Side Hustle Hero – Détails, épisodes et analyse

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56: How To Apply "Brain Glue" To Increase Sales, with James I Bond

Épisode 56

mardi 18 juillet 2023 • Durée 35:57

Want tips to help people easily remember your product or service?

James I Bond is going to tell us how to trigger the right side, emotional side of the brain to boost the performance of our ads, emails, social media posts, and one-on-one presentations….with the ultimate goal of achieving blockbuster sales.

James is one of America’s leading behavioral management and business marketing specialists who over the past 30 years has worked with a who’s who of American business, including Warren Buffet and Costco founder Sol Price.

Drawing from his book Brain Glue, James teaches us the steps to “light the fire of desire in your buyer,” with lots of real world examples where these techniques have been used to jaw-dropping success.

What You’ll Hear:

03:10 The idea for the book, “Brain Glue”

05:04 90% of all decision-making happens when you trigger the right side of the brain

05:44 Starting a “passion box” to deposit quotes, etc. that had an emotional impact

07:50 The backstory of John Gray changing his book title to Men Are From Mars, Women Are From Venus

09:55 Starting to analyze “why” the content in the passion box was so effective

10:20 Uncovering why names like “Shark Tank” and “Rocky Road” ice cream are memorable

11:29 Brain Glue tools: Metaphors, analogies, alliteration, humour

12:05 Why the name “Squatty Potty” has been effective

13:29 The “Lawnmower” example of humour in a name

14:41 The impact of changing the company name to, “Big Ass Fans”

16:20 How James came to change the name of his book to Brain Glue

18:23 Tips for left-brain, analytical type people to come up with these creative names and pitches

24:04 Because humour triggers oxytocin to be released in the bloodstream, it’s a Brain Glue tool

24:43 Another tool is “chiasmus”

25:29 The downturn of Wonder Bread

27:31 The “Got Milk?” campaign and the reason it didn’t increase milk sales

29:00 The origins of the hotel chain name, “Holiday Inn”

29:54 James discovers the page, “Mommy Needs Vodka” and why he became a fan

32:25 James’s #1 tip

Takeaway:

33:30 To rethink your product names, taglines, or to come up with a new company name, here’s a recap of his steps to apply Brain Glue

33:43 Start by filling in the blank, “It’s just like…”

34:02 Write out a logical title or description

34:10 Come up with words that rhyme (and alliteration)

34:28 Apply humour

34:40 Why you want to brainstorm with others

Connect with James:

braingluebook.com

Connect with Joan:

https://www.sidehustlehero.com/about/

Be on the show!

https://www.cellarcandy.com/

55: Putting The Wine Into Wine Gums, with Teena Gudjonson

Épisode 55

mardi 11 juillet 2023 • Durée 56:22

It started as a simple question from her inquisitive child. Is there wine in wine gums?

Why not?

That night, a side hustle was born.

Pushed by the relentless enthusiasm from her kids, Teena Gudjonson got to work in her kitchen to, well, put the wine into wine gums.

Today, her Cellar Candy website features not only “wine” gummies, but liquor-based creations like Lime Margarita and Piña Colada.

Check out this episode to discover;

How and why she closes the business for 2 months in the summer each year
Why you shouldn’t let lack of business experience stop you
How she scrambled to find a commercial kitchen, after receiving a sudden 100 + orders to fill
Helpful insights about dealing with supply issues, figuring out wholesale pricing, and juggling increased costs.
Creating a “Life By Design” that fits you
Inspiration in her story to start or grow your side hustle

What You’ll Hear:

03:12 The birth of a side hustle idea

06:07 Trying to figure out how to actually make gummies

07:19 The alcohol kept breaking down the gelatin

07:49 Debuting at a large wine festival, they were a hit!

08:37 Going into retail sales forced a move (a scramble actually) to find a commercial kitchen

11:43 Expanded into “liquor” gummies and private label products

12:08 Buying in bulk not only vital for pricing, it helps when dealing with supply disruptions

13:02 The decision to build a commercial kitchen on her home property

14:17 Coming up with new flavours

16:57 Determining the price point of product can be tricky - gelatin Teena used to buy at $500 for 25 kg, has been as high as $1,200

18:33 Teena will only discounts max 25% to retailers, otherwise it’s not worth it

22:53 About 95% of product is sold wholesale to retailers

23:46 TikTok post resulted in an overnight surge of online orders

26:37 Why Teena’s not focused on scaling up at this time

28:16 Pitching at Dragon’s Den and getting a deal

34:13 “When I stop limiting myself, I think then that the possibilities are endless”

36:23 Only go to someone for advice who has already done what you want to achieve

37:15 Now has 1 full-time employee and several part-time

38:38 Keeps quality control products – some now 7-years old

40:49 She still tests every batch before it gets molded for quality control

41:42 To reduce labeling costs to something reasonable (from $3 to $0.15 per) required a $10,000 print run

