

06:14 You can “grow” into anything you choose

07:50 Thoughts - Feelings - Actions - Results, it’s all hooked up

08:20 Your external results are merely a reflection of your internal reality

08:35 Do you have a poverty or a prosperity consciousness?

09:02 Here’s how you developed your outlook on finances, money, and wealth

09:51 Sources of our programming

10:20 Why we have the money beliefs that we do

11:15 This is what’s driving your financial decisions today

14:49 How to re-write and install your new prosperity program

15:02 How to discover your beliefs about money and rich people

16:03 More money amplifies who you already are

Joan's Online Course:

Turn Youth Thoughts Into Wanted Things

Connect with Joan:

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