45:10 Has now sold over ½ million dollars worth of gummies

45:40 From having the capacity to make only 40 packages a day, to 500 per day

49:31 Competitors are now copying her flavours, but they don’t compare to Teena’s real, quality, ingredients

50:50 Cellar Candy artisan gummies are a world apart from the big box bulk versions

52:54 What ‘gelatin’ actual is

54:13 You can create a “Life By Design”

54:51 Be sure it’s what you want

55:05 Challenge your negative beliefs about yourself and your potential

55:38 You have a unique combination of talent and skills, interests and experiences that no one else has

Connect with Teena:

https://www.instagram.com/cellar_candy/

Connect with Joan:

Be on the show!

https://www.successinmedia.com

54: Landing, Loving, and Leveraging Media Interviews, with Jess Todtfeld

Épisode 54

mardi 4 juillet 2023 • Durée 47:08

Interested in free publicity? Increased visibility? Building more credibility?

Today’s guest can help! Afterall, he holds the Guinness World Record in a publicity / public relations category.

In this episode with media expert Jess Todtfeld, you’ll discover,

How to write an email pitch letter to media that gets opened and read
How to leverage being interviewed on TV, radio, and print, to increase sales
How it can boost your credibility and visibility
The best way to prepare for an interview
How to respond when you don’t know the answer
How and why to send the host questions you want to be asked
Getting booked: DIY, PR agency, and Jess’s hybrid model
Tips to improve your message and delivery

Jess Todtfeld has extensive experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments, and is a leading communication and media training authority.

When I was in New York City lining up interviews prior to the release of my book, The Way Success Works, Jess was one of the people I turned to for guidance and training to become media savvy.

Use his ideas, tips, and hacks to improve your messaging anytime you’re communicating about your side hustle.

What You’ll Hear:

03:22 Jess holds the Guinness Record for being interviewed the most times in 24-hours

06:12 Remember to include calls to action in your answers, including micro ones

06:56 Get recordings of your interviews to share them with your audience to further your credibility

07:59 6 million viewers doesn’t equal 6 million engaged, so take the clip and apply your own marketing

08:33 Why you want to put the effort into getting media interviews

09:04 How the sales decision-making process has changed

10:39 Going rate in USA for a publicist is about $3,000 to $5,000 per month with a multi-month commitment

11:20 Consider how much you have to sell to pay for a publicist

11:45 DIY options include buying media lists - work the list and follow through

14:45 Jess’s hybrid PR agency, Media Ambassadors

15:50 Want interviews? You have to ask!

16:00 Tips for an email pitch that gets read

16:31 Why you want to have something that indicates if your sent emails are being opened

21:09 When sending a pitch email, use Jess’s "above the line and below the line” strategy to increase open rate and promote engagement

22:26 Anytime you make a mistake in public, it’s an opportunity to shine

24:26 Examples of what’s “below the line”

28:16 You’ve landed the interview…now what??

28:30 There are 3 groups that have needs: the audience, the outlet, and you!

30:35 When interviewed, give great content, and plant seeds for learning more

31:33 Strategies for how to handle any question that’s asked of you

33:28 How to respond when you don’t know the answer

34:20 Tips on getting to the host, the questions you want to be asked in an interview

36:00 What works for a long-form podcast doesn’t work in a 2-3 TV or radio segment

37:30 Find out the length of the interview so you can strategize and prep accordingly

39:00 If asked something you don’t know, admit it, then say, “Something I do know is…”

41:36 How to control and guide the interview

43:12 How to prepare in less time with better results

43:15 Don’t “fake it until you make it,” instead, “act it and become it”

44:25 After an interview or event, ask yourself, “what did I like” and “next time, what can I do better?”

45:35 If you’re buying lists, set aside time to really work them

Connect With Jess:

https://www.bookjess.com

Connect with Joan:

Be on the show!

04:00 Janis Doherty: Ep 2: How To Make The Right Decision For You

53: The Best Of Year 1: Top 10 Life Lessons

Épisode 53

mardi 20 juin 2023 • Durée 34:56

This is the episode to tune into for inspiration and motivation to start or to scale your side hustle.

Here we’ve curated the Top 10 side hustle life lessons from our heroes of year 1.

They’re really a diverse group of characters including a rapper, a beekeeper, voice actor, quick books pro advisor, a gnome maker, a cookbook author, a travel writer, and more.

What they have in common with each other and with you, is that they have all travelled along the side hustle path.

Enjoy!

Thanks so much for being part of our Side Hustle Hero community.

Here’s to Year 2!

What You’ll Hear:

01:02 Joel Young, Ep 1: Be Willing To Fail In Public

02:22 Actions produce a result. It’ll be a success or “learning experience”

03:05 Remember, every pro had their first attempt too

03:40 My performance was so bad, I couldn’t watch the whole thing

05:15 We make the best decisions with the info and awareness at the time

06:06 Missed an opportunity? There will be more

06:13 Nicole Buergers, Ep 9: Inspiring Beekeepers Hard Won Wisdom

07:35 What did you trade your 1,440 minutes for today?

08:07 Endured 50 bee stings to the face…and she kept going

08:35 Experiencing imposter syndrome? You’re in good company - Sherry Lansing, Sheryl Sandberg, Lady Gaga

09:36 Shelley Adams, Ep 12: Cooking Up 6 Bestsellers

10:45 Googling, “how to bottle sauces”

11:00 A powerful question: “Can you help me get started?”

11:30 2 questions to ask when you sit down with your expert

12:00 The real “win” of attaining your goals

13:08 Tenille Landry, Ep 18: Painting For Profit

14:22 There’a a difference between “wishing” and “deciding”

15:15 The importance of the people you are surrounded by

16:24 Ruksana Hussain, Ep 20: Make Connections, Make Money

18:22 Giving vs Trading

19:08 When getting advice, be sure the person is achieving the results you want

19:48 When someone says no to you, say to yourself, “NEXT!”

20:26 Sam Hallburn, Ep 36: Earning 6-Figures As A QuickBooks ProAdvisor

21:42 Be cautious of who you ask for advice

23:30 Is there someone in your life telling you how to live your life?

24:10 Mike Burton, aka Keybeaux, Ep 42: Making It As A Rapper

24:50 Your people are out there!

26:30 Gary Jones, Ep 49: Lessons From The World Of Improv

27:09 “Be a problem solver, not a problem creator.”

27:50 Gina Scarpa, Ep 35: How To Succeed In Voiceover

28:35 How to reframe rejection

29:03 Avoid being pushy…you need to put in the time

29:45 Stop being afraid! Take the leap of faith

30:20 There’s nothing stopping you, but you

31:35 Having someone in your life who sees more in you than you see in yourself is huge

31:40 Hearing, “You can do this!” can be life-changing

33:43 Here’s your weekly reminder of, “You can do this…you so got this!”

Connect with Joan:

Be on the show!

https://www.sidehustlehero.com/

52: Best Of Year 1: Top 10 Side Hustles

Épisode 52

mardi 13 juin 2023 • Durée 25:30

We’re celebrating Year 1!

This episode brings you the best of the best side hustles we highlighted in the last 12 months.

They are in no particular order, because they each made the list for different reasons.

Some are online, some need you to be out and about in the world, most are year-round. Some are seasonal, but all of them can be lucrative side hustles.

What’s your favourite? Shoot me a message and let me know!

Thank you so much or being part of this journey. It’s truly deeply appreciated.

What You’ll Hear:

01:00 #1 - Litter clean up of parking lots and commercial and industrial properties

01:27 Episode 21, This Business is Cleaning Up, with Brian Winch

02:05 Use $30 - $50 an hour to number crunch projections

02:13 Why his clients are such fans

02:44 #2 - Making Money in the Sharing Economy, with J. Massey

03:50 You can establish a STR business without owning a property

04:20 J looks at his properties as a “distribution service” to maximize revenue

04:44 In Part 2 we discuss push back from cities and municipalities

05:40 “Day use” rental opportunities

06:18 #3 - Being A Paid Sports Superfan!

07:40 What’s involved, what game day looks like, other offshoot income possibilities

07:55 #4 The Business of Being Santa, episode 29 - greater diversity in Santa’s is providing opportunities for more people

08:57 Some of her friends make upwards of $40,000 playing the role

09:12 hiresanta.com

09:35 #5 is Serving up a Sizzling, Seasonal, Success with Poncho’s Tacos episode 51

10:30 A seasonal market is an effective way to test your product, pricing, gain valuable feedback

11:36 “Pop up” stands, another smart way to test

12:10 Press releases and pitching their story landed some invaluable TV and other media coverage

12:31 #6 - Building A Review Website Business, with Chuck Temple, featuring the Electric Scooter Guide

13:21 Connect with a product or service you love and become the leading source for honest info about that industry

13:53 Look for a new industry or one with higher-value products

14:17 - #7 Excelling on Etsy, with Rachel Jimenez

14:25 You don’t have to be perfect, just get it out there

15:06 After 9 months, she made $160,000 that year

15:24 This episode also stands out for her strategy for retiring early, her “there’s always a solution” mindset , and the “5-minute strategy” as a path to higher productivity

15:56 #8 Scaling For Fun and Profit, with Sandra Booker episode 27

16:27 Seeing a client she helped go from earning $50/hour to $1 million a year, motivated Sandra to scale too

17:22 From $25, to $45 to $50/hr for VA services, then shifted to virtual business manager

17:51 In the episode Sandra shares her best delegation secrets, tips on when to make your first hire, and why you want to treat your client’s business like your own

18:26 When you’re training a remote worker, screen-share and record what you’re doing so the person has something to reference again and again as needed

18:45 - #9 What It Takes To Be A Successful Seller On Amazon, with Annalisa DeMarta, episode 14

18:52 Buying books for $1 and reselling at a big markup on eBay, morphed into a $5 million brand on Amazon

19:41 Of the 2.7 million sellers on Amazon, her company is in the 0.0005% of sellers

20:02 In the episode she shares what it takes to be successful on the platform

20:10 Annalisa suggests selling via “arbitrage” as a great way to learn Amazon,

20:28 Private labelling or black labelling, and contract manufacturing are options, and she talks about the pros and cons of each

20:55 3 featured takeaways are - why and when to jump into a new venture, how to improve your cash flow situation, and how to reframe the feeling of depriving yourself when you’re making those smarter choices

21:23 #10 - Reality Check: The Truth Behind E-commerce Success, with Melissa Ng

21:31 By day, she’s an accountant

21:38 After Melissa found success in e-commerce, she co-founded Launchers Acadamy to help others be success in this space

22:01 What "shiny object syndrome" is and why you need to avoid it

22:40 Consistency and persistence is the “secret sauce” of being successful in ecommerce

23:11 Travis King from episode 46 Cash Flow And Capital From Land Flipping, describes how he suffered from shiny object syndrome

23:46 What commitment will you give to your side hustle?

24:12 Without a commitment, at the first sign of problems, it’s too easy to doubt and then bail

24:35 Stick with it…and stick with me. I’ll be here for year 2!

Podcast Website:

Connect with Joan:

Be on the show!

https://www.ponchostacos.ca/

51: Serving Up A Sizzling, Seasonal, Success, with Poncho’s Tacos

Épisode 51

mardi 6 juin 2023 • Durée 27:09

Sell out within the first couple of hours on opening day.

Ramp up inventory.

Sell out again.

That’s been the trajectory for Poncho’s Tacos during their first weeks in business.

They have a Birria taco stand at a night market that is only open during the evening on weekends. It’s also only seasonal, running for just over 5 months each year. Expected attendance at this year’s market is more than one million visitors.

The main draw is the over 110 food booths and food trucks offering more than 600 different foods items. That’s a lot of competition that the new kids on the block, Poncho’s Tacos, are up against.

This group of 5, 18-year-olds have done so many things right it’s a case study in how to successfully launch a venture, including;

how they tested their product and pricing prior to the market,
the two key decisions they made and acted on that enabled them to stand out from the crowd,
what they did to gain free media exposure, and more.

Whether you’re thinking of setting up a seasonal booth somewhere or you’re interested in an entirely different hustle, be prepared to capture ideas that pop into mind when hearing their story, to grow your venture.

Be sure to check out the 5 Success Takeaways I share at the end, which includes an action that is very simple, but one that will have a major impact on the progress you make from today on with your side hustle.

What You’ll Hear:

02:34 Meet Matthew Berda, Mikito May, and Kenito Garrido (partners also include, Danny Alvarez and Henry)

04:45 Offseason time will largely focus on streamlining and scaling for next year

05:35 $20,000 - $30,000 to launch the business

06:35 They were very careful about their spending, what they bought, and sought out good used equipment

08:10 How and why they decided on tacos

09:36 Mikito knew they had to get word out so he contacted major local media

10:20 Determining price point of menu items

11:36 Every day they check their sales and expenses so they know exactly where their finances are at

12:13 The volume they are doing each day was their biggest surprise

13:09 What their typical week looks like

14:14 Despite increasing inventory, there are weekends they still sell out

15:10 Leveraging their age and marketing

16:17 Their signature menu item - The Anaconda – a 2 1/2 foot taco

17:45 A $20 tip is a nice confirmation

19:50 Find people you really want to work with and that you have chemistry

20:10 Don’t overthink it, just try it

20:38 Find a mentor in your field of interest

20:50 Have an end goal - here’s why

Takeaways

21:40 Set a deadline. If you commit, your whole mindset will change

23:03 Seek out an accountability partner

23:16 Want more guidance on setting things up with your accountability partner? Reach out for a pdf from Joan

24:05 Know your audience and give them what they want

24:27 Get word out - don’t be a best keep secret

25:42 The value of small tests

26:00 Have your end goal in mind. Do you have one? If not, get one. Use it as a guiding light for decision-making

Connect with Poncho's Tacos:

https://www.instagram.com/ponchos.tacos/

https://www.tiktok.com/@ponchos.tacos

ponchostacosyvr at gmail dot com

Connect with Joan:

Be on the show!